But what exactly is resin? Resin is found in nature, but can be created synthetically as well. It is traditionally thick and viscous, and is generally used to manufacture varnishes and paints. gauri name art

But art resin is a newly formed type of synthetic resin that is chemically less toxic and harsh, specifically created to be used for artistic purposes. It can be used to create some beautiful paintings, home décor items, trays, coasters and sometimes even furniture as well.  

Learning the Ropes

Riding on the resin wave is Gauri of “Art of Gauri”. She is a self-taught artist that uses the method of resin making to create beautiful products that are loved by one and all. Born to an interior designer father, Gauri always had an inclination towards the arts. However, it was not interior design that she wanted to pursue.

“My father wanted me to be an interior designer and asked me to join his business. I tried working in the line for three years but I realized that it was not my calling. I wanted to be an artist only. Thankfully my father is the only person who supported me and said that I was born to be an artist,” explains Gauri.

With just an initial investment of Rs. 3,000 to Rs. 4,000 at the age of 26, Gauri began Art of Gauri in 2018 in Delhi. She began by making acrylic paintings and slowly progressed to resin art. Initially, people were skeptical about resin art and it did not garner the desired response.

Gauri tried her hand at a few different products using the method of resin and finally it caught traction. The audience was fascinated by Gauri’s idea of preserving flowers in resin so that it is a permanent keepsake.  

Labour of Love

“One thing that I do not compromise is the quality of the product. Working with resin is a lengthy, painstaking process and I ensure that the quality is maintained throughout the product. Some of my products take 20-25 days to complete as it requires lot of time and effort.

I am fortunate that my clients are so patient and understanding that they are willing to wait almost a month for these products. One of my best sellers is resin diary which is a diary notebook made using coloured resin and pressed flowers,” says Gauri.

The resin diary gained so much popularity that famous Radio City RJ Jiah placed an order for the same and was willing to wait for 5 months to receive it, since there was so much demand for this product. Upon receiving it, she was extremely happy with the product and also gave her a shout out on social media. In the last 2 years Gauri has successfully fulfilled around 6,000 orders and aims to be a well-known resin artist in Delhi. gauri name art

Instagram – https://instagram.com/artofgauri?utm_medium=copy_link

Pinterset – https://pin.it/4yRwvXW

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dEeArtify Studio – Presenting ‘one of a kind’ art studio with some exceptional customized art designs and products driven by passion, purpose & a dream.

Ask Nupur Garg the founder of ARTKLIM about her venture and you will truly understand how invested she is in it. Setting the venture rolling on 21^st April 2018, Nupur set for herself a challenging task of taking a simple hand clutch and transforming it into a fashion statement.

Her keen art for various art styles, exciting colour combinations and her passion for fashion soon enabled ARTKLIM to get wide notice and acclaim.

ARTKLIM is today managed by a team of wonderful and talented women artisans, who create extraordinary hand clutches that complement every chic and trendy lady’s individual style. What makes its offerings truly distinct, is the stunning variety of stylish, sophisticated, colorful and quirkily printed accessories, customized perfectly for every festival, occasion, event, formal meeting or just a casual friendly event. Adding more excitement to all this is the fact that the clutches are available in shapes like square, rectangle, round, oval and more. No wonder ARTKLIM says it has the – LARGEST COLLECTION OF CLUTCHES IN INDIA

Designs so trendy you just can’t stop flaunting it!

Whatever the occasion, ARTKLIM has a clutch for it. Artistic in every way it has structured clutches with detachable chains with quirky, funky, cool prints and even the vibrant blingy designs, to match every mood and occasion.

The range to choose from is simply irresistible

• Floral clutches
• Printed God figure clutches
• Multi-pattern clutches
• Zodiac star sign clutches
• Party clutches
• Portrait clutches
• Printed clutches
• Suitcase style clutches
• Valentine special clutches
• Wildlife printed clutches
• Wooden clutches   
• Bridal clutches

Made by women for a woman, these clutches are a clever mix of both utility and fashion that come handy for every occasion. The range of casual clutches can be mixed and matched to go with any wardrobe.

