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Fashionary_Suu: Handcrafted and Digital Gifting Solutions For Your Loved Ones

By
The Business Press
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“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” —Bruce Garrabrandt

You Can’t Buy Love, But You Can Buy Handmade And That Equates Both

Gifting some dear one on special occasions like wedding day, birthday, anniversary, baby shower, house warming etc is a herculean task as gifts are no longer appreciated only for utilitarian or aesthetic value. What matters more to the receiver is the sentimental value attached to it and the personalization element. To fulfill such wishlists of consumers, many brands have started serving customers with curated handmade gifting options. Handmade artwork not only adds uniqueness to a products but also boasts of the intricate hard work put in by the artist to recreate one-of-a-kind creation.

To commemorate such special moments in one’s life, a brand that brings the fusion of both the fashionary & artistic designs was launched in October 2019 by Suhani Jain by the name of “Fashionary_Suu”. The brand curates handcrafted and digital products such as sliding cards/invites, hoop art embroidery, vintage frames,infinity cubes and other gifting options for all the special occasions of life.Their products are special as they are not just a piece of art hanging around the house but a little something that captures a place in everyone’s heart.

Hoop Embroidery – The New Hoopla For Handmade Artwork

This is a new decor trend in which embroidered artwork is displayed as a trinket or can be gifted on a special occasion. This Art form has gained worldwide recognition as a result of the worldwide pandemic lockdown’s desire to create handmade items.

Floral and traditional embroidery, as well as heartfelt messages and motivational quotes sewn inside wood hoops have long been a tradition, but now they’re fashionable. Hoop Art has surprised everyone by enabling users to add custom motifs, dates, and quotes to their creations. With innovative expressions like 3D stitchery, which extends embroidery beyond the traditional circular ring and brings threads and design to life, innovative crafters are now pushing craft boundaries.

From Passion To Profession – The Growth Journey

Suhani, she is a BBA graduate, fashion designer and a freelancer in the field of Art & Design. She also owns an online page on Instagram named Fashionary_suu. The multi-talented entrepreneur is also a Resin artist who conducts workshops, art parties and exhibitions. Starting off with acrylic paintings and handmade cards, she ventured out on the journey of fulfilling her passion projects for which she earned commissions. With time, her handmade art work started gaining visibility and she started curating hampers for birthday, anniversary and other special occasions.

Suhani single-handedly runs the frontend & backened operations with all vigour and ensures that her detailed work fulfills the curations expected from the client. Their sliding digital cards are a much sought-after and having started on a small-scale, the brand now has fulfilled more than 250 orders and multiple bulk orders of the trending digital invites. Be it wedding, anniversary, house-warming ,baby-shower or any memorable day, the handmade illustrations and eclectic hues makes these cards totally exclusive.

The brand envisions to continue providing the finest quality of handmade gifts so that it can be recognised as a one-stop solution for personalized gifting. In years ahead, Suhani aims to grow her business and launch her own label. She also plans to setup an art studio where she can also conduct kids art exhibitions and workshop.

Instagram link – https://instagram.com/fashionary_suu?igshid=YmMyMTA2M2Y=

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

The Tassel Story’s – Make every moment special with The Tassel Story’s most enchanting, handmade tassel and floral accessories

By
The Business Press
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“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” ~ Bruce Garrabrandt

And that’s how, out of ordinary moments of passion and creativity, emerged an extraordinary brand known for its pretty, handmade tassels and the unique ways in which they’re infused into many different products. Launched in 2018 by Kritii Singh, The Tassel Story is a beautiful ode to the eternal charm of tassels and florals, making people drool over their aesthetic appeal and style quotient.

In pursuit of a dream

Kritii’s entrepreneurial journey began as a 26 years old wide-eyed girl from Raipur, Chattisgarh who was determined to follow her creative bend of mind and carve out her own path. After completing graduation in fashion designing, she did her MBA. Back in 2017, when Kritii was still toying with the idea of setting up a startup, she knew she had to give it a try. Being a creative person, she was intrigued by the spellbinding beauty of tassels. Inspired by certain YouTube videos, she got down to making tassel earrings. This was followed by an Instagram page where Kritii began posting her creations and in no time, orders started pouring in. The positive response from all quarters overwhelmed her and then finally, assured her that she and her tassels were here to stay.

