INATUR – Excellence is born when entrepreneurial spirit blends with the ageless benefits of Ayurveda, Aromatherapy, and the purity of nature.

May 28, 2022

Nurturing a beauty and wellness brand is a big challenge. Such challenges drive entrepreneurs to push their imagination and ideate innovative solutions.

Pooja Nagdev is one such womanpreneur! Having launched INATUR in 2009 at the age of 28, she successfully built an empire based on the fundamentals of Ayurveda, Aromatherapy and modern tech.

Why INATUR?

Pooja tells us the reason behind this brand name. I is for India and Innovation. Natur means Nature in German. Together, these two words make INATUR. Driven by her passion for nature, Pooja studied Aromatherapy, Ayurveda and, Cosmetology in Canada and, UK. Today, INATUR’s personal and body care range reflects the seamless blend of ayurvedic roots with modern science.

Recognitions naturally followed – INATUR became one of India’s Most Admired Brands at the 7th edition of the Brand and Leadership Conclave. ELITE, The Premium Lifestyle, and Travel magazine announced Pooja as the Most Influential Entrepreneur in the personal and beauty care industry.

“Products with quality ingredients that Nurture, Nourish, Replenish and bring true natural wellness. We sold our apartment to purchase the production facility.” This statement speaks volumes about how passionately Pooja pursued her dreams.

INATUR’s Noida-based ultra-modern processing and manufacturing facility houses quality products. The process is carried out under their registered trademark manufacturing method – SCINAT (Science and Nature). Ethical Labelling is also a major emphasis.

Ethically sourced Essential Oils, Herbs, and Ayurveda are integral to the INATUR manufacturing process. Dermatologically tested and 100% organic ECOCERT approved ingredients create a range of gels, emulsions, creams, oils, toners, and packs. INATUR practices no animal testing and is cruelty-free.

What does INATUR offer?

TOTAL FACE CARE – Face Wash, Moisturizers, Toners, Scrubs, Masks, and Serums.
TOTAL BODY CARE – Soaps, Shower Gels, Bath Oils & Salt, Scrubs, Lotions, Creams & Butters.
TOTAL HAIR CARE – Shampoos, Conditioners, Oils, Masks, Serums, and Colours
MEN CARE – Face Wash, Scrubs, Masks, Beard Oil and Masks, Essential OilsOn offer also are Ayurveda products crafted from Ayurveda herbs and pure essential oils for skin, hair, and senses nourishment, massage, full-body wellness, and general wellbeing. Beauty for everyone, Naturally – is INATUR’s clarion call for today and tomorrow.

So where do they see themselves in the next decade? What’s the way ahead?

“As a pioneering brand, we want to constantly research, innovate and develop quality intensive products that are result-oriented, priced fairly, and easily available across all market channels. We will always stay committed to our brand ethos – Beauty for Everyone with Natural Products and Functional Care,” says Pooja, emanating confidence.

Having fulfilled about 10 million orders, INATUR looks forward to delivering the innate goodness of its products to key American, European, Asian, and Middle Eastern markets.

Within India, INATUR retails from its very own brick-and-mortar flagship stores located in Delhi, Bangalore, Gurgaon, and Noida. These company-owned stores feature a unique concept called Facials by INATUR, India’s first facial only studios where trained therapists give natural facials to customers. Amazon, Flipkart, Nykaa, Big Basket, Tata Cliq, Myntra, and other e-commerce giants also retail INATUR products.
Interested? Have your pick of nature-infused goodness at – www.inatur.in or https://www.instagram.com/inatur.herbals/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Knots and Hoops: Take a look at Reshma’s stunning customized, handcrafted products that’ll tell your story just the way you want

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May 27, 2022

It is only when we are no longer fearful that we begin to create. ― J. M. W. Turner

And that’s how a gutsy artist turned entrepreneur Reshma Rani Binu slayed her fears and allayed those moments of self-doubt to establish a brand that aims to bring back the trend of handmade, personalized gifts so that you get to savor something that’s truly special, especially made for you. Launched in September 2020, Knots and Hoops intends to spread happiness through gorgeous handmade products that boast of sophisticated artwork and quirky designs. “Reaching out to a large number of people and making them understand the efforts put behind every product which is handmade” is all that Reshma strives to achieve with Knots and Hoops.

