Creating clothing for babies and toddlers presents several unique challenges. Comfort, size, colours, convenience, and pricing there are so many factors to consider. But for Chaitra, the founder of BABY&ME the lack of options in baby clothing when she became a mother, was what inspired her to start her enterprise.
An Information Science Engineer with work experience across various startups, after giving birth to her baby, Chaitra wanted to spend quality time with her little one. During her search for beautiful, comfortable, and unique ethnic wear for her little one, she realized the gap in the market – and also an opportunity to make a difference. Consequently, she took matters into her own hands and started designing baby clothes herself.
The overwhelmingly positive feedback she received when she shared the designs with friends and acquaintances, was enough to convince her that there was a real demand for unique and thoughtful baby clothing, and this passion quickly transformed into a business idea. Today BABY&ME is a portal that creates exclusive clothing inspired by South Indian traditional dressing styles, fabrics and colours.
“I started my journey from scratch, but through my journey as a parent and an entrepreneur, I aim to provide not just baby clothes, but also a meaningful experience that brings joy and satisfaction to other parents. I believe that our clothing is more than just a fashion statement; it is a bridge to our culture and traditions.” Shared Chaitra.
Capturing the essence of South Indian culture and traditions in children’s clothing …
BABY&ME is a truly premier fashion destination specifically catering to little ones aged 0 to 5 years old. The exclusive collection of finely designed clothing is carefully curated to capture the essence of South Indian culture and traditions. Chaitra believes that when a child dons a traditional garment for the first time, they establish a connection with their roots and begin to appreciate their cultural identity. BABY&ME endeavours to make this connection as special and meaningful as possible by crafting comfortable, high-quality garments that children will adore wearing.
The softest of fabrics, the most comfortable fitting, the best of designs all at a very competitive price, almost half the rate at what similar products are selling in the market
The goal is to become the number one choice for parents who seek the best for their babies…
BABY&ME has successfully established an engaging online and offline presence, with more than a thousand unique dresses for children already being sold. The customer base too has grown substantially, exceeding 1000+ satisfied parents who have chosen BABY&ME to dress up their little ones for any and every occasion.
What started as a small Instagram store, now has scaled to more than 20k followers on the social media platform, and has won the hearts of thousands of moms. The current growth trajectory too is very promising, having expanded tenfold from the initial beginnings. Now the ambitious goal is to become the go-to destination for parents seeking exceptional clothing for their children in South India.
“With a wide range of thoughtfully designed and high-quality clothing options, we aim to be the top choice in the hearts of parents across the region. As soon as parents think of South Indian ethnic wear for their precious ones, we want them to instinctively think of Baby&Me.” Shared Chaitra.
Website Link: http://www.Babynmeindia.com
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