Tassel love for all occasions & festivities

As the name suggests, The Tassel Story is all about tassel love. Here you can find a wide range of products created out of tassels such as earrings, bracelets, necklaces, key chains and many more. If you’re a fan of florals, chances are you’ll lap up the brand’s exclusive range of floral jewelry that’s hugely popular with customers and is the best-selling product till date. When Kritii says “people love my floral jewelry “, rest assured, she means it. What makes The Tassel Story unique is that “you get a touch of tassel in every product you pick up from this brand.”

With more than 2k plus orders so far, The Tassel Story is scripting its success story like no other. You can place orders online from a vast assortment of products. Take a look at its floral collection that consists of floral mangtikas for gorgeous bridesmaids, beautiful KIRA earrings, floral tiara, handcrafted floral earrings perfect for haldi ceremony. You can opt for a tassel floral set for a unique haldi/mehndi look. The set includes a necklace, mangtika, a pair of earrings, a pair of hathphool and a pair of waist belts. Check out the peach and mirror mehndi set consisting of a mirror mangtika, a mirror hathphool and a pair of mirror earrings.

What lies ahead


The journey so far has been nothing short of a grand adventure. Kritii has learnt to deal with the hardships posed by unpredictable times such as during the Covid. In fact, during the lockdown period, she did an extensive research on tassels and florals and that held her in good stead. When asked about future plans, the talented designer says “I want to establish the studio of my own and want to collaborate with major influencers and brands to ensure better reach for The Tassel Story”

Instagram link – https://www.instagram.com/the.tassel.story/

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

ALLEGRA FASHION – This brand is taking fashion to another level with its AI driven virtual store.

By
The Business Press
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ALLEGRA FASHION
ALLEGRA FASHION

Modern problems require modern solutions and when it comes to something as individual and as tricky as fashion it definitely demands intelligent out of the box thinking.

ALLEGRA FASHION

This is what exactly 3 enterprising individuals Ayan, Uday and Lakshita have come together to create and offer to the high profile and intensely challenging online fashion portals – An Artificial Intelligence driven virtual store or shall we in simpler words call it a virtual fitting room!

Ayan having completed his Masters in Analytics and also holding a Masters in Sale and Marketing got to work with retail giant Reliance and then further honed his marketing skills working with leading banks, handing sizeable teams for credit card sales.  

Addressing a major customer pain point became the central theme for a business model…

ALLEGRA FASHION

Says Ayan, “Uday and me have always wanted to start something and create a major ecommerce brand in fashion. So we got together and developed this business plan. We visited innumerable fashion portals, experimented, interviewed people and came up with a major pain point that customers faced while shopping for fashion online. The one major issue was that of size and fitting mismatch. It became a hassle for both the customer as well as the portals who had to deal with returns and refunds quite regularly. Solving this issue became a key selling point.”

An online virtual fitting room for your trials so you get the fitting just the way you want it…

ALLEGRA FASHION

Buying online means guesswork or going by previous buying history. But the things is different portals have different offerings and even brands have different measurements for their clothes and accessories. In such a case the question arises is what to do? Which is where ALLEGRA FASHION fits in with a perfect answer. With a well- researched business plan and a substantial investment of 10 lacs, the team is building a virtual fitting room which is going to help customers to solve their size and fitting issue in real time. It will be simulation of a real trial room and harnessing augmented reality and artificial intelligence the dressing room experience is creating digitally so that visualization of the particular garment as well as the fall and fit of it can be seen and an informed buying decision can be made by the customer.

More than just any other online fashion destination…

ALLEGRA FASHION

With so many well established online fashion portals already in place, ALLEGRA FASHION knows it is up against the best in the business, in terms of product range, pricing, logistics management and more. But it has still managed to build a decent customer base and fulfilled a lot of orders.

It wants to however position itself differently, and be recognized as a fashiontech company that can create value for society by creating job opportunities. Its agenda is to take Indian fashion global and at the same time also fulfil its responsibility towards its investors, by ensuring decent and consistent ROI. Its long term ambition being to evolve as a unicorn and motivate other people to partner with it and grow.

