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KAMAKHYAA: A Conscious Fashion Movement Nurturing a Sustainable Community

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Sustainable fashion is gaining popularity, as more and more consumers are becoming aware of the impact that their clothing choices have on the environment. KAMAKHYAA, launched by Mittali Puri, is a space that is home to multiple fashion brands that take sustainability seriously. Its business objective being to bridge the gap between conscious consumers and sustainable fashion brands.

Today, KAMAKHYAA has on-boarded a wide, but selective range of brands that incorporate environmental and ethical aspects of sustainability in their clothing. One look at the KAMAKHYAA portal today reveals a treasure trove of well-known and startup brands offering entire head to toe choices of sustainable fashion

For women, KAMAKHYAA offers organic clothes in the form of skirts, trousers, co-ords, dresses, kurtas, sarees and more in organic cotton, hemp, linen, chiffon, or other sustainable and comfortable fabrics from popular brands. Also, there is also a range of handmade jewelry and footwear that are super stylish.

A selection for men is also available ranging from shirts, jackets, trousers, kurta, etc in khadi, 100% cotton, linen and more. Smart footwear is also on sale to complete the smart ensemble.

Catering to a special class of customers requires a special mindset

Mittali used the pause during the COVID-19 pandemic to tune in to the conversations that were spiking around sustainable, upcycled and organic clothing. While doing this, she noticed that there existed a distinct set of customers who were willing to spend more for slow fashion. She, therefore, modeled KAMAKHYAA around the needs of these customers and matched them to the brands that could offer eco-friendly, upcycled and sustainable fashion for them to wear.

Today the KAMAKHYAA portal plays host to many leading fashion brand across India and the USA with ranging prices. What’s more interesting is that this class of consumers is growing and KAMAKHYAA is right up there with the list of sustainable shopping choices.

Creating wider and stronger connections with conscious consumers is the way ahead for growth

As a responsible multi-brand platform, KAMAKHYAA strives to always create a circle of mutual trust which has attracted consumers who want to make conscious fashion choices.

The brand is witnessing an exponentially growing customer base. It is simultaneously pitching to prominent sustainable fashion brands around the globe like Chanel as well as Louis Vuitton, as well as other emerging homegrown brands. This makes it a space for customers to purchase affordable as well as luxury products.

“I would like to call KAMAKHYAA a genuine movement towards nurturing a community that is socially responsible and aware of the necessity to put the environment ahead of financial gains.” Says Mittali

Website link is https://in.kamakhyaa.com/ (India) https://kamakhyaa.com/ (Rest of the world).

Click here https://www.instagram.com/kamakhyaaindia/ to discover beautiful sustainable fashion.

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

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