Journey of the artist

Like many of us, Reshma had grown up utterly fascinated by the magical charm of art and creativity. The 21-year-old started investing more time to understand the finer nuances of embroidery through some YouTube videos. This period coincided with her undergraduate holidays. With ample time in hand and a mind brimming with creative energy, Reshma was determined to learn the craft and learn it well. She explains “After watching a couple of YouTube videos, I was intrigued to try out this new artform and in no time, that curiosity turned into a full-blown passion. In the past, my interest to learn art used to dwindle after a couple of days. But this time round, it ceased to die down.” And that’s when she knew she had found her true calling in life. Thereafter, she decided to devote time and effort to explore her artistic sensibilities and cultivate her skill as an embroidery artist. After her holidays, Reshma was working for a year, where she gave a few gifts to her colleagues in office. Her gifts were appreciated by all and this made her take up her passion more seriously. Post this, the pandemic hit. During this period, she launched her brand online.

Do it anyway..

As a self-taught artist with no previous startup experience, Reshma went through phases of self-doubt and skepticism, unsure whether she would be able to make it as an entrepreneur. “Although everything was new to me, I gained a lot of courage and self-confidence when people started appreciating my work. I would specially like to mention my family and friends who supported me throughout my journey and believed in my work” says Reshma. She went ahead with her dream of setting up Knots and Hoops and there has been no looking back ever since.

Handmade perfections wrapped in love

Knots and Hoops offers a bounty of happiness in the form of handmade, personalized gifts thereby evoking a sense of nostalgia and familiarity. The products are crafted with lots of love and meticulous detailing, keeping in mind “something related to the life of a person” be it a beautiful life event or an unforgettable memory shared with loved ones. This makes every item unique among the rest. For Reshma, what makes all the effort worthwhile is “that small element of surprise and joy” on the faces of those receiving her lovely gifts. Here you’ll find embroidered calendars marked with the wedding date of a newly-wed couple, shirts and tops embellished with stunning embroidery, tastefully decorated vintage photo frames and can even witness creative magic woven on dry, fallen leaves. In fact, the brand started flourishing once she introduced her calendar hoops and portrait hoops collection.

What matters is the connect

Reshma doesn’t merely wish to gain more followers or generate more profit from her artistic venture. The talented girl aspires to establish a strong, long-term connection with her customers. A favorable customer review saying he/she really loved Knots and Hoops products is enough to keep Reshma going in the direction of her dreams.

To know more visit – https://www.instagram.com/knots_and_hoops/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

NEI NATIVE – A traditional recipe of making ghee, passed down over generations turned into a successful startup that is spreading genuine, nostalgic happiness!

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May 26, 2022

In India, there are certain foods that have strong nostalgic memories attached to them. Just a whiff of their fragrance brings back a torrent of happy and satisfied moments. GHEE known as “Liquid Gold” for its fine flavor and golden color is one such food!

The story of NEI NATIVE too finds its roots in this super food. Founder of NEI NATIVE Nitya Ganapathy says,” My mother Jayalakshmi has been making ghee for decades, and she learnt to make it from her mother and mother-in-law. It is a closely held family thing”.

“Making the perfect homemade cultured ghee is an art. Somewhere, I felt that the fragrance and authenticity is getting lost now,” Jayalakshmi chipped in.

The encouraging response to the initial sampling she conducted got Nitya really motivated and on 1st May 2021, at the age of 46, with an investment of 5 Lacs she took the plunge with NEI NATIVE!

Since then there has been no looking back! NEI NATIVE has grown by the jars – from a mere 8 to 10 jars a day, to multiple pack orders across the country today! A super brand of super foods!

The Science of making homemade Ghee perfected into an Art!

Nei means ghee in south Indian languages. NEI NATIVE – is arguably the finest A2 Desi Cultured Ghee brand today. The reason – the age old family recipe, rigorous methodology and the traditional Bilona Method that goes into it! It takes almost 25 to 30 liters of milk to prepare one jar of ghee and 24 hours of intensive work.

