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Amara: A fashion label that’s all set to steal hearts with its collection of super-stylish yet super-affordable outfits

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Amara

They say what you wear represents who you are. If that’s true, fashion can be considered as one of the truest reflections of self-expression and creativity. Fashion has the power to influence lives and bring about cultural change in art and aesthetics. The fashion industry is inundated with a deluge of big and small labels and each of them are instrumental in changing the landscape of global fashion.

Let’s talk about one such brand that’s fast becoming everyone’s favorite! Launched on 27th November 2021 by 25-year-old fashion designer Pratika, Amara is an online store that emphasizes on creating stylish and sustainable fashion characterized by superior quality.

Launch of a dream

While working at a marketing agency, Pratika realized what “really excites me is to build a brand from scratch.” Though she hails from a mass communication background, her interest lies in fashion. What makes fashion so fascinating is its ability to act as a therapy for a lot of women. In an attempt to explore this world better, she took a fashion designing course from Surat. Soon afterwards, the feisty designer launched her own brand.

The first collection went on to become an instant success. That little milestone consolidated the position of brand Amara among other prominent names in the fashion industry.

Amara: Fashion with a difference

Pratika says “I know a lot of people who take outfit inspirations from Pinterest. Usually, these outfits are more of what the western culture has adopted and hence it is difficult to find the same in India. That’s when I realized there was a gap in the market and this is what I wanted my brand to represent.”

Amara is an online fashion store that focuses on creating superior-quality products that are at par with international standards in terms of both style and substance. It’s soon going to come up with weekly collections, thereby elevating itself as a “fast fashion brand”. What makes Amara stand apart from others is its strict adherence to sustainability and modest pricing so that people across all age groups and diverse economic strata are able to savor the finesse of beautiful, stylish clothing. The brand has a dedicated Instagram page from where you can order the products. They’ll be shipped to your location in no time.

Roadmap to the future

Helmed by a visionary founder, Amara’s journey has just begun and it’s only going to get better with the launch of each new collection. The goal is to set up her own studio that’ll be accessible to everyone who has an interest in fashion. When asked about her future plans, Pratika says “I want to create a brand with a collection that is so exciting, that everyone would enjoy dressing up.”

To know more, visit –
Instagram – https://instagram.com/amarabypratika?utm_medium=copy_link
Facebook – https://m.facebook.com/Amara-Clothing-108486904813547/?ref=bookmarks

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Marriage Advice For the purpose of Wife

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If you want to prevent divorce, marriage advice for https://www.youtube.com/watch?v=jm6T-b2jacM&t=81 wife includes putting your priorities direct. Most people can give up too soon in a romantic relationship when they have experienced heartbreak. Marriage ought not to be the last thing you have to work through. Frivolity is good for your body and the heart and soul, and it can help to make any stressful situation even more endurable. Make sure to locate reasons to bust a gut each day. When you are getting burned out, try to play with your better half.

Having kids is significantly, and it shouldn’t fix anything. However , having kids is not the end of a marriage. It takes work and time with your partner. Possibly after kids, your relationship needs some attention and time. Children are a big difficult task, and they require a whole lot of your time and attention. Marriage advice just for wife ought to be taken into account before you become pregnant. Frivolity is a good medicine, and it helps make intimacy.

Men want to feel respectable. Although dignity means different things to different males, you can start by simply vowing to take care of your spouse with pride when you’re in public places. Be respectful of each various other, and your marital relationship will grow. You should also set a good example for your children to follow along with. So , don’t forget to set boundaries make expectations. You ought not let your spouse know that you are too busy to talk to him.

If you are constantly quarrelling with your partner about every thing, it will be time to come out. If your partner doesn’t talk to you, wedding ceremony is in issues. She has to know you consideration, and your sweetheart needs you. However , you will be cautious to never give her unsolicited suggestions and don’t give her excessive tips. Possibly while this advice is helpful, too much educational support can in fact https://order-bride.com/mail-order-bride-sites/amo-latina/ destruction a marriage.

