In the dynamic world of fashion, the path to building and sustaining a brand is no easy task. It requires unwavering commitment and a profound belief in one’s design sensibility and creativity while competing against established labels, emerging brands, and discount stores.

A VISIONARY’S DREAM UNVEILED

Enter Sanskruti Jayana, a visionary alumna of the prestigious London College of Fashion, University of Arts London. At just 16 years old in 2013, she fearlessly embarked on her dream, launching SANS with a mere 3 lac rupees as seed funding. Collaborating with skilled tailors and designers, she showcased her captivating range at numerous fashion exhibitions, ultimately establishing her designer outlet in the vibrant city of Ahmedabad. Today, SANS stands tall as an iconic and celebrated fashion label.

Welcome to the world of SANS: Upgrade!

Nestled on Mumbai’s high fashion street, SANS boasts an exclusive store showcasing its unique creations in the heart of the bustling metropolis. The store, adorned in white and pastel hues, stands proudly among the champions of haute couture. Fashion enthusiasts flock to this dainty boutique, while SANS’ ecommerce website attracts a global audience, spreading its artistic wings to delight fashion lovers worldwide

BUILDING FOUNDATIONS WITH PASSION AND PERSEVERANCE

SANS was born to fulfil the needs of fashion-conscious individuals in Gujarat, breaking barriers that often made them travel to Mumbai or Delhi to find special occasion attire. Sanskruti bridged this gap, and soon SANS became the talk of the town, captivating over 15000+ customers from cities like Rajkot, Bhavnagar, Surat, and beyond.

SANS was born to fulfil the needs of fashion-conscious individuals in Gujarat, breaking barriers that often made them travel to Mumbai or Delhi to find special occasion attire. Sanskruti bridged this gap, and soon SANS became the talk of the town, captivating over 15000+ customers from cities like Rajkot, Bhavnagar, Surat, and beyond.

REDEFINING FASHION WITH INTERNATIONAL CRAFTSMANSHIP

Indulge in luxury with opulent Bags and exquisite 24k Gold Plated Jewellery that exudes timeless allure. Complete your look with Trendy Finger Rings, adding the perfect finishing touch to your style statement.

SANS has transformed from a fashion-conscious brand to an inspiring platform that celebrates the artistry of renowned international designers. This journey of evolution remains steadfast in its commitment to redefine the very concept of fashion.

With a vision that is fashion-forward and grounded in reality, SANS continues to create cool, chic, and sustainable creations, catering to fashion-conscious individuals who strive to express their unique fashion statements. Step into the world of SANS, where style knows no bounds.

Instagram Link: https://instagram.com/sans.studio?igshid=MzRlODBiNWFlZA==

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Fashion is an expression of one self. What we wear shows up and reflects in our mood and our personality. This is the business philosophy or should we say brand theme behind MALURAAH – a contemporary bridal wear destination.

Founded by Amalu Thomas who started her enterprise, nurtured solely by her passionate interest in fashion. She hails from a non-fashion background, but designing clothes was her hobby, which has now grown into a full-fledged, successfully managed, professional business venture.

Having chosen a design niche i.e. bridal couture, MALURAAH has set itself up to be a space where it can make every bride experience that inner happiness on her special day, by ensuring that she gets exactly what she has dreamt of, in terms of style and comfort.

Joy! That’s the ultimate purpose of fashion. The joy of choosing and wearing something that makes you feel powerful or beautiful or in control.

Creating fashion inspired by the incredible diversity of India’s rich cultural heritage

Let your eyes wander over the collection at MALURAAH. What you will notice is that, there is classy influence of India’s traditional art, casting its soothing and artistic reflection on each garment. Amalu focuses on creating a synergy between a client’s customization expectations and her design team, so that the end product turns out to be truly exclusive in every sense.

The bridal and designer wear carrying the MALURAAH label are completely original in every sense. The no compromise design approach begins from the sketches made from the clients’ request and goes right up to the final delivery. Every little thing matters. The fabric, the stitching, the embellishments, the handwork, embroidery and the finishing all are closely monitored to create individual masterpieces.

Elegant Lehengas in exquisite, soul stirring colours and adorned with delicate thread work and stones. Bejeweled White Gowns flowing in stunning graceful symmetry. Cool designer dresses to make a sometimes subtle or at times a bold statement of comfort and confidence. MALURAAH is just the perfect destination for that “dream come true” couture for the very special day.

