The catalyst for meaningful beginnings lies in the compelling combination of determination and a clear vision. While the support of an established brand is undoubtedly beneficial, it is the spark of creative drive that truly sets the stage for remarkable accomplishments.

This drive is what set Vidhya Prem apart, who in June 2022 at the age of 41, embarked on a fresh entrepreneurial journey by joining her husband’s decades’ old family business – Amaravathi Textiles. She named her brand Oodaii, and inspired by her family’s heritage of exceptional designs and textile quality, she grew Oodaii into a brand firmly rooted in innovation, unrivaled quality, and responsible manufacturing practices.

This journey was however not without its challenges. From shaping the right marketing strategy, getting the right people, to striking the delicate balance between affordability and sustainability, Vidhya had to overcome these roadblocks to get the brand to where it is positioned today.

Bolstered by a smart and proactive design team, supported by state-of-the-art manufacturing facilities and with processes and practices that are earth friendly, Oodaii’s story epitomizes the power of determination, innovation, and a clear vision to create meaningful change in the business of home linen and sustainability.

Classy colours, lovely textures and a rich luxury feel, all woven into an indulgent range of bath linen for everyone

Discover the world of Oodaii’s exquisite textiles, where every piece is hand-crafted in order to enhance your daily routines.

Drape yourself in the luxurious softness of our Hammam Terry Towels, offering a texture and feel like no other. Try the Tress Wrap, which is intended for a snug fit and efficient drying, for a genuinely luxurious hair-drying experience.

Transform your little ones into daring superheroes with the Super Snug Children’s Ponchos. Bid farewell to post-bath worries and embrace ultimate comfort with Ease Wrap. Explore Bamboo Waffle Towels, known for their enhanced moisture absorption and unique waffle texture. Add a touch of luxury to your face care routine with the ultra-soft face towels, and enjoy the hand-drying experience with the compact and colorful hand towels.

But that’s not all; Oodaii also offers a delightful range of gift sets. The Sea & Sand collection is inspired by the subtle tones of the ocean and sand, while the Gaia collection reflects the beautiful hues of nature. For a pop of color and fun, check out our Crayon Collection, or opt for the fresh and vibrant Sorbet Collection, inspired by the hues of frozen fruit. Don’t forget to check out the Pet section and the Baby Towels too.

With Oodaii, your everyday routines are about to get a whole lot more luxurious, vibrant, and exciting.

Focusing on the twin aspects of growth – service excellence and strategic product diversification

At Oodaii, the business rests on the values of innovation, ethics, and sustainability. These principles are woven into every action and creation. Vidhya has ensured that Oodaii has not only created a strong presence in key markets, but has also been a preferred choice for hundreds of clients across India, by carrying these values forward.

Within just a year, Oodaii has seen incredible growth, with the number of Stock Keeping Units (SKUs) doubling. This remarkable expansion further emphasizes the increasing consciousness among consumers, who recognize the importance of making sustainable choices for their needs. Oodaii in turn has become a trusted space for such consumers, who have reciprocated their continuing support in the form of regular repeat purchases and recommendations.

Looking ahead, Oodaii has ambitious plans to broaden its product offerings in the Indian market and venture into the world of home textiles. These future projects are not just about innovation but also sustainability, promising to enrich the lives of its customers in beautiful ways.

Click here https://www.oodaii.com/ to pick up a range of exquisite and comforting bath linen.

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“An antique is anything old with class”.- John Bartlett

Vintage Arthetics – The Art of Handmade Vintage Gifting for Special Occasions!

The Value of a gift is not merely the price attached to it but the emotional and sentimental value with which it has been gifted. With a profusion of gifting products in the market, what distinguishes any piece is the customization element added to the gift. Collecting handmade gifts has its unique significance that nothing else can match. To top it all off, if it is a throwback to the good old nostalgic days of yesteryears, it becomes even more priceless and valuable.

If one really wants to break the trend of ordering a basic gift that the receiver can guess before they even open it, one should really consider a vintage or handcrafted gift! Vintage items appeal to people who desire to preserve obsolete items, but handmade items are, by definition, one-of-a-kind. In a world of mass production, that is a rare privilege.

So here’s a call to all vintage lovers to engage with “Vintagearthetics” in a flurry of creativity and love as they pour their hearts and souls into curating and crafting meaningful presents.