Women may possibly feel much more comfortable taking care of household duties, such as foldable laundry or perhaps managing budget, when all their husbands need to know more help. However , women must keep in mind that marriage is approximately teamwork. Asking for help from the partner facilitates both of you expand together. As you may become more self-confident to be a woman, your partner will take pleasure in your efforts to take care of their needs and offer them the interest they ought to have. But make sure you don’t set your children before your spouse.

Don’t rely on your wife intended for happiness. Be sure to do things jointly. Doing things you enjoy together fortifies the marriage connection. It is not enough to be along all the time. Take up a new activity together, or share your interests. Make an effort to keep the relationship fresh by choosing to be drawn to your spouse or spouse. So , relationship advice for wife is important with regards to both of you! Maximize your relationship.

The way to get a Russian All mail Order Bride

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If you want to get married and are in a foreign nation, you may be wondering how to get an european mail purchase bride. Generally, this process normally takes place online. You contact a provider and sign-up, answering a questionnaire that helps the company meet men and women. A great number of websites meet people automatically, based on their hobbies, personality, looks, and other specifics. To avoid denial, however , the procedure can be tough and time-consuming.

Before getting started, you should first determine what the costs of membership will be. Most of these websites are free to use, although you may have to pay a small fee if you would like to use a top quality subscription. Additionally , these types of subscriptions are generally cheaper than premium membership rights fees, and several sites deliver credits instead of monthly dues. A premium subscription costs about $150 per month, like unlimited information and infinite contact with an eastern european mail buy bride.

Secondly, you need to understand that a foreign mail order bride is likely to have good flavor. She will realize how to match color schemes, what your living room demands, and much more. She will also understand everything there may be to know regarding raising kids. And previous but not least, she is going to have wonderful time management abilities, which will prove to be invaluable once you marry her. It’s also a smart idea to consider chinese barriers of both parties, as they may make the relationship more difficult than it should be.

A Russian -mail order new bride is a good meet if you can establish a relationship based upon equality. This lady won’t prefer to think that her man is trying to make her gloomy. And quite a few of all, Russian mail purchase brides are highly motivated and devoted. They have the chance to achieve their desired goals. So , the key is to be honest and honest with your emotions. You must also make sure to show that you just care for your Russian mail buy bride and treat her with dignity.

When it comes to fashion, an european mail buy woman will be clothed to impress. She will choose fashionable and comfortable garments for several events. A fur coat will be her first outfit with respect to an important communication. A pair of high heel pumps is also her favorite equipment. High heels are also the preferred shoes of Enhance girls. Should you be looking for a critical relationship with a Russian mail order bride, you must show her that you have serious intentions.

Regardless http://boldandstrong.com/2021/03/19/best-places-to-meet-a-wife/ of whether or not you’re a person or a female, Russian mailbox order brides are beautiful and traditional. They value family and matrimony. Most modern Russian men favor cohabitation. As a result, they’re not necessarily the best long-term companions. Russian snail mail order brides to be seek an adult, family-oriented males. mail order russian brides If you want to marry a beautiful Russian girl, you should search for a man who all values these things.

Resin The Bar With Adornize: Enriching the Aesthetics Of Every Space

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“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep”. – Scott Adams

Resin Art Form- A Trending & Novel Art In India 

Resin is a new concept in India as compared to the West and it is making its potential known through beautiful pieces created by designers.

Adornize, an evolving startup has been gaining visibility in epoxy resin art form with its beautiful and elegant collections in home, décor. It was launched by Srushti Sutaria in July 2021.

The Drivers Behind Idea Generation & Products Uniqueness 

Srushti, a Banker by profession quit her job to start something of her own. Before Covid, the founder started her clothing brand with a friend but was hit by covid and was clueless of what to start in such a market. The founder then discovered Resin Art online. Being said by the founder, “If you never try, you’ll never know”. Srushti being a self-taught knew it’s not going to be easy but not impossible as well.

