In the world of modern art, watercolor painting holds a special place for its delicate, fluid charm. Among various forms, botanical art captures nature’s vibrant spirit with every brushstroke. Artists who embrace this medium bring intricate details of flowers, foliage, and landscapes to life. One such name making a mark in this beautiful realm is Arte by Kritika, an inspiring venture by Kritika Sehgal, who turned her love for colors and nature into a flourishing brand.

The Story of Arte by Kritika and Kritika Sehgal’s Artistic Journey.

Kritika Sehgal always had a creative spirit, backed by her education in interior design. Although she did not pursue a professional career in design, her passion for art remained close to her heart. After getting married in 2016 and working in the education sector for a brief period, Kritika realized her true calling lay elsewhere. A spontaneous decision to pick up old watercolor supplies led to an unexpected new beginning. Without formal training, she taught herself watercolor techniques through online tutorials and daily practice, discovering a profound connection with botanical subjects along the way.

The birth of Arte by Kritika happened organically, encouraged by family and friends who admired her growing body of work. Kritika created a dedicated Instagram page, where her vibrant, joyful paintings began to catch attention. The name “Arte by Kritika” was chosen simply to reflect her artistic identity, combining her love for art with her own name. From humble beginnings, her brand has blossomed into a recognizable space for watercolor enthusiasts who appreciate the cheerful energy her work exudes.

The Fluid Magic of Watercolors and Kritika’s Creative Process.

Watercolor, with its unpredictable flow and translucent beauty, became Kritika’s favorite medium almost instinctively. Unlike oils or acrylics, she found watercolor’s natural fluidity aligned perfectly with her artistic vision. Kritika enjoys the freedom that watercolors offer, allowing her to create soft, delicate layers that bring her botanical subjects to life. She believes that working with watercolor feels effortless, as if the medium itself guides the creativity from within.

Her creative process is a patient, joyful journey. Kritika prefers to mix various flowers and elements, forming compositions that radiate positivity. Each painting typically takes five to seven days to complete, depending on its complexity. She never rushes through her work, believing that the energy she pours into every brushstroke is what makes her art resonate with happiness and vibrancy. Through every petal and leaf, she captures a sense of celebration and emotional warmth that defines Arte by Kritika’s style.

Dreams Beyond Canvas.

Looking ahead, Kritika dreams of expanding Arte by Kritika beyond original paintings. Inspired by successful lifestyle brands, she envisions her artwork adorning textiles, home décor, and everyday products. With a strong foundation in botanical and watercolor art, Kritika believes her designs can bring a touch of natural beauty into homes in new and exciting ways.

Emotions and storytelling are deeply woven into her work. Whether creating custom wedding cards or personal illustrations, Kritika ensures every piece reflects a meaningful story. Her advice to emerging artists is simple yet powerful: stay true to your passion, ignore external doubts, and trust the journey. Arte by Kritika stands today as a beautiful example of where passion, persistence, and authenticity can lead — and it’s only the beginning.

To Know more Visit Instagram Link: https://www.instagram.com/arte_kritika?igsh=ZHFjZXRoenBjM3Zq

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In a world where individuality is celebrated more than ever, personalization is no longer a luxury but an expectation. Stationery today blends practicality with a personal touch. Chatterbox Labels has carved a niche for itself in the crowded world of stationery and gifting. From functional name labels for school supplies to playful custom storybooks and festive gift tags, the brand has quietly built a loyal following across age groups and occasions.

From a Mother’s Need to a Nation’s Favourite.

Founded by Shrishti Bagaria, Chatterbox Labels was born from a simple parental need. In 2015, Shrishti began creating personalized name labels for her own child—products that were hard to find in India at the time. What started as a personal project quickly evolved into a homegrown business, with friends and family encouraging her to create more. Chatterbox Labels scaled quickly gained interest through word of mouth, and By 2021, Chatterbox launched online, opening its doors to customers across the country.

