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Anaganaga: An Innovative Venture That’s Slowly Challenging Our Affinity For Junk Food And Helping Us Eat Healthy

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Anaganaga
Anaganaga

A wise man once said ‘You are what you eat.’ Since we are quite aware of the harmful effects of synthetic food and roadside junk food, we ought to explore healthier options when it comes to food consumption. We have to go back to basics and rely on more conventional and natural food products. Here’s a startup that aims to revolutionize the eating habits of every Indian. Anaganaga, launched on 12th August 2019, is a unique venture that has successfully introduced traditional, healthy and natural food products into average Indian households. Its joint founders and business partners, Rajesh Vallala and Prashanth Vure, are highly motivated individuals who are on a mission to make healthy eating not just possible but also easily accessible.

Anaganaga: Because Every Snack Tells A Story

Anaganaga Chikki Story

Yes, that’s quite a thoughtful tagline that the startup has come up with. Taking the essential terminology of ‘Health-Conscious to the next level’, Anaganaga Brand that started as a subsidiary of V&V Foods in 2019, manufactures the best Innovative Food Products in India. With an unrivaled presence in the health industry, Anaganaga Brand, an Indian FMCG Confectionery brand, have been contributing towards a healthier India since inception. The startup is slowly strengthening its market position in places like Telangana, Andhra Pradesh and Tamil Nadu.

Discover Snacks that are as Nutritious as they are Delicious

The makers of Anaganaga products actually challenge the notion that snacks cannot be nutritious. They have been able to strike a delicate balance between taste and health without compromising on either. They have introduced India’s First Energy Bar with Moringa.

 

About their products, the founders say “Our Anaganaga Peanut Moringa Chikki/ Desi Energy Bar is a different variant among all other chikkis, as it incorporates the goodness of Moringa taken in appropriate proportion to make it nutritious and delicious. It is perfect to munch for evening snacks instead of junk food like chips and crackers. Peanut Moringa Chikki is good for kids to snack on these healthy candies which provide nutrition and also fill the stomach. The entire family can have chikki in their daily life. Such an easy and tasty way to stay healthy! “

 

Success and Glory

The company has already created quite a ripple in some of the Indian states where it has been able to get a chunk of clients such as various schools, institutions, super markets, bakeries, ayurvedic centers, organic & natural stores. In fact, many of our loyal customers are some of the noted Telugu film celebrities such as music director-actor-director, R.P.Patnaik, lyricist Chandra Bose, writer-actor-producer Posani Murali Krishna and actor Ali.

 

Anaganaga has taken many initiatives to inculcate healthy snacking habits among teenagers. In one of their initiatives, they distributed 3000+ bars to students for free on the 15th of August to encourage nutritious snacking.

Miles to Go…

The future looks all promising with the introduction of new innovative products. Since the products are high on quality, it will only be a matter of time before Anaganaga starts expanding into foreign markets and establishes a global presence.

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

2GUD: A Platform Launched By Flipkart Is All Set To Target The Social Commerce Space

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2GUD
2GUD

Flipkart, India’s driving e-commerce platform, has forayed into social commerce through its valuable items platform 2GUD as it hopes to make further advances to India’s Tier-II areas and far off.

2GUD
2GUD

As indicated by Flipkart, 2GUD’s social commerce platform will permit clients to have a continuous video shopping involvement in their preferred influencers, exhibiting the most stylish trend patterns, surveying devices, sharing magnificence tips and a lot more.

The influencers on this social commerce platform will have the option to make their own stores to combine the items, as these people have a sizeable following in areas beyond the metro communities.

As indicated by Flipkart, social commerce has just made advances and at present records for 15 to 20 percent of the online retail segment in India, which is forecasted to hit the $70 billion target in the coming decade. “The open door for the social commerce industry is developing significantly,” it noted

2GUD will construct a solid link between content and commerce as it feels that the manner in which purchasers are consuming content has drastically changed in the course of recent years with the coming of social media.

Beginning with the launch of social commerce on its application, 2GUD will additionally grow this element to its m-webpage and site. At present, 2GUD takes into account in excess of 600 verticals across new value-driven and existing renovated item sections.