So, after a lot of R&D and trail and errors, the founder gave it a try and learnt the resin art form creations all by her own. Having a passion & skill in artistic creations, she chose to take her creative side as a business brand when she was just 25 years old with a minimal investment. With support from her family and friends and good customer responses, soon her business started picking up in a short duration.  Right from Brand Name and Logo to designing part, the founder has designed everything by herself.

Adornize serves unique and customised home decor items to beautify and light up your space and just how their brand name signifies. They design every piece of art exquisitely to meet their clients’ unique personal style. Be it the selection of colors, sizes, elements, and design. The products are all handmade and everything is made from scratch which makes every product unique and special.

Their clocks, coasters, desk nameplates, vanity trays, geode clock series, and vintage frames add opulence & elegance to any interior. All their products have subtle fusion colors giving a soothing and grandeur look. 

The Brand’s Market Presence 

Adornize is established in Surat and they deliver exquisite customized home decors to their clients Pan India. Having launched their brand in July 2021, the brand has been serving customised products all over India and have also been getting repeated clients.They have also  been featured on Homemadestory.in which is an online platform to showcase creative business ideas by building a community of home-based goods and service providers. 

The Brand’s Futuristic Goals 

Adornize’s long-term objectives are brand expansion & brand visibility. ADORNIZE – Adorn Your Inner World  now aims to create a truly global and innovative business model that functions successfully and entirely on client customization. The brand will soon be working on Abstract Paintings. Adornize emphasis on creating innovative products to meet every client’s personal style and embody ideas to create a work of art in a personalized manner.

To know more, visit –
Instagram – https://instagram.com/adornizebysrushti?utm_medium=copy_link

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Boho Artisanal Soaps: Nourish your skin with this organic handmade soap brand which will naturally keep your skin hydrated

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Boho Artisanal Soaps

The latest trend in the market has been to go natural. Natural products are quite a rage and taking the market by storm, handmade soaps being one of them.

As one of the most commonly found products in any household, soap is one of the most integral part of our daily routine. Most commercial soaps contain harmful chemicals like SLS, parabens and synthetic ingredients that harm the skin rather than clean it. As a product that is used daily, it is important to ensure that whatever we apply on our skin is of the genuine quality and address each individual’s skin concerns.

Research claims that ingredients found in nature are most beneficial to the human body as they do not contain any harmful chemicals that rob the skin of its natural oils. With growing awareness of sustainable & organic products, businesses like Boho Artisanal Soaps have made its mark in the beauty and self-care category.

Handmade With Love

Short for bohemian, Boho represents a free-spirited person who lives an unconventional lifestyle with a keen sense of adventure. An artist at heart Nazifa (alumni of J. J. School of Applied Arts-Mumbai) enjoys all creative pursuits. She began the art of soap making as a hobby and distributed it amongst her friends and family. Upon receiving a favorable response from them, she decided to pursue this professionally and market her products to a wider audience. With very little investment, Nazifa began her journey as an entrepreneur. All her art training has helped in giving the brand an aesthetic & professional look. A complete one-man show, Nazifa is responsible for every stage of her business: from production of the soap to packaging, photography and social media management. Boho Artisanal Soaps uses only 100% organic and natural ingredients that can be found in nature.

“What makes my soaps different?? The uncommon combinations like – argan oil with licorice powder and ylang ylang fragrance or hempseed oil with green tea leaves /frankincense fragrance gives it a delightful appeal.  My personal favorites are the clay-based soaps. I make these soaps in small batches and make each bar unique by adding organic exfoliants, colorants, essential oils and fragrances that give them a distinct flavor and scent. These soaps are all SLS, SLES and paraben-free which are great for the skin and promote clean and healthy living,” says Nazifa.

It’s Time To Raise The Bar

The brand’s USP lies in the fact that each bar is made using a special blend of nutrient rich, skin nourishing certified soap base which consists of natural extracts. All the additional additives are also organic and created to give customers a wholesome and holistic experience while showering.

These soaps are also a perfect gift for your loved ones. Gifting Boho Artisanal Soaps has gained a lot of popularity amongst its customers. Handmade soap is a consumable art form that is delightful to use or give away as gifts, packaged aesthetically with eco-friendly materials.

