Aneethaass- Enchanting Jewellery To Amp Up Your Everyday Style Quotient

Jewellery has the power to be the one little thing that makes you feel unique.” — Elizabeth Taylor

Trod Your Own Beautiful Story With This Glorious Jewel Brand

Imitation jewellery has always been a popular accessory among women, and the industry is growing rapidly. The main reasons that are attributed to the rise in the demand include volatile gold prices, fashion-conscious consumers, disposable incomes and easy to carry nature of such jewellery.Bringing a galore of such vibrant and groovy jewels to all women is an Andhra Pradesh jewel brand called Aneethaass Jewellery.Kurapati Akshitha, the founder of this brand started the venture in March 2020 with around 30k and strongly believes in women’s empowerment. With most of the workforce and even resellers being housewives, Stay-at-home mothers, or females wanting to start something of their own, the brand provides happiness and livelihood to umpteen families. 

The USP of the brand lies in the fine quality and mesmerizing designs they offer. No wonder Akshitha is a hands-on entrepreneur, who loves being involved in the whole process. She not only handles the designing part but also closely monitors the final creations before they are rolled out to the customers. 

With diamond and gold alike bangles, kundan and jadau sets, cz and tanzanite, pearls and polki, moissanite and AD pendants, victorian sets and many more collections in their kitty, the brand is a spectacular choice for all jewellery fiends. They have also introduced a 92.5 sterling silver range and offer the best jewellery range a woman could ever crave. The jhumkas, studs, belts, antique sets, bracelets and rings showcase the intricacy and versatility of their designs with a mix of both traditional and contemporary touches. 

Like every business, the sailing was a little rough in the beginning especially when shops and couriers were not functioning in Covid times and everything seemed to be at a standstill for about six months. With a small kid, Akshitha started the business completely as an online platform,credentials had to be built up amongst the customer community in the jewellery line especially when no physical store was in place. 

The brand envisions being a one-stop destination for all costume jewellery needs and expanding to a wider customer base in years ahead. It ships across the whole of India and aims to be recognised globally too. 

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