“Beautiful things come together with one stitch at a time” – Donna Goddard

Indian Embroidery Market – Old Is Forever Gold

Nowadays it is all about prints and patterns and 3D printing and color blocking and fabric contrasting. But since all the things ’60s and ‘70s are coming back, how could embroidery and patchwork be left behind. Fashion always keeps changing, but the Indian embroidery designs have managed to maintain a place in the fashion industry throughout all the changing scenarios.

Indian embroidery is cherished by craftsmen and has the world swooning over them.

India is known for its beautiful myriad forms of embroidery techniques, elegance, and sophistication. Embroidery designs in India are influenced by different cultures and have a flavor of their own. Every state and region boasts of its style, but needlework is not merely a means of ornamentation.

The fabrics are also threaded with stories of the community, with motifs emerging from its natural surroundings. The calming effects aside, a piece of neat needlework can also be the perfect gift for a dear friend or a family member to create a strong sense of connection.

Essaying The Characters With Handmade Embroidery & Painting

Debdyuti Creates is the brainchild of 24-year high-flyer Debdyuti, who started her business in August 2020. Debdyuti comes from Siliguri.

Debdyuti Creates was a lockdown experiment. Lockdown brought changes to most of our lives but it gave her this opportunity to give some time to a long-lost hobby again. Started only out of the love for art never thought she would be able to earn something out of it. This is when she realized that she didn’t want to give up on art so soon and wanted to take it up real seriously. 

Initially, she started with her paintings and it was only in 2021 that she mastered the embroidery skills during her idle time in the lockdown phase. Her work that reached & got sold in her friend’s circle gradually started being recognized & demanded by potential customers.

The inspiration for her work comes from the characters of this book lover who paints it vibrantly on postcards, cut-outs, notebook cover pages, cloth-based bags & pouches. A true nature lover too and an ardent fan of Tagore’s books, the Harry Potter Series & plenty of other books, Debdyuti’s Creations are focused mainly on Women empowerment, plants, and flower, Bengal art & culture. For instance, in most of her work, the use of shiuli flowers could be seen to mark the auspiciousness at the onset of Durga Puja.

The Brand’s Uniqueness & Goals Ahead

In an era of jewelry that is made of silver, gold, or other metals, resin, plastics, or rubbers or imported from the Chinese & Korean market, where could you find handmade authentic embroidered earrings, clips, brooches & other accessories? Her intricate embroidery designs on cloth bases and characters painting on Brustro watercolor papers based on themes or customized according to client’s needs have received an overwhelming response on her Instagram page.

The brand has also collaborated with dreamcoversindia which sells mobile covers and tees primarily based on Bengal traditions. Debdyuti _Creates also got featured in the blogs of thewhimsybookform by Pooja Talapatra

Debdyuti, pursuing her Masters in Geography is efficiently handling her career and business and aims to take her brand ahead in a unique way with her innovative creations. Her exhibitions attracted the interest of many celebrities and the brand has been fulfilling 20-30 orders almost every month.

Instgram link – https://www.instagram.com/debdyuti_creates/

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“ In these mass-produced times, craftsmanship is something we really need to hold on to.”- Becky Pearce resin art

Resin Art Is ‘The New Cool’

As technology grows exponentially and as social media is gaining popularity day by day the small business sector is becoming successful. Because of Instagram, many small businesses have started to rise and resin art is one of them. It may be considered an unconventional way of art but resin sculptures and resin art is becoming a trend these days.

A host of artists have taken to creating a variety of things — jewelry, bookmarks, clocks, and photo frames – using epoxy resins and met with success. Geode art uses epoxy resin, an organic polymer compound, as the main raw. People are drawn to geode art because of its hyper-glossy finish. Visual appeal and the ability to customize products have played a major role in the growth of resin pages.

Vrajangna Patel, Setting Examples For All Budding Resin Artists

Every artist was first an amateur. So the mantra for all art aficionados is to let their creativity flow with resin art and draw inspiration from the super talented Resin artist Vrajangna Patel, a postgraduate in Biotechnology & an avid art lover.