A creative mind at heart, Shrishti single-handedly designs every product, blending global design trends with what customers truly want. The brand started with a focus on children’s needs but has since expanded its offerings to include personalized items for teenagers, adults, and even seniors. The Chatterbox growth story is rooted not in flashy campaigns, but in consistent product quality and an ability to cater to a wide range of needs—from back-to-school basics to wedding gifting. Through consistent quality, thoughtful designs, and heartfelt customer service, Chatterbox has grown into a trusted label loved by lacs of customers nationwide shipping to over 3,000 PIN codes and across all 28 states and 8 Union Territories of our country. This has happened largely through customer referrals, design-focused products, and a personalized service approach. Chatterbox also prides itself in being an all-woman team, empowering women to pursue careers in design, customer support and operations

Designs That Delight.

At the heart of every Chatterbox product is a balance between utility and aesthetics. Shrishti ensures that every label, envelope, or sticker not only looks good but serves a real purpose. She takes time to research design trends, listens to client feedback, and even customizes one-off requests whenever possible. Whether it’s choosing non-toxic inks for kids’ labels or experimenting with themes for return gifts and storybooks, attention to detail is a recurring theme.

The creative process at Chatterbox is deeply user-focused. Every new idea—whether inspired by Shrishti herself or suggested by a client—is carefully developed with the end-user in mind. From visualising the age group to printing sample tests, each product undergoes a rigorous journey before reaching the customer. This attention to detail has led to standout moments, such as their personalized Christmas storybook, which unexpectedly became a bestseller and inspired the launch of more custom books.

Spreading Joy One Label at a Time.

Chatterbox’s product catalogue now spans across demographics, with offerings for teenagers, adults, and even professionals looking for thoughtful, customized gifts. There’s a clear effort to diversify without losing focus—a tricky balance for many small businesses. With its strong focus on personalization and heartfelt execution, the brand is building a loyal community of repeat customers.

While plans for international expansion are underway, Shrishti emphasizes staying true to the brand’s core: thoughtful, well-designed products and responsive customer care. The company launches new collections every few months, but with intention—testing samples, refining ideas, and ensuring they align with the brand’s ethos before rollout.

As more consumers shift toward personalized shopping experiences, Chatterbox is well-positioned to grow. But what sets it apart isn’t just what it sells—it’s how it listens. The brand doesn’t claim to be revolutionary. Instead, it focuses on being reliable, design-savvy, and deeply personal. And in today’s world of quick checkouts and templated products, that kind of business model feels refreshingly human.

To Know more visit Instagram Link: https://www.instagram.com/chatterboxlabels?igsh=MTMwZGt5YTNscjQzYQ==

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In a world where fresh flowers wilt in days, the charm of handcrafted crochet flowers offers a unique and lasting alternative. From vibrant bouquets to elegant single stems in vases, crochet blooms have found a special place in gifting and decor. Combining artistry and emotion, these fabric flowers are not just beautiful — they’re timeless keepsakes. Among the brands bringing this delicate craft to life is Twinklein Crochet, a startup that’s weaving memories with yarn, one flower at a time.

From Hobby to Heartfelt Business.

Founded by Sharanya in 2022, Twinklein Crochet blossomed from a simple passion project into a meaningful venture. A self-taught crochet artist, Sharanya began learning the craft in 2021 through YouTube tutorials, driven by curiosity and a desire to do something entirely her own. What started as a personal interest quickly grew into a full-time business, with Sharanya drawn especially to crafting flowers instead of the usual crochet products. Without any formal training or prior knowledge, she carved her own path — building patterns, creating unique blooms, and eventually turning her skill into a steady stream of customized orders.

Her crochet flowers are not just creative; they carry emotional value. Crafted with care and designed to last for years, these forever flowers are ideal for weddings, birthdays, anniversaries, and other special occasions. Each piece is made to order, giving customers a one-of-a-kind item that reflects the warmth and beauty of handmade craftsmanship.

The Challenges Behind the Craft.

While the journey has been fulfilling, it hasn’t been without its challenges. As a solo entrepreneur offering made-to-order creations, Sharanya has faced common hurdles — from unrealistic customer expectations to price bargaining. Handmade products, by nature, require time and care, but some customers still demand quick turnarounds or lower prices. Educating them on the value of her work and managing their expectations has become a key part of her business.

Another obstacle lies in scaling the brand. Sharanya doesn’t maintain ready-made inventory, choosing instead to create personalized flowers for each order. While this ensures uniqueness, it limits her ability to fulfill bulk or urgent requests. However, she has gradually learned to manage workflows better and streamline the process to meet demand — especially during high-traffic seasons like Valentine’s Day, when bouquet orders soar.