Website link – https://allegrafashion.com/

Instagram link – https://www.instagram.com/fashion.allegra/

To read more Startup stories on The Business Press, visit – https://thebusinesspress.in/

EVENTS BY RICHY – From Film Actor to Event Planning, his startup is making it big in the event planning space

By
The Business Press
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Arif who was earlier into directing short films under the banner Arif Khan Productions ventured into corporate and personal gifting with a portal https://www.richygifts.com/. It did very well with the type of interesting gifting options and services it offered. Later on what was put in place was the company EVENTS BY RICHY https://www.instagram.com/eventsbyrichy/ which is fully focused on corporate events, brand promotions and also community brand festivals. Today gifting and events are the two core businesses under brand RICHY.

When Arif Khan the founder of EVENTS BY RICHY was about 11 years old he had a pet cat who was named Richy. The cat however died in an unfortunate accident. But Arif was so connected to his pet, that later in life when he started his business enterprise in the year 2012, he named it RICHY GIFTS in loving memory of his late cat.

Making event & brand promotions – Professional, Personal and Enjoyable…

EVENTS BY RICHY was always envisaged as a complete event and brand promotion enterprise. With an experienced team at the helm and with a support team that is well trained in the challenges of managing time and multi-tasking, the company offers a suite of professional services that covers gaming and entertainment events. Its chief operations centers on business expos, where it invites startups as well as established brands to showcase their products under one roof to a diverse audience. The intention being to make it convenient for brand to connect with its customers faster and also drive sales better. Recently it held a very successful event called FABULOUS FEST which had GAMES, FUN, FOOD and a FLEA MARKET as well. There was enjoyment for all the customers as well as good business for the brands.

The gifting business too offers a really quirky gifts that are hugely popular. It offers items like personalized LED pillows, personalized Bluetooth speakers, all occasion photo frames, cute couple table top cutouts, 4D mobile covers, t-shirts, name lockets, name frames, customized decor for special occasions. A hot selling item is the pack called 51 REASONS I LOVE ABOUT YOU which is an item in a cute red box holding 51 envelopes, each with one reason in it!
So take your pick. You want an EVENT or a GIFT or both – RICHY will deliver!

From a local player to a global player… the map is set…

With its established base in the city of Hyderabad -EVENTS BY RICHY – is steadily building up a select clientele list within the city and its perimeter, by extensively networking with like-minded individual entrepreneurs, business communities, celebrity managers, wedding planners, social media influencers, venue managers, entertainers and more. It is on its way to soon evolve into a highly professional full-fledged, SINGLE WINDOW GIFTING AND EVENT MANAGEMENT DESTINATION.
The strategic blueprint for an outward expansion to prominent metro cities and also the smaller Tier II and Tier III spaces where there are untapped pockets for such services is also ready to be rolled out. Of course, global opportunities as and when they do arise are definitely something the brand is looking forward to.

Dr. SABIHA – A qualified medical practitioner turned her own life experience into a genuine, diverse, knowledge rich life coaching platform.

By
The Business Press
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Sometimes the most scenic roads in life are the detours you didn’t mean to take.

Dr. Sabiha Inamdar, a qualified medical practitioner, left the home of her in-laws to begin a new chapter in life along with her daughter and her pillar of strength, her husband. As her daughter was growing, Sabiha began to realize how invaluable coaching could be for growing children and adults as well.

So, she invested her time and energies in doing an NLP course, got her ICF -ACC Life Coach certification, learnt emotional intelligence, did hypnosis and soon transformed all her learning into creating a career as an ICF Certified Life coach, using her NLP (Neuro Linguistic Programming) skills.

Today her enterprise Dr. Sabiha’s Coaching and Consulting – DSDC – offers sessions designed to move individuals from confusion to clarity and take healthy ownership of their emotions and fears. The very important and often taboo topic like sex and intimacy has been brought by her into a more open space and is one of the main pillars of her coaching offering.

The intimate aspects of sex and how pleasurable it can be – DSCC is about sex education, communication and a journey of self-discovery.

The formative years of Dr. Sabiha’s endeavor were more about getting in touch with business startups, emerging enterprises and individuals, to assist them via coaching and counselling to achieve their own goals.

Dr. Sabiha offers a variety of services including – NLP coaching, business strategy sessions, parenting tips, emotional wellbeing, effective communication, fear management, goal setting, career guidance and people management and many more.

But the real game changer was when Dr. Sabiha’s Coaching and Consulting began producing content relating to sex education in a series titled NLP and SEX. The exceptional and polished manner in which she has brought out the very sensitive topic of sex and pleasure, made her stand out from the crowd. She along with her daughter spoke on topics like – how to make sex guilt free, sex and trauma, sex as a mode of expression, sex and consent, female orgasms, how to talk to children about sex, youth and sexual health, sex and consent, masturbation and more.

