VilCart – Transforming Rural India, One Kirana At A Time


Supporting kiranas by digitizing them, Vilcart, a Bengaluru based startup, is changing the dynamics of rural India. 

The retail segment is profoundly chaotic in the country, India. In contrast to metros, the retailers in the country zones need to head out significant distances to obtain supplies. Likewise they think that its hard to build their margins as they don’t know about their client’s needs. In the wake of understanding this issue, Prasanna Kumar, Mahesh Bhat, Rajasekhar, and Amith S Mali began VilCart in 2018.

It is a B2B web based business organisation. The startup began business from one place, and has now quickly extended to three local regions in Karnataka, including Mandya, Kolar, and Bengaluru rustic. Right now, the startup is taking into account the necessities of more than 5,000 kirana stores across 1,000+ towns.

How did VilCart come into existence?

Prasanna Kumar, originates from a provincial horticultural foundation in Karnataka. During his graduation, he got insight into the mind boggling basic food supply chain during his regular day drives. He chose to discover an answer for the issues looked by kirana proprietors and give them an urban feel. From 2013 to 2017, Prasanna traversed Karnataka, Andhra Pradesh, and Tamil Nadu, and interfaced with kirana proprietors and distinguished the issues looked by them and the purchasers.

 Prasanna was joined by his companion, Amith S Mali, an engineer. Amith originates from a provincial business family managing agricultural items. Prasanna’s compassion touched Mahesh Bhat, additionally a CA,  who also joined the startup. He worked at organisations like Infosys and IBM  previously.They bought in Rajashekar, who comprehended sanitation and quality. He had worked in organizations like Bigbasket and Metro Cash and Carry, and joined VilCart in 2018.

What does VilCart do?

Provincial kirana retailers are compelled to close shop three to four days in a month so as to acquire materials from a close by town. They buy from 8-10 merchants and organise their own coordinations to convey the items to their towns, and now and again even convey it on their bikes to reduce expenses.

As there is no vernacular portable application to deal with the stock and client’s credit, VilCart has thought of a versatile application to help kiranas to deal with these issues. Retailers can likewise charge utilising an barcode scanner and can also oversee credit given to their clients. They can get to data about new items/offers/promotions on the items accessible, which would assist them with taking better choices without speculation. Since this should be possible on a cell phone, they need not contribute on programming or equipment for the equivalent. Digitizing the kiranas was the following agony point which was to be dealt by VilCart.

VilCart works on an inventory-based business model and charges a margin on sales. The promoters invested Rs 60 lakh initially, and again invested Rs 40 lakh last year.

Indeed, even a little change in the manner in which VilCart works can make a major effect on how they work with the people. Keeping up the concordance between providers, kirana stores, provincial shoppers, and the country retail biological system is likewise, a significant test.

Future plans of VilCart

In the following year and a half, the startup plans to cover most country regions of Karnataka, and needs to cover two areas each in Andhra Pradesh, Telangana, and Tamil Nadu. It needs to begin a “Farmer to Farmer” business, and also purchase from farmers at one place and sell it in another. For the occasion, VilCart’s goal is to take into account the necessities of all the country kirana stores, regardless of their cart value.

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