India, known for its rich cultural heritage, has a vibrant ethnic wear market. From traditional sarees to stunning lehengas and designer Kurtis, ethnic wear holds a special place in every Indian’s heart. Younger consumers, especially millennials and Gen Z, are showing a keen interest in ethnic wear, driving the demand for fusion and contemporary styles.
Traditionally, ethnic wear was associated with festive occasions and weddings. However, there is a growing demand for fusion wear and modern adaptations of traditional clothing for casual and everyday wear. Designers are experimenting with innovative cuts, fabrics, and embellishments to create contemporary ethnic wear that blends tradition with modern aesthetics. The rise of branded ethnic wear signifies a changing consumer mindset, where individuals seek not just stylish clothing but also a connection to their roots.
Offering an array of fabric options in ready-to-wear, unstitched and semi-sticheddesigns to all ethnic dress lovers is a clothing brand “Klotho Designer Wear” that was launched in December 2019 by Purvikiran Kaur. A brand which has something unique for all is a huge hit amongst its clients and prospects for the abundant variety it offers. It has a vast collection in organza, silk, muslin, crepe,chanderi, linen etc with digital &ajrakh print, elegant embroideries, sequins and handworked necklines, beautifully embellished dupattas with gotta work or tasselled drops. By offering a wide range of options, the brand caters to different tastes, body types, and occasions, ensuring that everyone can find their unique expression within the realm of ethnic fashion. With more than 3100 designs uploaded on their social media page and additionally uploading 4-5 more almost every day, the brand’s key exquisiteness lies in the immense clothes assortment they have. Besides the very imperative part is that each fabric is personally sourced and quality checked to ensure premium delivery and offered at an economical pricing. Klotho Designer Wear offers an extensive range of ethnic wear at affordable prices, ensuring that elegance and style are accessible to all. With their commitment to providing the best value in the market, customers can indulge in premium quality fashion without breaking the bank.
Throwback To The Year 2019 When TheBrand was Launched
Giving a glimpse of the entrepreneurial journey, Purvikiran shares “We started with a brick-and-mortar store in Mumbai with a 3000 square feet outlet in 2019, however with the pandemic creeping in by early 2020, we had to shut down the physical store and start online. Having shifted from Mumbai to Gurgaon, the essence was still being able to connect to Pan India customers and ship across even though it was in an online mode. Initially, it was a challenge getting connected and building trust with customers but with experience in digital marketing, the sailing got smoother and over time the brand had 50k+followers on Instagram.” The brand has happily served 10k+ customers and other than India has also reached international markets like Dubai, USA and Australia. With a promising monthly growth rate of 8-10%, the brand envisions being available on all major e-commerce platforms.
To know more visit – https://www.instagram.com/klothodesignerwear/?igsh=d2xla3RhMzV4MWdh
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