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Rangrez Ethnic- Threaded With Magnificent Royal Style

By
The Business Press
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“Embroidery is a timeless craft that transcends generations and languages. It’s an opportunity to tell a story, pass on a memory, or celebrate a milestone in your life.”- Anonymous

Age Old Chikankari Work Gains Appeal For Its Regal Look

Indian culture has cast a spell on countries across oceans since time immemorial. Indian Ethnic wear has attracted many tourists and also has a sizeable chunk of market share in foreign markets. Talking about ethnic wear, the most popular thing that occupies the mind is the handwork of “Chikankari”.  Chikan work with its gossamer quality has become one of Indian fashion’s hottest exports and is an expression of haute couture. When the sun smiles strongly, you know it is the time to celebrate cool muslins and soft mulls. Traditional yet contoured in a modish contemporary twist, the ageless chikankari, comes to your cool rescue. It is an innovative and age-old artisan craft that involves intricate threadwork over a washable print. Every single thread is sewed in with care and passion to signify the virtue of this unparalleled handcraft. As times have changed embellishments like stones, sequins, zardozi, mukaish, embellishments, mirror works and other Moti works were added to it to create a unique appeal. The work is no longer limited to Indian wear and is also found on skirts, and tops to suit the foreign markets better.

Bringing such elegance and opulence to your wardrobe is an ethnic fashion label “Rangrez Ethnic” which offers handmade chikankari worked kurtis, sets, bottoms and sarees in a variety of patterns and mesmerizing colours. Started in January 2022  by two friends Palak Singh and Radhika Mishra, the brand aims to bring all Indian handicrafts under one umbrella so that the beauty of this art form can become affordable to as many households as possible This in turn would benefit the artisans who toil hard to deliver the beautifully Chikankari outfits.

Carrying Forward The Lucknowi Chikankari Parampara

Hailing from Lucknow, the city of Nawabs, and having a family business in Chikankari clothing, Radhika and her childhood friend Palak conceptualized the whole functioning of their brand in January 2022. Prior to this clothing business, Radhika, a B. Tech from Manipal University, worked as a software developer in an IT firm for about 4 years. Her ingenuity in cloth designing was not only bestowed because of her family business but also because of her passion to bring different handicrafts and artworks under one roof that represents their Lucknowi culture. Joining hands with her co-partner Palak, she mustered all efforts to quit her regular job and with an initial investment of 50k she bought the fabrics and started with her Instagram page. With small investments in marketing through social influencers, they gradually started experimenting with the ranger collections and grew bigger in business with the launch of their website.

The Growth Prospects Ahead 

The brand aims to connect all age groups to Indian handicrafts by offering not only traditional ethnic kurtas but also a variety of designer handwoven tops that the youth can relate to. Offering splendorous chikankari work in rayon, muslin, georgette, crepe and cotton, they soon envision launching a collection in handblock Kalamkari and handblock Sanganeri. A few years down the line, the brand that is presently operational in the online space wants to get recognized as a leading name in the handwoven business and commence its physical store to connect to a wider customer base.

Instagram Link: https://instagram.com/rangrez.ethnic?igshid=MzRlODBiNWFlZA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

The Artistic Odyssey: Embark on a Profound Journey of Paintings and Creative Enlightenment with Mitartss

By
The Business Press
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When everything around seems all dark and complex, the artists of the world come to our rescue. They infuse beauty and joy into our lives, giving us a reason to celebrate our little victories and tide over our small defeats. If anything gives us hope amidst hopelessness and ecstasy amidst uncertainty, it has got to be the art and the artists.

Launched in November 2018, Mitartss is an online art portal, nurtured by talented artist Vaishali Mittal. Besides creating a lasting impact with her work, the young artist wants to bring back the era when paintings would be more than just home-decor items. They would engage your mind and draw out deep-seated emotions, thus making you feel something unique.

For Vaishali, painting is a medium of expressing her thoughts and building unspoken connections with fellow humans. With her powerfully evocative paintings, Vaishali wants to break barriers and reach out to people living in different parts of the world.

