KASBAH – Offering an exclusive collection of traditional and indo western wear, for the gentleman with a special flair for style and class.

September 14, 2022

Says Nischaiy, “The idea to start a brand for men’s wear came up on the strength of the fact that my mother was into designing western wear for women over the last 20 years. This gave us access to fabric manufacturers, artisans, tailors, embroidery units, glass work sources, sequins workers and whole lot more of essentials.”

KASBAH today creates its entire range of handcrafted traditional and indo western wear for men, based on the strength of an excellent and imaginative design team matched up with manufacturing practices that set very high quality benchmarks.

There is a certain magic in indo – fusion wear that KASBAH has mastered down to the last stitch…

KASBAH-MEN is today a well-entrenched luxury men’s wear label offering bespoke clothing for men. Says Nischaiy, “We at KASBAH keep trying out new fabrics, new cuts, new styling, new finishes to create a genuine fashion fusion that merges the best in traditional and contemporary fashion trends.”

The intricate details in embroidery, the artistic mirror work, the delicate sequined patches, smart fashionable cuts, the classy fall of the finished garment all speak of handcrafted workmanship of the highest order. KASBAH today is a must see must have destination for kurtas, sherwanis, jackets, stoles and other indo – western occasion wear for nearly every formal occasion. The range available is Formal

mirror work kurtas, Formal embroidered kurtas, Formal chikankari kurta, Formal Ombre shaded embroidered kurta, Formal Sequin work kurta, Formal embroidered sherwani, Formal hand embroidered kurta, Royal cut embroidered indo-western wear, Formal embroidered kurta on print, Formal embroidered jacket set, Formal mirror work kurta with zari work and a whole lot more.

As the brand evolves KASBAH – MEN promise to add a lot more of excitement and style to deliver to the fashion-conscious gentlemen of today.

The making of a brand that will adorn the shoulders of the discerning gentleman across the globe….

KASBAH is available at Aza Fashion, Pernias Popup and 18 multi designer stores across India and UK. They are planning to connect with 25 multi designer stores by the second quarter of 2023. KASBAH sees close to 20K orders fulfilled every year which are mostly emerging from within India. The next bold move is to now start making its creation reach across international borders and offer access to clients there. At the moment the business model is online, but a blue print to start a physical store in Punjab, followed by Delhi and Mumbai is being planned. Another interesting development is the probable launch of a whole line of women wear very soon. Recently the brand hit 100k followers on IG making it the fastest growing ethnic wear brand for men.

Click here https://www.instagram.com/kasbah___/?igshid=NDRkN2NkYzU%3D to refresh your wardrobe for a festive or a special occasion. You will definitely love what you see and get admiring glances for your sense of style.

Website link – https://www.kasbahmen.com/

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Anjali Lilaria – Up Your Style Quotient With Anjali Lilaria’s Handmade Couture

The Business Press

September 13, 2022

“Fashion is the armour to survive the reality of everyday life.”-Bill Cunningham

India As An Emerging Fashion Hub

India is a nation with an ancient tradition of clothing design, and it is as much an emerging fashion destination. Indian fashion scenario is known for its cultural heritage, gentility and colourfulness. It came up with the beauty of elegance which has sustained through innumerable decades. The nature of the fashion Industry in India is dynamic and is made up of several sorts of companies, including shops, design sourcing and sales firms.

There are innumerable job opportunities and career prospects in the fashion industry -from being a fashion designer, fashion illustrator, fashion consultant, fashion stylist, fashion merchandiser and many more, there is no end to the window of possibilities in this avenue.

Today, there are many Indian fashion designers peddling designs and wares. Some are well known and are expanding, slowly but surely, into the international market. India’s romance with fashion design has just begun and is bound to grow by leaps and bounds. India’s fashion industry has a bright & promising future primarily because our country has a large youth population combined with increasing disposable incomes.