Currently, the brand ships its products all over the country and has completed more than 1500 orders. In a fast-paced world like ours, it is a pleasure to see so many people gravitating towards organic products that provide long-term benefits and promote holistic living. Boho Artisanal Soaps with their handmade offering is a step towards a healthier and greener society.

So are you ready to experience the goodness of handmade soaps yet?

To know more, visit –
Instagram – https://www.instagram.com/bohoartisanalsoaps/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Chocoholix– Happiness baked to perfection with delicious chocolates and desserts.

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Chocoholix

Getting time to experiment can lead to a great business idea. 

This is how two enthusiastic hotel management graduates, Divya Bisaria and Rajesh Bhatia tasted delicious success with their venture Chocoholix. 

Having learnt the fine art of baking, Divya and Rajesh before probation, got some time on their hands to experiment with baking. This was when they decided to start a chocolate business. Their chocolates were loved by all and they received an overwhelming response from their customers.

Eventually, they joined the prestigious Taj Group. But after a brief stint, they realized that they were more satisfied with running their own business. They both quit their jobs to start Chocoholix in January 2014 with their own modest capital investments. 

“Though we struggled a lot because we started from scratch, we enjoyed the challenges.

 We started with crafting chocolates, then I completed a few professional cake baking courses. With a lot of practice and experiments we became experts in making chocolates, cakes, pastries and desserts” Recalls Divya.

Chocoholix – Where the baking action comes alive

When asked what is so different about Chocoholix, co-founder Rajesh says, “We wanted our customers to have a real-time baking experience. So, we started the live kitchen concept where you can see the cake baking process and experience the enticing aroma while the cake is being baked.”

This was a real game-changer. Other factors that boosted business was that every cake, even the smallest cake was customized and the cakes were less sweet as compared to other cakes. Every cake had its own story. There is bliss in every bite.

Birthday theme cakes for kids like Cartoon Theme, Super Hero Theme, Unicorn Theme and many more. Cakes for all occasions like Baby Shower, Engagement, Mehendi Function. They also offer Fresh Fruit Cakes, Brownies, Fudge, Chocolate Truffles, Mousse, Hampers and Chocolates of all kinds.

Investing in being true to the brand and the product is the ideal way to bake for growth… 

“Baking is all about patience and getting the ingredients right,” says Divya. 

It is this very fundamental principle that is at work in Chocoholix.

Chocoholix has delivered delicious cakes and desserts to 30,000 plus customers till date. There are plans for growth and making Chocoholix a really popular and well-known brand, but not at the cost of quality or customer satisfaction. So much so, that very lucrative franchisee offers too were turned down because both Divya and Rajesh strongly feel that it is not the money that is the driving force, but the experience of buying a quality product and celebrating life’s wonderful moments that matters the most.

The plan as of now is to focus on the current operations at hand. In the near future, they slowly plan to expand to accommodate the growing demand for good quality customized cakes and desserts.

To know more, visit –
Instagram – https://www.instagram.com/teamchocoholix/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Here’s an Indian entrepreneur bringing to you the essence of Italian art through her ambitious venture, Italian Indo Art.

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Italian Indo Art

Italy has been at the forefront of profound artistic, cultural and intellectual evolution since the turbulent times of European Renaissance. Here, scholars and artists are regarded with deep reverence and their creations are cherished for centuries. What makes Italian art (called Sospeso Transperente) so special is that it’s deeply intertwined with the regular life of regular people to such an extent that art becomes a mere extension of life and not something out of the ordinary. It’s this beauty and craftsmanship that continues to cast its spell on people from across the world.

No wonder, entrepreneurs in India are eyeing the Italian art market and making efforts to bring it closer home. Founded in September 2018 by software developer cum art connoisseur Krina, Italian Indo Art is one such venture that’s spreading happiness and motivating budding artists through the power of Italian artistry. Krina aims to “launch her own studio” and take her dream project to greater heights.