When painting becomes a life-long passion

Even though painting had been her passion since childhood, it took her a while to respond to that inner calling. Vaishali pursued a degree in engineering and became a software engineer. But working in MNCs didn’t give her the happiness that she was looking for. Gradually, she embraced her inner artist and decided to take this up as a career.

It was more of an emotional decision than a practical one. The gutsy girl adds “I started feeling that it was really important in today’s world to express your feelings and to understand the other person’s emotions too. And art gave me an opportunity to do just that.” Soon, she established her own startup Mitartss. This venture is a humble attempt to help people look up from their smartphones and dedicate their time and attention to the appreciation of art and everything that it makes you feel.

Vaishali also conducts online painting classes, which she started during the pandemic. For those passionate about painting, these online tutorials are an apt opportunity to learn from an artist who not only has mastered the skill but also understands the humane aspect of art.

Mitartss: Where art comes alive

Mitartss is an art hub that offers different kind of paintings, handmade portraits in various media for home décor and office spaces. Vaishali paints in mix media such as acrylic, oil, dry pastels, charcoal and many more. Here one can also get customized handmade phone covers, logos, handbags and T-shirts – all products rendered exceptionally beautiful owing to Vaishali’s breathtaking artistic talent. Moreover, if you want to surprise your loved ones with their sketches or colored portraits, Mitartss is the place to be.

What makes Mitartss special is its unwavering focus on expressing emotions through paintings. Even the hyper-realistic paintings strike a chord with customers, who most often feel a lot more than what they had expected. Mitartss creates a fine balance between emotions and realism, coming up with paintings that stay with us forever. 

Drawing out plans for future

Mitartss has come a long way since the time of its inception. Batting all odds, Vaishali’s maiden venture has been winning hearts on social media. When asked about the future, the founder says “I want Mitartss to be recognized as a notable, trustworthy brand that would become a favorite of artists and art connoisseurs.”

Instagram Link: https://instagram.com/mitartss?igshid=OGQ5ZDc2ODk2ZA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

How Cosmetic Surgeons Merge Artistry and Medical Expertise

By
The Business Press
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As a board-certified plastic surgeon with 15 years of experience, I have witnessed the transformative power of cosmetic surgery. I truly believe that it is a field where artistry and medical expertise seamlessly merge to create beautiful, natural-looking results while transforming lives. Like an artist with a canvas, each precise incision a surgeon makes is a stroke of the brush, revealing a renewed version of the patient.

I can confidently say that cosmetic surgeons don’t just perform procedures; we sculpt the bodies, etch the curves and infuse renewed confidence in our patients. 

Because cosmetic surgeries are always about looking better and not different!

Now, let me take you through this symphony of science and artistry, where masterpieces of enhanced beauty are created, and each one is as unique as our unique patients. 

My Artistic Approach to Cosmetic Surgery

As a cosmetic surgeon, I personally feel that my medical knowledge definitely forms the bedrock of my practice; however, it’s my artistic skill, refined over years of experience, that truly distinguishes and defines each patient’s outcome that I have treated. My goal goes beyond merely addressing shape and size concerns. I strive to achieve balanced, aesthetically pleasing results that enhance the overall appearance of my patients, creating a visual harmony that resonates with their overall personalities.

So how is artistry instrumental during each step of cosmetic surgery?

Artistry in Various Surgical Procedures

Now let’s just see how artistry and medical expertise are combined during the actual procedures themselves and how each procedure is a testament to this harmonious blend.

For instance, in breast augmentation, the procedure goes beyond the mere placement of implants. We incorporate techniques like fat grafting to design the cleavage and create natural creases and folds to enhance the natural appeal and curvature of the breast.

Similarly, a breast lift is not just about elevation. It’s about crafting an aesthetically pleasing bosom by designing the cleavage to create a shapely, appealing form. Only a surgeon with artistic vision can achieve that.

In rhinoplasty, we don’t just alter the nose; we sculpt it. We aim to achieve a natural shape and structure that blends seamlessly with the face, ensuring the enhancements are subtle, complementing the face and not overly prominent.