The stage has over a million clients crossing across 15,000 or more pin codes in India.

Walmart-owned Flipkart has an enlisted client base of more than 200 million with in excess of 150 million items cutting across 80 or more sections.

Peaches and Pastels: How These ‘Experience Curators’ Created A Company That Makes Events A Dreamlike Experience

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Peaches and Pastels

What is life but a celebration of moments. It’s these magical moments which create a wonderful collage of beautiful memories that last a lifetime. Only a handful of event organizing companies understand and appreciate the significance of these ecstatic celebrations in a person’s life. Launched on 27th April, 2017, Peaches and Pastels is an event organizing company founded by two highly creative and hardworking women who call themselves ‘Experience Curators’ – Amita Laliwala and Charmi Zaveri. Spread all across Mumbai and slowly expanding through virtual medium to places like Delhi, Dubai and West Bengal, this company strives to become a major player in the field of event management and aims to establish a tie up with at least 10 big brands including banquets and hotels.

Peaches and Pastels

How the ball got rolling

The beginning is always the toughest. For the analytical Amita who’s a homemaker and the creative Charmi who’s an MBA in Human Resource, the challenge to set up their own venture was a daunting one. Yet, they persisted.

Further elaborating on their remarkable journey, they said “We used to set up our own homes, used to make gift hampers for our friends and family. We had creative ideas which we started executing on a large scale. Amita, one of the partners started this company a decade ago, as times changed, so did the need to match up to the current trends and ideas, Charmi joined as a partner in 2017, and there came along Peaches & Pastels.”

They both joined hands and together established a vision for the company. Charmi, the creative backbone and Amita the logistics backbone, both of them together make a great team.

Peaches and Pastels

Celebrating Life With Peaches & Pastels

Peaches and Pastels provides a range of services related to event organization and management. They provide end-end services, right from looking at the venue to helping with guest-lists, decor, gifts, hampers and so much more.

In the words of its founders, “Whether at home or outdoor, we have you covered. You could have a themed birthday, wedding anniversary, destination birthdays, baby showers, treasure hunts, pre-weddings, or even dinners, we take into account all your needs and make sure we deliver our best. The reason we call ourselves Experience Curators is that as clients you trust us with a very intimate affair treasuring one of the most important days of your life, we put our heart and soul into making your day memorable, you remember the experience we create for you. What really stands out is our absolute attention to minute details, also the fact that we strive to give our clients EVERYTHING they ask for, we never ask them to settle or compromise.”

This uncompromising work ethic has led it to become a reliable brand within a short span of time

Peaches and Pastels

Riding into the future

Running a business during such uncertain times is pretty tricky. Keeping the pandemic in mind, the company has made its services available virtually. The designs and concepts play a very significant role in virtual events. They have made the decor boxes available through non-contact deliveries and are beginning to work on small set ups with 50 people maximum.

Briefing us slightly about their plans for future expansion, they said “Investing in an office space & in more inventory. Focusing more on paid collaborations. Keeping in mind the pandemic situation, we are going to diverge our focus on events with a smaller group of people.”

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Jay International: How An Individual’s Hard-Work And Willpower Turned His Struggle Into A Grand Success

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Jay International, launched in 1996, is a highly recognized and trusted name in the field of professional LED lighting solutions. In fact, with its prolific founder, Romil Shah, at the helm, Jay International has managed to create a niche for itself in both domestic as well as international markets.

 

 

How the story unfolds

Like any remarkable story of unprecedented success, this one too began with struggle, failure and a strong hunger to achieve something great. Romil Shah hailed from a family of businessmen where every generation was involved in business of some or the other form.

He narrated his inspiring tale in his own words. “Few years ago, due to tremendous economic losses, my family was going through a tough time. I had to drop out of college and join my father’s business in order to help out. However, due to different thought processes, a few years later, I decided to start on my own in order to fulfill financial needs of my own. It was the situation and circumstances which inspired me to enter into the business”.

In short, he started from rock bottom and began the inception of one of the most prominent success stories of our times.