Journey of a thousand miles begins with a single step

What began as an adventure ended up being a lifelong passion for art. A 2-day workshop on Italian art was all that was needed to inspire Krina to take up this art form. Moreover, while working in Pune, she had attended a month-long workshop on entrepreneurship. That propelled her mind in the right direction and she began toying with the idea of “starting something which isn’t yet popular in India but has the potential to become big”. Combining her love for Italian art and her strong desire for entrepreneurship, Krina decided to launch her own brand with a modest sum of 10000 bucks. The materials were sourced from Italy and other places in Europe. When the first 10 products sold real quick and customers reacted positively to the brand, she knew she was on the right path. There was no looking back from then on.

Time to own some of Italy’s most delightful artworks

Italian Indo Art promotes the beauty and elegance of Italian art through a wide variety of products including home decor, wall frames, wall clocks and photo frames. Created by Italy-based artist Monica Allegro, these exquisite pieces of art are now available in India, thanks to the vision of a creative and zealous entrepreneur. Among others, the artificial flowers created with 3D effects are immensely popular owing to their uncanny resemblance to the real ones. What’s remarkable is that they’re completely dust-free and are designed in a fashion that would “mold them with the flame tool to render the desired shape.”  The designs are undoubtedly unique and alluring and have caught the attention of people from all over the country. Due to Covid restrictions, a bulk of the orders are coming in through Instagram and other online platforms.

What’s next on the radar?

While Krina is happy with the way things are shaping up for Italian Indo Art, the fiery founder is determined to achieve more. Her vision for the next 5 years is to have her own studio, have a team of artists working along and together deliver artifacts globally. If the startup’s popularity is anything to go by, this certainly doesn’t look like a distant dream anymore.

To know more visit –
Instagram : https://www.instagram.com/italianindoart/
FB : https://m.facebook.com/italianindoart

To read more Startup Stories on The Business Press, visit —  https://www.thebusinesspress.in/category/startup-stories/

8am Naturals: A promising brand offering chemical-free, quirky-shaped soaps that fascinate kids and help them enjoy their time in the shower

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8am Naturals

So what’s the first line of defense that we learn to use in order to fight against dirt and harmful bacteria? It’s the good ol’ soap. Soap is an indispensable part of our daily lives, used mainly to keep us fresh and clean by removing dirt and stopping the spread of nefarious bacteria that would otherwise stick to our skin and cause havoc. Despite their utility one needs to realise that soaps are made up of strong chemical components, most of which are harsh on our skin. The soap components need to be tweaked to make them suitable for a child’s tender skin.

Launched on 7th October 2020 by a gutsy 38-year-old first-time entrepreneur named Bianca Pitroda, 8am Naturals is a brand that aims to bring natural, eco-friendly soaps for kids in the market that are fun to use. As Bianca says “My aim is to become a completely sustainable brand and do everything the eco-friendly way”.

Beating the lockdown blues by creating a startup

They say the human spirit becomes stronger when confronted with fear and uncertainty. It certainly holds true for all those startups set up in the Covid19 era. The story of 8am Naturals began during the exceptionally hard days of lockdown when people were just cooped up inside their homes. The idea first crossed her mind during a random conversation with her mother-in-law about the scarcity of kid-specific soaps. Bianca adds “So while she was making adult bars, I used a mold for chocolate to make a quirky-shaped soap. That’s how I made my first puzzle soap for kids”

Soon, she started sending these fun soaps to her friends and was greatly thrilled by the positive response from all quarters. She decided to take a step further and establish a brand that would introduce to the world these uniquely designed, chemical-free soaps. That’s how 8am Naturals came into being. And how did she decide upon this innovative name for the brand?

Bianca explains “We wanted a very soapy kind of a name. We considered that most people shower before going to work or school. It occurred to us that usually people shower approximately around 7:30 and 8:30 so my husband said 8am and I added naturals to it because the products are genuinely natural so that’s how the 8am Naturals name came up.”