Coming to a tummy tuck, with artistry blended in, is much more than just flattening the abdomen and concealing scars. I always perform a hi-definition procedure, similar to creating a sketch with precise strokes and creating a natural silhouette. I achieve this by crafting the highs and lows by sculpting the skin and tissue and designing the navel to add a feminine and delicate appeal.

All these nuances involve a deep understanding of human anatomy, meticulous planning, and the ability to envision the final outcome.

This ability to sculpt the tissues with finesse allows for personalised and exceptional results, showcasing the power of the right blend of cosmetic surgeries and artistry.

The Role of Artistry in Reconstructive Surgery

You know, it’s fascinating how artistry plays a crucial role in cosmetic surgery, not just for aesthetic procedures but also for reconstructive purposes and scar revision. It’s not just about fixing something; it’s about restoring both form and function while minimising the visible impact of past trauma or surgery. It requires a surgeon with a keen artistic touch.

Let’s take microtia reconstructive surgery as an example. Microtia is when a person is born with a partially or completely undeveloped ear. In this case, a skilled surgeon needs to approach each delicate skin tissue with precision. We have to use our artistic vision to craft an ear that seamlessly blends with the patient’s natural features. It’s not just about creating an ear; it’s about creating an ear that looks and feels as close to natural as possible, enhancing the person’s appearance and restoring their confidence.

The same is the case with scar revision surgery. Imagine a patient who has a prominent scar on their face due to a previous injury or surgery. Scar revision aims to minimise the appearance of the scar and improve its overall aesthetics. In this case, the surgeon’s artistic vision becomes crucial in achieving optimal results. We use our artistic eye to make decisions regarding the placement of incisions, the direction of tissue realignment, and the meticulous suturing techniques to create a less noticeable scar that aligns naturally with the patient’s facial features. 

These surgical techniques include following the natural contours or hiding the scars within natural skin creases. To achieve this, I personally consider factors such as skin texture, light reflection, and the patient’s individual aesthetic goals to ensure the scar blends seamlessly with the surrounding skin, becoming less prominent and drawing less attention.

Such thoughtful practices produce results that go beyond mere functionality and have a profound impact on the patient’s emotional and physical well-being.

Parting Thoughts

In today’s world, being a cosmetic surgeon requires more than just medical proficiency. It demands an artistic sensibility that can bring a smile to a patient’s face and a sense of deep satisfaction in their hearts. It’s this unique blend of art and science that I bring to my practice every day.

It is time to embrace the miraculous blend of science and art – the life-altering practices we witness in cosmetic and aesthetic surgeries. 

Instagram Link: https://instagram.com/rajatguptadr?igshid=YmM0MjE2YWMzOA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Arthestic Somethin’: Unveiling the Artistry of Vintage Gifting and Handwritten Letter

By
The Business Press
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Writing a personal note or letter to a loved one or friend carries a timeless charm. It exudes a sense of personal touch, care, and closeness. Now, imagine infusing this heartfelt gesture with an artistic vintage touch, transforming it into something truly extraordinary.

Leading this trend is Arthestic Somethin’, an art and gifting enterprise founded by the extremely talented artist, Kaavi Vagoriya. Through her remarkable skills, she enhances the eloquent beauty of vintage gifting, crafting exquisite keepsakes that will be cherished for a lifetime.

The name Arthestic Somethin’ is derived from the fusion of “art” and “aesthetics.” A mere glimpse at Kaavi’s work is enough to leave you awestruck,

Says Kaavi, “Every time I sit down to create hand written letters or gifts, I make sure to include those subtle emotions that my clients want to convey through their gifts.

Kaavi possesses an innate ability to transform ordinary items into extraordinary works of art. So, what’s the secret behind the brand being so popular in such a short time?

It’s all a very captivating blend of expressive, flowing, old-style English calligraphy, exquisite paper, charming notes, and delicate hand pressed flowers. Each piece is thoughtfully showcased within vintage frames, while the packaging and presentation epitomize true excellence.

Arthestic Somethin’ also specializes in customization. Whether it’s weddings, anniversaries, birthdays, or any special occasion, these creations will surprise and astonish the recipients. Don’t miss the coffee-scented infused letters, photo acrylic cards, snap letters, mini wish letters, hand-written scrolls, and more.