 

 

Jay International: A vision to light up lives around you

Located in Mumbai, Maharashtra, Jay International has expanded its base and has grown to become one of the top suppliers of LED lighting solutions. Its impeccable customer service and unparalleled quality and range of LED products has ensured its seamless transition from a local company to a global brand. It provides lighting solutions for major projects and infrastructures that include popular hotels, significant public events and national/international airports. Along with expanding its domestic market, the company has gradually started making inroads into international markets such as Hong Kong, Thailand, USA and many more. Its soaring success lies in its core values and beliefs. The company distributes and markets products from Hong Kong based company Rio Resources.

In the words of its founder “We strongly believe in giving the best services and we treat each customer as a part of our family. We stand by them in all situations”.

 

 

Future All Bright with Endless Possibilities

The future looks all bright and glittery for this LED supplier brand. And why not? With unrelenting hard work and self-belief, no dream is too big. Romil believes in working with honesty and letting his work speak for itself. His articulates his vision in a few lines:

“In the coming future, we see ourselves as growing into one of the best and biggest companies providing LED lighting solutions. Currently, we are one of the few who offer such a service on a national and international level but I hope to soon be the market leader”.

 

  To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Being Chef – How This Entrepreneur Is Making India A Zero Food Wastage Nation

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Being Chef
Being Chef

Being Chef is a start-up operational in the F&B space and provides an exhaustive solution to daily food requirements in a healthy and economical manner by flexible mode of subscription and on-demand nutritional meals. They have been operational in Gurgaon since 2014.

Till date, Being Chef has served above 5,00,000 + meals and is NET PROFITABLE. For their remarkable and inspiring journey, Being Chef received the “TRANSFORMATION OF THE YEAR” award at Amazon SMBhav 2020 (biggest event for SMBs of India) in presence of Mr. Jeff Bezos and many other distinguished personalities.

The Man Behind the Idea

Shubham Maheshwari founded Being Chef 6 years ago and has since led the growth of the company. With almost 7 years of experience, he through Being Chef strives to make people healthy through their daily food intake. Previously, he has worked with a US-based consulting firm helping established companies with their sales and marketing strategies.

He also runs a self-help group named as People For People in which his team is bridging the gap between societal problems and their solutions. For this, he has been awarded “YOUTH CHANGE MAKER AWARD” in 2010. He is also a motivational speaker and has spoken in various events and colleges like FMS, MDI, IMI, IIT, NIT, RTU, etc.

Being Chef’s Journey

“Living an independent life was fun but soon I realized the challenges with it. I was staying with my friends and we hired a cook to manage our daily meals. After too much of effort, we found a good cook but were really disappointed with boring and repetitive meals. Finding a good cook is such a big problem (because of huge demand-supply mismatch), that you are afraid of firing him even if you have to face hassles like frequent offs (without prior information), limited knowledge, etc. We also tried cooking ourselves, but it was so much time consuming that most of the time we ended up eating from outside. This was an unhealthy option but there was no alternative.”

Being Chef started operations in March 2014, with a product, known as 5 Min. Recipe Kit. They were the first mover in DIY meal kit segment (which is talk of the town these days) in India.

Being Chef’s Recipe kit empowers buyers to cook anything in less than five minutes. It provides buyers with all the ingredients (chopped & processed) in EXACT QUANTITY along with a simple 8 step recipe card. By simply following those 8 steps, one can cook any dish in any cuisine with ZERO wastage of ingredients. Quality concerns are also taken care of as buyers can physically see the quality of the ingredients being used for cooking the food. Thus all hassles of managing ingredients, kitchen, pre-processing, etc. are taken care of, thereby resulting in saving your time for near and dear ones.

Difficulties faced During the Journey

“ We faced a lot of challenges in our journey. I started at an age of 23. Most of the team members were also around the same age. Initially, vendors used to take us lightly, but then our work started speaking. Also, I had zero knowledge of food. Understanding the industry was a little time consuming, but it also helped in innovation in our products, as we used to think with no pre-conceived notion that YEH TO AISA HI HOTA AAYA HAIN .”