Says Sabiha, “Being a medical practitioner and a strong believer in making sex education accessible, I’ve come up with a Masterclass on Lovemaking where we will explore all things about sex and pleasure. My Masterclass aims to promote sexual intelligence and reduce orgasm gaps between sexual partners.”

It’s about taking the motto of “coaching for informed change” to many more people across the globe…

Having been a sounding board and a professional career, life, and sex coach to close to a 1000 people, Dr Sabiha is now focusing on building and enhancing the reach of her core service as a sex coach, where she guides people to explore and appreciate the actual pleasure and emotions around it. Her ambition is to eatablish Dr. Sabiha’s Coaching and Consulting – DSDC as a place where dreams come true by harnessing the power of the internet, as well as offering one-on-one in-person sessions wherever and whenever possible.
Visit https://www.instagram.com/lifecoachdrsabiha/ and https://drsabiha.com/ to read more.

MUSHIO – A slow fashion label on a mission to create timeless and conscious fashion that sparks joy.

By
The Business Press
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Not every business can actually claim to do something that works to fulfil a truly well-rounded vision of balancing commercial viability with the challenges of people’s happiness, as well as environmental well-being.

But two sisters Muskan and Kriti, went ahead with the courage to dream and also took that step to make it a reality. Launched on 17th September 2021 MUSHIO is a clever amalgamation of the word “Khushi Ho” meaning to make happy. M the initials of the founder, was incorporated in place of ‘Kh’ and that’s how the label got christened “MUSHIO”.

 

What’s really significant is that the brand emerged in the tumultuous time of uncertainty and suffering of the lockdown. Here it took on the mantle of fostering a community of craftsman and weavers, who were the most badly affected due to the pandemic. MUSHIO committed itself to align its business with their expertise and created a slow fashion brand, whose mission is to create timeless and conscious fashion that sparks joy.

Says Muskan, “Mushio is a result of my passion for fashion and an enthusiasm to bring joy to people. A constant chase of fashion trends is what inspired me and I wanted Mushio to be different”.

Slow fashion that has fast become a bestseller….

If Muskan is the vision behind the brand then Kriti embodies the mission. She says, “I thrive on fostering people’s innate beauty and talents. My acumen for organizing and meticulousness has finally helped bring MUSHIO to light.

Today, MUSHIO is a renowned, genuinely slow fashion brand with the commitment to design fashion apparel, which creates happiness in those who craft it as well as wear it.

Created with a vigilant eye from the highest quality organic, handwoven materials and fabrics, MUSHIO fashion wear merges elegance with comfort, which shows in the range of fuss-free apparel. By constantly innovating in terms of fabric, silhouettes, crafts, detailing, colors, styling, finish and more, it has emerged as an eco-friendly brand with an enviable fashion portfolio.

Pick from pastels, bold, stripes and solids, for a collection of Midi dresses, Tunics, Tops, Kurtas, Kaftaans, Contemporary Jumpsuits, Jackets and Pants. Contrast stitch details, delicate hand embroidery and comfortable silhouettes are the highlights.

Do check out their collections –

FIRHAT – Contemporary silhouettes with Indian aesthetics and detailing collection – handcrafted by weavers from Jhiri, Rajasthan and Kutch.

TAAKA celebrates delicate stitches and intricacies that enhance the garment’s beauty. It’s the ideal summer collection, with easy-to-wear designs in light hues. In a basic yet effortless style, this collection combines the freshness of hand-woven fabrics with the richness of hand detailing.

It’s not just an enterprise, it’s grown into a space that is sewing together the fabric of the artisan community with threads of care…

MUSHIO is definitely about spreading smiles and contentment with its delicate and aesthetically crafted fashion wear. But behind all this there is a larger motive at work. It is an enterprise with a long term mission to promote all the traditional hand crafts used to design garments. With a strong online presence, it is also looking to expand to other cities as well across India. Mushio is offering 11% discount on direct orders till 15th August. Mushio is available to shop on The Loom and Ogaanmarket.

Click here https://mushioindia.com/ and https://www.instagram.com/mushio_india/ to check out what can make you feel happy! Show your support by following, liking and even buying from a space that is spreading happiness! REMEMBER – MUSHIO garments help empower artisans, craftsmen and weavers of India. Your purchase helps in supporting and promoting them.