The SCIENCE – A2 milk is boiled on a wood fire. Then it is allowed to cool down before being poured into an earthen pot. This is then set to curd, and placed in a cool place overnight.

The ART – Nitya and her mother Jayalakshmi step into the farm in Palghar early morning to hand churn the curd at around 4 am to get the best butter! This butter is then separated from the buttermilk and heated on a slow flame in an Uruli – a traditional south Indian brass vessel. To this golden liquid, Nitya adds a “secret natural ingredient” and then the ghee is stored in glass jars ready to be dispatched after a quality check.
The perfect granular textured, nutty flavored, toasty aroma rich NEI is ready to add generous dollops of taste, health and goodness to every meal!

Because One good order deserves another! And another!

NEI NATIVE has done exactly what a genuine food brand would do. It has delighted and captured the loyalty of the olfactory senses and taste buds of its customers by serving them a platter of the very best of natural, sourced and made products. Today, the NIE NATIVE FAN BASE is 4000+ strong. Lip smacking, nostalgia filled reviews keep pouring in from first time customers and the order basket keeps getting filled with repeat orders from the regulars!

The brand retails its products from its website https://neinative.com/ and demand clicks in from select major ecommerce websites too. The current brand offering apart from its bestselling ghee, includes South Indian filter coffee powder, peanut butter, Gir forest honey, and Therattipal a soft, gooey dessert from Tamil Nadu. Other superfoods like cold pressed oils, green tea, jaggery and more will also be available soon!

To know more visit –https://www.instagram.com/neinative/

Website – https://neinative.com/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Melted – Materializing feelings neatly wrapped in ribbons and bows! Your go-to gifting partner.

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May 26, 2022

The Outset:

Everyone has their own way of demonstrating and feeling love. However, while your thought does certainly count, it is essential that the person at the receiving end understands and appreciates the depth of your love for them. It is this understanding that led Sana, a bright young entrepreneur, to leave the comfort of her cosy 9 to 5 corporate job and found Melted. Frequently, she saw that relatives and other loved ones, without putting much thought, pass on gifts during several intimate occasions and festivals. To cater to this gap, Melted provides a host of diverse and bespoke gifting solutions ranging from soy wax candles to luxury soaps. While most products are hand-crafted in-house, the central theme of Melted remains flexibility. Unlike other gifting solution providers, Melted goes a step further in understanding your needs and relations and seeks to customise the gift in a way the most aptly expresses your love.

The Transition:

Melted has grown from a small neighbourhood Diwali stand to a company that caters to the gifting requirements of large multinational corporations and thousands of individuals. This transition, however, was not easy. In the initial days, Sana hustled around the clock and worked on average 90 hours in a week. She would devote time to Melted after her corporate job and often worked late into the night and over weekends. Even after she quit her job, there were weeks with low work in the initial few months. As Sana tell us, “you just simply need to put your head down and have faith!” The hustling has since paid off and Melted has now reached a stage wherein it has its own production factory and ships to clients both nationally and internationally.

The Reach:

Within a short span of a little over a year since its formal incorporation, Melted has already catered to more than 20,000 individuals across 15+ countries. Some of its clients include multinational corporations such as PepsiCo, Hewlett Packard, Apollo Health, and DLF. It has also executed multiple wedding orders has gifting solutions for all occasions. In all of this, regardless of the size of the order, Melted ensures that its products are hand-crafted in small batched to ensure that each order is given equal attention and respect.

A Social Conscience:

All Melted products are environmentally safe and sustainable. While 98% of the candles available in the market have paraffin wax to varying degrees (which is cancerous and environmentally harmful after burning), Melted only used pure soy wax in its candles despite the high raw material cost. Moreover, Melted has tied up with Aravindam Gurukul – an NGO working towards empowerment of rural women and children – and has conducted several training workshops for making products such as face masks, macramé, and candles. These skills help rural women to become financially independent.

The Road Ahead….

Presently, Melted is focussed on bringing more products under its umbrella to ensure that the increasing needs of its clients are always catered to. It is in the process of expanding and developing a bigger creative team with the eventual aim of expanding its operations abroad.