Sagrika Thakur, a 24-year-old promising youth from Delhi, launched this brand in October 2022 with a bare-bones investment of around Rs.20,000.

Handmade Gifts and Vintage Journaling are the centrepieces of the brand. It was created with the intention of resurrecting the lost age of handwritten letters and handmade gifts.

“I believe handmade gifts have a greater ability to connect with emotions than anything else. It’s an artistic technique of keeping memories and expressing emotions.” Sagrika says of her motivation for launching this business.

The uniqueness of the brand lies in the personalization and nostalgic touch it adds to. From offering frames, cards, letters and phone cases to memory books and albums, with customized stickers and notes , the brand is sure to melt your heart with their cute warming gifts presentation. Their gifts are nothing less than a treasure that displays their finest artistic designs curated and packed with unforgettable memories.

From Accounting Numbers To Accounting Memories Of A Lifetime

Sagrika who pursued her career in accounting had no prior experience in the art and craft business, however her inclination towards artistry drew out her ingenious skills in the business. During lockdown, she started off with creation of journal pages and posted them online. Having fetched a great response from the readers and getting queries for similar products, Sagrika contemplated to start creating handmade products on the same lines.

Presenting art in the most aesthetic way is what inspired Sagrika to come with the brand name ‘Vintage Arthetics’ which combines both the elements. Having served 870+orders so far, the brand envisions to-expand its footprint globally too and customize products from all over the world.

To Know more Visit: Website : https://vintagearthetics.com/

Instagram : https://www.instagram.com/vintagearthetics/

Vintage Store : https://vintage-arthetics.mini.store/

Pinterest : https://in.pinterest.com/vintagearthetics/_created/

Youtube : https://www.youtube.com/@vintagearthetics

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/    

When creativity is fueled by passion and dedication, it invariably gives rise to something exceptionally beautiful and profoundly meaningful. Ask Nitika Rai Shukla the founder of MACRAME MAGIC and you will discover how this narrative mirrors her inspiring journey.

Originally a teacher, Nitika embarked on an artistic journey as her children grew and she sought a fulfilling creative pursuit to channel her energy. After experimenting with various forms of art she stumbled upon macrame, an ancient knotting technique that promised endless creative possibilities, and realized that this was her calling. She refined her skills through professional courses and buoyed by her family’s encouragement, transformed her passion into a thriving brand.

Starting at the age of 48 with a modest investment and nurturing MACRAME MAGIC through the challenges of a home decor start-up, Nitika’s creations are today known for their uniqueness, affordability, and commitment to eco-friendly practices.

As it keeps evolving MACRAME MAGIC keeps excelling in the art of customer delight. Every creation is not just meticulously crafted but also created to bring joy to the customer. It’s a brand where smiles are guaranteed, where every request is met with precision, and where vibrant colors and charming products are masterfully designed to evoke sheer delight in everyone they touch.

Where product design, quality, and customer satisfaction take top priority

At MACRAME MAGIC, Nitika has ensured that affordability and beauty come together to create an irresistible combination.

For those seeking a meaningful gift or an affordable item, MACRAME MAGIC has you covered. The pricing philosophy is customer-oriented, aiming for accessibility without compromising quality. Nitika has meticulously managed costs, maintaining minimal profit margins to ensure affordability. Eco-friendliness is a core principle, with a strong commitment to sustainability. Every product is crafted by hand using natural, eco-friendly materials such as cotton, avoiding synthetic components. This not only allows for easy maintenance and reuse but also adds inherent value to each creation.

Customer satisfaction remains a top priority, and the brand goes the extra mile to accommodate specific requests. While tailoring products to individual preferences may require some additional time, MACRAME MAGIC is dedicated to fulfilling customer desires while staying within budget constraints.

Here is a sneak peek at the collection that Nitika has crafted, which promises to make a space look exclusive and inviting.  For your home pick from Exquisite Mirror Mandalas, Versatile Wooden Shelves, Artistic Macrame Wall Hangings, Elegant Tea Light Candle Holders, Chic Table Mats and Runners, and Handy Potholders. For yourself pick from Stylish Earrings, Mobile Slings, Fashionable Purses, Unique Keychains, and an array of other delightful creations.

You can also connect and place an order on 9319136073 for any customization that you may need for your home or yourself.