The Journey Of A Thousand Miles Begins With A Single Step

Perhaps the most enigmatic question rattling a fashion freak would be “What To Wear”? and despite a flooded wardrobe popping out zillions of clothes, the solution would still be at a standstill. Styling up according to the occasion is not that simplistic especially when you want to catch all the eyeballs with your outfit. Here ushers the role of a fashion designer whose expertise in bringing the perfect fusion of the aptest fabric and motifs brings that zing to your ensemble. Bringing such a brilliant talented fashion designer, Anjali Lilaria from Gorakhpur, Uttar Pradesh is surely worth sharing.

The journey of Anjali is commendable who started her career with a humble beginning and a modest investment from the scratch. Having completed her fashion designing from Jaipur, she undertook Garment Production & Export Management course from Rajasthan University and added to her expertise further through MBA in Retail marketing. She launched her fashion design firm Lagan Mandap in 2011 when she set out to pursue her dreams and showcased her design skills to everyone. The initial journey post-marriage had its shares of ups and downs but the endearing, courageous womanpreneur stepped ahead to shine high with her name in the fashion world.

Talking about her venture, Anjali shares that being a woman entrepreneur is not a cinch and managing multiple roles has its own share of struggles. She mentions “Having skill & expertise in any field is the biggest asset any woman can possess and one should not refrain from leveraging the same.” At every walk of her life, she drew inspiration from her father’s learning and the zeal to prove her mettle has brought her out with flying colours. Along with running a successful business, Anjali has also managed her family responsibilities to the fullest. She is an example that a woman can be a great mother, wife, daughter and entrepreneur at the same time. She can do it all!

Anjali has single-handedly built her business from zero to where it has successfully reached today.

The Glittering Dreams Of Anjali in Years Ahead

Anjali has worked not only with celebrities like Krushna Abhishek, Arti Singh, Jasleen Matharu, Deepika Singh, beauty pageants with Shreya Rao and a few other Big Boss fames but also supplies her fashion couture for musical album shoots. She aspires to not only rise professionally but also inspire budding designers and females to independently strive for their living through a suitable career option. She has presently a workforce of 21 artisans who have learnt the intricate handmade work and help her come up with fabulous collections such as sarees, cocktail dresses, gowns, festive wear outfits, men’s and kid’s wear that are all tailor-made according to client’s need.

Throughout her brand journey, Anjali has supported many locals and she wishes to continue supporting and uplifting them.

Instagram post link – https://www.instagram.com/anjali_lilaria/

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The Pretty Vibes – Jewels That Adorn The Charming Spirit Of Every Woman

admin

September 12, 2022

“Wearing jewels is a way to express the woman you are. Without saying a Word.”-Anonymous

The Skyrocketing Demand for Fashion Jewellery Amongst Indian Women

Our country was once defined as “Sone ki Chidiya” and the gold-rich country had plentiful gold to adorn its citizens with precious ornaments. Women were glorified with the dazzling gold and silver jewellery that they used for festivals and traditional purposes. Over years, with gold prices shooting up massively, the love for gold may not have dropped but being heavy on pockets and safety issues drove the need to consider imitation jewels. Jewellery is no anymore worn only for ceremonial purposes or with traditional attires but has changed to being a method of expressing individuality and fashion sense.

Today, fashion apparel trends go hand-in-hand with accessories required to achieve the look of the day. The effects of globalisation have influenced the tastes and consumption patterns of millennials, through international television shows and films, as well as the all-encompassing hold of social media. Along with celebrating the latest trends and staying in vogue, another major advantage of shopping fashion jewellery is that they are durable and combine the classic traditional designs passed down from generations with contemporary trending styles to create a fusion. Such a fusion led to the creation of incredible and captivating chokers, long necklaces, bajuband, bangles and more! The urge to style up with infinite and affordable jewelery designs amongst the fashion-conscious Indian woman with higher disposable income is driving the fashion and imitation jewellery market in India.