So whatever may be the occasion – a wedding, a birthday, or a corporate event – if there is a need to make someone feel special, Melted has got your back!

To know more visit – https://instagram.com/melted_loveandlight?igshid=YmMyMTA2M2Y=

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Sitija Collections: How A 55-Year-Old Mompreneur Didn’t Let Age Stop Her from Starting Her Own Business Of Embroidered Keepsakes and much more

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May 25, 2022

What is the right age to start a business? Is it just after you graduate? Or is it after you have a few years of work experience under your belt? Is it your 30’s, 40’s, 50’s or beyond? While movies depict entrepreneurs as young, tech savvy and driven, researchers suggest that there are tons of advantages to starting a company later on in life, the reality is there’s no right or wrong age to become an entrepreneur.

Ashwini Kulkarni has proven just that with her handmade gifting venture, Sitija Collections. At the age of 55 and an initial investment of INR 50,000-70,000, Ashwini has built a successful business in Pune, while also seeing her daughters carve unique paths professionally.

Business Of Creativity

Embroidery is the intricate art of using a thread and needle to create beautiful images and patterns on a piece of cloth. This is done mostly through hand and takes hours of patience and practice to perfect. Embroidery is used on home décor products like table cloths, mats, runners, wall frames, wall clocks, serving trays and much more. A number of colourful threads are used to stitch these patterns and shapes onto the desired product. This has made embroidery an invaluable skill in recent times.

Ashwini had always loved this delicate art and had been practicing it as a hobby for many years. Having to raise three daughters as a single mother led to her not pursuing it as a profession early on. After her daughters carved their own career paths, Ashwini found the time to carve a niche in her area of expertise.

“For so long my identity was of a mother of three. So after my first two daughters got married, I wanted to reinvent myself by doing what I wanted and was passionate about,” Ashwini explains. “In 2020 when the pandemic hit, I realized this is the best time to start and no point in delaying as everything was now going digital.”

Personal Touch

She created her brand called Sitija Collections and established a social media presence quickly on Facebook and Instagram. Through word of mouth, she was able to garner lots of traction. “I got a lot of orders for various products from people who wanted to customize it as per their liking. Since all our products are handmade, we do not compromise on quality and thus our team is small,” she explains. “Initially when we started we had very little sales, but now we can see huge growth. Sitija Collections is a all women team.

Sitija Collections also has a brick and mortar store in Pune where they welcome customers and undertake orders. Through their online pages they ring up 15-20 orders per month in addition to in store sales. With her unique creativity and passion for entrepreneurship, Ashwini is an inspiration to all women out there who dream of starting their own business someday.

To know more visit – https://www.instagram.com/sitijacollections/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

KABBISH – An inspiring story of how Pot Jewelry Design is keeping a beautiful tradition alive, in turn empowering women and transforming lives of potters!

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May 25, 2022

Imagine a diploma project in college, being carried forward and turned into one of India’s leading, sustainable, Black Pottery Handcrafted Fashion Jewelry Brand!
Yes, this is exactly what Parul Aggarwal, a graduate designer from IICD Jaipur and the founder of KABBISH has achieved. Having spent her childhood in the craft hubs of Azamgarh and Nizamabad, Parul knew the generations old local pottery craft industry, had a fascinating story just waiting to be told. So she decided to tell that story. And what a story it turned out to be!

KABBISH her Black Clay Pot Shaped Jewelry created with immense passion, has captured the imagination of everyone – the homemaker, college going teens, fashion models, celebs and more!

What’s even more striking about the enterprise is that, it has created a close-knit community of the local traditional artisans, bringing recognition and prosperity to their doorstep!

Pots of Inspiration, Imagination and Innovation – this is the essence of brand KABBISH…

Black pottery is a GI tagged craft of the Azamgarh and Parul’s entrepreneurial skills elevated this industry to a new high. Kabbish is basically a clay slip prepared by the craftsmen to add lustre to the black pottery – this formed the foundation of her handcrafted jewelry range. Inspiration was everywhere to be found, what it called for was just a bit of Innovation and voila you have a winner on hand!