What 8am Naturals is all about

8am Naturals is an eco-friendly and fun soap brand that uses natural products that are devoid of SLS, paraben and other harmful chemicals. Besides being gentle on the skin, the eye-catching designs appeal to children. What is lacking in other kid-specific soap brands is the “fun” factor. That way, 8am Naturals is definitely a game-changer especially since kids now enjoy being in the shower for a longer period, toying with colorful soaps of different shapes often infused with irresistible fragrance such as aqua, vanilla and orange. The fun soap range includes lego, unicorn, donut, ice-cream and macaron soaps.

Though the brand doesn’t boast of any major client right now, it has partnered with Ship Rocket to facilitate its services across India.

What lies ahead

Ever since its inception, the brand has grown really fast thanks to positive word-of-mouth publicity. When asked about possible future plans, Bianca says “I see it going global, expanding it, recruiting more people. I want to make it more of a business model as we go forward.”


To know more, visit –
Website – https://www.8am.today/
Instagram – https://www.instagram.com/8amnaturals/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Tulsi Resin Store: This sibling trio has established the best epoxy resin art supply brand in India

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Tulsi Resin Store

Despite being around for more than half a century, it’s only recently that resin art has come into the mainstream market, capturing the attention of art lovers with its soothing aesthetics and timeless appeal. What started out as a creative exercise to kill lockdown blues eventually became a prospective business venture for many.

Let’s talk about a startup that strives to bring out that “hidden artist” within you through the versatility of resin art. Launched on 17th July 2020, Tulsi Resin Store is the brainchild of three young and talented siblings, each involved in a field of expertise quite different from the other. We’ve 24-year-old CA Gaurav Agarwal, 23-year-old artist Priya Agarwal and 19-year-old Vaastu Consultant Yogita Agarwal joining hands to establish a company that aims to “provide the best available resin art products and ensure utmost convenience in purchasing material for resin art”.

As Benjamin Disraeli rightly said “There is no education like adversity”

The road to entrepreneurship has been laden with life-shaping experiences and priceless learnings for the gifted siblings. Essentially a financial expert, Gaurav’s heart beats for creativity and innovation. He had left his already established business which was clocking a turnover of 10 Cr, as he developed a keen interest in resin art.

Even though Yogita is the youngest entrepreneur amongst the 3, she has added a lot of value to this business. She was really enthusiastic to do something great in the field of art. Without her contribution, Tulsi Resin Store would not have achieved this success. She creates a rapport with every customer she interacts with. She has handled customer queries & requests with so much professionalism that customers have always felt connected. This has helped them build trust with the brand.

Priya’s expertise lies in a multitude of art forms such as Resin, Painting, Sketching, Terrazzo, String Art and Hand casting. Due to the paucity of art suppliers during the post lockdown phase of Covid, she faced difficulty in arranging materials for her art. It required immense effort to source different things from different suppliers. Soon, the trio came up with the idea of “arranging all materials related to art under one roof”. Within a week “we launched our page and we got so much love from the artist community that we never looked back since then.”

Fill your cart with art

With around 5000+ high-quality SKUs, Tulsi Resin Store boasts of the widest range of products related to Resin Art. Be it resin, pigments, Silicon moulds, MDF bases, glitters, stones and custom stickers – everything you need is right here!

It supplies three types of resins, each with a distinct characteristic and application. Having more than 90 shades of pigment colors, 250+ designs in molds and 150+ designs in ready bases, the brand is on the cusp of great success owing to its extraordinary collection of art supplies. Moreover, in recent time custom-made vinyl stickers and vintage resin frames are hitting off really well with customers.

For Tulsi Resin Store, the “focus is not only on products but also on customer experience; as art comes directly from the heart.” It guarantees safe, hassle-free and timely product delivery for its 15000+ customer base, managing to churn out 1500-1800 orders per month with absolute ease. Its impeccable customer service  ensures “ repeat customers ratio of 50% “.

“Despite majorly operating in India, we have shipped our products in more than 17 Countries including (United Arab Emirates, Oman, USA, UK, Germany and Canada) and we have 4550 Visitors on website from more than 30 countries” adds Gaurav.