Advice to all Entrepreneurs

“Don’t ride the wave of entrepreneurship because it’s cool. It is not that rosy, as it seems. So it’s really important to have a very strong conviction for your own idea. Do proper analysis before entering this wave. And once you enter, just stick to it no matter what. Make changes, adapt as per the market trends along with setting some new trends of your own too, evolve, struggle but stick to what you believe in.

Remember, to win a game you have to be in the game.”

To know more visit – http://www.beingchef.com/

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

SolarEarn : Revolutionizing The Future Of Solar Energy In India

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Solar Earn
Solar Earn

SolarEarn, launched in June 2020, is an incredibly ambitious and daring startup that promotes solar energy across India, revolutionizing the way of investment in solar energy. This venture has been meticulously planned and propelled by its founder, Yatharth Kher.

An Idea is All You Need

In 2018, the cost of producing solar power was rapidly declining, going below the conventional source: it was costing around $50 to produce 1MW of solar energy while the conventional source coal was costing $102 for 1MW.

It was during this time that Yatharth thought “Why can’t everyone use solar energy and help in conserving the climate and also get electricity for cheap.” Main hindrance was caused by high upfront costs of installing solar panels. Then came an idea: to crowdfund solar panels and convert them into trading commodity. This would enable installation of solar panels for those who needed it for zero costs and ensure that people buying the trading commodity (solar cells) would be generating high revenue per year.

Recollecting the past, Yatharth says “I got a chance to present this idea in PennAppsXX (hackathon by University of Pennsylvania) where this idea was appreciated and I always wanted to do something for my country, so I decided to launch it as a startup in India and have a dream to see India shine in solar energy.”

How SolarEarn is gearing up to change the game

So, how does SolarEarn intend to make a difference? SolarEarn is a crowd-investment platform for financing solar energy solutions that provides electricity to high-impact communities & institutions that cannot bear the upfront costs, while delivering a financial return for investors through a buy-to-lease solar asset ecosystem. No other Indian company has ventured into this unchartered territory. But that hasn’t deterred the SolarEarn team.

Recently SolarEarn was selected for NationalBootcamp 1.0 and ClimateLaunchpad. The major client base comprises factories and to a certain extent, households. SolarEarn allows you to become an owner of a solar cell by just investing Rs. 600 and promoting solar energy, giving you high returns. The revenue model focuses on up to 15% ROI to investors who buy SolarEarn membership or solar cells from the company.

Helping India Shine

As a highly motivated individual, Yatharth’s mission is to make solar energy affordable for everyone. He believes investing in solar energy is as important as investing in gold and property and hopes to change the norm. In his words “We want to convert solar energy into a trading commodity and revolutionize the way of investment in solar energy. Our long term vision is to bring electricity to every corner of every village of India by using the potential of solar energy. My purpose and dream is to see India Shining in Solar energy.”

Future Course for SolarEarn

Currently the team is working on building the platform and gathering consumers who want to get solar panels installed and will be soon starting campaigns for them. Platform will be launched later this year. The company, with government aid, plans to spread out in rural areas, installing solar panels where electricity has not reached. Reaching out to other Asian countries is also on the anvil. In the next 5 years, SolarEarn strives to become a big platform for trading of solar cells and making people invest in solar energy.

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-s

3RDiConsulting : A tale of an empathetic woman, inspiring the youth through her ambitious venture

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3RDiConsulting

3RDiConsulting is an education-consulting firm founded by social entrepreneur Kavitta Mehtta on June 1st 2014, strives to guide students to the best possible schools across the world, thus enabling them to build their future. 3RDiConsulting aims to educate the youth and make Indian students globally competitive.

Begin from the beginning

Kavitta holds a dual master’s degree in Business and Strategy, one from India and another from the UK. The experience of studying abroad made her aware of the challenges that a student faces while making significant decisions related to overseas education and career .

She aptly says “While going through the process I realized how it was just a business model for many counselors. Having faced this myself I was determined to help others and make sure they can depend on making their choices in amalgamation with my opinions.”

Since 2011, she has been working in the education industry and has counseled and given career guidance to many students.
With support and encouragement from her father, Kavitta took the big leap and decided to start Third Eye in 2014.