The Entrepreneurial Vibe Behind The Brand

Heena who has experienced the retail sector for 5-6 years in her professional journey and also worked with multi-designer stores, witnessed a huge gap in terms of the quality & variety of jewellery offered by various brands. There was a great mismatch between price and quality of designs and post conducting research for almost a year on the jewellery products, she finally decided to launch her brand. With a minimal savings and a big dream to venture into jewellery business, the brand got on the market by June 2022 selling a vast range of jewellery pieces such as chandbalis, jhumkas, stack bracelets, chain pendants, chokers, earrings etc sparkled with the Kundan, meenakari and pearls to add elegance and charm to any attire.

Talking about the brand’s relatedness with every woman, Heena shares “As a small business owner, I can certainly say that each one of us would relate to having something of our own which we treasure the most. The Pretty Vibes is the same for me. The brand is put together with love and intention of making a women’s jewellery choices easier by providing a variety of jewellery at one platform.”

Setting The Objectives Ahead

The brand aims to be recognised as a one-stop destination for all jewellery collections and offer premium quality at an affordable range to fit the budget of all income classes. It wants to expand its product range by introducing watch charms and curated gift boxes.

Instagram link – https://www.instagram.com/theprettyvibes_jewellery/

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DIVINEARTT_BYSHWETATANEJA – This woman decided to take the entrepreneurial plunge by following her love for art

The Business Press

September 8, 2022

Giving up the security of a well settled teaching profession and then learning a form of art to create a brand new professional enterprise is a challenge everyone will not willingly accept. But perhaps it was the artist that resided in Shweta Taneja – a post graduate in fine arts from GNDU, Amritsar, that coaxed her to discover a new found passion for Resin Art during the lockdown and DIVINEARTT_BYSHWETATANEJA was born. Shweta lives and runs her business from Bangalore.

“Having dabbled in oils, watercolors and pastels earlier, for me Resin Art was an experiment that was a catalyst to challenge my artistic talent and start to commercially sell my art too. Something that I had never done before,” says Shweta.

Having learnt a few things initially by watching videos online Shweta also enrolled for advanced Resin Art classes to upgrade her skills. Resin Art being a mixture of the technical and the chemical medium, she imbibed all the best practices and was soon creating pieces that got a lot of appreciation, motivating her to explore the niche all the more extensively.

Today with continuous practice, consistently creating new pieces, striving for customer conversion and retention, sourcing for the best raw materials and also juggling with marketing on social media – Shweta has made DIVINEARTT_BYSHWETATANEJA into a destination that is home to a variety of exciting Resin Art creations, guaranteed to light up any space.

Hand crafted with patience, love and imagination… the result is always magical…

Everything at DIVINEARTT_BYSHWETATANEJA is handcrafted with infinite patience, dollops of imagination and heaps of love resulting in truly amazing art. The art pieces are functional and the home décor products are vibrant and expressive.

Catering to corporate orders, bulk orders and even single customized pieces based on the interiors as well as client preferences, the portfolio offers a plethora of art that makes choosing really difficult. You may want it all!

You can pick from an exquisite collection of floral art, table clocks, wall clocks, resin tables, nesting tables, serving platters coasters, napkin rings tea light holders, name plates, floral preservation, resin bookmarks, wall art like geode art, ocean art and much more.

Creating art that will be appreciated by all and displayed at personal and commercial spaces too…

A portfolio of creations that are a collection of many beautiful pieces of imaginative art, is bound to be noticed and appreciated by all. And this is exactly what Shweta has achieved in a short span of time. She has built up a client list of both home owners and corporates who have picked up her creations to prominently displayed at their individual spaces. The festive season is where Shweta sees an uptick in sales, as gifting DIVINEARTT creations brings delight to both the giver and the receiver of the gift.

Says Shweta, “I am looking to enter into more collaborations with major corporates to help my brand grow. My beautiful insta family has been very supportive of my business, with their support I intend to reach clients from all over the world and offer them the best quality handcrafted art.”

Click here https://www.instagram.com/divineartt_byshwetataneja/ to discover really exquisite art that will really brighten up every and any space.