To know more visit –
Website: https://mushioindia.com/

Instagram: https://www.instagram.com/mushio_india/

Facebook: https://www.facebook.com/MushioIndia/

Pinterest: https://in.pinterest.com/mushioindia/_created/

Founder Profiles:
https://www.instagram.com/muskan_sharma97/
https://www.instagram.com/kritis1010/

Querated- This fashion label is all set to reign over your wardrobe with products that spell comfort, elegance and style

By
The Business Press
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How you choose to “dress up” conveys a lot about you. Whether it’s the way you choose to drape a sari, the panache with which you carry a quirky handbag or the grace you display while flaunting a classic jewelry – every small detail is an extension of your creativity and aesthetic sensibility. While most brands mindlessly follow the latest fashion trends, there are a few that encourage you to constantly reinvent your style and explore what works best for you.

Launched on 18th April 2022, Querated is one such unique brand. It combines the love for art, craft and nature to come up with apparels, bags and jewelry that are truly timeless and versatile. You can find strong influences of Indian and Portuguese heritage on most of Querated’s products. The brand strives to preserve and protect such beautiful heritage and craftsmanship of India that are gradually slipping into oblivion.

Realization of a dream

With over 16 years of experience as a designer and having worked closely with a lot of retail companies, it was time for the founder to work towards fulfilling her long-cherished dream of establishing her own brand. As her husband is from investment background, there was no dearth of support and encouragement when she finally decided to launch Querated with the aim of offering better products at affordable prices to her customers. “After all, fashion belongs to all, not just to a select few” is what founder believes.

Querated: It’s all a matter of good taste

Querated epitomizes fashion that’s fun, refreshing, unconventional and economical. It has branched out into three distinct sub-brands, each of which is bound to capture your attention with its innovative designs, lovely fabrics and elegant finish. Let’s first talk about Moihno.

Magical Moihno


Moihno offers a wide range of made-to-order outfits that can be worn in the office as well as to your next vacation. For those who believe leisurewear is worn only on vacation, Moihno busts the myth with its beautiful collection of dresses, tops, crop tops, skirts, bottom wear and coordinated sets. You don’t just have to wait for holidays to wear them. So versatile are these that you can wear them to your workplace too. Kaji silk is commonly used as the chief fabric for most outfits, in sync with the brand’s mission of keeping alive India’s textile heritage. The outfits are available in varied sizes, ranging from XXS to 5XL and since they’re made-to-order, excess production is kept in check. The products can be customized as per the needs of the customer.

Charming Nui Edit


Next comes Nui Edit, bringing to you the finest of Indian weaves from diverse corners of India in the form of regal totes, clutches, mini, micro, sling bags. Preserving the beauty of Indian weaves doesn’t mean you’re stuck in the past. In fact, the bags are designed to cater to the taste of modern women. They’re trendy, durable and unique in their own ways. Nui Edit aims to “preserve and support Indian artisans and in doing so, preserve their craft that has been perfected over the centuries.”

Exquisite Boega


Lastly, there’s Boega, offering handmade jewelry crafted from precious metals by the skilled artisans of Jaipur, India. Every piece is durable, rust-resistant, non-corrosive and made in limited quantities. Be assured, these jewelry won’t harm your skin even if worn on a daily basis. On the contrary, Boega’s stunning pieces with 925 sterling silver base and a thick plating of 18 carat micron gold will surely elevate your style quotient to a greater level.

What lies ahead

The response has been pretty encouraging so far. Clients are loving everything that this Mumbai-based brand has got to offer. The products are being shipped all over the country. Owing to positive feedback from all quarters, Querated is planning to open two more brands – athleisure brand and an Indian wear brand in future and is pretty excited about the journey.

Instagram – https://www.instagram.com/querated.in/

Website – www.querated.in

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Twinvibes: This startup launched by twin sisters, is creating home décor that will brighten up your space

By
The Business Press
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They say the best things come in pairs. So what can you expect from a pair of twins set to use their creativity to create some of the most beautiful home decor items to brighten up your living space? Any home is a reflection of its inhabitants as the space gives an insight into the mind of the owner. Home décor is the most apt way for self-expression and Twinvibes will help you do just that!