In addition to these remarkable offerings, Arthestic Somethin’ provides aesthetic phone cases that can be customized for both Android and iOS models. Whether your style is funky, cool, quirky, or classy, Arthestic Somethin’ will create, pack, and deliver it to you with utmost care.

A small city business with big dreams that is taking the brand places

ARTHESTIC SOMETHIN is truly a passion project of Kaavi, who hails from a small town called Pali, in Rajasthan. Her enterprise offers something refreshingly different and unexpected, demanding immense patience, creativity, and skill. However, her unwavering commitment to delivering excellence has garnered positive feedback from clients across the country.

“I am sincerely grateful for the appreciation and love I have received from over 800 clients nationwide and internationally too. My products have reached Dubai, Canada, Germany. As a small business owner, it is their encouragement and belief in me that fuel my drive,” shared Kaavi.

Like every dedicated entrepreneur, Kaavi envisions expanding her business and product portfolio in the long term. Her ambition is to establish Arthestic Somethin’ among the finest niche gifting enterprises, creating a welcoming space for all those who value the captivating power of handwritten letters combined with aesthetically pleasing gifting.

Instagram link: https://instagram.com/arthestic.somethin?igshid=MzRlODBiNWFlZA==

Youtube link:https://youtube.com/@Arthestickaavi

Whatsapp link:https://wa.me/message/B6DPXDU2PIOOD1

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Transforming Everyday Accessories: Discover the Vibrant World of THELA GAADI

By
The Business Press
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The accessories industry is a dynamic and ever-evolving sector that encompasses a wide range of products designed to complement and enhance personal style. It’s not every day that a pair of ordinary, daily-wear accessories, inspire someone to start a really successful and trendy business.

But strangely, this is exactly what happened with Kapil Garg the founder of THELA GAADI – India’s funkiest space for happy, colorful daily use accessories.

Seeing a pair of sad grey socks and looking at the plain boring “corporate uniform” he wore daily to work, Kapil felt that if not the shirt and pants, then the socks at least could definitely add a delightful blob of color to daily life! This was the moment, that inflection point that set the ball rolling for THELA GAADI.

“THELA GAADI brings back beloved cartoon characters, games, and colorful designs and patterns from childhood, and yes, our merchandise uses officially licensed characters.” Mentioned Kapil.

Today in just a short span of two years, the brand and its range of cool products have shot up the popularity chart. People across every age group seem to be drawn towards it like a magnet! And why not?

Made from 100% combed cotton, the socks are hands down the bestsellers. They are woven to ensure comfort and durability, plus of course, they are super trendy. Adorned with a universe of cartoon characters, on a background of striking colors, each pair has its own story to tell about the wearer! Truly an all-season all-time favorite.

Apart from socks what is also worth exploring is the range of Handkerchiefs, Eye Masks, Tote Bags, and Boxer Shorts. The flaunt it, go everywhere Tote Bags are just perfect for work, school, or a day out – apart from being cool eye candy they also double up as your hardworking carry-all! A 100% cotton Eye Mask with an adjustable strap is just what one needs to deep dive into a comforting slumber. And when you have your favorite cartoon covering your eyes it’s all the more fun!

“We are a gender-neutral, 100% proudly made-in-India brand.  Creating that perfect fusion of nostalgia, fashion, fun, and comfort we redefined the meaning of everyday accessories. That is the key to our success.” Shared co-founder Vidhee Singhania.

It’s the connection with customers that keep the brand going and growing…

“Such lovely, quirky, Scooby-Doo fun socks. Kids loved it.”  “I bought a Power Puff Girls eye mask for my mother and she really loved it” “I ordered the Tom & Jerry socks for my husband on his 37th birthday. He got so emotional.” “I’m a Shinchan fan. The bag is so different I loved the printing, quality, color, and spaciousness.”

These lovely reviews are proof enough of how THELA GAADI products truly appeal to all age groups. No wonder the brand has notched up a count of more than 50K satisfied customers, who keep coming back for more.