Vrajangna has over 4 years of experience working with resin and is a self-taught artist who loves experimenting with different mediums like resin, acrylics, 3d murals, mixed media, and a lot more. She also conducts resin art workshops for art lovers and has so far trained 30k students with the tools and techniques of creating resin masterpieces right from the scratch. She helps them to become resin artists and shares tips on how to start their own resin business.

During Covid times, she conducted online workshops on like platforms like Paathshala, and Bitclass where she designed courses for resin art learners. Her commendable work has made her earn laurels in her field and she got featured on iwonmagazine and Instagram pages @ the _ deserving-artists and @ wallartindia. Her solo exhibitions in Gujarat, London & U.S are vital testimonies of her immaculate work.

She is also interested in other art forms like knife painting and mandala art. The vibrant colors and textures in Vrajangna’s art are certainly results worth striving for.

The Strong Inertia Towards Various Artforms & Ideation Behind The Launch of Ravishing Art Store

Ever since childhood, Vrajangna always found reaching out for colors and the vibrancy through which she could express herself. She started her professional career in art and crafts and spent hours diligently to make it a successful journey.

Proceeding her work with a few international paper company design teams, she followed her intuitive process that majorly involved experimenting. Her interest gradually shifted to Resin Art when she got hooked on this beautiful abstract art form and lay the foundation of her business in December 2018 with the name -Ravishing Art Store.

The brand is into the making of all resin products like nameplates, tableware, home décors as huge as 4-5 feet tall, personalized gifting items like photo frames, key chains, etc.

Vrajangna shares her journey and mentions how consistent brainstorming ideas helped her- “While learning resin art, I found myself deeply integrated with the essence of art that is choreographed free-flowing resin on a canvas. The more I experimented, the more creative I became. My physical endeavor is a reflection of my mind and its cosmic vision.

The fluidity of resin on the canvas supported by my experimental ideas cause me to evolve gradually. By fusing my passion for art and recurring curiosity for creativity, I continued experimenting with resin art with photos initially, using different mediums like acrylics, glass paints, glitters, crystals, etc.

I am more enticed by the creative process as it brings me more challenges, and that’s like food to my soul. I am taking my time to explore this art form comprehensively. Currently, I am experimenting with wood slab casting in resin to create river tables and coffee tables. I am trying to use resin and mix it with different mediums that best support my ideas to create art to be its creation.”

Reeling In Customers With Aesthetic Creations

So far the brand has served around 5323 orders to its happy customers in Pan India and the brand saw a surge in demand during Covid times when people could not move out and had ample time to decorate their interiors. Her curated collections can be bought online through various platforms like Instagram, Facebook, Etsy Stores, and the brand’s website.

The Brand’s Future Goals

Vrajangna believes not in the mere production of bulk orders but in spreading smiles on the buyer’s faces by helping them preserve their memories through her customized creations . Her vision lies in creating an art community with like-minded people and always learning something new is the motto of her business journey.

She takes immense pride and mirth when the participants trained and guided by her during workshops perform well independently and fulfill orders in collaboration with interior designers and architects. Through her meticulous work, she has come a long way as an artist, and I aim to reach greater heights in the years ahead.

Website link – https://ravishingart.store/

Instagram link – https://www.instagram.com/vrajangna/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

It is said that there is nothing better for business than starting young.  And there is no one who understands this better than the current generation: Gen Z. The newest generation of students have a unique understanding of the gig economy and how it works. They also know how powerful social media can be for business. On any given day, you may find a young person working on his or her own side gig during high school or college. Their thought process, motivation and mindset can be an inspiration to many as Gen Z is making its mark in the world of business.

One such example is 20 year old Afrah. Blessed with the skill of calligraphy, this young lady has a knack for reviving the lost art of writing. In an age where typing has replaced the humble pen and paper, Afrah is making the world a prettier place one letter at a time with her brand Insanus Scriptor. Calligraphy is the visual art of writing that uses fancy elements to decorate each letter making it appear more formal and elegant. Special tools such as an ink pen, colored ink and special papers are used for this purpose making it a unique and one of its kind experience.

Labour of Love

Along with completing her studies, Afrah decided to pursue this art which she has painstakingly honed over the years.