Twinvibes

However, business was not always the preferred vocation for the then 25 year old twin sisters Srishti and Spoorthi. Hailing from Mangalore, Karnataka, the sisters were working as software engineers in a startup as Android developers when they were bitten by the creative bug. “We were given the task of decorating our office for an event. Since home décor was our hobby, we readily took up the assignment and gave it our best shot. All our colleagues loved our work and encouraged us to pursue it professionally,” says Spoorthi.

First Steps

Twinvibes

Even after the positive feedback they received, the twins continued to work as developers but kept their creativity alive by pursuing home décor as their passion project. They continued to take orders from friends and family and even uploaded some of their products on Instagram. They received a number of orders through the social networking app and finally in 2017 with an initial investment of Rs 500 decided to begin their journey as entrepreneurs.

Twinvibes is known for its whimsical, bohemian pieces that add a touch of lightness and colour to any space. They offer an array of dreamcatchers in every colour of the rainbow and different sizes as well. Pristine macramé products find a special place in their collection as they adorn table runners, coasters and cushion covers. Macrame products also include macrame mirror and macrame handbags. Apart from this, Twinvibes also offers jewellery pieces like earrings, necklaces, bracelets made from coloured stones and crystals. Their bestselling product is the cluster dreamcatcher.

“We offer complete customization of our products and like to create products that speak to our clients and match them perfectly. We only use high quality materials and do not believe in compromising on quality. Seeing our clients happy gives us utmost joy and satisfaction,” says Sristhi.

Women in Business

Twinvibes
The now 30 year old young women are staunch feminists and believe in empowering women through work and support women in business. They plan to create a full female team for Twinvibes thus helping women support themselves and their families. “Being women ourselves, we know how difficult it is for women in business in a country like India. We want to make the journey of entrepreneurship easier by helping in whatever way we can. A small step towards this is hiring female employees at Twinvibes,” shares the founder.

The brand has fulfilled more than 3k orders since its inception and benefits from repeat orders as well. During the pandemic, the brand saw an increase in orders and thus was able to expand its core products as well. It’s said “Behind every successful women is herself” and Srishti and Spoorthi have proved this one dreamcatcher at a time. The founders are planning to make it a full time business and expand it globally and be one of the top brands among the home decor and lifestyle.

Instagram – https://www.instagram.com/twinvibes__/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Tanzeb Chikankari Studios: This woman entrepreneur aims to revive ancient embroideries and uplift artisans.

By
The Business Press
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India is a country known for its many art forms and rich culture. Indian festivals, food, attire, languages are so diverse and add an invaluable component that gives India its identity. Indian attire receives a special mention as it is one of the most unique and most beloved aspects of Indian culture. The country is home to a range of textiles, yarns, embroideries, and fabrics that showcase its intricacy and attention to detail. One such art form is the meticulous art of Chikankari.

It is said that a traveler, who was passing through a village in Lucknow, stopped and requested a poor peasant for water. Delighted at the hospitality of the peasant, the traveler taught him the art of Chikankari, which would ensure that he could build a business and support himself. Lucknow city is widely regarded as the birthplace of Chikankari work. Another explanation credits Noorjahan, the queen of Emperor Jahangir, with the introduction of the Chikankari embroidery work in India.

Needle and Thread

Tanzeb Chikankari Studios
No matter what the origin of this beautiful art form, chikankari work is one of the most popular and most loved embroideries in India and has spawned a host of local businesses that are keeping this ancient art form alive, one outfit at a time. One such business is Tanzeb Chikankari Studios started by Nidhi Bala in the year 2016.

“The word Tanzeb means pure white cotton fabric with pure white cotton thread work. It is the original form of Chikankari which would be done using a white thread, as 200 years ago we did not have as many pigments as we have today. It denotes the purest form of beauty and craftsmanship. Through my work I always aim to go back to my roots and stay as close to the original form as possible,” shares Nidhi.

Hailing from the royal city of Lucknow, Nidhi was well versed with the numerous karigars that offered this embroidery. But it was when she got married and moved to Bangalore she realized that lots of cities imitate this art form and sell it at premium prices across the country.

“I was so upset seeing this rich, ancient art form being butchered in this manner and decided that I would do whatever I could to help the local artisans of Lucknow. I decided to start my venture which would not just provide beautiful garments to customers but also allow the karigars an opportunity to showcase their talent and compensate them accordingly. I started Tanzeb Chikankari Studios at the age of 36 with 14 thousand rupees,” shares the founder.