 Already serving customers pan India, for more than two years now the long-term vision is to make THELA GAADI one of India’s most popular and India’s 1st integrated accessory brands.

“With our sense of design, our scale of production, and the unique connection we have created with all our customers, we are set to create new definitions of accessories as we go forward.” Shared Kapil.

Instagram Link: https://instagram.com/thelagaadi?igshid=MzRlODBiNWFlZA==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Cold Brewed Success: The Remarkable Journey of Theka Coffee

By
The Business Press
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From selling popular street food in Ahmedabad to founding and scaling up one of India’s fastest growing and innovative, “cold brewed ready to drink coffee brand “the journey of Bhupinder Madaan, co-founder Abhishek Acharya and Business Development Head Animesh Khare has been quite astonishing, to say the least.

In 2017 giving up his successful street food venture, Bhupinder plunged full time into studying the food and beverage industry. On a visit to Delhi he happened to step into a bar and inspiration struck him. He hit upon the idea of selling chilled coffee in a beer bottle! And in September 2017 the first batch was rolled out under the brand name Theka Coffee!

Brand Learning – Be unconventional, buck the trend with innovation and don’t follow or copy success stories.  Bhupinder himself is a firm believer of ‘No Method Entrepreneurship’. Focusing on creativity, quirk, innovation and flexibility helped the brand spot and create a unique positioning and consumption touch point.

The swag was cool and the contents were even cooler. This trendy positioning and hip packaging was an instant hit, especially among millennials, who resonated with the brand instantly. Imagine names like PALANGTOD coffee – Strong coffee made out of dark roast coffee beans. NEXT LEVEL: coffee – not too dark but not too mild also. COFFEE KI JAWANI – Made out of light roast coffee.

Brand Learning – Theka Coffee has immense self-belief in its ideas and dares to be different and stand out in the market with both its product offerings and its business model.

Over the next two and a half years, Bhupinder opened 14 cafes through a franchise model. However then came the pandemic and the outlets had to be shut down. But post the first wave, Bhupinder was back in the game, setting up carts at 4 different locations in Ahmedabad to market the coffee.

In January 2022 came that game changing moment in the brand’s growth trajectory. They got invited to pitch for funding in Shark Tank. Theka Coffee pitched for a valuation of 5 crores and although the pitch got the prestigious panel really excited, they could not close a deal. But soon after the Shark Tank episode was aired, Theka’s sales skyrocketed.   And the team now had to start answering more than a 1000 calls a day from prospective franchisees.

Zenith Multi Trading a noted VC firm backed it and after that came a slew of deals which sky rocketed the brand’s valuation to 100 crores. Retail giant Reliance too approached Theka Coffee with lucrative offers.

Brand Learning – Celebrate failures and treat them as milestones. They are but the stepping stones to bigger and better things on the road ahead.

From a tiny office to a fully-fledged headquarter in Ahmedabad and franchisees in 40+ cities, Theka Coffee has brewed quite a success story. It has clocked revenues of INR 16 crore in the last financial year. And has set itself an ambitious goal for attaining a turnover of 100 crores in the near future.

Brand Learning – Coming up from the grass root level helps stay in touch with ground realities and keep a finger on the customer pulse. It helps everyone stay grounded and responsive to the market moods. Staying humble is what helps in the long run.

Not to be missed is the brand mascot Gabru who is an integral part of Theka Coffee’s brand value, representing the teams’ commitment to the brand’s fun, playful, and positive vibe.

Brand Learning – The brand is a passion project and everyone connects with the happy, positive vibes, playfulness and the cool quotient the brand represents.

Altering the coffee serving business landscape with a fresh mindset

Knowing that the brand is now generating a strong pull from customers and keen investors, the strategic blue print is to maintain that affordable price point across key markets in India, and then roll out globally. The brand wants to be a disruptor in the true sense in the way it operates in the market.

Another key point the brand is addressing is the franchising model in India, where very often franchisees struggle to recoup their investments and often end up making marginal profits or slowly shut down. THEKA COFFEE is offering a franchisee model which is franchisee centric. It also offers a time tested road map plus SOPs that can help set up, maintain and sustain a franchisee over an extended period of time efficiently.

