Punam Mandal’s journey to founding LEYSHA is a fascinating blend of passion for handcrafted work and a commitment to sustainability. Originally trained in computer engineering, Punam’s love for fashion and handcrafted textiles led her to pursue a fashion design degree. Settling in Kolkata, West Bengal, Punam found herself surrounded by the rich tradition of handwork, including intricate hand painting and Katha designs.
It was during her design studies in 2019 that Punam stumbled upon eco-printing techniques, sparking a newfound fascination. Immersing herself in experimentation, Punam quickly honed her skills in eco-printing over the next two years, realizing its potential for her brand.
Deciding to launch LEYSHA with a focus on eco-printing was a natural choice for Punam, driven by her deep-seated appreciation for sustainability and handloom fabrics. Her aversion to fast fashion, with its mass-produced, low-cost garments, motivated her to showcase the labor-intensive and time-consuming process behind each piece of clothing.
Despite the beauty and craftsmanship of her products, Punam encountered challenges due to misconceptions about the muted colors, durability, and pricing. Marketing and selling became hurdles as she strived to educate consumers about the value and story behind every garment.
Yet, amidst these challenges, Punam remains undeterred. For her, raising awareness about sustainable fashion and the intricate process behind each creation is as important as the products themselves.
Sustainability can be really beautiful and trendsetting too!
At LEYSHA, the mission is to create comfortable clothing while prioritizing the well-being of the environment. This is achieved through an innovative eco-printing process, using real leaves and flowers to create unique botanical prints that evoke a sense of being close to nature.
The brand uses organic fabrics and natural dyes, ensuring that the products are not only eco-friendly but also gentle on the skin. Check out the Hozon Coord Set, crafted from handwoven Eri silk adorned with intricate ecoprinted flowers and leaves, accentuated by delicate 3D embroidery work. Feel the breeze in the organic cotton eucalyptus printed tie-up shirt, featuring elegant lantern sleeves that add a touch of sophistication to your look.
Indulge in the Two-Tired Flared Smocked Midi Dress, lovingly made from organic cotton dyed with natural extracts and adorned with real leaves, creating a mesmerizing blend of earthy tones and timeless style. Embrace the ethereal charm of the Organic cotton high neck layered dress, boasting flutter sleeves that dance with every movement.
Make a statement in the Flared Dress with Dolman Sleeves, crafted from organic cotton and adorned with prints of delicate ferns, complemented by buttons made from shells for a touch of seaside elegance. Step out in the Trench Dress with Frill and Long Sleeves, made from organic cotton and adorned with prints of eucalyptus leaves, accented by stylish metal buttons that add a hint of modern flair.
Discover the Organic cotton balloon sleeves three-layered dress, adorned with prints of mahogany and rose leaves, exuding an air of understated elegance. Slip into the Organic cotton Jumpsuit, dyed and printed naturally with plant materials, for a chic and sustainable ensemble that reflects your eco-conscious style.
Looking ahead, the brand is excited to introduce vegan leather wallets, further expanding its range of environmentally conscious offerings.
Committed to growth and sustainable fashion
Punam has made her brand LEYSHA a mission to revolutionize the fashion industry with eco-friendly and sustainable clothing while uplifting artisans and handloom weavers. Through numerous exhibitions, Punam has not only showcased her creations but also served a growing community of eco-conscious consumers who appreciate the beauty of ethical fashion.
With each exhibition, Punam has garnered an overwhelmingly positive response, reinforcing her commitment to her cause. As LEYSHA approaches its second anniversary in July, Punam reflects on the progress made, noting significant improvements from the previous year.
Looking ahead, Punam envisions a future where LEYSHA transcends borders to become a global presence. With a solid foundation established across India, she is determined to expand her reach internationally, offering more options to eco-conscious consumers worldwide.
Follow https://www.instagram.com/leysha_ecoclothing?igsh=MTA4d2p5eDY5MGxyZg%3D%3D to keep yourself in tune with a sustainable fashion brand.
website link: www.leyshaecoclothing.com
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