ARTFLYCK: A Tale of Handcrafted Elegance Shaping the Fashion Accessories Industry

In the world of fashion, it’s the attention to detail and subtle embellishments that take style to new heights of sophistication and excellence.

Imagine wearing a fantastic outfit and effortlessly placing an elegant clutch on your shoulder. That simple act can transform your entire evening, making it unforgettable.

These game-changing, designer fashion accessories, are what the founders of ARTFLYCK- Ms. Hardeep Kaur & Mr. Bikramjit Singh are now recognized for. Their brand ARTFLYCK founded in 2020, is one of India’s premium and niche spaces for a wide range of handcrafted, classy wooden Clutches, glitzy Potlis Bags, snazzy Batua Bags, and Trousseau Boxes.

“I have always been a big fan of handcrafted elements and it was during the pandemic that I decided to pursue my passion and turn entrepreneur. My husband Bikramjit encouraged me and pushed me to turn my ideas into a commercial venture and thus ARTFLYCK was created.” Says a really happy Hardeep.

The catalogue today is a vibrant collection of imaginatively handcrafted products in diverse colors, styles, and sizes. Every product is created from detailed research, superior material, imaginative design, and polished finish.

Our extensive catalogue presents an irresistible array of choices, making it a delightful challenge to pick just one product. The wooden clutches made from mango wood come in a range of shapes and finishes – Oval shaped Mother of Pearl embellished with a wooden clasp and a detachable golden metal chain, pentagon-shaped or square-shaped hand-embroidered wooden clutch, and even a hand-printed wooden clutch box all are best sellers in their own right. Don’t forget to check out the exquisite handmade Taj clutch.

The Potli bag collection is an extravagant mix of rich silk, fine embroidery, delicate lace, tassels, and classic wedding add-ons like mirror work, pearls, zari, sequins, and more. The Batua bag section reveals a charming range of compact and stylish bags created from fabric and embellishments that give them that royal touch. The beautiful intricate handmade bangle box as a keepsake memory is also a must-have for every newly-wed bride.

#vocalforlocal is another interesting facet of the ARTFLYCK brand because it strongly believes in encouraging and gainfully employing the services of talented local karigars.

Growth achieved from a smart mix of great products backed by smart marketing

As a brand that is active in the very competitive fashion accessories vertical, ARTFLYCK has managed to catch the attention of fashionistas and fashion influencers. It also got an exclusive feature in the April 2022 national issue of Femina India Magazine.

Catering to both the B2C and B2B segments means that there are scores of new inquiries every day and till now the brand has booked and fulfilled more than 10000 orders from around the country.

Using the awesome reach of social media and its E-commerce website it has also made successful forays in the international market, where its range received quite an encouraging response. ARTFLYCK is also available on other popular E-commerce sites like Myntra, Amazon, and Etsy.

One satisfied customer said, “I feel incomplete without carrying your Potlis while attending marriage functions. Thank you Artflyck.” Another delighted customer had this to say, “It is my go-to brand for any kind of gifting. I personally have 4 different potlis and clutches and I can never control myself for buying more.”  Another customer mentioned this, “Loved the clutch bag, intrinsic detailing, prompt delivery, could feel your passion!”

Testimonials like these from its customers are pushing the brand to innovate with material and design and come up with products that carry that distinct stamp of class, fashion, and style that complements and enhances the personality of its valued customers.

ARTFLYCK remains committed to staying true to its founding principles of class, fashion, and style as they continue to make its mark in the fashion world. 

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