A year ago, could you have imagined living in a world where wearing a mask would be mandatory every time you’d step out of your house? Thanks to Covid-19, this unimaginable scenario has become our reality. Since the demand for masks has reached an all-time high, many companies have stepped in to offer adequate mask protection. However, when you’re driven by cheques and balances, quality suffers. Unlike other money-driven ventures, Primeway, launched on 24th July 2020 by a dynamic entrepreneur Pulkit, is a startup that focuses on elevating the quality of public health protection by providing quality face masks that are as reliable as they’re durable.

How it all began

Ever since the lockdown began in March, Pulkit tried out at least 20 different types of masks which were available locally – from Surgical Masks to 7 Ply Masks. But they were neither comfortable, nor breathable nor light-weight. Degree of protection was doubtful. He was desperate to find just the right kind of mask since it was a question of safety and survival. He finally zeroed in on a mask from South Korea, imported it and offered it to friends and family. That’s the story behind Primeway P29 Copper Mask.

Masks that make a difference

Primeway P29 Copper Mask has a patented infused copper ions coating & deodorizing technology from South Korea, the leaders in the fight against the pandemic. The antiviral properties of copper are harnessed to make the safest, most comfortable face mask in the market today. The sleek Mask has two layers of filter which maximizes protection. 1st layer is completely coated with copper, giving an outstanding antibacterial effect & 2nd layer is the filter PU Foam Layer.

Copper ions are infused in the threads to provide long term effectiveness & exert super antibacterial performance against various bacteria, germs and viruses. The copper coating protects against viruses by not only blocking but also killing 99% germs. The mask is accredited by esteemed organizations like Kotiti, Foam Works, Fiti and SGS. They’re sold online exclusively through Primeway portal making these accessible to people across India.

Primeway P29 Copper Mask: Features at a glance

The Premium Mask is being hailed as “M3” Magic Miracle Mask. Some of its features are:

• Extremely Breathable
• Feather light Material
• Super Comfortable & Soft
• Antibacterial, Anti-Odor
• Prevents virus proliferation
• Washable & Reusable up to 50 times
• Inbuilt Air Purifier Filtration – Filters harmful dust, nano airborne particles.
• Anti-Fogging for Spectacles/ Glasses
• Water Resistant, prevents moisture and provides insulation effect.
• Wrinkle Free, Quick Dry – Retains Original shape, has good elasticity and cushion.
• Great for Sports & Activities like Cycling, Running, Training, Jogging, Hiking etc.
• Extra Space for Better Air Circulation & allows Smooth Communication & Clear audibility for Meetings & Conversations.
• Ergonomic 3D Shape
• Stretchable, Secure Fit
• Maximum Face Coverage
• Blocking 99% of UV Rays

Facing the future with protection and optimism

About the future aspirations, Pulkit says “We hope the consumers enjoy using our offered products, as much as we enjoy designing, manufacturing, sourcing and listing it for them! We want to be known for our innovative products and solutions provided to the consumers for everyday problems. In the coming years, we aspire to be a renowned brand name, with each and every satisfied household using our quality products.”

To know more visit – https://primeway.in/p29coppermask/

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The world of stocks and shares is as turbulent as its tantalizing. In India almost 95% new traders jump into trading without prior knowledge or experience, thinking that Stock Market is a quick rich scheme and lose all their hard-earned money in a couple of days.

Launched on 28th Feb 2020 by Akash Kashyap along with Mr. Wasiuz Zaman and Mr. Bibhash Sarma , Dream Traders Consultancy is an enterprise that trains individuals in stock-market trading thus helping them become independent, full-time traders with a lucrative career. It has given ample guidance to young, ambitious minds who’re choosing stock market trading as a full-time career.

Dream Traders Consultancy: Road traversed so far

Akash first discovered the stock market in 2014 through the movie ‘The Wolf of Wall Street’. That piqued his interest and led to more research and information gathering. However, lack of proper guidance deterred him from pursuing this any further.

In April 2016, a chance of meeting with an actual trader led to hours of discussion and days of research. Finally, with a go-getter attitude, he opened a DEMAT account and slowly started learning the skills of trading. The burning desire to become a professional trader saw him through a loss of Rs. 25000. He became more determined to make an impact.

Since in India the courses were either too expensive or were conducted by inexperienced trainers, self-education/training was the only reliable option. Books, online videos, workshops – he learnt whatever he could lay his hands on.

Few months later, trading began and owing to a unique strategy named as CP-20 (Consistent Profits for 20 days, as there are 20 trading days in a month), he started making enough profits to switch towards a full-time trading career, thus taking a giant leap towards fulfilling his dream.

An institute that transforms dreams to reality

Along with his cousin brother Mr. Bibhash Sarma and his childhood friend Mr. Wasiuz Zaman, both Stock Market Traders, Akash founded Dream Traders Consultancy hoping to reach out to new, inexperienced traders who would be able to easily access online classrooms from their cellphones at an affordable cost. Courses were priced at almost twice the value for the fee charged.

