INATUR – Excellence is born when entrepreneurial spirit blends with the ageless benefits of Ayurveda, Aromatherapy, and the purity of nature.

Nurturing a beauty and wellness brand is a big challenge. Such challenges drive entrepreneurs to push their imagination and ideate innovative solutions.

Pooja Nagdev is one such womanpreneur! Having launched INATUR in 2009 at the age of 28, she successfully built an empire based on the fundamentals of Ayurveda, Aromatherapy and modern tech.



Pooja tells us the reason behind this brand name. I is for India and Innovation. Natur means Nature in German. Together, these two words make INATUR. Driven by her passion for nature, Pooja studied Aromatherapy, Ayurveda and, Cosmetology in Canada and, UK. Today, INATUR’s personal and body care range reflects the seamless blend of ayurvedic roots with modern science.

Recognitions naturally followed – INATUR became one of India’s Most Admired Brands at the 7th edition of the Brand and Leadership Conclave. ELITE, The Premium Lifestyle, and Travel magazine announced Pooja as the Most Influential Entrepreneur in the personal and beauty care industry.

“Products with quality ingredients that Nurture, Nourish, Replenish and bring true natural wellness. We sold our apartment to purchase the production facility.” This statement speaks volumes about how passionately Pooja pursued her dreams.

INATUR’s Noida-based ultra-modern processing and manufacturing facility houses quality products. The process is carried out under their registered trademark manufacturing method – SCINAT (Science and Nature). Ethical Labelling is also a major emphasis.

Ethically sourced Essential Oils, Herbs, and Ayurveda are integral to the INATUR manufacturing process. Dermatologically tested and 100% organic ECOCERT approved ingredients create a range of gels, emulsions, creams, oils, toners, and packs. INATUR practices no animal testing and is cruelty-free.

What does INATUR offer?


TOTAL FACE CARE – Face Wash, Moisturizers, Toners, Scrubs, Masks, and Serums.
TOTAL BODY CARE – Soaps, Shower Gels, Bath Oils & Salt, Scrubs, Lotions, Creams & Butters.
TOTAL HAIR CARE – Shampoos, Conditioners, Oils, Masks, Serums, and Colours
MEN CARE – Face Wash, Scrubs, Masks, Beard Oil and Masks, Essential OilsOn offer also are Ayurveda products crafted from Ayurveda herbs and pure essential oils for skin, hair, and senses nourishment, massage, full-body wellness, and general wellbeing. Beauty for everyone, Naturally – is INATUR’s clarion call for today and tomorrow.

So where do they see themselves in the next decade? What’s the way ahead?


“As a pioneering brand, we want to constantly research, innovate and develop quality intensive products that are result-oriented, priced fairly, and easily available across all market channels. We will always stay committed to our brand ethos – Beauty for Everyone with Natural Products and Functional Care,” says Pooja, emanating confidence.

Having fulfilled about 10 million orders, INATUR looks forward to delivering the innate goodness of its products to key American, European, Asian, and Middle Eastern markets.

Within India, INATUR retails from its very own brick-and-mortar flagship stores located in Delhi, Bangalore, Gurgaon, and Noida. These company-owned stores feature a unique concept called Facials by INATUR, India’s first facial only studios where trained therapists give natural facials to customers. Amazon, Flipkart, Nykaa, Big Basket, Tata Cliq, Myntra, and other e-commerce giants also retail INATUR products.
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