Sharing some more Nupur says, “We also came up with a very new and innovative concept called DIY clutches where we have given our customers the freedom to design their very own clutches. What we have done is created a clutch with a canvas cloth base so that they can paint any theme, motif or message on it in the way they want.”

Available on the ARTKLIM official website – www.artklim.com – as well as leading ecommerce fashion portals like Amazon and Myntra too.

Exploring with fascination… Growing with imagination…

Nupur Garg, as the creative force behind the ARTKLIM enterprise, has seen how art can transform everyday things into beautiful and desirable fashion statements.

“We are driven by Art and going forward we are excited to explore possibilities across the footwear and garment category. For us, this would be a step towards becoming a brand offering a complete ensemble for truly discerning and individually styled fashionwear,” shared Nupur. From about 1000 orders a month ARTKLIM is soon expecting to cross 2500 orders a month. The entire operation is also gearing up towards the proposed expansion and entry into the overseas market, by tapping potential spaces in at least 3 to 4 countries beginning with US and Malaysia with a listing on all the major Ecommerce platforms.

Instagram Link – https://www.instagram.com/artklimindia/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/categories/startup-stories/

The enterprise Nishtha’s Handmade is truly a story being built on the fuel of lots of enthusiasm, solid determination and of course oodles of creativity.

The entrepreneurial venture of Nishtha Suri, a teacher in Faridabad who decided to follow her passion at the age of 54 with a capital investment of 10K.  The business commenced operations on 6th Oct 2019, with a product portfolio that consisted of items made exclusively by the art of crochet.

For Nishtha crochet is more like a soothing therapy. “Crochet has given me an outlet. Whenever I pick up the hook and challenge myself to crochet something new, I can feel the anxiousness oozing out of my hands,” is what she says. At the same time this has resulted into the creation of graceful crochet earrings, macrame mandala mirrors, embroidered hoops, or any other home décor.

The vision, or you could also say that the whole purpose of the enterprise is to spread the very beautiful and relaxing art of crochet across the country and also to generate positive sentiment for the crochet artists. The message that Nishtha also wants to share is that, “products created from the art of crochet, are really worth the money a customer pays because they last for a lifetime, and this longevity of crochet, macrame & embroidered products is what enables artists to get the true worth of the hard work that they put in to create every piece.”

Creating crochet art that has everyone hooked!

Nishtha’s Handmade started off with a bulk order of 50 pairs of earrings after her daughter had casually posted the picture of a crochet earring on Instagram. When After crochet, Nishtha laid her hands on macrame that she had learned various decades ago and made a macramé pot hanger which is making things move faster.

This opened up fresh new business as well as creative avenues. Nishtha realized that there were a lot of possibilities in a handicraft business when people started to order different items.

For example, a relative of hers from the USA placed an order for a crocheted bralette. “When I started to put crochet hook and yarn together to create the bralette, I really thought oh my god someone is going to wear what I am creating,” recalls Nishtha. But today she has fulfilled a bulk order for the same product.

Nishtha’s Handmade also has cute, comfortable, and colorful products like cup cozies, face masks, macramé plant holders for big, medium, small plants, coasters and doilies, cute trinket dishes, and also a range of winter wear like beanies, mufflers, socks, and gloves. Crocheted hoop earrings & Macrame Air Shelves are amongst her bestsellers.

Nishtha’s Handmade – Art that has got appreciation and now is set to explore a larger dimension

“From the time of beginning operations and till date, my emphasis has been upon creating beautiful decor as well as personal wearable items that are distinctive in every aspect,” says Nishtha.

This uniqueness has seen the brand experience exponential growth in its customer base. The number of customers who have bought and experienced the beauty of Nishtha’s creations reached a healthy 200+ and is growing by the day.

The next logical step is exploring international avenues and establishing a strong presence on all leading e-commerce platforms which can help the brand reach out to more customers.

Nishtha also has a stirring message for every startup “Orders do not define our worth. Orders are not validation or certificates that define our art. Our own deep satisfaction of what we create is the only validation we need.”

Instagram link – https://www.instagram.com/crochet_by_nishtha/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/categories/startup-stories/