Crafting a Blooming Future.

With a growing customer base and positive feedback from clients across India, Twinklein Crochet is slowly but steadily making its mark. Sharanya recently received her first set of orders from states beyond her own — a milestone that signals the brand’s expanding reach within the country.

Although still in the early stages of managing pan-India shipping, the growing interest is promising and reflects the universal appeal of her forever flowers. As Twinklein Crochet continues to grow, Sharanya remains committed to her core values — offering handmade, heartfelt creations that last a lifetime.

To Know more visit Instagram Link: https://www.instagram.com/twinklein_crochet?igsh=MTg0N3d3N3VkN2o4bQ==

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Founded in 2022 by Shradha Chhajlani Bachhawat, XLove transforms personal photographs into intricate, hand-stitched portraits—each one a labor of love and artistry. What started as a pandemic pastime for Shradha, a trained software engineer turned creative entrepreneur, has grown into a purpose-led brand that blends technology, tradition, and empowerment. At its heart, XLove is about capturing memories—one carefully placed stitch at a time.

From Passion Project to Purposeful Brand.

Shradha first revisited cross-stitching during the stillness of the pandemic. A hobby from her school years quickly became a creative escape from the everyday mundane. With no opportunity for a professional career, she began stitching for her children and family—eventually creating a portrait of her husband for his 40th birthday. That single experiment unlocked something deeper: the potential to merge creativity with purpose.

Soon after, XLove was born. Leveraging her technical background, Shradha developed a system for transforming photographs into cross-stitch patterns. She personally hand-selected color palettes and designed each layout, gradually gaining her first customers through word-of-mouth. The brand quickly carved a niche: highly personalized, handcrafted portraits that evoke emotion and detail in ways few art forms can.

Empowering Women Through Creative Skill-Building.

What truly sets XLove apart is its social impact. Today, Shradha leads a team of 30 to 35 women from rural Bengal—many of whom had never stitched before. It started with her child’s nanny, who became the first trainee. She went on to teach others in her village, sparking a ripple effect of opportunity and empowerment.

These women work remotely from their homes, staying connected with Shradha via WhatsApp and video calls. The model is intentionally flexible, offering dignity and income without forcing them to leave their communities. “These women are artists now,” Shradha says proudly. “That’s the power of belief and access.”

Creating Heirloom Art with Heart and Soul

Each XLove portrait takes 5 to 6 weeks to complete using the meticulous method of counted cross-stitch. Starting with a blank canvas—no printed fabric—every stitch is manually counted and placed with patience and precision. The aim is always to capture the emotional essence of the subject, whether it’s a birthday surprise, a generational legacy, or a tribute to a loved one.

One customer commissioned a portrait for herself and her husband and later ordered 7–8 more to immortalize her extended family in thread—a testament to the emotional resonance behind each piece. While celebrity collaborations have added visibility, Shradha remains selective. “We’re not just making portraits,” she says. “We’re preserving stories. That’s sacred work.”

To Know more visit Instagram Link: https://www.instagram.com/love.xstitch?igsh=MXBpMDRqeW5oeTI1MQ==

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In a world consumed by fast fashion, where craftsmanship often takes a backseat to convenience, Chili Dhaaga stands as a quiet rebellion, a movement that honors the beauty of slow, handcrafted artistry while empowering women to build independent futures. Every piece is more than just an accessory; it carries a story of resilience, skill, and heritage.

The Founder’s Story

The idea for Chili Dhaaga originated with a simple request—a little girl asking her grandmother for a crocheted mermaid costume. For most, it would have been a fleeting moment. For Gouri Thapar, it was a calling.

With over 30 years of experience, Gouri had learned crochet during her school years and perfected it over time. That innocent request sparked an idea—not just to create a costume, but to share this craft with the next generation and revive a fading tradition.

What began as a simple act of love soon transformed into a mission. Gouri saw the potential to do more. Initially named “Crochet by Bebe” as a tribute to her granddaughter, the venture quickly expanded beyond just beautiful handmade pieces, it became a movement promoting women’s empowerment, sustainable living, and the preservation of traditional craftsmanship.

