MILE ACTIVE: Bridging the Gap Between Quality and Affordability in Women’s Activewear

Wearing suitableand truly comfortable apparel while working out is something that everyone expects to do. The hurdle that everyone stumbles at is getting the right apparel.

MILE ACTIVE – a women-centric activewear brand by Harshita Motaparthi, a law school graduate, is strongly positioning itself to be at the head of the race to be the chosen solution to this issue. With Harshita herself being a passionate fitness enthusiast, the brand is an answer to the problems she personally experienced, while looking to buy apparel for her workout.

The entrepreneur in Harshita came alive from her realization that quality activewear at an affordable price point was not readily available in India, and accessing international brands came with a hefty price tag. Motivated to make premium activewear accessible in India, especially with the growing health consciousness post-COVID, Harshita embarked on the journey to create MILE ACTIVE. Fuelled by her passion for both the brand and the challenges women encounter with activewear, Harshita sought to bridge the gap in the market.

Rather than positioning itself as a typical commercial entity, MILE ACTIVE strives to be more than just a brand. Harshita envisions it as an ambassador of overall health and wellness, an ally for women pursuing an active lifestyle.

Harshita shared, “Our mission is to craft an activewear brand centred around community, uniquely designed to embrace the expectations and the essence of every Indian woman”

Looking good and feeling fit is such a powerful combination – choose workout apparel that complements you, here!

MILE ACTIVE curates a dynamic range of Leggings, Sports Bras, Biker Shorts, Flare Pants, etc. workout wear designed and tested for endurance and performance – to enhance your experience.

Choose from high-waist seamless leggings and biker shorts – gym-tested, yoga-approved, dancer-recommended, and runner-verified. These seamless leggings, a dream in the making, feature signature buttery soft fabric for effortless movement. They are made from moisture and sweat-wicking fabric offer just perfect compression and is squat and split proof too.

The Sports Brasare made from CoolMax Technology® infused fabric for extra comfort. With super soft and skin-friendly elastic bands for enhanced support, these are ideal for low, medium, and high-impact activities.

Delighted customer reviews say it all – “Absolutely love the fabric and the fit. The most comfortable pair of leggings I’ve ever worn. Feels like second skin.

“The support, the fit, the colour. It’s also true to size, so definitely recommend!”

Available in different shades, you can even mix and pair the apparel according to what you choose! So just sprint over to https://www.mileactive.com/

Creating a safe, comfortable and trendy workout apparel space for every woman

Founded by Harshita in May 2023 at the age of 25, MILE ACTIVE is a fully bootstrapped enerprise. Positioned as a solution in the activewear landscape, the brand aspires to be a one-stop shop for all things Activewear, seamlessly blending functionality and style. Having successfully catered to a growing number of discerningcustomers, MILE ACTIVE envisions strengthening its partnership with fitness enthusiasts as it continues its journey.

Harshita, a first-time entrepreneur, has propelled the brand forward with an unwavering passion. Despite lacking formal experience and encountering the complexities of business incorporation, manufacturer sourcing, content creation for the website, and marketing, her journey has been a continuous process of seeking knowledge and learning.

As a brand, MILE ACTIVE is driven by the ambition to emerge as the preferred choice and evolve as the leading brand for women’s activewear in India.  

Instagarm Link: https://www.instagram.com/mileactive?igsh=MTgzbzEwdnNpZWpsOA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

LEAVE A REPLY

Please enter your comment!
Please enter your name here