About her journey, she says “The biggest challenge in the initial stages was creating brand recognition and goodwill and establishing trust. But I am proud to say that my knowledge combined with my hard work has over the years helped me in building positive goodwill. Having studied abroad has given me access to firsthand information which has been a USP for me over other counselors. Giving the students a personal touch beyond professional realms has helped me a lot. And of course, I would like to add that no individual can fight without the support of their family and friends. I also owe this to them.”

Let’s Explore 3RDiConsulting

Its a professional firm that aims to counsel students for further studies in India and abroad. Based on each student’s academic profile, budget, country, location preference, career and future vision, it helps them find the best match and ensures they’re guided through the entire process right from selecting the course, country and university; the application process and decision making till the visa. Several parents and students in the past years have benefitted through applications for School, Bachelors, Masters, MBA and PHD programs. A lot of students from 3RDiConsulting have secured admissions to Top Universities worldwide.

A sneak peek into the future

3RDiConsulting focuses on training the team and expanding services across Tier 2 cities, where students don’t have access to such facilities. Some verticals are being built to enhance the students’ profile. Life-long learning is increasingly becoming an essential component of a person’s work-life today. With the dynamics of job profiles changing with new demands, there is a need for continuous “re-learning and new learning” to remain competitive. With this in mind and a motto to make students industry ready, the company is introducing short-duration certificate courses in vocational subjects which develop practical competence in areas not offered by regular degree programs. These courses designed and delivered by experienced professionals directly lead to employment.

Final Words of Wisdom

As Nelson Mandela says, “Education is the most powerful weapon which you can use to change the world.” Kavitta believes in propagating the importance of education as a valuable investment, thereby helping them take well-informed decisions.

To know more visit – www.3rdiconsulting.in

To read more Startup Stories visit – https://www.thebusinesspress.in/category/startup-stories/

Maxworth Impact – How The Brainchild Of A Young Entrepreneur Is Making Waves In The World Of Marketing And Communications

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Maxworth Impact
Maxworth Impact

Maxworth Impact is slowly gaining prominence in the world of marketing solutions and communications. Founded in July 2018 by Anupriya Agarwal under the Aegis of her entrepreneur father’s firm Maxworth Communication, Maxworth’s motto ‘Facilitate Communication Ensuring Maximum Connectivity’ has established an exceptional result-oriented approach and created distinctive content that lets the brand speak for itself.

Leap of Faith

For Anupriya, the journey from her hometown Lucknow to her present-day abode Delhi has been a remarkable one with too many memories and milestones to share.She believes “as long as one could freely express – one could survive and that’s what urged me to take up communication as my professional arena”.She finally took a gigantic leap of faith, quit her job and started afresh.

It all began with a curiosity for the unknown and a brimming sense of excitement to stay connected to people and the world around. Although Anupriya juggled for almost 10 years between Marketing Strategies, Digital Media, Social Media Content and Visual Content, it was only after coming to Delhi four years ago that she realized the untapped potential of this sector. She felt an inexplicable urge to work in individual capacity for different clients, thereby reaching out to a wider audience.

“I was on the path of rethinking business in affordable rates and most effective communication strategies. In the area of Instagram and slack, there were still people struggling to write emails and I felt they needed my help”. she told The Business Press.

“My Father, who has been an entrepreneur, a successful businessman for the past 40 years, is my role model. He has always kept me in the limelight adding to my confidence and demeanor. My brother, though younger, has always had my back. How can I not mention my husband, who has been my strength in every thick and thin. My mom is my guardian angel, and all other friends and family members have always matched up to my energy levels and constantly pampered me to move ahead fearlessly” she added.

Anupriya – Founder of Maxworth Impact

A Diversified Experience offered by Maxworth Impact

Thanks to a profound understanding of communication tactics for client’s business domain areas, Maxworth provides tailor-fit solutions for individual business needs at affordable fees, thus offering a diversified experience without compromising on quality. It offers Brand Marketing Strategies particularly Digital Media, Planning and Execution.

As a confident leader with impeccable creative and inquisitive skills, this perpetual chai-lover believes in leading from the front. She says “My personal involvement is in everything I do for the client. I like to stay with them and their team in the journey of setting up a completed communication channel for their brand.” No wonder, within two years, Maxworth has emerged to be a reliable name in the market. Anupriya is a Global Shaper and a member of YLC at AIMA.