GAGRI – the introductory collection of KABBISH, featured unexplored variations of the pot. The SURAHI collection features a slim cylindrical pot found in almost all works of art in the Mughal era. The GULDASTA range under the SURAHI collection features a Surahi interpreted as a flower vase. The CHIRAG range also a part of the SURAHI collection, showcased the glorious lamps of the Rajput and Mughal palaces. The MEHRAAB range, inspired by the SURAHI collection depicts Jaali work- a famous Mughal geometric architectural decoration.

SIKAHAR, PYAU, GUDGUDI, HANDI, GHIRNI, MATHNI, DOGHAD all traditional names depicting the specific traditional use of the pots form a part of the KABBISH portfolio.

Available in designs of Earrings, Bracelets, Necklaces, Rings, Bracelets, Cufflinks, Lapel pins and even Buttons the clay pot miniatures are biodegradable, the brass fittings are 100% nickel-free with 22K gold and silver plating. The packaging is designed with handmade paper making it recyclable and non-toxic for the environment.

Do visit https://www.instagram.com/kabbish_/ and https://www.kabbish.com/ to explore the whole range.

Creating fashion accessories that continue to enchant the fashionistas and the woman on the go of today!

Fashion should have its own democracy is what KABBISH is all about.

If it’s eclectic range of jewelry has been spoken about on the pages of prestigious fashion magazines and Page 3 spaces, adorned graceful models on dazzling catwalks, been picked by celebrities, movie stars, social media influencers and their ilk, it has also been worn by women who simply want to make their own fashion statement. It’s there for everyone to wear and flaunt!

Fashion with a conscience is what KABBISH stands for too! Its work for promoting sustainability is recognized by leading news publishing houses and most importantly is was also commended with the much sought after INDIA’S BEST DESIGN PROJECT AWARD.

Today if KABBISH is that beautiful BLACK CLAY, then the WHEEL OF TIME is spinning and shaping beautiful success story out of it.

To know more visit – https://www.instagram.com/kabbish_/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Shri’s ecstasy candles: Bring light and positivity to your home with Ecstasy’s astounding range of candles

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May 24, 2022

A warm glow. A celebratory ambience. A romantic setting. A festive occasion. A pick me up at the end of a hard day. A lit candle means different things to different people. A candle is an easy-breezy way to add some cheer, merriment fragrance – and light – to a room.

Owing to the creativity and imagination with which artists are lending innovative shape and form to these waxy delights, candle making has become a sublime art form catching the fancy of art lovers from across the globe.

Launched in 21st January 2022 by a 24-year-old Tamil Nadu based candle and zentangle artist Shrinithi Sathish Kumar, Shri’s ecstasy candles offer distinctively designed homemade organic candles that strive to take your breath away with their unconventional designs and elegant finish. The brand aims to reach out to art connoisseurs at both national and international level while making laymen sit up and take notice of this incredible art form.

Some people are born to make art

Shrinithi is an engineer by profession and an artist by passion. That sums up Shrinithi’s eternal passion for art. Even as a child, art captivated her attention like nothing else. She drew to her heart’s content and channelized all her emotions into her drawings. As Shrinithi mentions “It was always with the papers for me.”

In 2017, the gifted artist started doing pencil sketches and soon got engrossed in an American method of drawing called zentangle art, essentially a combination of art and meditation. Such was her unwavering focus and determination that drawing for 7-8 hours at a stretch became a regular affair!

For many of us, juggling our hobbies and studies can be a tough job but Shrinithi managed to do that with relative ease. Hailing from Cuddalore district of Tamil Nadu, the gutsy girl dabbled in different art forms including zentangle, mandala art, dot mandala art, fluid art and abstract painting.

Shri’s ecstasy candles

Explaining her journey further, she adds “In May 2018, I got an opportunity to showcase my talent in The Maison Colombani Art Gallery – Alliance Francaise, Puducherry. That turned out to be my first solo exhibition called Meraki.” Post that exhibition, more people recognized her talent and expectations soared. She later picked up resin art, macrame art, alcohol ink art, terrazzo art and mirror mosaic art in 2021.

Shri’s ecstasy candles: Initiation into the art of candle making

So, how did candle making come into the picture, one may ask.
Shrinithi says “I made a few candles in 2017 but I wasn’t quite interested. Watching a couple of videos and talking to other candle makers helped understand the craft better.”