Staying exclusive, being creative and also customer friendly is the growth approach

Crafting couture for a wedding or even a dress is something that demands the brand to stay fresh and relevant to client expectations and fashion trends. MALURAAH is doing just that. Says Amalu, “With our team of designers and garment artisans, we are always looking at fresh interpretations by experimenting with fabrics, cuts, flow and embellishments.”  

This has ensured that the brand comes up in the choice list and when clients visit the store or the online portal, they get to see a collection that is enticing and truly different from what the mass-produced dresses that are generally available. They have also set up a physical store in Kochi.

Click here https://www.instagram.com/maluraahdesigns/ to pick up an outfit that will elevate your style quotient!

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Marketing has always been an indispensable aspect of any business’ growth and success. In the ever-evolving landscape of the marketing world, staying ahead of the competition requires not only understanding the basics but also harnessing innovative strategies.

In a bid to equip aspiring marketers with invaluable knowledge, Professor Aughi Dalton conducted a riveting two-day workshop at SBM NMIMS in Mumbai, on the 29^th and 30^th of July 2023, which covered essential marketing concepts, different mind-mapping exercises, psychological aspects of marketing and a hands-on team exercise to devise a winning marketing strategy for a coffee shop.

Prof Dalton’s workshop kicked off with an exciting dive into the marketing world. Attendees got a taste of fundamental concepts that rock successful campaigns. The fun started with branding and perception, showing how it sticks in consumers’ minds. Students discovered how killer branding can boost products and keep customers coming back for more.

Next in line came the explanation of the “4Ps” of marketing, a timeless framework encompassing Product, Price, Promotion, and Place. The Prof with his joyous teaching methods skilfully illustrated how understanding the interplay of these elements is vital in devising comprehensive marketing strategies that cater to specific target audiences. The students were encouraged to think critically and apply these principles to real-world scenarios, further enhancing their grasp of marketing dynamics. Another essential topic explored was Segmentation, Targeting, and Positioning (STP). Folks learned to slice the market into chunks, find their ideal customers, and make irresistible offers that match what they want. Prof Dalton illustrated the significance of a well-implemented STP strategy through practical illustrations.

Towards the end of the first day, the concept of ‘Mind Mapping’ was introduced as a powerful tool for organizing ideas, exploring connections, and sparking creativity. Attendees were encouraged to utilize mind maps to brainstorm marketing campaigns and visualize potential strategies. Prof Dalton emphasized the importance of staying innovative in a dynamic market, and mind mapping proved to be a valuable technique for the same. Day one laid the marketing groundwork, and day two got real! Participants were divided into groups and challenged to devise a killer marketing strategy for a coffee shop—a tough nut to crack in the marketing world.

The coffee shop scenario let students flex their newly learned marketing muscles. Teams went all out with market research, sizing up the competition, pinpointing target customers, and understanding their likes and dislikes. Then they crafted smart marketing plans, blending branding, 4Ps, STP, and mind-mapping to brew innovative ideas. With Prof Dalton as their guide, they unleashed creativity, breaking free from the norm. Armed with chart papers and a mind map, they boldly crafted strategies to make their coffee shop stand out from the crowd!

Team presentations displayed diverse marketing strategies – premium branding for niche appeal, affordability for a broader market, and leveraging social media and experiential marketing for a strong online presence and customer engagement. The workshop concluded with constructive feedback and a celebration of the participants’ achievements. Students left the two-day event feeling empowered and inspired, armed with the knowledge and skills to tackle all the marketing challenges.

This year marked the 10th Anniversary of Prof Aughi Dalton’s two-day marketing workshop at NMIMS Mumbai and his collaboration with Not Just Marketing. This year was no different with the outcome of the workshop being a batch of 100-odd newly forged Marketeers who have been armed with the knowledge giving them an edge like no other in today’s competitive market!

Linkedin: https://www.linkedin.com/company/not-just-marketing-njm/

Linkedin: https://www.linkedin.com/in/aughi-dalton-ba751521

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In today’s thriving marketplace, handmade products abound, especially across popular social media platforms, where creativity knows no bounds and everyone is striving to grow. Standing out and carving a unique space for oneself can indeed be a challenging endeavor.

RICH CRAFTS BY R founded by Richa Arora is one such enterprise where creativity and innovation are at the centre of every effort. A skilled baker by profession, Richa loves concocting delightful treats that tantalize taste buds. Still, her passion for creativity led her to explore and discover talent beyond the realm of her kitchen.