Click here to visit their website – https://www.thekacoffee.com/

If you are interested in signing up with the brand for a FRANSCHISE click here – https://www.thekacoffee.com/get-franchisee/ 

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

KAMAKHYAA: A Conscious Fashion Movement Nurturing a Sustainable Community

By
The Business Press
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Sustainable fashion is gaining popularity, as more and more consumers are becoming aware of the impact that their clothing choices have on the environment. KAMAKHYAA, launched by Mittali Puri, is a space that is home to multiple fashion brands that take sustainability seriously. Its business objective being to bridge the gap between conscious consumers and sustainable fashion brands.

Today, KAMAKHYAA has on-boarded a wide, but selective range of brands that incorporate environmental and ethical aspects of sustainability in their clothing. One look at the KAMAKHYAA portal today reveals a treasure trove of well-known and startup brands offering entire head to toe choices of sustainable fashion

For women, KAMAKHYAA offers organic clothes in the form of skirts, trousers, co-ords, dresses, kurtas, sarees and more in organic cotton, hemp, linen, chiffon, or other sustainable and comfortable fabrics from popular brands. Also, there is also a range of handmade jewelry and footwear that are super stylish.

A selection for men is also available ranging from shirts, jackets, trousers, kurta, etc in khadi, 100% cotton, linen and more. Smart footwear is also on sale to complete the smart ensemble.

Catering to a special class of customers requires a special mindset

Mittali used the pause during the COVID-19 pandemic to tune in to the conversations that were spiking around sustainable, upcycled and organic clothing. While doing this, she noticed that there existed a distinct set of customers who were willing to spend more for slow fashion. She, therefore, modeled KAMAKHYAA around the needs of these customers and matched them to the brands that could offer eco-friendly, upcycled and sustainable fashion for them to wear.

Today the KAMAKHYAA portal plays host to many leading fashion brand across India and the USA with ranging prices. What’s more interesting is that this class of consumers is growing and KAMAKHYAA is right up there with the list of sustainable shopping choices.

Creating wider and stronger connections with conscious consumers is the way ahead for growth

As a responsible multi-brand platform, KAMAKHYAA strives to always create a circle of mutual trust which has attracted consumers who want to make conscious fashion choices.

The brand is witnessing an exponentially growing customer base. It is simultaneously pitching to prominent sustainable fashion brands around the globe like Chanel as well as Louis Vuitton, as well as other emerging homegrown brands. This makes it a space for customers to purchase affordable as well as luxury products.

“I would like to call KAMAKHYAA a genuine movement towards nurturing a community that is socially responsible and aware of the necessity to put the environment ahead of financial gains.” Says Mittali

Website link is https://in.kamakhyaa.com/ (India) https://kamakhyaa.com/ (Rest of the world).

Click here https://www.instagram.com/kamakhyaaindia/ to discover beautiful sustainable fashion.

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Transforming spaces with an aesthetic touch: Cactopia’s Journey in garden & home décor accessories

By
The Business Press
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Garden and home decor play a vital role in transforming a living space into a personal sanctuary, reflecting one’s unique taste and style. They enhance the aesthetic appeal of both indoor and outdoor space, creating a welcoming atmosphere and bringing a sense of tranquillity. With their ability to evoke emotions and inspire creativity, these elements hold immense value in creating a harmonious and beautiful environment for relaxation, and self-expression.

Cactopia – Enhancing The Beauty Of Your Home

Cactopia is a locally established garden and home decor enterprise dedicated to delighting enthusiasts with exquisite garden decor and home décor accessories. The brand Cactopia started in 2021 by Somy Mashalker is into online & offline retailing of Glass Crystal Suncatchers, Natural Healing Stone Suncatchers, Wind Spinners, Gaze Balls, Enamel Lapel Pins and much more. Initially, he started his business by selling exotic plants with an investment of around 15k. Within a span of 2 years, the brand has grown exponentially with tremendous positive customer feedback and has served more than 1000 clients so far.

The exquisiteness of the brand is the rarity of products found under its banner within India. Suncatchers, exclusive to the Indian market, reign as their top-selling products. Each suncatcher is meticulously crafted by hand, using natural healing stones.