Then she created candles resembling Rasmalai. So uncanny was the resemblance that her dad mistook those candles for actual sweets and innocuously tried to scoop them out. This gave her the confidence to believe she was on the right track. With time, her candles grew immensely popular among friends and family members and that’s how the startup journey started. The first-time entrepreneur doesn’t forget to acknowledge the constant support she has received from her parents and well-wishers over the past six years.

Candles all the way

Shri’s ecstasy candles comes up with a wide range of affordable, good quality candles that are a rare combination of offbeat designs and exceptional quality. Here you get baby themed candles serving as ideal gifts for baby showers, ocean themed candles laden with sea castles, seahorses, mermaids and sea turtles, earthen diya candle collection for diwali, tropical-themed ice-cream candles, cupcake candles collection with exotic fragrance of lemongrass and chocolate, dessert candles, and of course, the quintessential aroma candles stirring up your senses with the fragrance of vanilla, orange, eucalyptus, rose, apple honey, jasmine and so much more. You can place customized orders too. Its services are spread all across India.

What’s on the cards?

Shrinithi is a one woman show behind her brand. Right from candle making, to designing, to packaging, to accounting, she does it all.

With over 700 orders, the start-up is growing at a steady pace through word-of-mouth publicity and is on its way to becoming everyone’s favorite! As a recipient of Indian Dreamer’s Award 2022, Shrinithi intends to take her art to an international level and plans to hire people with similar interests.

Shrinithi’s brand motto is “Quality Over Quantity”. She is more concerned about the quality of her products than the quantity she sells. She wants her customers to be satisfied with the quality of her products and the money they spent for it.

To know more visit – https://instagram.com/ecstacyaromacandles?utm_medium=copy_link

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

i Desi: This startup is promoting Indian farmers and Indian produce by making farm-fresh products more accessible and affordable for customers

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May 24, 2022

No matter how far we go in life, nothing can beat the happiness of being strongly connected to our roots. In fact, the taste and smell of the fruits and vegetables grown on our native soil is starkly different from anywhere else. Maybe it’s the nostalgia coupled with the inherent magic of that soil whose remnants linger on in our memory for a long time after we’ve left that place.

If you’re badly craving for that quintessential desi taste of your native land, look no further than i Desi, a brand that pledges to bring you the most authentic, naturally-grown products directly from the place of their origin. Founded by prolific young entrepreneurs namely Divya, Shubhankar, Ritesh and Anil Kumar Singh as director, i Desi opts for direct collaboration with farmers to make natural, farm-grown products easily accessible to you. So whether it’s makhana and malda aam of Bihar, dates and jaggery of West Bengal, a range of spices from the farms of Kerala or dry fruits of Kashmir – you simply name it and i Desi will take care of the rest.

So how did it all begin?

The journey began in 2020 amidst the gloomy, uncertain times of Covid lockdown. Divya came across a Facebook post wherein someone from Pune was looking for malda aam. With roots in Bihar, Divya was familiar with such bouts of craving for these delicious fruits.

The 30-year-old Delhi University graduate explains “Moving away from hometown also signifies moving away from regional taste and flavors. I understand what it means to miss those childhood tastes while you’re away from home.” Despite the transport hurdles during the lockdown, she “managed to serve that society with a total order of 1000 kg mangoes.”

The happiness of these people gave her a satisfaction which none of her corporate jobs ever did. Having worked in textile as HR manager for 5 long years and then in Flipkart for almost a year, the burning question in Divya’s mind was “Why hustle in another company for appraisals and promotions when you can work hard in your own company and establish an extraordinary brand?” Due to the successful delivery of naturally-grown products like nuts, mangoes, litchi, beeju aam, makhana, katarni rice, chura, sattu, jamun, foxnuts, dates, jaggery, aam papad and spices, the demand for i Desi products has increased at a fast pace. This led to more brilliant young minds such as Shubhankar and Ritesh joining the initiative.