Maxworth Impact

Road ahead for Maxworth Impact

Ever since Covid-19 pandemic brought the fast-paced world to a screeching halt, life isn’t the same anymore. Few months of uncertainty during the lockdown period have changed the fabric of marketing – now companies insist on highlighting their brands on the digital platform.Though less profitable, Anupriya insists that this mode of marketing is still generating considerable revenue.For Maxworth and its founder, the sky’s the limit. It’s ability to adapt to innovations and consistently deliver and transform marketing solutions is making this startup stand out among its competitors.

About the future, she said “In the future, I plan on hiring young students to give them an open sky to work with me – I see myself as a trusted resource when it comes to working with on – ground realities and execution strategies on a real time basis. Next 5 years are still uncertain to define, due to the changed algorithms in the world, but I hope it will all go well”.

To know more about Anupriya visit – https://www.linkedin.com/in/anupriyaagarwal

To read more startup stories visit – https://www.thebusinesspress.in/category/startup-stories/

Greenland Agro Foods: This startup Plans To Shake Up The Entire Food-Tech Industry.

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GREENLAND AGRO FOODS
GREENLAND AGRO FOODS

Greenland Agro Foods is a food-tech startup based in Kolkata. Harsh Agarwal, the founder comes from a long lineage of serial entrepreneurs. When asked about why he decided to take the entrepreneurial path he mentioned, “Being an entrepreneur is in my DNA and I have an immense passion for food, so it’s a match made in heaven!”

How did it all start?

Greenland Agro Foods was launched on 1st January 2019. Harsh Agarwal, the founder hails from a tea-background, owning several tea estates and factories since 1997. After pursuing a formal education in tea management from Birla Institute, Kolkata, Harsh was well versed with the art of tea tasting and other verticals of their business at the age of 18. 

“I pooled in my savings and was supported by my brother who contributed significantly to launch Greenland Agro Foods. My seed capital was 3 lakh rupees and I bootstrapped it! The early days were tough, and full of doubt and uncertainty, but with my family’s unconditional support I had confidence that I could make it” he tells The Business Press. 

“Being a food lover and a tea enthusiast, I decided to build a company with one core value – Quality of product over everything else. This simple motto is passed down to everyone in the organisation from my middle management all the way to my plant workers” he added.

Initially only dealing in Tea, he soon decided to venture into multiple food products in the “super foods” category i.e.- makhana, cashews and other nuts and seeds to just name a few.his market is growing at a phenomenal rate due to consumer awareness and people becoming more health conscious. Greenland Agro Foods products are already promoted all across the length and breadth of the country. Their major B2B sales networks include: Amazon, Udaan, and Zomato. 

When asked about the offline distribution network Harsh said 

“Currently, we are catering to 3&4 star hotel properties across the country and have collaborations with over 20 channel partners in over 15 cities nationally.We also offer last mile delivery to over 100 retailers & Direct households customers through tie-ups with hyperlocal delivery partners.”

The passion for quality and an innate sense of the food business has made Harsh turn his venture profitable right from year one! Which is truly impressive in itself. 

“I attribute my success to my team who is passionate and shares the same relentless hunger for quality. My R&D team works day and night to test new flavour profiles for all our offerings so we stay ahead of the curve .” he told The Business Press

What differentiates Greenland Agro Foods from other food–tech companies?

The specialty of Greenland Agro foods is that it caters to channel partners across the length and breadth of the country with on time supplies and no restrictions on the minimum order quantity. This has helped build trust among all his channel partners. Since Harsh has deep domain knowledge, he himself takes part in quality checks with his team. He says that sourcing the product and only using Grade A quality product without any exceptions is the only way to go. 

“Our vision is to be the go-to brand for everyone in the country. Although the current superfood market is big in metros, our goal is to tap the remotest possible place in the country and have our products being offered so we can reach out as a last mile delivery.”