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EverBloom – This clothing label showcases the perfect balance between heritage and modernity

The Business Press

September 7, 2022

“What you wear is how you present yourself to the world. Fashion is an instant language.” ~ Miuccia Prada

In many ways, what you wear defines who you are as an individual. Your fashion choices are a subtle manifestation of your thoughts, feelings, creativity and aesthetic sensibilities. Since fashion is so deeply entwined with your moods and perceptions, finding clothes that resonate with your soul can be quite a challenge.

Launched on 4th March 2022 by Devendra Singh, EverBloom is an upcoming clothing brand that comes up with honest, handmade and homegrown suits and dresses for women. Its clothes are an embodiment of eternal grace and subtle elegance. EverBloom aims to provide the best quality products and is constantly striving to improve the quality and design of its outfits.

How EverBloom came into existence

Devendra had always been intrigued by the life-enhancing power of fashion. He did MSC in fashion designing and then, went on to establish his own import-export garments business.

Here, for the next 8-9 years, he learnt a great deal about the intricacies of running a business and the nuances of the fashion industry.

Devendra adds “While working with Japanese clients in our company, I realized how much emphasis they put on quality and craftsmanship. That’s where I learnt to prioritize quality above everything else.”

After all, the quality and design of the outfit should be able to justify its price tag. After gaining considerable experience from his business, it was time to launch his fashion label, EverBloom.

EverBloom: Bloom everyday, Bloom everyway

EverBloom offers a wide range of handmade suit sets and dresses designed by its own team of experts. “We seek inspiration from big brands but the designs are all uniquely ours.” affirms the founder.

Here you’ll find beautiful anarkali suit sets adorned with big inspired motifs and intricate prints that stand out for their fine craftsmanship.

Moreover, those Kalidar suit sets add joy to everyday dressing with their unique combination of colors and soft fabrics. Try flared kurta sets for simpler days in office.EverBloom’s stunning embroidery enhancements coupled with lightweight printed dupatta creates a dreamy aura.

Who says, perfect attire doesn’t exist. Watch out for multi-tiered suit sets that can be worn as suits as well as dresses depending on your requirements.Then there are the tiered sharara suits embellished with gota flowers and citrusy hues. Besides adding a splash of color, they infuse a feeling of warmth and joy for both the wearer and the onlooker.

Services are available across the globe. International orders keep pouring in too. You can take your pick and place orders via their Instagram page or website.

The magical charm of EverBloom outfits have been warmly accepted and embraced by celebrities including Gauhar Khan, Komal Pandey and most recently, Jasmeet K Reen, the writer and director of the movie Darlings who wore EverBloom’s Maddham suit set at the trailer launch of her upcoming film.

Planning ahead to stay ahead

EverBloom is already making waves with its eye-catching collection of suits and dresses that every woman can relate to and feel comfortable in. Right now, the brand is focused on the ecommerce aspect of the business. It intends to be available in offline mode in the near future.

To know more visit – https://www.instagram.com/everbloomindia/

EverBloom website – https://www.everbloomindia.com/

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Truly Blessed: A skincare start-up by entrepreneur parents that aims to help moms, first time moms and new parents who are struggling to find the right solution to their child’s skincare needs.

The Business Press

September 5, 2022

Parenting doesn’t come with a tried-and-tested manual. You learn to face new challenges and come up with innovative solutions as you go along. While new parents try their best to provide utmost comfort and care to their child, what they often struggle with is the child’s skincare routine. Owing to lack of awareness and understanding, the delicate skin of the young ones are often exposed to skincare products laden with harsh chemicals.

Launched on 12th February 2022 by Gaurav Singh and Charu Smita, Truly Blessed is an earnest attempt to facilitate better lives for parents and children by creating clean, natural & harmful toxins free skincare products for babies. Besides giving a boost to sustainable living, the brand aims to create a positive impact and be a part of the change for a better world.

