“The business of fashion runs solely on the fuel of passion.” This could be a quote that can well be attributed to Aarti Pareek, the dynamic and bold founder of SAVI, one of the fast-rising stars on the Indian fashion horizon. Saavi today with its distinctive Indian imprint, transformed into a much-coveted fashion label for woman.
Like every enterprise that comes into existence to smartly fill a need gap, SAVI too is a beautiful venture that is a result of Aarti’s sharp mind that spotted a gap in the market.
Shares Aarti, “I was struggling with the poor quality of fabric, monotonous design and high pricing. So I started designing for myself. Then it struck me that like me, there were other women too who were having the same issues. SAVI became my smart, cost effective and fashionable answer to the problem.”
What makes SAVI so unique is the fact that, Aarti consciously nurtured talented woman artisans and other women professionals, who are today the drive behind the brand.
Celebrating the sheer beauty of the confluence of quintessential Indian embellishments with uber cool sartorial styles…
SAVI has a portfolio that is defined by its simplicity, painstaking detailing and refined elegance. It is a treasure trove of traditional silhouettes interpreted in contemporary forms, colours, cuts and fall. The brand strives to present the richness of Indian heritage at its very pristine best and every garment is crafted to tell a fabulous story reflecting a rich culture.
“Our women artisans invest their emotions in every single piece that is created. Each piece carries the imprint of their love and intricately fascinating craft,” shares Aarti.
The A line or straight kurtas, kurta sets with dupattas or kurta pant set graced with bagru prints, block prints and embroidery, are a statement in elegance. Anarkali suits and Angrakha kurtas are a must have. Ikat print and block print one-piece dresses with tie-ups, straps or just regular are the things for a cool day out. The tunic top collection is in a class of its own and they can be paired with a whole range of bottom wear like straight shantoon or cotton pants, trendy palazzos and palazzo pants, funky ghararas or swirly skirts.
The thing that stands out in every piece is the superior quality, the finish and the styling- the mark of SAVI excellence is omnipresent.
This dream is fashioned to keep ambitiously evolving….
SAVI as a woman led brand has managed to get the marketing equation just right. With a professional team of women ideating, sourcing and designing fashion wear meant exclusively for women, it has managed to crack the code and brought fabric sourcing, manufacturing costs and style to sync almost perfectly. The result?
The brand has notched up impressive numbers having served more than 50000 customers through a mix of sales at the factory outlet as well as the online portal.
Says Aarti Pareek, “Our team is literally on a roll now. I am confident that from here on SAVI is just going to grow. My ambition matched with my determination and self-belief, foresees more than 50 brand stores across India and of course the SAVI IPO is very much a part of this growth agenda.”
Click here https://www.instagram.com/saviindia/?igshid=NTdlMDg3MTY%3D to indulge in some contemporary fashion wear that is timeless.
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