Skincare isn’t a luxury, it’s an investment.
Indian Cosmetics Going Local, Natural And Organic
The booming Indian cosmetics market is stormed by home-grown brands that promise to pamper Indian skin with the goodness of local, natural, and organic products. A growing movement away from chemical to natural — and, by association, safer — ingredients have seen companies tap into the country’s centuries-old repertoire of ayurvedic and other organic remedies for their formulations.
Natural and organic cosmetics are greatly influencing and changing the cosmetics panorama. They are not just beauty products, but a recreation of nature in perfect harmony with our bodies and our world.
Today just like food, consumers wish to know more about where their cosmetics are coming from, what goes into them, and what ingredients work well for their specific needs and problems. An increasing number of consumers expect to find sustainable, environmental friendly with ethical qualities in the cosmetics they purchase.
Conventional cosmetics frequently contain a high percentage of petroleum-based ingredients, parabens, and other chemicals. To address the growing need for natural and organic beauty products, a brand that is buzzing on social media platforms is the “ORRISH ERA – Blossom with Grace”.” It is a home-based startup led by A.Anuja & M.Sakshi which is one of the most viable brands for those who believe in using nature’s best resources for their everyday skincare regimen. The brand name “ORRISH ERA” signifies the English name of Lord Krishna.
So What Makes Their Product So Exclusive & Unique
The brand offers a myriad of personal care products such as goat milk based handcrafted soaps like Lavender Lush, Lemongrass bar, Ubtan Soap, Coal-Soul Soap and Shea Butter Soaps etc that maintain the right Ph balance for skincare; which one can use on his / her face as well.
Orrish Era features a plethora of face serums like Kumkumadi Night Repair Serum & Jojoba Glow Serum etc according to skin type. Their range of products have Bath Salts and Bath Fizzers with unique elements and their benefits. And their Hibiscus hair oil is a unique blend of the best ingredients for hair like Hibiscus, Curry leaves, Amla, Aloe vera, Fenugreek, and many more with Coconut oil. Also the neem, aloe vera and lemon based hand gel sanitizer has its own unique selling proposition due to its skin – friendly properties.
All the products under the Orrish Era brand banner are chemical-free and toxic-free. They use traditional processes and natural ingredients like plant extracts, clays, herbs infusion, and steam distilled essential oils in all their formulations. By sourcing all their ingredients from the local producers, they provide them with means of sustenance and contribute to the socio- environment harmony & well-being.
The Catalysts Behind The Brand Conceptualization
Both the Womenpreneurs of the Orrish Era have worked with marquee Corporate Houses before they launched their own business. M.Sakshi, a Computer Engineer has worked with HCL Technologies and her partner A.Anuja, an MBA in Finance Stream has worked with ICICI Prudential & PNB MetLife.
The similarity in both the profiles was the frequent place shifts occurring due to promotions and that was not a feasible option with their respective families. They discussed and brainstormed on starting something of their own which would be organic and eco-friendly. The whole idea germinated during one of the morning walks of launching their own naturalesque brand “ORRISH ERA – Blossom with Grace.”
In September 2019, M.Sakshi & A.Anuja jointly founded the “Orrish Era” in Hoshiarpur, Punjab.
The Growing Pace Of Business & The Futuristic Goals
The brand sells products through its website and has also partnered with Amazon and Flipkart for their online sales. The Instagram & Facebook page is loaded with their glowing skincare ranges and events such as La Feria, Gullak, The Wardrobe Story, Boss Ladies and many more such events gives them a good customer base.
All this would not have been possible without the immense support and encouragement received from their respective families. Both of their siblings helped the brand in their growth strategy, execution and promoting their brand on social platforms. Their contribution has played a major role in the success of Orrish Era.
The brand has reached Pan India and global markets. The company envisions to grow and expand their brand and continue to launch quality products suitable for specific client needs.
Website link – https://orrishera.com/
Instagram link – https://www.instagram.com/orrishera/
Face book link- https://www.facebook.com/orrishera/
To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/categories/startup-stories/