The founders soon plan to explore the international market too.

Tulsi Resin Store: Growing at a fast pace

What started out as a modest enterprise with a modest Instagram page eventually blossomed into a thriving business venture with its own website (tulsiresin.com) amassing more than 1.75 lakh site visitors from different parts of the world and a community of 25000 followers. This outstanding growth coupled with a rating of 4.9 stars on Google Maps reflects its adherence to superior quality, affordability and incredible customer support.

Besides Resin Art, the brand intends to add all art related products from pencil sketch to Home décor. Very soon they have plans to expand into other arenas such as Terrazzo and Macrame. In the next five years, it’s hopeful of being the go-to store for every artist in the country. After all, “every artist should know that there’s a place where you can get anything you ever wanted for your art piece.”

To know more, visit –
Website – https://tulsiresin.com/
Instagram – https://www.instagram.com/tulsi_resinstore/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

Kaizen by Sonali Chitale: Here’s an all-encompassing design studio offering a sweeping range of services to accommodate your design needs from start to finish

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Kaizen by Sonali Chitale

Designs have the power to change our perception of the space around us and have a bearing on our temperament, health and productivity. There’s more to interior design than just beautiful aesthetics. It’s about making efficient use of the spaces, thus ensuring a happier, safer and pleasant life. Interestingly, the popularity of several design studios have skyrocketed in the last decade.

Launched on 16th August, 2011 by accomplished interior designer Sonali Chitale, Kaizen is the “360-degree design studio” that works on a wide variety of design projects which includes creating unique products and spaces without compromising on the quality at any cost. The brand is passionate about finding sustainable and eco-friendly options to promote the use of such products for the welfare of the environment. Moreover, the brand collaborates with local artists in an endeavor to induce authenticity in its designs and creations. “To be able to keep growing” in terms of innovation and versatility is what Kaizen strives for.

How the Kaizen tale began

There’s no greater influence than the influence of our parents. That’s the take away from Sonali’s story. Since both her parents hail from an architectural background, young Sonali was exposed to the world of architecture and interior design right from her childhood. She eventually became a landscape designer and polished her skills while working on interior design projects.

Thereafter, Sonali began creating accessories and designing spaces for the hospitality industry. Gradually she realized it was time to open her own store that would cater to all interior and product design projects. Thus, armed with profound experience and unbridled talent, Sonali embarked on an exciting journey to set up Kaizen.

Kaizen: A fresh take on design with an eye on the environment

Kaizen is essentially a design house that employs creativity and innovation to push the boundaries of modern-day designs. As a design studio that is motivated to use sustainable options, Kaizen displays commitment towards environment conservation with the usage of natural, reusable and even recycled materials in its products. In fact, this enterprise proves to the world that it’s possible to combine economic gain and environmental wellbeing without sacrificing one for the other.

Kaizen duly recognises the passion, dedication and hard work that local artisans pour into their creations. It collaborates with them and brings their work into the mainstream market. A wide range of designs, starting from interiors and products to fabric and landscape, are often customized to incorporate client requirements, thus rendering an individualistic feel to the final product. In an attempt to create a personalized experience that caters to cultural diversity, the startup has joined hands with the best creative minds from all over the world. So here at Kaizen, a contemporary design would look as convincing as a traditional Asian-inspired one.

Sonali further adds “What makes Kaizen special is that we make our products, usually customize them in a creative & innovative manner to ensure personal service & satisfaction for our customers.”

And miles to go…

Owing to its inspiring creativity and unorthodox designs, Kaizen has grown by leaps and bounds since the day of its inception. While the current projects are based in India, the brand is gearing up for its foray into the international market.  In the coming years, it aims to actively promote the unparalleled skills of local artisans and establish a global presence for such underrated works of art.

To know more, visit –
Website – http://kaizendesignaccents.com/
Instagram – https://www.instagram.com/kaizenbysonalichitale/

To read more Startup Stories on The Business Press, visit — https://www.thebusinesspress.in/category/startup-stories/

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