Their spinners and gaze balls give a 3D illusion and are really unique to decorating the garden. Their enamel lapel pins come in different variants such as Cloche, Slant, Quartz, Diamond, and Pentagon. These lapel pin badges look awesome on clothes and bags and make super cool gifts for friends and loved ones. Their mesmerizing suncatchers are the most sought-after products as they dazzle & dance in lustrous crystal and quartz. The brand has a myriad collection of plants and pots, décor accessories to adorn the home & office space. It also educates and shares tips and tricks on plant maintenance and conducts exhibitions across Pune. 

Sowing The Seeds Of Ideation To Root Up The Business

Somy, a nature and plant lover had his Instagram page called Cactopia where he shared pictures of his garden plants and gradually he was flooded with inquiries for plants. Through his social media page and posts, he understood the market dynamics and that there were many takers of plant & garden accessories too.

Presently, they are available online through Facebook, Instagram, Amazon & Flipkart. As part of its expansion strategy and enhanced customer service, the brand is working to build its own website. Their vision is to uplift the aura and aesthetics of every home with their unique and enchanting decorative accessories.

Experience the blossoming growth of Cactopia, from its humble beginnings as an Instagram page sharing garden plants to becoming a flourishing garden and home décor brand, serving a diverse range of customers and garnering tremendous positive feedback along the way.

Instagram: https://www.instagram.com/cactopia.in/

Website: https://cactopia.in

Amazon: https://amzn.to/3IB9pu2

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Fashion that offers style, comfort and genuine solutions to those women centric wardrobe challenges

By
The Business Press
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Introducing Nithya G., a first-generation entrepreneur and the owner of the very popular HABBADA FASHIONS – a women centric fashion brand. Nithya embarked on a mission to eradicate the common discomforts that come with wearing sarees. Subsequently, she introduced a range of meticulously designed products that sought to seamlessly blend style, comfort, and functionality for women.

“I launched my brand to create products that combine practical function with elegant fashion. I seek to solve small but significant fashion problems for every woman.” Shares Nithya.

Launching the brand with her bestselling item to date the HABBADA Saree Shaper, Nithya has expanded the portfolio to include Crop Tops, Long Dresses, A Line Skirts and even an accessory line of Clutches.

Working with the basics has helped the brand design fashion that really connects well with women. The Saree Shaper for example replaced the drawstrings at the waist with elastic, board and buttons that can also hold heavy sarees easily. The discreet drawstrings at the hemline with concealed slits at the side, make it easy for women to use the washroom without staining or crumpling the saree. And of course, most importantly, the soft material hugs the body perfectly and helps drape the saree really well. Climbing the stairs or sitting on the floor is no more a task.

Working with the basics has helped the brand design fashion that really connects well with women. The Saree Shaper for example replaced the drawstrings at the waist with elastic, board and buttons that can also hold heavy sarees easily. The discreet drawstrings at the hemline with concealed slits at the side, make it easy for women to use the washroom without staining or crumpling the saree. And of course, most importantly, the soft material hugs the body perfectly and helps drape the saree really well. Climbing the stairs or sitting on the floor is no more a task.

The stretchable A line skirt brings out those curves and glams up your style quotient. It can expand up to 5 to 6 inches and even if you lose or gain weight it will still be a comfortable fit. Best of all you can style it for a casual or formal wear too. The long dress is another game changer that is really trending.

Putting comfort as a priority has really worked well for the brand. It continues to cater to Indian bodies to make women feel good about what they are wearing, bringing them relief and peace of mind.

Becoming a space for women to thrive is the milestone of the near future…

As a brand HABBADA FASHIONS has successfully managed to create a space for itself in the competitive market thanks to the quality, the variety it offers and the value for money. Its fast-expanding customer base, currently hovering around 7000, is boosting its impressive growth trajectory to clock substantial revenue figures in the years to come.

“We are looking at being a go to comfort fashion brand for women. Our short-term vision is to achieve an annual revenue of INR 10 crores,” says a smiling and very confident Nithya.

