In the ever-evolving landscape of fashion start ups, there exists a gem that goes beyond creating garments – it crafts stories for the little ones. Tiber Taber, founded in January 2014 by the dynamic duo of Dimpali Khattar and Ridhima, is not merely a children’s clothing brand; it is an embodiment of cultural pride, comfort, and sustainability. The roots of this venture trace back to a college project. And it planted the seeds of entrepreneurship in the fertile soil of friendship.
A Journey from Friendship to Entrepreneurship:
The story of Tiber Taber begins with the camaraderie between Dimpali and Ridhima, who transitioned seamlessly from being best friends in college to becoming business partners. Fresh out of their academic journey, the two friends embarked on a mission to redefine the landscape of children’s fashion. Their eyes were opened during a college project that highlighted the uncharted territory within the kid’s wear market. This realization sparked the idea that would soon blossom into Tiber Taber.
The entrepreneurial journey kicked off in January 2014, with Dimpali at the age of 22 and Ridhima at 24. The initial investment of ₹750,000, pooled together by both founders, became the catalyst for a venture that would redefine the way parents approached dressing their little ones.
Crafting Comfort and Cultural Connection:
Tiber Taber’s distinctiveness is deeply rooted in its commitment to two fundamental principles – comfort and cultural connection. The co-founders observed a significant gap in the kid’s wear market where traditional Indian clothing often sacrificed comfort for aesthetics. Polyester, the prevalent material in the market, was equated to a plastic bag – an unsettling choice for delicate newborns.
This realization sparked a revolution in the way Tiber Taber approached design and production. Every garment crafted by the brand is made from natural fabrics, ensuring unparalleled comfort for the little ones. But it’s not just about comfort; it’s about fostering a connection to India’s rich cultural heritage. Each design is a unique creation, reflecting a harmonious blend of tradition and modernity.
The pain point Tiber Taber addresses is evident – the discomfort experienced by children in traditional attire. The brand has become a solution for parents who seek not only elegant and culturally rich clothing for their kids but also prioritize their comfort. No longer confined to Western clothing during festivals and weddings, children can now revel in the beauty of their cultural roots without compromising on comfort.
Pioneering Sustainability in Kid’s Wear:
As Tiber Taber set out to redefine the landscape of children’s fashion, a crucial realisation dawned upon the founders – sustainability shouldn’t come at an exorbitant price. The brand’s initial avatar was that of a premium boutique brand with prices soaring above ₹5000. However, the vision shifted towards making sustainable fashion accessible to a broader audience.
The mission became clear – offer natural fabrics at affordable prices without compromising on quality. Tiber Taber emerged as a beacon of affordable elegance, making sustainable choices an integral part of everyday life. While the brand maintains its premium status, the cost of natural fabrics is justified by the comfort, style, and sustainability they bring to each garment.
Tiber Tabergoes beyond fashion – it weaves stories for the young ones. The journey, fueled by friendship and a shared vision, led Dimpali Khattar and Ridhima to embark on a mission to redefine children’s fashion. Tiber Taber becomes more than a brand; it becomes a commitment to cultural values, comfort, and sustainability. As the story navigates through the brand’s past, present, and future, it paints a vivid picture of a company scaling new heights while remaining deeply rooted in its mission. Tiber Taber, with its unique blend of tradition and modernity, emerges not just as a clothing brand but as a cultural curator for the little ones of the world.
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