The only way to succeed in stock market is through adequate knowledge and proper training for an extensive period of time. DTC offers courses of 3 types: Master, Zero-to-Hero and Basic Course. Master course is in high demand and loved by the Stock Market Trading Community. It starts from Basic Grassroot level to Professional level comprising of 10 Intraday Strategies including the Famous CP-20 Strategy, Risk Management, Controlling Emotions, Trading Psychology, Portfolio Management and Life-time support to every student.

It comprises of 80 Live Sessions. After-class study materials are provided in the form of PDF files & videos along with periodic assignments. Each student is minutely assessed and trained accordingly. In terms of fees, it charges the lowest in India for the value, knowledge and time provided along with instalment fee payment.

Dream Traders Consultancy: Journey into the future

The journey so far has been an extremely rewarding one. While presently the institute is spread across 22 States of India from Jammu to Kerala and from Gujrat to Assam and also in 3 Countries: UAE, Kuwait and Oman, the future holds immense possibilities with the DTC team all set to create superior facilities and better courses for a wider appeal and higher success rate.

To know more visit – https://www.dreamtradersconsultancy.com/

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Sustainable fashion in India is in its nascent stage and vastly comprises of unorganized sector. Consumers here have a high purchasing affinity (87%)* but lack of awareness of sustainable brands (83%)*. The sustainable products don’t mention the impact contribution. Also, the products are not truly what the brands claim to be. Considering the bleak scenario of sustainable fashion in India, many start-ups are wary of taking a plunge into this sector. However, a few daring ventures have embraced the challenges and opportunities presented by sustainable fashion.

Soon to be launched, UpcycleLuxe is an emerging player that is all set to redefine luxury fashion by creating an ethical, sustainable and eco-efficient textile & apparel industry. The company believes that eco-friendly products should reflect sustainability in their value. The main vision is to build a huge sustainable fashion & lifestyle community, by offering disruptive technologies, enabling innovative and transformative ways of sustainable fashion through the process of change by adding value at each step of our product development.

UpcycleLuxe: Changing the face of sustainable fashion

For the founder Harshita Chandra, the journey started while working for huge labels in the fashion industry when she realized that a huge amount of industry-waste was being dumped into the landfills annually. Other problems in the supply chain became all-too evident. A lot of finger-pointing happens with consumers blaming brands for paying low wages to outsource workers and activist organizations urging brands to follow a business model that prioritizes low-cost profits. In fact, the fashion industry is the second most polluting in the world, though 82% of the people don’t consider fashion a contributor.

Harshita further added “That’s when I found an upcycle homegrown fashion label where we used factory waste to manufacture bags and accessories. Since the concept of sustainability was new, we manufactured a capsule collection for a few designers back then. I soon figured out that the industry is unorganized and the chapter of sustainability can’t be heard alone. So I came up with the idea of bringing together all sustainable brands on a single platform which believes sustainability is just not a trend but a lifestyle where indulgence in intricacies brings in each product a luxury makeover. “

Thus, along with the co-founder Shubham Jain, she started the journey of creating a sustainable fashion platform UpcycleLuxe, that integrated science-based sustainable target solutions into it.

UpcycleLuxe: Where Green is the new Luxury

UpcycleLuxe is redefining the views on luxury fashion by calling ‘Green is the new Luxury’. It is a one-stop fashion-tech sustainable platform for clothing and accessories that pushes to live a low-impact lifestyle. It will connect consumers with home- grown brands that create innovative products using organic fabrics & industry waste. On-board brands are certified organic and practice transparent supply chain. They will ensure science-based sustainability target solutions on the platform making the platform the only one of its kind.

A Go-Green Future

By 2025, UpcycleLuxe would cater to 1 billion consumers to convert their buying decision to sustainable. Though based primarily in India, the company will consider reaching out to foreign markets depending on revenue and customer response.

To know more visit – https://www.upcycleluxe.com/

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Our ancient history is laden with significant references to exquisite jewels and precious stones being used as fashion statements. The art of dressing up wouldn’t have been half as fun and exciting if not for those pretty, eye-catching jewelry in varied forms and colors. Several startup enterprises have emerged over the last decade, trying to make the most of India’s love for fashion jewelry.

Launched in November 2016 by the fiercely independent and passionate founder Yashi Jena, High On Design (HOD) Juels is a startup that deals in luxurious fashion jewelry delicately designed and embellished with cubic zircons and semiprecious stones. Within a short period, the brand has made quite a mark in the industry.

High On Design Juels: How the tale began

Yashi loved how jewelry design gave her the freedom to express and experiment. The magical transformation of an idea into a piece of art fascinated her. She explains “Having an enriching experience of the Telecom industry for over 8 years managing the product and marketing, I had to quit the industry post my delivery in Feb 2016. Being independent all my life, I refused to sit idle and thought of starting up my passion of fashion jewelry with the vision of making the pieces that look real but reasonable!”