“Crafting to me is a journey of self-discovery and artistic expression and I seek to infuse each creation with a touch of uniqueness and personalization.” Shared Richa.

Starting out first with the concept of phone covers, where words of affirmation, some positive statements, or some personality traits about the customer were included in the overall customised design, RICH CRAFTS BY R soon added more products to its offerings. The love and appreciation from friends and family for the few handmade gifts Richa crafted were heartwarming and inspiring. Leading to her sharing her artistry with a broader audience.

“Crafting has become a therapeutic modality for me, a means to find healing and tranquillity amidst the chaotic world we inhabit.” This is how Richa expressed her connection with her craft.

Creating art plus utility with paper and imagination

RICH CRAFTS BY R specializes in crafting exquisite handmade products, with a primary focus being on crafting exceptional paper-based products. The diverse range of offerings includes unique phone covers, charming journals, and intricately designed bookmarks. Every single creation tells a unique story through its vibrant colors, intricate designs, and attention to detail. Carefully constructed using various modalities of paper the products capture the essence of individuality and personalization.

Richa takes great pride in her ability to infuse products with a touch of personality that resonates with every customer. Whether it’s a custom-designed phone cover that reflects someone’s interests and style or a bookmark that becomes a canvas for their thoughts and dreams, RICH CRAFTS BY R strives to make each creation a reflection of its owner.

The card section of the portfolio is also in great demand. Elegantly designed and finished with heartfelt messages they are the perfect way to express love, joy, gratitude, or congratulations. A recent addition to the portfolio is the Handmade and Custom-made Glass Frames.

The handmade approach sets the brand apart, ensuring that every piece created is a labor of love and craftsmanship.

The stage is set for steady growth…

“In the first 10 days of starting my venture, I managed to pack and process 20 orders.” Mentioned Richa,

Success at an early stage was just the sort of impetus that was needed to keep Richa going. As time went on, the number of weekly orders increased significantly, and now the brand consistently handles around 6 to 8 orders per week. Inquiries from customers interested in the products have also shown a spike.

The vision is to now keep expanding the product range, introduce more innovative creations, and come up with new ideas to captivate customers and reach a broader audience. The essence of the brand will always be the personalized and customized touch and going forward it envisages expanding its customer base, with a target of processing 400 to 500 orders per month. To achieve this, Richa is now also focusing on building a strong and efficient team so that she can streamline operations and ensure that the quality of products and customer service remains exceptional. The ultimate goal is to establish the brand, RICH CRAFTS BY R, as a well-known seller of customised handmade papercraft products.

Instagram Link: https://instagram.com/richcraftsbyr?igshid=MzRlODBiNWFlZA==

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Introduction to the Dev Gadhvi Controversy

In the world of business coaching, it’s not uncommon to come across individuals who claim to have all the answers and promise to transform your life and business overnight. One such controversial figure is Dev Gadhvi, who has been making waves in the industry with his larger-than-life claims and promises. This article aims to delve into the truth behind the Dev Gadhvi controversy and separate fact from fiction.

The Rise of Dev Gadhvi as a Business Coach

Dev Gadhvi rose to prominence in thebusiness coaching and mentoring industry with his charismatic personality and captivating storytelling abilities. He positioned himself as a master of high-ticket coaching, promising to help individuals achieve massive success in their businesses.  His aggressive marketing tactics, including persuasive ads and catchy slogans, caught the attention of both the public and aspiring entrepreneurs creating a mixed bag of reviews. While the aspiring entrepreneurs gained from his business coaching services, he ended up with various allegations like “Dev Gadhvi fake”, “Dev Gadhvi fraud” etc in the eyes of the general public.

Debunking the Dev Gadhvi Fake Ads and Reviews

As India’s best business coach, Dev Gadhvi is on a mission to transform the lives of 1 billion people by enabling them to find their passion and build a business around it. His programs and courses are not only training business owners to level up but also to inspire and motivate the general public to acquire an entrepreneurial mindset.

As a part of this, he uses paid marketing tactics in the form of ads to help inspire and motivate people to make their dreams come true. While this has inspired some people, these ads have caused discomfort to other people who have raised slogans like “Dev Gadhvi fake ads”, “Dev Gadhvi fake guru” etc.

