Like every growing enterprise GIGGLE BUNS too has an interesting background story to tell. Two best friends Nandita Gupta and Reena Jain once needing to buy sleepwear for their own children, realized that there was nothing available to fit exactly what they were looking for. Fabric, design, cut, size, comfort and price, everything was mismatched.
So Nandita – with a fashion degree from NIFD, Kolkata and over 15 years of experience in garment design, and Reena – an MBA Marketing from Symbiosis, Pune with more than 10 years of experience as a sales consultant in a MNC – decided to turn Mompreneurs.
“As mothers, we know how important a good night’s sleep is to a child. So, we started making night wear that was comfortable, affordable and exciting for the child. This beginning soon turned into a full-time venture and there was no looking back after that,” says Nandita.
Sleepwear that is all about comfort and fun for children… and shopping convenience for parents!
GIGGLE BUNS has created a successful matrix of excellent fabric, unique prints, comfortable styling and most importantly affordable pricing. All this, plus easy availability offline and online is what makes the brand a hit! The range is an eclectic mix of trendy and relaxed nightwear for children from the ages 1 to 10. Nightwear in various prints, neck cut and collar styles for girls. Smart shirts and kurta pajama sets for boys from the age 0-9. Cool beachwear for girls, accessories like playmats, swaddles, blankets, toy baskets also are a delightful part of the offering. Sleep accessories and sleep time toys for children are the next products in line.
“We want to make GIGGLE BUNS the one stop brand for everything that is related to a good night’s sleep, says Reena.”When quizzed as to what’s so different about their offering Nandita said “We are a trendy and creative brand. Our aesthetics, our iconic prints the feel, cut and fall of our fabric makes every outfit unique. Every design of ours carries the stamp of influence of different stories, something we have seen, colours that inspire and more. Our aim is to keep the fun element for childlen alive and brighten up their day.”
A sleepwear brand that is awake to emerging opportunities
GIGGLE BUNS using the influential reach of social media has made itself both visible and available. The range is available at popular offline stores in Delhi and Gurugram.
“There is a big market out there that is yet to be tapped and we intend to open up retail stores in Delhi and gradually expand further. We also see our products being available on every major Ecommerce platform,” shared Reena.
Their website and Instagram showcase the delightful range that they offer. The brand is also available on popular Ecommerce portals like Ogaan, Stylemylo, Mama and Peaches, Fabpick, Tata Cliq, Little Amigos, Pernias Pop up Shop and Little Bunting. Very soon Amazon, Myntra and Flipkart will also host the brand.
“With our fabric quality and our design, we have been able to attract return customers. We also have a galaxy of celebrities who have bought from our range and keep coming back for more,” claims Nandita.
With so much happening, GIGGLE BUNS is definitely a sleepwear brand that could soon be a leading player in the market!
Website link – https://www.gigglebuns.co/
Instagram link – https://www.instagram.com/gigglebunsclothing/?hl=en
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