Finally, after serving happy customers for two years, it was time to streamline business operations by launching a proper brand named i Desi. With i Desi’s newly-launched website, you can choose from a wide category of products and you can also customize order. Their website has a “FOR YOU” category that allows you to customize your order as per your preference. i Desi team is constantly making an effort to offer their customers what they are looking for.

i Desi: we SERVE, not SELL

i Desi offers 100% natural, chemical-free, farm-fresh products directly procured from the place of their origin. Here you get normal to regular to premium picks of different variants of natural products that are devoid of any polish and adulteration. The brand emphasizes on quality and not superficial looks. Hence, the products are raw and natural but not necessarily beautiful and polished.

Different varieties of spices such as black pepper, cassia cinnamon, cloves, green cardamom, nutmeg, mace (red flower) are procured from farmers in Kerala. Authentic spice mixes like chai masala, chicken masala and garam masala are available as are dry fruits such as almonds, cashews, foxnuts, mamra (kashmir), walnut kernels. The startup provides minimal, sustainable in the form of paper pouches and glass bottles to ensure hassle-free storage and minimal wastage in an environment-friendly way.

i Desi strives to serve not just the metro cities, but also the small towns so that everyone can savor the quality and taste of natural products.

Why choose i Desi?

Nowadays, it’s hard to come across “real, natural taste” since most of the products get exchanged and processed multiple times before they’re available for retail. i Desi ensures the products are obtained from farmers or processors to retain quality as well as originality.

Owing to its collaboration with farmers from across India, i Desi intends to play a small but significant role in the upliftment of our country’s unsung heroes, the farmers.

Before signing off…

i Desi is not merely a commercial enterprise but an honest attempt to revive your bond with your native land by reconnecting with the priceless taste of regional food. This startup believes that immersing yourself in authentic tastes, culture and memories of your land is fundamental to feeling satisfied.

It’s an honor to be able to bring forth the nostalgic taste and aroma of the past. The brand aims to expand its reach so that it continues to serve “what you asked now and always with love, passion and interest”.

To know more visit – https://www.instagram.com/idesiindia/

Website- https://idesiindia.com/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

The Language Hub- Building Linguistic Competencies To Open Up A World Of Opportunities

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May 23, 2022

“If we spoke a different language, we would perceive a somewhat different world. Because the limits of my language mean the limits of my world.”-Ludwig Wittgenstein

The Language Learning Market Is Accelerating At A Strong Pace Due To Globalization

As rightly quoted by Nelson Mandela, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

A language is a passport to the world of accumulated knowledge of a community, a key to understand a different society and lens with which to view the culture and history of a group of people.

These days, many companies and private institutes are looking for foreign language teachers for their corporate and professional courses. Many companies need language experts to communicate, live events, meetings, conferences, or documentation in their essential work. With the advent of globalization and outsourcing, many BPO and KPO industries offer excellent career scope for those who know a foreign language in India. ITES and outsourcing have brought plenty of job choices paving the way for learning foreign languages in India. Technavio, a market research analyst firm forecasted the language training market in India to grow at a CAGR of close to 19% from 2017-2021.

The Language Hub- Giving Your Mind a Chance To Travel Through Foreign Languages

The world is changing fast & to cope with this dynamism, studying a foreign language can widen the job and career prospects in today’s crowded global job market. The COVID-19 pandemic created positive effect on some industries and few of them experienced downfall. The pandemic boosted the online market positively and the lockdown gave space for many to go after their hobbies and foreign language learning was the choice of many aspirants.

To catch up with the fast-paced need, a well-known training institute called The Language Hub came to the forefront. The institute, founded by Pratiksha Singh offers certified courses in foreign languages such as Spanish, French, German, Mandarin & Sanskrit. Prior to the pandemic, the institute was running in a physical space; however now all the courses are offered on online platform. It runs very similar to classroom training wherein there are live training & teaching sessions & not recorded ones.

The prime emphasis is on covering the whole gamut of communication skills in foreign language right from listening, reading, writing & speaking. The institute not only preps up for basic language learning in German, Spanish, French etc. but also helps to prepare for international certifications in foreign languages such as Goethe (German), Dele(Spanish) & Delf (French).