As a part of the mission to create an entrepreneurial mindset, Dev Gadhvi also invited Dan Lok, the master of high-ticket sales to his business podcast – Passionpreneur where they held conversations around adopting a money mindset, high-ticket sales, personal development and wealth creation. He also hosted other famous entrepreneurs on his show like Evan Carmachael, Patrick Bet David, and Ron Malhotra. 

Mr. Dev Gadhvi has structured all these tactics to raise the standard of living for people working 9-5 but still struggling to make ends meet. He brings a parallel to this from his own experiences where he was working for almost 10+ years before he quit his job to start a business. Mr.Dev Gadhvi believes that the same is possible for many people and hence brings his business coaching service to the general public through ads and other channels so that the aspiring entrepreneur can benefit from his programs. 

He also shares amazing business insights from his personal experiences on his blog and social media channels.

Follow Dev Gadhvi on Linkedin

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Learn amazing business insights from the best business coach in India by tuning into the podcast now.

https://www.devgadhvi.com/podcast/

Dev Gadhvi’s Alleged Fake claims and Fraudulent activities

Many individuals have come forward, claiming that Dev Gadhvi was nothing more than a fake guru. They allege that he used fake ads and reviews to lure unsuspecting victims into his coaching programs. They point out that he offers no additional value through his programs as most of the content is already available on the internet.

However, the important point to note here is that there are no allegations against him not delivering on his promises. Rather, there are numerous testimonials of his mentees who have achieved results from his programs. 

The only allegation against him is about his course content and the information he shares in his webinars. Of course, there are numerous online resources available about top business ideas, how to become an entrepreneur, and how to build a successful startup, among other topics. 

If people can learn from these content pieces and start a business, then we would have many people quitting 9-5 and starting something around their passion. We very well know that is easier said than done. What seems to be lacking is an online community and mentors who can provide guidance on the right business tactics, as well as a roadmap for developing one’s business. In addition to proper guidance, developing the right skills and mindset is crucial for success in business. This is what Dev Gadhvi aims to achieve through his coaching programs.

His business coaching program, one of its first kind in India, has a well-planned roadmap for aspiring and newbie entrepreneurs to take their businesses to the next level and increase their revenues.

The True Reputation of Dev Gadhvi as a Business Coach

In order to determine the true reputation of Dev Gadhvi as a business coach, it is crucial to look beyond the controversy and examine his overall track record. Although some individuals have voiced their concerns and shared negative experiences, it is important to acknowledge that no business coach is universally loved by everyone. Dev Gadhvi has worked with numerous clients and has achieved notable success stories. 

He has also garnered numerous positive reviews as can be seen from his podcast and youtube channels. Watch some of the positive reviews from his mentees who have taken his business coaching program.

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Dev Gadhvi is also a part of several online conferences like the Digital Masters Conference Online which is an yearly event for digital marketers and he is also a speaker in the upcoming Growth Summit 2023. Highly passionate towards building his community and offering them value, he also holds the Passionpreneur Connect , a yearly offline event exclusively for members of his business coaching programs where his mentees get to meet him personally and interact with him.

All these speak of the dedication and commitment that Dev Gadhvi has to help people transform their  lives and achieve their goals.

Conclusion: Making informed decisions and avoiding scams in the coaching industry

In the midst of the Dev Gadhvi controversy, it is essential to approach the topic with an open mind and consider both sides of the argument. While there have been allegations of fake claims and fraudulent activities, it is crucial to look at the overall reputation and track record of Dev Gadhvi as a business coach.

Many individuals have attested to the value they have gained from his coaching programs, sharing success stories and positive experiences. Dev Gadhvi’s dedication and commitment to helping people transform their lives and achieve their goals is evident through his extensive work, podcasts, and speaking engagements. As the top business coach in India, he has built a community of entrepreneurs who have benefited from his guidance and mentorship.

It is important to acknowledge that not every business and life coach will resonate with everyone, and negative experiences can be subjective. When considering any coaching service, including Dev Gadhvi’s, it is essential to conduct thorough research, seek recommendations, and trust your instincts. Look for testimonials and success stories from individuals who have participated in his programs.

Ultimately, the decision to trust Dev Gadhvi or any other top  business coach in India should be based on your own judgement, aligning with your goals and values. Remember, finding the right coach can provide invaluable guidance, support, and mentorship on your entrepreneurial journey.

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