Fashion is an expression of one self. What we wear shows up and reflects in our mood and our personality. This is the business philosophy or should we say brand theme behind MALURAAH – a contemporary bridal wear destination.
Founded by Amalu Thomas who started her enterprise, nurtured solely by her passionate interest in fashion. She hails from a non-fashion background, but designing clothes was her hobby, which has now grown into a full-fledged, successfully managed, professional business venture.
Having chosen a design niche i.e. bridal couture, MALURAAH has set itself up to be a space where it can make every bride experience that inner happiness on her special day, by ensuring that she gets exactly what she has dreamt of, in terms of style and comfort.
Joy! That’s the ultimate purpose of fashion. The joy of choosing and wearing something that makes you feel powerful or beautiful or in control.
Creating fashion inspired by the incredible diversity of India’s rich cultural heritage
Let your eyes wander over the collection at MALURAAH. What you will notice is that, there is classy influence of India’s traditional art, casting its soothing and artistic reflection on each garment. Amalu focuses on creating a synergy between a client’s customization expectations and her design team, so that the end product turns out to be truly exclusive in every sense.
The bridal and designer wear carrying the MALURAAH label are completely original in every sense. The no compromise design approach begins from the sketches made from the clients’ request and goes right up to the final delivery. Every little thing matters. The fabric, the stitching, the embellishments, the handwork, embroidery and the finishing all are closely monitored to create individual masterpieces.
Elegant Lehengas in exquisite, soul stirring colours and adorned with delicate thread work and stones. Bejeweled White Gowns flowing in stunning graceful symmetry. Cool designer dresses to make a sometimes subtle or at times a bold statement of comfort and confidence. MALURAAH is just the perfect destination for that “dream come true” couture for the very special day.
Staying exclusive, being creative and also customer friendly is the growth approach
Crafting couture for a wedding or even a dress is something that demands the brand to stay fresh and relevant to client expectations and fashion trends. MALURAAH is doing just that. Says Amalu, “With our team of designers and garment artisans, we are always looking at fresh interpretations by experimenting with fabrics, cuts, flow and embellishments.”
This has ensured that the brand comes up in the choice list and when clients visit the store or the online portal, they get to see a collection that is enticing and truly different from what the mass-produced dresses that are generally available. They have also set up a physical store in Kochi.
Click here https://www.instagram.com/maluraahdesigns/ to pick up an outfit that will elevate your style quotient!
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