Her daughter-in-law, Vaidehi Thapar, soon joined the journey, bringing a unique blend of business acumen and creative vision. Together, they laid the foundation for Chili Dhaaga, not just as a brand, but as a bridge between tradition and modernity, art and empowerment, passion and purpose.

Beyond Handmade: The Power of Crafting a Future

Chili Dhaaga isn’t just about preserving an age-old skill—it’s about giving it new meaning in the hands of those who need it most.

When Gouri took the initiative to teach crochet to underprivileged women, she witnessed something extraordinary. These women, who had never picked up a crochet hook before, weren’t just learning a craft—they were learning self-reliance, confidence, and the ability to shape their own futures.

Seeing the impact firsthand, Gouri and Vaidehi knew they had to take this further. Through Chili Dhaaga, they began training women, offering them a dignified way to earn a living while keeping the delicate art of crochet alive. Every stitch became a step toward independence.

The Artistry Behind Every Piece

At Chili Dhaaga, nothing is mass-produced, nothing is rushed. Every bag, every intricate motif is woven with care, patience, and a deep respect for craftsmanship.

The brand’s signature Potli bags aren’t just accessories; they are storytellers, blending heritage with modern aesthetics. Crafted with precision, these vibrant, sustainable pieces reflect a level of artistry that machines cannot replicate.

Beyond Potlis, Chili Dhaaga’s collection includes Jhola bags, side bags, and elegant home décor pieces, each designed to complement contemporary lifestyles while carrying the soul of tradition. In a world of fleeting trends, Chili Dhaaga creates pieces meant to be treasured for years, not just seasons.

Empowerment Woven into Every Stitch

For the women behind Chili Dhaaga, this isn’t just work—it’s transformation.

Many of them never imagined they could earn money on their own, let alone master a craft. However, with each stitch, they are not only creating crochet pieces; they are also rewriting their own stories.

In partnership with an NGO based in Ahmedabad, Chili Dhaaga provides opportunities for mothers of school-going children. This initiative ensures that the skills they acquire lead to stable incomes and brighter futures for their families.

With each stitch, these women are creating not just beautiful crochet pieces but a more sustainable future. This ethos is at the heart of Chili Dhaaga’s vision for the future.

The Future of Slow, Meaningful Fashion

As Chili Dhaaga continues to grow, so does its vision. The brand is evolving, experimenting, and pushing the boundaries of crochet. New textures, bold designs, and a steadfast commitment to sustainability define its future.

With upcoming collaborations and an expanding digital presence, Chili Dhaaga is poised to share its story with a global audience—inviting conscious consumers to choose art over automation, heritage over haste, and impact over impulse.

Chili Dhaaga isn’t just selling products; it’s preserving tradition, empowering women, and demonstrating that handmade goods will always have a place in the future.

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In a world that values personalization, handcrafted utility items like bags and memory blankets have gained a special significance in people’s lives. These products not only serve practical purposes but also carry sentimental value, especially when crafted with care, love, and attention to detail. One brand making such thoughtful and functional products is Nyara Products, a Hyderabad-based startup that blends practicality with emotional resonance.

The Birth of Nyara Products

Founded by Apoorva in 2016, Nyara Products originated from a simple yet powerful idea: customizable, high-quality bags. Apoorva, a trained jewelry designer, relocated to Hyderabad from Jaipur and found limited opportunities in her field. This prompted her to pivot her skills into a new venture. What began as an exploration of gifting solutions quickly evolved into a full-fledged business catering to the growing demand for eco-friendly, customizable bags made from jute, cotton, and non-woven fabrics.

Starting with just ₹5,000, an old sewing machine, and a passion for creation, Apoorva made a few samples and showcased them at an exhibition. The positive initial response was enough to launch a thriving business built on customer satisfaction and reinvestment. From its very first order, Nyara Products has been a bootstrapped brand driven by passion, precision, and an acute understanding of customer needs.

A Keepsake Revolution

While bags remained the brand’s primary focus, Nyara Products took a heartfelt turn with the introduction of memory blankets. This idea originated when Apoorva crafted a blanket from her daughter’s old clothes—a deeply personal project that unexpectedly went viral. Since then, Nyara Products has created over 700 keepsake blankets in less than a year, transforming old clothes into cherished memories for families.

