Varuni Couture: Crafting the Perfect Blend of Tradition and Modernity in Indian Fashion

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Sarees are more than just a piece of cloth, they are an identity of Indian women. Sarees have always been a symbol of elegance, tradition, and culture. They have been worn by women for centuries, and their charm still remains as evergreen as it was in the past. In the present times, sarees have undergone a significant transformation, blending modernity with tradition. Varuni Couture is a Hyderabad-based online boutique that has managed to weave elegance into every saree it creates.

Saree Designers Extraordinaire

Varuni Couture is a team of service-minded boutique felicitators with more than five years of experience in the luxury retail environment. They are eager to design new patterns on various fabric materials with top-class native techniques. They love to work with varied colors and fabrics to bring out some of the finest creations with an eye for perfection. Every piece they make is elegantly designed to get the modern look and perfect blend of colors that suits every woman.

Overseeing Weaving from Start to Finish

The team at Varuni Couture oversees the completion of weaving a saree right from choosing the threads used to packing it before they send it to you. They do not promote or sell any other brand except those that are weaved in-house. Their team knows to design the best of sarees at a very affordable price for all sections of society. Carrying tradition in their heart and soul, they bring to you the best of products handwoven right from the house of Varuni Couture. Along with sarees, the brand also offers Anarkalis, Kurtis, Lehengas.

Vocal for Local: Promoting Indian Handloom

Varuni Couture always encourages its designers to choose fabric and material that is natural and never allows any foreign raw materials or copied patterns on their sarees. Their mission is to promote Indian handloom and give a platform to the weavers who have been struggling for years to keep their traditional art alive. They firmly believe that the best way to empower Indian weavers is to promote their unique handloom sarees and help them earn their livelihood with dignity.

The Brainchild of a Passionate Entrepreneur

Bhanushri, the founder of Varuni Couture, was just 28 years old when she started her venture. She started with one tailor and one machine, and now she has 28 people working with her in Banjara Hills. She believes that the quality is the key to sustaining the market for so long. Bhanushri believes that the only way to stand out is to create unique designs while maintaining the quality.

The Future of Varuni Couture

Varuni Couture has come a long way since its launch on 9th February 2013. They cater to upper-middle-class customers, and their range of sarees starts from 6000. They have clients in the UK, the US, Germany, and almost all countries. They started online, and they recently started their flagship store. They are planning to expand to Vijayawada and Bangalore soon. Varuni Couture has served around 1000-1500 orders in a month. Bhanushri sees Varuni Couture as a brand that stands for quality, uniqueness, and Indian handloom. She is determined to take the brand to new heights in the next five years.

Instagram Link: https://instagram.com/varuni_couture?igshid=YmMyMTA2M2Y=

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