Nurturing a mindset of inclusiveness and sustainability along with the promise of adding beauty to every space

MACRAME MAGIC is on a fascinating journey, marked by the fulfillment of numerous orders. But the brand is about more than just business success; it’s about making a profound impact. With unwavering dedication, MACRAME MAGIC is building resources to uplift underprivileged individuals, providing them with opportunities for financial growth and newfound stability. This holistic approach highlights Nitika’s optimism and her deep desire to create positive change in the lives of those in need.

Fueling this journey is the remarkable growth of MACRAME MAGIC’s online presence. The increasing views on the promotional reels and the enthusiastic appreciation from non-followers serve as dynamic markers of the brand’s growth. These aspects are significant markers of growth, fueling motivation to continue and achieve even more.

At its core, MACRAME MAGIC aspires to be more than just a brand. The commitment to offer products with lasting value aligns with a conscious and eco-friendly ethos that is shaping it into a brand with an evocative story to share.

“I intend to cater to the rising demand for homemade and handcrafted products, by customers who recognize the value of sustainable, long-lasting items. With a strong focus on quality and creativity, my enterprise is wholly committed to creating products that go beyond the wasteful use and throw culture, making a meaningful difference in the lives of my customers.” Says a smiling Nitika.

Click here https://www.instagram.com/macrame._.magic/?igshid=YmMyMTA2M2Y% to discover how magical macrame art can be!                                  

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Remaining faithful to the legacy of a long-standing family business and infusing it with a world-class, contemporary, and eco-conscious essence is a pursuit that only a dedicated entrepreneur can undertake. Siddhant Saraf, the visionary founder of ITHIKA STUDIO, exemplifies this passion. What nudged Siddhant toward this business model was his firsthand observation of the ceaseless cycle of fast fashion brands and the consequential environmental strain—a disheartening sight of landfills overflowing with cast-off fashion items. These were stark reminders of the disposable culture perpetuated by the fast fashion industry giants.

Guided by a deep sense of shared responsibility for planet Earth, Siddhant founded ITHIKA STUDIO – a label that fuses style with a strong sense of responsibility, creating a fashion brand with a unique purpose. Named after the Greek word for ‘Ethical’ ITHIKA is now a highly sought-after sustainable fashion brand based in Kolkata.

“Our clothing endorses sustainability, using organic cotton, hemp, and linen with minimal chemical impact. We work closely with small-scale artisans, ensuring fair wages, transparency, and traceability, directly supporting 10-15 artisans and workers, and improving their livelihoods.” Shared Siddhant.

Embrace Eco-Chic: Cool Fashion Crafted from Organic Fabrics and Natural Dyes

ITHIKA STUDIO is rooted in the philosophy of minimalism and the allure of relaxed silhouettes. It fashions exquisite statements created from Kala Organic Cotton, a fiber nurtured through ethical cultivation, offering a soft, chemical-free embrace. Handcrafted with love by a retinue of talented weavers, ITHIKA ensembles are naturally dyed with Azo-free colorants.

Exuding timeless design, graceful contours, and a captivating finish, the ITHIKA STUDIO fashion portfolio is a symphony of sheer elegance and an embodiment of unparalleled distinction.

 Each category offers a distinct style, ensuring you find the perfect fit for every occasion. Whether you’re seeking a coordinated look, an airy dress, a fun jumpsuit, a stylish top, easygoing bottoms, or an intelligent overlay, the collection caters to your diverse fashion needs. Indulge in an exquisite shopping experience as you uncover dynamic fashion interpretations. From elegant monochrome dresses to weightless shirts, flowing kaftans, boho-inspired shirts, chic anti-fit blazer sets, contemporary drop-crotch jumpsuits, and the perennial favorite, the Little Black Dress. This curated collection spans a spectrum of colors and boasts a variety of neck and sleeve styles, making it an irresistible addition to any discerning wardrobe.

For us, fashion isn’t just about looking good; it’s about feeling good in our attire and in the positive impact we make on the world around us.” Asserts Siddhant.

A steady growth trajectory nurtured on the twin strengths of fashion excellence plus conscious sustainability

ITHIKA STUDIO is unwavering in its dedication to the art of crafting minimalistic styles and laid-back silhouettes in each and every garment emerging from its creative workspace. While this may sound effortlessly achieved, it continually propels the team to push the boundaries of innovation, ensuring that their designs remain perpetually fresh, contemporary, and uniquely distinct.