But it is not just all about raking in the profits. There is another agenda behind the growth plan, and that is to be able to integrate more women into the company. More specifically women who are looking to start a second career, either full time or even those looking to take up part time gigs. HABBADA FASHSIONS wants to become that space that attracts women to work with it and thrive in it.

Website: https://habbada.com

Click here https://www.instagram.com/habbada_fashions/?igshid=YmMyMTA2M2Y%3D for fashion that is stylish, functional and comfortable too!

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

ARTFLYCK: A Tale of Handcrafted Elegance Shaping the Fashion Accessories Industry

By
The Business Press
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In the world of fashion, it’s the attention to detail and subtle embellishments that take style to new heights of sophistication and excellence.

Imagine wearing a fantastic outfit and effortlessly placing an elegant clutch on your shoulder. That simple act can transform your entire evening, making it unforgettable.

These game-changing, designer fashion accessories, are what the founders of ARTFLYCK- Ms. Hardeep Kaur & Mr. Bikramjit Singh are now recognized for. Their brand ARTFLYCK founded in 2020, is one of India’s premium and niche spaces for a wide range of handcrafted, classy wooden Clutches, glitzy Potlis Bags, snazzy Batua Bags, and Trousseau Boxes.

“I have always been a big fan of handcrafted elements and it was during the pandemic that I decided to pursue my passion and turn entrepreneur. My husband Bikramjit encouraged me and pushed me to turn my ideas into a commercial venture and thus ARTFLYCK was created.” Says a really happy Hardeep.

The catalogue today is a vibrant collection of imaginatively handcrafted products in diverse colors, styles, and sizes. Every product is created from detailed research, superior material, imaginative design, and polished finish.

Our extensive catalogue presents an irresistible array of choices, making it a delightful challenge to pick just one product. The wooden clutches made from mango wood come in a range of shapes and finishes – Oval shaped Mother of Pearl embellished with a wooden clasp and a detachable golden metal chain, pentagon-shaped or square-shaped hand-embroidered wooden clutch, and even a hand-printed wooden clutch box all are best sellers in their own right. Don’t forget to check out the exquisite handmade Taj clutch.

The Potli bag collection is an extravagant mix of rich silk, fine embroidery, delicate lace, tassels, and classic wedding add-ons like mirror work, pearls, zari, sequins, and more. The Batua bag section reveals a charming range of compact and stylish bags created from fabric and embellishments that give them that royal touch. The beautiful intricate handmade bangle box as a keepsake memory is also a must-have for every newly-wed bride.

#vocalforlocal is another interesting facet of the ARTFLYCK brand because it strongly believes in encouraging and gainfully employing the services of talented local karigars.

Growth achieved from a smart mix of great products backed by smart marketing

As a brand that is active in the very competitive fashion accessories vertical, ARTFLYCK has managed to catch the attention of fashionistas and fashion influencers. It also got an exclusive feature in the April 2022 national issue of Femina India Magazine.

Catering to both the B2C and B2B segments means that there are scores of new inquiries every day and till now the brand has booked and fulfilled more than 10000 orders from around the country.

Using the awesome reach of social media and its E-commerce website https://www.artflyck.com/ it has also made successful forays in the international market, where its range received quite an encouraging response. ARTFLYCK is also available on other popular E-commerce sites like Myntra, Amazon, and Etsy.

One satisfied customer said, “I feel incomplete without carrying your Potlis while attending marriage functions. Thank you Artflyck.” Another delighted customer had this to say, “It is my go-to brand for any kind of gifting. I personally have 4 different potlis and clutches and I can never control myself for buying more.”  Another customer mentioned this, “Loved the clutch bag, intrinsic detailing, prompt delivery, could feel your passion!”

Testimonials like these from its customers are pushing the brand to innovate with material and design and come up with products that carry that distinct stamp of class, fashion, and style that complements and enhances the personality of its valued customers.

ARTFLYCK remains committed to staying true to its founding principles of class, fashion, and style as they continue to make its mark in the fashion world. 

To know more visit – https://www.artflyck.com/

To read more startup stories visit – www.thebusinesspress.in

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