Maxworth Impact is slowly gaining prominence in the world of marketing solutions and communications. Founded in July 2018 by Anupriya Agarwal under the Aegis of her entrepreneur father’s firm Maxworth Communication, Maxworth’s motto ‘Facilitate Communication Ensuring Maximum Connectivity’ has established an exceptional result-oriented approach and created distinctive content that lets the brand speak for itself.
Leap of Faith
For Anupriya, the journey from her hometown Lucknow to her present-day abode Delhi has been a remarkable one with too many memories and milestones to share.She believes “as long as one could freely express – one could survive and that’s what urged me to take up communication as my professional arena”.She finally took a gigantic leap of faith, quit her job and started afresh.
It all began with a curiosity for the unknown and a brimming sense of excitement to stay connected to people and the world around. Although Anupriya juggled for almost 10 years between Marketing Strategies, Digital Media, Social Media Content and Visual Content, it was only after coming to Delhi four years ago that she realized the untapped potential of this sector. She felt an inexplicable urge to work in individual capacity for different clients, thereby reaching out to a wider audience.
“I was on the path of rethinking business in affordable rates and most effective communication strategies. In the area of Instagram and slack, there were still people struggling to write emails and I felt they needed my help”. she told The Business Press.
“My Father, who has been an entrepreneur, a successful businessman for the past 40 years, is my role model. He has always kept me in the limelight adding to my confidence and demeanor. My brother, though younger, has always had my back. How can I not mention my husband, who has been my strength in every thick and thin. My mom is my guardian angel, and all other friends and family members have always matched up to my energy levels and constantly pampered me to move ahead fearlessly” she added.
A Diversified Experience offered by Maxworth Impact
Thanks to a profound understanding of communication tactics for client’s business domain areas, Maxworth provides tailor-fit solutions for individual business needs at affordable fees, thus offering a diversified experience without compromising on quality. It offers Brand Marketing Strategies particularly Digital Media, Planning and Execution.
As a confident leader with impeccable creative and inquisitive skills, this perpetual chai-lover believes in leading from the front. She says “My personal involvement is in everything I do for the client. I like to stay with them and their team in the journey of setting up a completed communication channel for their brand.” No wonder, within two years, Maxworth has emerged to be a reliable name in the market. Anupriya is a Global Shaper and a member of YLC at AIMA.
Road ahead for Maxworth Impact
Ever since Covid-19 pandemic brought the fast-paced world to a screeching halt, life isn’t the same anymore. Few months of uncertainty during the lockdown period have changed the fabric of marketing – now companies insist on highlighting their brands on the digital platform.Though less profitable, Anupriya insists that this mode of marketing is still generating considerable revenue.For Maxworth and its founder, the sky’s the limit. It’s ability to adapt to innovations and consistently deliver and transform marketing solutions is making this startup stand out among its competitors.
About the future, she said “In the future, I plan on hiring young students to give them an open sky to work with me – I see myself as a trusted resource when it comes to working with on – ground realities and execution strategies on a real time basis. Next 5 years are still uncertain to define, due to the changed algorithms in the world, but I hope it will all go well”.
To know more about Anupriya visit – https://www.linkedin.com/in/anupriyaagarwal
To read more startup stories visit – https://www.thebusinesspress.in/category/startup-stories/