Unfolding The Business Idea & Growth Plans Ahead

Pratiksha finished her training in foreign language courses and thereafter started teaching offline in Mumbai at a sprightly age of 18 years. It was her inner drive & knack of designing courses & teaching to students that converted this passion into a business idea & with positive response from learners, she finally registered & launched her brand by 2012.She strongly advocates the importance & revival of Sanskrit as a language which over years has lost weightage especially in the country of its origin, India.

The institute aims to provide the best foreign language training across India offering flexible and affordable training course materials. She also wants the brand to increase its visibility across India & also start something in Australia with Sanskrit as the base to promote & bring back the lost glory of this old age language from our ancient scriptures.

To know more visit – https://www.instagram.com/the_language_hub/

Website – https://thelanguagehub.co/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

When it comes to picking up the right gift, you cannot go wrong with P.S. With Love’s uniquely curated, thoughtfully-designed gift hampers!

admin

May 23, 2022

Ever met a person who frowns upon receiving a gift? Most likely you haven’t. That’s because no matter how bad our day has been or how boring our life may seem, we can’t resist a smile upon receiving a well-thought out gift from a loved one. Holding that surprise package in our hand, all we feel is an abundance of gratitude and love. A gift essentially reminds us that we are loved and respected for what we are while those who present these gifts find an effective way of conveying their feelings and emotions to the person without having to say a word. The delightfully-wrapped wonder always does the trick, filling in our empty silences with evocative moments.

Given how important gifts are for building new relationships and sustaining the old ones, it would make sense to invest your time and effort in choosing the right present for the right person. However, if you’re running short on time, it won’t be a bad idea to delegate this big responsibility to a trusted brand. Launched on 9th September 2020 by Nitya Reddy and Alekhya Pedamallu, P.S. With Love is a one-stop solution for all your gifting worries. The Hyderabad-based startup offers distinctively charming customized gift hampers suitable for both corporate events and personal occasions. It intends to launch a website that’ll serve as a platform for various homegrown enterprises, presenting their items on the website.

From best pals to business partners, it’s been quite a journey!

What happens when two best-friends collaborate over an idea? Well, in case of Nitya and Alekhya, they teamed up and a startup happened. The feisty 24-year-olds have been close pals since grade 2 and during this 15-year long journey of friendship, they’ve supported each other’s dreams and ambitions through and through. Both Nitya and Alekhya understand the nuances of gifting and as they candidly admit “it’s the best thing we do”. During Covid period, they decided to make use of this ability and come up with “completely customized packages made exclusively for each corporate after understanding the client perspective in minute detail.” Though software engineers by profession, they kept their startup dream alive even while working at a day job. Nitya recalls “The first order we did was only for 16 hampers during Diwali but due to word-of-mouth publicity, we got quite a positive response within a short span of time and many companies started placing orders for our hampers.”

Gifts for a lifetime

At P.S. With Love, you’ll find different categories of gifts, customized as per your requirements. So whether it’s a birthday cake for your mother, a gift hamper for your boss, an invitation hamper for a restaurant launch or a wedding hamper for that lovely couple, P.S. With Love is there to help you choose the most gracious and profound gift for every occasion. The brand is hugely popular with the corporate firms since P.S. With Love grasps the pulse of the target audience, to whom the company’s products would be presented as gifts. Moreover, the startup refrains from using plastic in any of its products, replacing plastic flowers with the real ones while ensuring ecofriendly, sustainable packaging. When asked about its biggest client, Alekhya says “We work for 3 famous film production houses and 2 well noted construction companies.”

Curating a bright future

Having served close to 1000 customers in a span of two years, P.S. With Love has created quite a buzz within a short span of time, thanks to its impeccable service and encouraging response from all quarters. In the next five years, the brand aims to expand into multiple arenas. The team is currently working on implementing the concept of a gifting planner. This will facilitate seamless planning for gifts on weddings, events and other occasions, thereby offering a more rewarding and hassle-free experience.

To know more visit –https://instagram.com/pswithlove.official?igshid=YmMyMTA2M2Y=

Founders –

Nitya Reddy: https://instagram.com/nityaareddyy?igshid=YmMyMTA2M2Y=

Alekhya Pedamallu: https://instagram.com/alekhyapedamallu?igshid=YmMyMTA2M2Y=

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

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