Every parent starts off as an amateur

As first-time parents, Gaurav and Charu had a lot to learn, unlearn and relearn, especially when it came to dealing with their child’s skincare problems. Gaurav explains “We had very little understanding that our child’s skin could be sensitive. He kept reacting to every diaper rash cream that we used, every moisturizing lotion or face cream that we tried and got dry skin after each bath regime. This left us completely shattered and we felt helpless on what could go wrong. Our only option was to use clinical products for our child.”

That’s when Charu started reading up on the labels of each skincare product to understand what could possibly cause harm to her baby’s skin. Since she had closely worked in the chemical industry with deep insight on personal and beauty care chemicals, the new mother started deep diving into the ingredients. Charu says “We figured out the products that we used had very high content of preservatives, reactive actives and toxins which were not safe for sensitive skin babies.”

After long research and extensive discussions with several scientists, suppliers and partners, the couple zeroed down on key specific ingredients and got their products formulated. Gaurav’s brief stint in South Korea helped him understand the Baby and Personal care market.

“We wanted every parent to have the best skin solution for their babies and to not face issues as we did as new parents understanding what could cause the kid skin issues.” emphasizes Gaurav.

In fact, Gaurav’s hands-on experience in product development and Charu’s vast research on skincare led to the creation of clean natural baby products especially suited for babies’ sensitive skin. That’s how Truly Blessed was born.

Trusted, Clean, Gentle Skincare for Babies

Truly Blessed is a clean, natural baby care brand curating product for babies with sensitive skin. The products are completely safe and gentle on a baby’s soft, tender skin. Each product is safe, 100% vegan, hypoallergenic and dermatologically tested. In the first phase, the brand has launched four distinguished products namely hair and body wash, moisturizing lotion, diaper rash cream, and soothing dream cream.

But you don’t need to have sensitive skin to use Truly Blessed products. They are great for any skin type! Care has been taken to keep harmful toxins at bay, thus creating products that are absolutely safe, clean, natural and gentle for the babies. You won’t find traces of Phthalates, Parabens, Sulfates, Petrolatum, Minerals or Nanoparticles in any of the products.

This Made in India startup has acquired international accreditation standards after yearlong research of identifying ingredients that are safe for skins of little ones and understanding the formulation requirements including mostly non-irritants for the babies’ skin. Gaurav adds further

“We have focused our research on creating a complete baby range which is necessary for the new age parents.”

As a promising D2C Brand, Truly Blessed is currently available on all the major online portals – Amazon, Flipkart, First Cry and Smytten, besides selling through its website. Services are accessible all across India through online platforms while expanding the business offline is still being explored.

Setting out to make a difference for new parents

Though still in its nascent stage, Truly Blessed is truly overwhelmed with the positive response that it has received within months of its inception. Having served more than 1000 new parents in the past 4 months, the brand is confident of reaching out to lakhs of parents who are struggling to find the right solution to their child’s skin care needs.

Before signing off, Charu says “We envision Truly Blessed to be a household name that would serve customers with quality premium products at an affordable price.”

Instagram link – https://www.instagram.com/trulyblessed.care/

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INCHING INDIA – What started as a heartfelt gesture of help in the pandemic has turned into a leading fashion label.

The Business Press

September 3, 2022

The covid lockdown was witness to many tales of help and generosity. Some however have carried on even after that and are today flourishing examples of what a genuinely good deed can help a whole lot of people achieve.

INCHING INDIA is one such story. Founded by two passionate entrepreneurs, Rachna Khanna and Pooja Khanna- the backbones of the business and Anoushka Khanna, a former consultant, now also overlooking this business. The entire business is a close-knit family affair, with each member working towards its success.

Says Anoushka, “The motive behind starting Inching India was Inching and Thriving in India, with India. We had to sustain our local artisans during the Covid period. These artisans were connected with us for over a decade and we couldn’t lay them off just like that. “

The plan was move up from just a local presence in Amritsar and scale up with the power of the internet to cater to a national audience. The portal was set in place, experiments happened and soon with the help of a great team, designer products started to inch by inch find its way on to the portal.