Yashi finally established HOD Juels, a brand that’s all about beautifully translating a design from a sketch to a well-researched charmingly handcrafted piece of art that is cherished by the valued customers for its contemporary and timeless quality. 

High On Design Juels: Where jewelry creation is more of an art than an enterprise

High On Design Juels manifests in its designs the power of freedom and individuality. Each design embodies the philosophy of originality and uniqueness; the jewelry is minimalistic, pragmatic, clean and contemporary. It uses an amalgamation of metals like silver, brass and gold making each piece an extraordinary creation of exquisite design and luxury. High quality stones and metal are used to avoid tarnishing for a longer period.

Hand-crafted to perfection, each gorgeous piece of limited edition jewelry tells the tale of the expert artisanal quality and unparalleled design that translates each piece of jewelry into a work of art.

With an emphasis on clean cuts, elegant motifs & fine detailing, Brand HOD strives to blend tradition with contemporary luxury for the versatile woman of today. It draws inspiration from the rich cultural roots, architecture, travel, and indigenous art forms from around the world.

Carving a bright future

Although the journey wasn’t a smooth one, Yashi and her team successfully turned the roadblocks into milestones. She elaborates “Often, we felt there is too much competition in the market for the same. But we believed in our product and the multiplication of our loyal clients helped us grow vertically. We do not fear competition as we keep upgrading as per the market and the customer needs.”

Besides India, the startup has made significant progress in the USA, Singapore and UAE.

Finally, an ever-enthusiastic Yashi signs off saying “We aim to take the brand completely online and make the brand available in every corner of the country and expand to many more countries.”

To know more visit – www.hodjuels.com

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“Interiors shouldn’t be static works of art. You’re meant to interact with them.” – Alexandra Angle

Beautiful homes don’t just happen. They require meticulous planning and execution. More than a fat bank balance, what matters most is the aesthetic sensibility to understand and imbibe the spirit of the dwelling space. This is one of the most interesting aspects of interior designing. It’s not just about decking up spaces with pretty artefacts but more importantly, making the place come alive. Due to a fast-growing real-estate sector, plush designer studios have cropped up in most of the metropolitan cities across India.

One of the most sought after design studios in recent times, Mumbai-based RDS Design Studio has successfully carved out a niche for itself by infusing a unique blend of subtlety and bling that is as distinctive as its appealing. Founded in 2014 by Drashti Parikh and Shweta Makwana, RDS Design Studio has achieved the exceptional feat of completing over 100 projects including both residential and commercial establishments.

How the success story unfolded

The dynamic duo of Drashti and Shweta always had an unwavering dedication and strong willpower to make things happen. Prior to taking a plunge to collaborate and start their own studio, both had worked with reputed firms and gained sufficient experience. Parikh had worked with celebrity designer and founder of NVS Design Studio, Namrata Shroff. Meanwhile, Makawana, an alumnus of Rachna Sansad and also a commerce graduate had worked at an architectural and design firm H.M. Jhaveri & Sons before taking a leap as an entrepreneur along with Parikh. 

RDS Studio : Helping you create beautiful interiors of your dreams

RDS Design Studio is one name that commands respect and admiration from its customers as well as its competitors for the amazing work that it has done so far. It specializes in design development and beautification of commercial, residential, kids’ furniture, kids spaces and hospitality projects. Over the six years of its establishment, it has successfully transformed a plethora of spaces from offices to restaurants/cafes and homes. For any interior designing firm to flourish, it has to latch on to the pulse of its clients and consumers. The unique quality of the creative duo is that they design spaces understanding the clients and kids psychology – how they function, what they want, what appeals to them and what is the overall vision.

Here comes the awesome twosome

According to Shweta Makawana (28 years), co-founder of RDS Design Studio, her personal design style involves playing with lines, especially straight lines which is the most versatile design element and also the basis of any form of design. In one sentence her style mantra is, “Make it simple, but significant.” “For us, simplicity of design to create beautiful spaces which appeal to its social and physical context is most important,” said Drashti Parikh (29 years), an alumna of Rachna Sansad. “I love travelling and knowing a new culture and history of those places. Somehow, those experiences get imbibed in my work.” 

Now the parting shot….

Amidst the growing uncertainty that has gripped the nation, thanks to Covid-19, one thing that keeps the studio going is the absolute trust reposed in them by the loyal clients. This is what has earned through years of honesty and hard work. “Our clients often tell us that we can keep things traditional, but make it a place where they can be Zen,” said the duo who have designed several homes and workplaces for many celebrities including from Bollywood, Sports, Legal and from the world of business but due to client confidentiality they can’t reveal those works. 

To know more visit – https://instagram.com/rds_redefining__design_style?igshid=mqj124rwmo9p

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