The brand has efficiently processed and delivered roughly 500 to 600 orders to date, experiencing steady month-on-month expansion in its customer base. Meticulous attention is paid to customer reviews, with a commitment to continuous improvement. Furthermore, strategic collaborations with notable sustainable brands are underway to spread the brand’s message to a broader audience.

Website: https://ithikastudio.com/

Instagram Link: https://www.instagram.com/ithikastudio/

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Strategic implementation of technology has the power to propel businesses to new heights. A compelling vision, coupled with a product that exceeds customer expectations, forms the crux. Discover SIROHI—an artisanal enterprise championing women’s empowerment in rural North India—exemplifying this dynamic synergy.

Established in January 2021 with a humble INR 30,000, a mere 2 artisans, and 37 SKUs, SIROHI is the brainchild of two visionary womenpreneurs, Gauri Agarwal, a former investment banker, and Gitika Agarwal. The inception was marked by Gauhar Fatima, a lone yet talented woman whose journey from hesitance to weaving a charpoy for SIROHI sparked a transformation. Today lives and communities have been reshaped and the movement has created a pathway for over 960 financially independent women from 5 states in India.

In India, where 85% of artisans depend on offline channels or intermediaries, SIROHI’s approach tackles the absence of a structured platform for designers and artisans, fostering skill exchange and harnessing tech-driven design training. In doing so, SIROHI’s intervention breaches the barrier that deprives artisans of the diverse market opportunities they rightfully deserve. By elevating craft, SIROHI has managed to curtail the exodus of artisans to other professions by an impressive 70%.

“SIROHI bridges the artisanal gap through essential design and skill training. This equips artisans to craft top-tier products, elevating their skills and helping them realize a 30-50% increase in earnings.” Says Gauri.

Discover a sustainable luxury brand created from repurposed textile

Every SIROHI product is crafted from natural materials or repurposed textile waste. Each month, around 15,000 kgs. of discarded textiles and plastic find new life in these creations, saving the planet from about 45,000 kgs. of CO2 emissions.

SIROHI’s impact goes far, thanks to strong partnerships with UN Women and the Ministry of Handicraft and Textiles. As a certified sustainable brand, philosophy blends luxury with values rooted in Indian heritage, promoting a mindful, slower way of life.

SIROHI is more than a brand; it’s a catalyst for change, a testament to potential, and a tapestry woven with empowerment and respect.

Talented women artisans curate a collection that embodies thoughtful design, top-notch quality, and practicality. The assortment spans from furniture pieces—such as Charpais, Chairs, Benches, Stools, Trays, and Tables—crafted from an array of materials like wood, upcycled textiles, jute, and even newspaper.

Additionally, the range extends to organizational must-haves: Baskets & Trays, Trunks, Gifting Boxes, Storage Combos, and more. For those seeking to add a touch of charm to their living spaces, the collection also encompasses exquisite home decor like Planters & Lighting, Wall Decor, Mirrors, and Photo Frames.

Don’t miss out on the recently launched – ‘Conscious Gifting’ section which showcases 10 sustainable, women-led artisan businesses from India with an aim to consciously create beautiful hampers.

SIROHI – a remarkable community tale of exponential growth from boutiques to continents

In just a mere three-year span, SIROHI has scripted an extraordinary tale. What initially started as a modest aspiration showcasing the boundless creativity of Indian artisans has rapidly transformed into a global success story. SIROHI has cultivated an expansive web of connections, stimulated by the loyalty of over 12,000 B2C clients and a formidable alliance with esteemed retailers worldwide.

Artisan clusters flourish across five states, weaving a rich tapestry of heritage and ingenuity. In the digital realm, SIROHI’s online platform is transcending physical borders and is now gracing the shelves of twelve prestigious boutiques across five continents.

SIROHI’s illustrious clientele reads like a who’s who of industry titans, each drawn to the brand’s remarkable offerings. From household names like Haldirams and Anand Sweets to corporate giants like Ashok Leyland and Infosys, Bikanervala, Innisfree, Uniqlo, and many more. The seal of approval from these luminaries underscores the brand’s unwavering commitment to innovation and refined aesthetics.

Instagram Link: https://instagram.com/sirohi.in?igshid=MWZjMTM2ODFkZg==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/