The response received was very encouraging and the business continues to evolve into a space for trendy, all occasion fashionwear.

Comfortable fashion with comfort pricing – a mix that is simply hard to resist

When anyone checks out fashion wear from INCHING INDIA, excellent design, superior styling, great fabric, impeccable finish, graceful fall, comfortable fit – all these boxes get ticked one after another in quick succession.

Anoushka makes it a point to mention that, ”What is also so tempting about every INCHING INDIA fashion wear is that, the price point too has consciously been kept very reasonable. We want our customers to happily pick up what they like, when they see the quality as well and the price we are offering.”

Today the brand repertoire encompasses a beautiful collection of Embroidered Co-Ord Sets with Flowy Silhouettes, Beautiful Cutwork Embroidery Suit Sets, Hand Painted and Lace Cut Tops and Dresses, Palazzos, Salwars, Block Printed Kurtas, Embroidered Kurtas, Flowy Velvet and Woolen Capes, Dupattas, and a whole lot more !

Endeavoring to carry the Indian legacy of its artisans and fusion fashion wear across international borders…

INCHING INDIA is steadily building up a reputation of a fashion space, that is catching the fancy of national and international fashionistas, socialites and celebrities. The ambition is to now to strengthen the Ecommerce vertical by enhancing online services and then gradually get the blueprint for a brick and mortar branded retail store up and running.

With customers like top influencers Masoom Minawala, Srishti Dixit, film stars like Mehreen Pirzada, Tisca Chopra, Maanvi Gagroo, Tina Datta, Payal Rohatogi, celebrity chef Amrita Raichand and whole bunch of people flaunting their creations, the brand is set to make a splash internationally too!

While doing this however, the focus will always be to carry the rich legacy of the craft of the artisans of India and its cultural heritage, through thoughtful fusion fashion across cultural borders.

Click here https://www.instagram.com/inchingindia/?igshid=NDRkN2NkYzU%3D to discover the wonderful collection and of course get ready to add a new trend to your wardrobe!

Website link – https://inchingindia.in/

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FUZE Alkaline Glass Bottle – Stay hydrated the right way with this brand’s multiuse & premium borosilicate glass bottle powered with benefits of drinking alkaline based water.

The Business Press

September 1, 2022

Carrying your own drinking water bottle has caught up as an environment conscious and also as a health conscious practice, for a whole set of people. Environment conscious, because it reduces the probability of buying mineral water stored in a plastic bottle, thus reducing the changes of plastic pollution. Health conscious, because it ensures that we are storing and drinking water that we ourselves have carried from a source we trust.

What has also changed very dramatically is that – a water bottle is not just a water bottle anymore. It has now reached the status of being smart, powered with elements that enhance the simple experience of drinking water. And there is a huge opportunity waiting to be tapped in this segment. Into this market enters Fuze, a brand of HG Metals & Alloys Pvt Ltd offering premium range of Multiuse Borosilicate Glass Bottles.

The Sleek, Stylish and Smart Water Bottle has redesigned and redefined the way of drinking water!

You must have heard of smart gadgets.. this is the SMART WATER BOTTLE!

FUZE BOTTLES are engineered smart! They are designed to harness and deliver the goodness of water stored in it. The structure of the bottle too is very interesting. The outer body is made from select Premium Quality Borosilicate Glass giving the whole body that clean, wholesome look.

THE INSIDE STORY – There is something that makes the FUZE BOTTLE SO COOL! What it has is a food grade Stainless Steel Filter and REMEMBER – The stainless steel filter are heavy duty without any external coating or lacquering on it which again means zero chemical contamination in the water while drinking. PLUS it is a DETACHABLE FILTER – just remove the top and bottom cap and the bottle gets disassembled for a thorough cleansing, unlike other conventional bottles which are extremely difficult to clean from inside. NOW how about INFUSING some more HEALTHY FUN into water? What is available are tiny alkanline balls to be placed inside the filter which enhances and revitalizes water, the balls have very good capability to increase pH with the level 7-10 to create alkaline potable water as required.