The Road Ahead

In the next few years, Greenland Food Agro sees itself as a major agro-food tech startup. They aspire to become a household health brand with their footprints spread across the international borders. Harsh plans to further cement Greenland Agro Foods in the “super foods” niche and also enter the organic food sector. Harsh aims to increase his product offerings to 120+ SKUs and also increase channel partners by 40 within the next 2 years.

Harsh is also in the development stage of creating a proprietary distribution network that uses big data for restocking and up-selling mechanisms for his vendors.  

Greenland Foods is poised to raise their first round of Angel Funding in the coming future but first aims to make their financials & brand equity stronger before raising the funds.

To know more visit – https://www.instagram.com/invites/contact/?i=kb6fu081mn62&utm_content=7h3hyea

https://www.linkedin.com/company/greenland-tea

To read more startup stories visit – https://www.thebusinesspress.in/category/startup-stories/

VilCart – Transforming Rural India, One Kirana At A Time

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vilkart
vilcart

Supporting kiranas by digitizing them, Vilcart, a Bengaluru based startup, is changing the dynamics of rural India. 

The retail segment is profoundly chaotic in the country, India. In contrast to metros, the retailers in the country zones need to head out significant distances to obtain supplies. Likewise they think that its hard to build their margins as they don’t know about their client’s needs. In the wake of understanding this issue, Prasanna Kumar, Mahesh Bhat, Rajasekhar, and Amith S Mali began VilCart in 2018.

It is a B2B web based business organisation. The startup began business from one place, and has now quickly extended to three local regions in Karnataka, including Mandya, Kolar, and Bengaluru rustic. Right now, the startup is taking into account the necessities of more than 5,000 kirana stores across 1,000+ towns.

How did VilCart come into existence?

Prasanna Kumar, originates from a provincial horticultural foundation in Karnataka. During his graduation, he got insight into the mind boggling basic food supply chain during his regular day drives. He chose to discover an answer for the issues looked by kirana proprietors and give them an urban feel. From 2013 to 2017, Prasanna traversed Karnataka, Andhra Pradesh, and Tamil Nadu, and interfaced with kirana proprietors and distinguished the issues looked by them and the purchasers.

 Prasanna was joined by his companion, Amith S Mali, an engineer. Amith originates from a provincial business family managing agricultural items. Prasanna’s compassion touched Mahesh Bhat, additionally a CA,  who also joined the startup. He worked at organisations like Infosys and IBM  previously.They bought in Rajashekar, who comprehended sanitation and quality. He had worked in organizations like Bigbasket and Metro Cash and Carry, and joined VilCart in 2018.

What does VilCart do?

Provincial kirana retailers are compelled to close shop three to four days in a month so as to acquire materials from a close by town. They buy from 8-10 merchants and organise their own coordinations to convey the items to their towns, and now and again even convey it on their bikes to reduce expenses.

As there is no vernacular portable application to deal with the stock and client’s credit, VilCart has thought of a versatile application to help kiranas to deal with these issues. Retailers can likewise charge utilising an barcode scanner and can also oversee credit given to their clients. They can get to data about new items/offers/promotions on the items accessible, which would assist them with taking better choices without speculation. Since this should be possible on a cell phone, they need not contribute on programming or equipment for the equivalent. Digitizing the kiranas was the following agony point which was to be dealt by VilCart.

VilCart works on an inventory-based business model and charges a margin on sales. The promoters invested Rs 60 lakh initially, and again invested Rs 40 lakh last year.

Indeed, even a little change in the manner in which VilCart works can make a major effect on how they work with the people. Keeping up the concordance between providers, kirana stores, provincial shoppers, and the country retail biological system is likewise, a significant test.

Future plans of VilCart

In the following year and a half, the startup plans to cover most country regions of Karnataka, and needs to cover two areas each in Andhra Pradesh, Telangana, and Tamil Nadu. It needs to begin a “Farmer to Farmer” business, and also purchase from farmers at one place and sell it in another. For the occasion, VilCart’s goal is to take into account the necessities of all the country kirana stores, regardless of their cart value.

To read more about Vilcart visit – http://vilcart.in/

For more startup stories visit – https://www.thebusinesspress.in/category/startup-stories/

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