In a world where individuality is celebrated more than ever, personalization is no longer a luxury but an expectation. Stationery today blends practicality with a personal touch. Chatterbox Labels has carved a niche for itself in the crowded world of stationery and gifting. From functional name labels for school supplies to playful custom storybooks and festive gift tags, the brand has quietly built a loyal following across age groups and occasions.
From a Mother’s Need to a Nation’s Favourite.
Founded by Shrishti Bagaria, Chatterbox Labels was born from a simple parental need. In 2015, Shrishti began creating personalized name labels for her own child—products that were hard to find in India at the time. What started as a personal project quickly evolved into a homegrown business, with friends and family encouraging her to create more. Chatterbox Labels scaled quickly gained interest through word of mouth, and By 2021, Chatterbox launched online, opening its doors to customers across the country.
A creative mind at heart, Shrishti single-handedly designs every product, blending global design trends with what customers truly want. The brand started with a focus on children’s needs but has since expanded its offerings to include personalized items for teenagers, adults, and even seniors. The Chatterbox growth story is rooted not in flashy campaigns, but in consistent product quality and an ability to cater to a wide range of needs—from back-to-school basics to wedding gifting. Through consistent quality, thoughtful designs, and heartfelt customer service, Chatterbox has grown into a trusted label loved by lacs of customers nationwide shipping to over 3,000 PIN codes and across all 28 states and 8 Union Territories of our country. This has happened largely through customer referrals, design-focused products, and a personalized service approach. Chatterbox also prides itself in being an all-woman team, empowering women to pursue careers in design, customer support and operations
Designs That Delight.
At the heart of every Chatterbox product is a balance between utility and aesthetics. Shrishti ensures that every label, envelope, or sticker not only looks good but serves a real purpose. She takes time to research design trends, listens to client feedback, and even customizes one-off requests whenever possible. Whether it’s choosing non-toxic inks for kids’ labels or experimenting with themes for return gifts and storybooks, attention to detail is a recurring theme.
The creative process at Chatterbox is deeply user-focused. Every new idea—whether inspired by Shrishti herself or suggested by a client—is carefully developed with the end-user in mind. From visualising the age group to printing sample tests, each product undergoes a rigorous journey before reaching the customer. This attention to detail has led to standout moments, such as their personalized Christmas storybook, which unexpectedly became a bestseller and inspired the launch of more custom books.
Spreading Joy One Label at a Time.
Chatterbox’s product catalogue now spans across demographics, with offerings for teenagers, adults, and even professionals looking for thoughtful, customized gifts. There’s a clear effort to diversify without losing focus—a tricky balance for many small businesses. With its strong focus on personalization and heartfelt execution, the brand is building a loyal community of repeat customers.
While plans for international expansion are underway, Shrishti emphasizes staying true to the brand’s core: thoughtful, well-designed products and responsive customer care. The company launches new collections every few months, but with intention—testing samples, refining ideas, and ensuring they align with the brand’s ethos before rollout.
As more consumers shift toward personalized shopping experiences, Chatterbox is well-positioned to grow. But what sets it apart isn’t just what it sells—it’s how it listens. The brand doesn’t claim to be revolutionary. Instead, it focuses on being reliable, design-savvy, and deeply personal. And in today’s world of quick checkouts and templated products, that kind of business model feels refreshingly human.
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