BENEFITS OF DRINKING WATER INFUSED WITH ALKALINE BALLS

ENHANCES IMMUNITY
REGULATES ACID BASE BALANCE IN THE BODY
SUPPLEMENTS THE BODY WITH ESSENTIIAL MINERALS
ENHANCES THE TASTE OF WATER
FLUSHES OUT TOXINS FROM THE BODY
IMPROVES SKIN HEALTH
IMPROVES DIGESTION
HELPS IN WEIGHT LOSS
BOOSTS UP ENERGY LEVELS
IMPROVES JOINT HEALTH

SOME MORE WINNING MULTIUSE BOTTLE FEATURES – Without the Alkaline balls FUZE BOTTLES along with SS filter can be used for infusing green tea, fresh fruits, herbs, coffee etc. Futher since filter is detachable thus bottle can also be used without the filter as a very Premium Borosilicate Glass Bottle for consuming other hot and cold beverages as well. Each bottle comes with a designer foam sleeve in a choice of cool colors that help retain heat and offer protection while holding the bottle.

THE ADVANTAGES EVERY BOTTLE OFFERS –

BPA & CHEMICAL FREE
DOESN’T CHANGE THE TASTE OF WATER
EASY TO CLEAN
ECO FRIENDLY & SUSTAINABLE
DOESN’T LEACH CHEMICALS IN THE WATER

FUZE BOTTLES – One of the most eco-friendly, recyclable and sustainable option currently available in the market. GO GRAB ONE NOW!

Website link – https://fuze-india.com/

Instagram link – https://www.instagram.com/fuzeindiaofficial/

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AVA by Akriti & Aruna – Luxe Beaded Luxury Bags crafted by local artisans

The Business Press

August 30, 2022

“When I want to treat myself, I will always get myself a new handbag”. – Coco Jones

The Phenomenal Comeback of Beaded Bags

The beaded bag became popular in the late 1800s during the Industrial Revolution. Most women made their bags by sewing or crocheting glass or metal beads onto mesh or using knitting techniques to put them together. Since their humble beginnings, beaded bags have been seen on the likes of every celebrity, influencer, trendsetter and everyone in between. There’s no shortage of designs to create, and, even more so, there’s no shortage of ways to style them.

The beaded trend has officially taken over accessories as this year’s must-have bag. While the baguette style has become a go-to for evening plans, the crystal bag, covered in all things sparkly and beaded, packs a glamorous punch. Both elegant and fashionable, a beaded bag is a versatile choice for an unforgettably glam evening. Designed exclusively for sophistication in mind, its beaded jewel detailing promises to pull out all the stops. In classic colors and shapes, pearls are the perfect medium for initiation into this trend, giving a romantic and feminine touch to any look.

AVA- Be The Show-Stopper With Luxury Beaded Bags

AVA, a fashion luxury bag brand launched in April 2022 is the brainchild of Akriti & Aruna from Mumbai. The brand offers bags beaded with lustrous pearls, natural stones and glass crystals to add that opulent look to any ensemble. Their limited-edition Kaya bags embellished with vibrant natural stones, their chromatic violet Grotta bags, crystal-adorned Miel bags and many others like Casca, Contas, Lumi, Ostra, and Perla bags are exquisitely handcrafted by artisans making them unique, elegant and classily vintage. Their very first collection has been inspired by elements of nature, with their intricate patterns and shapes. With names taken from natural elements in different languages, each design brings the buyer back to the beauty of shells, rocks, seas, and caves. These bags are sure to elevate every style that makes your daily monotonous outfits a tad bit shinier and is perfect for both dark-coloured formal suits to neutral coloured brunch wear!