“I began Insanus Scriptor when I was 16 years old with just Rs 1000. As I was also pursuing my studies at the same time I could hardly spare too much time for the brand. But as I started gaining recognition, I realized that calligraphy is an art that people love to see. So I decided to dedicate more time to it,” reveals the founder.

What’s interesting about the brand is that it is completely done by hand so it requires lots of time as well as effort. Self-taught Afrah spent all her free time watching Instagram video on the art of calligraphy and spent hours perfecting her craft. “One day, for my cousin’s wedding I created a special gift using calligraphy for her and she loved it! Everyone encouraged me to start doing this professionally and offering my skill to others as well.” Says Afrah.

Going Places

The brand offers a variety of different styles, variations and modifications to the art of calligraphy. Each product can be personalized with a custom message as well as photograph. The brand rakes in a minimum of 20-30 orders per month and has an active presence on social media app Instagram. When asked about her future plans, Afrah says she wishes to grow the brand and gain more clients as well as complete her studies simultaneously.

Instagram link – https://www.instagram.com/insanus_scriptor/

To read more Startup Stories on The Business Press,visit – https://www.thebusinesspress.in/caegories/startup-stories/

From the routine of checking balance sheets to a space where she offers Reiki healing and crystal consultations for people’s specific issues or simply as per their birth date for mental, physical and emotional balance, Komal is “crystal clear” about her chosen life path. female entrepreneur

Having worked for two renowned firms for over 5 years, the lockdown phase saw her turn towards spirituality. She also connected with 2 of her mentors who got her interested in the alternative healing techniques of Reiki and crystals.

“I felt a very strong connection with this life path and I started to make handmade jewelry from healing crystals. Slowly, from just a side hustle, the venture took the form of a fast growing enterprise and I quit my job to make this a full time venture,” shares Komal.

Nowadays, there are so many people seeking new ways to control and calm their anxieties and stress, in a manner that does not require any physical exertion or other practices. It is here that an alternative healing modality like crystal healing has made a niche. Other than managing stress, there are many more healing properties of crystals like self-love, healing relationships, positivity, attracting abundance, manifestations, meditations, etc.

From celebrities, socialites, sports personalities and even the next door neighbor, Crystal Healing works for everyone…

Healing crystals are made up of a combination of different minerals and individual crystals have their own specific energies. A lot of prominent celebrities from showbiz, sports, music, quite candidly admit to trusting the healing touch and energy of crystals.

Komal emphasizes a very important point about the crystals healing, “Being a certified Reiki healer, I personally energize the crystals with Reiki to enhance their healing power.”  Coquelicot By Komal has crystals crafted in the form of beautiful wearable jewelry, freeform crystals and skin care tools meant for everyone. Rose Quartz, Aquamarine and Amethyst Peace Bracelet, Merkaba, Carnelian Chips Abundance Bracelet, Healing Raw Moonstone, Raw Citrine Silver Earrings for Confidence, Raw Amethyst Ring for Protection, Black Obsidian crescent moon-tree of life Necklace for staying Grounded, Black Tourmaline Bracelet to deflect Negativity and a whole lot of other crystals in the collection, to deliver a genuinely holistic, energy healing experience.

Building a business on trust is a big challenge, but once you gain that trust, growth is assured…. female entrepreneur

Crystal Healing is a new age healing practice and Komal wants to be the one who can clear the many myths surrounding this technique.” I just want to grow and educate people about the many benefits of crystal healing and I want to establish myself as a trusted consultant and a genuine source, for people looking to accept and follow this alternative healing practice,” she says.

For something that is related to healing, it is all the more important that trust in everything said, done and delivered is maintained at every level. With her wide range of products and her own experience built up over the years, Komal is steadily building a reputation of being a vibrant powerhouse of Crystal Healing.

Coquelicot by Komal has created quite a strong online presence https://www.instagram.com/coquelicotbykomal/ and it is looking to leverage the reach of the online marketspace to touch the lives of more customers across the world.

To read more Startup Stories on The Buiness Press, visit – https://www.thebusinesspress.in/categories/startup-stories/

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