Rooted In Tradition

Tanzeb Chikankari Studios
The founder spent a year and a half researching in villages that were located on the outskirts of Lucknow, where she met hundreds of women artisans who had been practicing this craft without any recognition. Today, with Tanzeb, Nidhi has created a team of 40 who believe in creating quality products, celebrating the history and beauty of Chikankari work.

The brand makes excellent use of traditional hand stitches which have lost their way in these modern times. A mix of these conventional stitches, as well as newer and modern stitches, has resulted in a beautiful amalgamation of handmade garments that will appeal to clients of any age. “Originally Chikankari had 32 stitches. This was passed down through generations and was a valuable skill favoured by grandmothers and mothers. Now we have developed additional stitches and we utilize this combination to create unique patterns for Tanzeb,” says Nidhi.

Tanzeb Going Global

Tanzeb Chikankari Studios
In the past few years, Nidhi has fulfilled more than six thousand orders and also dressed celebrity clients such as Shabana Azmi, Arundathi Nag and the famous Bharatnatyam dancer Satyanarayan Raju in her beautiful garments. She uses the world of social media to showcase her offerings and accepts orders through her Instagram page as well.

“We have had a good response from our clients and love to innovate with our products. In the next 5 years, I wish to have a presence at all airports of the world so that we can display our work at a global level. I do believe that this will further educate and enlighten tourists about the rich and vibrant culture that India has to offer,” concludes Nidhi.

Instagram – https://www.instagram.com/tanzeb_chikankari/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

Artist Soni- Bringing the enriched and myriad tribal Indian folk art to all

By
The Business Press
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“A society’s competitive advantage will come not from how well its schools teach the multiplication and periodic tables, but from how well they stimulate imagination and creativity.” -Albert Einstein

Indian Folk Artforms- Depicting The Richness Of Our Culture

Artist-soni

The folk and tribal arts of India are very ethnic and simple, yet colourful and vibrant enough to speak volumes about the country’s rich heritage. It depicts the story of how our society looked like in the past, and many factors—natural, socio-economic and cultural—that influenced the society. One of the most famous folk paintings of India is the Mithila art (also known as Madhubani painting), a traditional Indian folk art that originated in Nepal’s Janak kingdom, now known as Bihar. Pattachitra is one of the oldest and most popular art forms of Odisha.

Folk art in India has a great potential in the international market because of its traditional aesthetic sensibility and authenticity. The rural folk paintings of India bear distinctive colourful designs, which are treated with religious and mystical motifs. It encompasses a range of utilitarian and decorative media, including cloth, wood, paper, clay, metal and other items which are quite popular among foreign tourists because of their ethnic and traditional beauty.

As rightly quoted by Walter Benjamin “Art teaches us to see into things. Folk art and kitsch allow us to see outward from within things.” Bringing the enriched and myriad tribal & Indian folk art to all the art aficionados is a nascent enterprise run by a multi-talented author, singer and meticulous artist Sunita Nanda who founded her label “Artist Soni” in October 2020.

Painting The Fine Lines Of The Business & Vision Ahead

Artist-soni
Sunita is based in Orissa and portrays her beautiful creations of Indian tribal and folk art through various art forms such as Mandala art, Kalamkari and Gond artforms, the mesmerizing Lippan and Pattachitra artforms, the traditionally rich Kalighat and Madhubani artforms and many more, drawing art lovers with the prowess of her work. She uses ink, watercolours and brush pens to create masterpieces.

Being a self-taught artist, her passion got her gravitated toward art videos on youtube, and Instagram and from a mere hobby, it transcended into a profession. Being into an IT job, she never quit her passion & gave the right momentum to her writing, singing and painting work. She has mastered nearly 30 different types of Indian folk artforms and has collaborated with various artists on Instagram. Her beautiful depictions of Gods like Lord Ganesha, Lord Shiva and Lord Buddha are sure to leave a divine imprint on everyone’s mind and soul.

At present, the brand sells through the online platform on Instagram, popbaani and exhibitions like the Manikarnika art exhibition. A few years down the line, the brand envisions gaining a wider footprint in both the domestic and global markets.

social media handle at www.instagram.com/artist.soni Also do visit their Facebook page here www.facebook.com/soniiii992

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