Meeting The Owners & Knowing The Way Forward

Akriti is not only a proud successful owner of the brand AVA but also an ace classical dancer running her Bharatnatyam dance academy Nrityada in Mumbai. Her experience in investment banking coupled with her educational background in Finance & Marketing has endowed her with the entrepreneurship skills through which she diligently handles her academy and business. Aruna, a fashion designer running her fashion label “Tassel Tales” and also working on a saree artwork brand “Kimkara” adds her enormous designing prowess to create an extensive range of beaded bags.

The ideation to enter the luxury bag segment struck Akriti and Aruna during the lockdown days. On Akriti’s visit to Malaysia to meet her parents, she came across beaded bags which were made using sub-standard materials. Harnessing the idea to offer better quality bags and being creative a step further to use glass beads, both Akriti & Aruna started experimenting with pearls, beads and stones to offer handcrafted bags.

AVA wants to be an acclaimed luxury bag maker and take the beaded bags to the next level in the prime fashion arena rather than being a mere vintage collection only. It wants to gain broad visibility in customers’ minds of being a luxury brand that designs & manufactures from scratch level. Rolling out its website, getting shelf space in leading MBOs and showcasing products through exhibitions are some of the other future action plans of the brand.

Click here https://www.instagram.com/avalux.in/ to catch a glimpse of her incredible
work.

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THE INCREDIBLE FASHION – This women entrepreneur’s creativity and style knows no bounds.

The Business Press

August 29, 2022

Art as a thing to indulge in during one’s spare time, is something what nearly everyone does. But what if you heard of someone who had the vision and the courage, to take her talent in art and sketching and turn it into a really different and rewarding profession? Well that would be really surprising, isn’t it?

But it was not so for Harika Goud, the young Hyderabad based artist entrepreneur. Having been inclined towards art and fashion quite early in life Harika painted and sketched for fun. At 18, she joined Hamstech Institute For fashion design where she developed a keen interest in fashion illustration and textured art.

Post her graduation after quite a bit of introspection and a bit of freelancing, Harika decided to make Fashion Illustration her career of choice. Today, the 22 year old MBA with a fashion diploma is an established fashion illustrator taking commissioned projects and also owning a clothing label.

Using creativity as a drawing board to answer the challenges of fashion…

For a person so young, Harika displays remarkable maturity in understanding exactly what her skills and her profession represent.

“A designer can imagine what he wants a particular garment to look like, but I am like that bridge between a designer’s imagination and the final creation. I partner fashion designers to sketch and illustrate what they imagine and bring it alive on paper or a digital screen,” says Harika.

Having invested a better part of her imagination, sketching and illustration skills in THE INCREDIBLE FASHION, Harika today has nurtured an enviable designer portfolio that reveals an extremely diverse, detailed and artfully illustrated body of work, which is so true to life.

Says Harika, “Every artwork has a new inspiration, colour scheme and design. Traditional outfits, and silhouettes inspired by ancient monuments, Islamic motifs, Mughal art, ajrakh block prints, kaleidoscopic prints, pastel hues and more, adorn the slender figures I create.“

Designs for wedding wear, cocktail party wear, festive wear, sarees and casual wear, everything is expressed in the finest and detailed illustration, making it easy for the designer and the team to work towards the finished product.

A career of choice, leading to a profession that is challenging and inspires one to keep creating the extraordinary…

To Harika, her enterprise THE INCREDIBLE FASHION, is but an extension of her creative personality, her mindset and her ambition. Working on her client’s projects and her own personal projects is what she truly enjoys. Having associated with leading designers and fashion labels, the brand has now acquired a reputation of creating moods boards and designer lines that are quite stylized, evocative and most importantly commercially viable too.

Says Harika, “Actually fashion illustration as a professional career is not something everyone knows about. I want to be like an ambassador for this profession and bring it into a mainstream career choice. I also want to conduct more workshops, so that people can experience and understand more about fashion illustration as a serious career choice.”

Click here https://www.instagram.com/theincrediblefashion_/ to catch a glimpse of her incredible work.

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

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