Nyara’s uniqueness lies not just in its products but also in its approach: everything is tailor-made, with an unwavering commitment to material quality and craftsmanship. Whether fulfilling a corporate order for jute bags or crafting a one-of-a-kind baby blanket, the team ensures that every item is customized according to the client’s specific needs. This dedication to customization, coupled with a versatile use of materials, is at the core of Nyara’s growing success.

Women Empowerment and Future Goals

Currently, Nyara Products operates with a small but dedicated team of four female workers. However, Apoorva dreams of expanding this team to 50 within the next five years. She envisions a larger workspace where more women—especially those who are primary earners in their households—can find stable, respectful employment.

By 2025, Nyara aims to launch its official website to enhance its online presence and streamline orders. Although the brand already ships products worldwide, a digital storefront will add convenience for customers and create a platform for further innovation. With consistent growth over the past 18 months and rising demand for both bags and blankets, Nyara Products is steadily stitching its place in the hearts of customers—one thoughtful creation at a time.

To know more visit Instagram Link: https://www.instagram.com/nyara.products?igsh=Y3MzY3FtYWRneHl6

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Founded in 2016 by Mr. Ved Prakash Dhanetwal and his children, Mrs. Anjali Dhanetwal and Mr. Piyush Dhanetwal, Vedansh Craft is a prominent wholesaler and retailer specializing in high-quality handcrafted brass and metal artifacts. Inspired by the artistry and craftsmanship of brass metalwork, Vedansh Craft was established with the goal of preserving traditional techniques and sharing the beauty of Indian brass artistry with the world. Their diverse product range includes home décor and kitchen essentials, each meticulously crafted to reflect the legacy of handmade metal artifacts.

The Craftsmanship Behind Vedansh Craft’s Handcrafted Products

At Vedansh Craft, creating a brass artifact is regarded as an art form that requires immense skill, precision, and patience. The process begins with a design, which can be either hand-sketched or created digitally, detailing the shape and features of the product. Brass sheets or rods are then carefully prepared and cleaned of impurities, subsequently shaped through hammering or bending techniques to form the basic structure. Skilled artisans add fine details using engraving methods, and individual pieces are assembled to create the final product.

The dedication to quality is evident at every stage of production. The founders personally inspect each item to ensure there are no defects, and only the highest quality brass is used. This attention to detail guarantees that Vedansh Craft’s products are not only beautiful but also long-lasting, reflecting the brand’s commitment to traditional craftsmanship.

Unique Selling Points of Vedansh Craft’s Brass Handicrafts

What distinguishes Vedansh Craft from other brass handicraft brands is its unique combination of design, material quality, and customer-centric approach. Their innovative designs attract customers who appreciate artistry and traditional craftsmanship, while the high-quality brass used in every product signifies durability and elegance. Vedansh Craft also places a strong emphasis on excellent customer support, ensuring a positive experience that fosters trust and loyalty.

By offering these three key elements—unique design, premium brass materials, and outstanding customer service—Vedansh Craft has successfully established a brand that is both aesthetically pleasing and customer-focused. This winning combination has allowed the company to thrive in the competitive brass handicrafts market.

Expanding Vedansh Craft’s Legacy

Vedansh Craft has ambitious goals for the future, aiming to become India’s largest trader of brass handicrafts. Their vision includes expanding their presence beyond India, with plans to open stores in countries around the globe. Additionally, Vedansh Craft is committed to sustainability, using brass, a highly recyclable and durable material, to create environmentally responsible products that can be cherished for generations.

They also specialize in Dhokra art, a 4,000-year-old metal-casting technique rooted in India’s Harappan civilization. Created using the lost-wax technique, this craft is celebrated for its intricate detailing and cultural significance. Dhokra art is not only a beautiful addition to home décor but also finds expression in jewelry and religious idols. Made through eco-friendly processes, it has gained international recognition, frequently showcased in museums, art exhibitions, and cultural festivals worldwide.

Vedansh Craft takes pride in offering a diverse range of handcrafted products, including home décor, god idols, Dhokra art and kitchenware. Their focus extends across multiple categories, ensuring a wide variety of artisanal creations. Each piece reflects the commitment to quality, tradition, and craftsmanship.

To Know more visit Instagram Link: https://www.instagram.com/vedanshcraft?igsh=MTd5YWZ1YWkydTNxeQ==

Website link: https://VedanshCraft.com

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