In the world of modern art, watercolor painting holds a special place for its delicate, fluid charm. Among various forms, botanical art captures nature’s vibrant spirit with every brushstroke. Artists who embrace this medium bring intricate details of flowers, foliage, and landscapes to life. One such name making a mark in this beautiful realm is Arte by Kritika, an inspiring venture by Kritika Sehgal, who turned her love for colors and nature into a flourishing brand.
The Story of Arte by Kritika and Kritika Sehgal’s Artistic Journey.
Kritika Sehgal always had a creative spirit, backed by her education in interior design. Although she did not pursue a professional career in design, her passion for art remained close to her heart. After getting married in 2016 and working in the education sector for a brief period, Kritika realized her true calling lay elsewhere. A spontaneous decision to pick up old watercolor supplies led to an unexpected new beginning. Without formal training, she taught herself watercolor techniques through online tutorials and daily practice, discovering a profound connection with botanical subjects along the way.
The birth of Arte by Kritika happened organically, encouraged by family and friends who admired her growing body of work. Kritika created a dedicated Instagram page, where her vibrant, joyful paintings began to catch attention. The name “Arte by Kritika” was chosen simply to reflect her artistic identity, combining her love for art with her own name. From humble beginnings, her brand has blossomed into a recognizable space for watercolor enthusiasts who appreciate the cheerful energy her work exudes.
The Fluid Magic of Watercolors and Kritika’s Creative Process.
Watercolor, with its unpredictable flow and translucent beauty, became Kritika’s favorite medium almost instinctively. Unlike oils or acrylics, she found watercolor’s natural fluidity aligned perfectly with her artistic vision. Kritika enjoys the freedom that watercolors offer, allowing her to create soft, delicate layers that bring her botanical subjects to life. She believes that working with watercolor feels effortless, as if the medium itself guides the creativity from within.
Her creative process is a patient, joyful journey. Kritika prefers to mix various flowers and elements, forming compositions that radiate positivity. Each painting typically takes five to seven days to complete, depending on its complexity. She never rushes through her work, believing that the energy she pours into every brushstroke is what makes her art resonate with happiness and vibrancy. Through every petal and leaf, she captures a sense of celebration and emotional warmth that defines Arte by Kritika’s style.
Dreams Beyond Canvas.
Looking ahead, Kritika dreams of expanding Arte by Kritika beyond original paintings. Inspired by successful lifestyle brands, she envisions her artwork adorning textiles, home décor, and everyday products. With a strong foundation in botanical and watercolor art, Kritika believes her designs can bring a touch of natural beauty into homes in new and exciting ways.
Emotions and storytelling are deeply woven into her work. Whether creating custom wedding cards or personal illustrations, Kritika ensures every piece reflects a meaningful story. Her advice to emerging artists is simple yet powerful: stay true to your passion, ignore external doubts, and trust the journey. Arte by Kritika stands today as a beautiful example of where passion, persistence, and authenticity can lead — and it’s only the beginning.
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