It is always that inner calling and a restless creative urge that transforms an entrepreneur’s idea from just a concept into a tangible and successful enterprise. The founder of NEPRA, Neha Goel, experienced this when her line of artificial jewelry set prestigious ramp walks alight with a dazzling array of artistry and glamour.
From being a very inquisitive creative child to an entrepreneur helming an exciting and fast-growing brand, Neha has made a fascinating transition. Having schooled herself in Jewelry Design in India and Gemology in the USA, this knowledge foundation served Neha well when she launched NEPRA by Neha Goel. With the intuitive sense of a woman and a brilliant eye for design, she crafted a brand that appealed to the woman who wanted to express her individual self through the jewelry she wore.
Her first show which was in Taj Kolkata was a sellout, but it was the Lakme Fashion Week 2013 event that brought NEPRA by Neha Goel into the glamorous circle of celebrities and film stars, with celebrities like Janhvi Kapoor, Kiara Advani, Kriti Sanon, Anushka Sharma, Taapsee Pannu wearing NEPRA by Neha Goel jewelry. There has been no looking back since then.
What started off as an enterprise with a modest 15k seed capital has today evolved into a high net, high fashion enterprise.
Artificial jewelry gifted with the gleam of a classy finish and embellished with a charming fusion of modern and antique design
NEPRA by Neha Goel is a much sought after destination that has redefined the concept and the perception of artificial jewelry. Says Neha, “It is not as if our clients cannot afford to buy pure gold or real jewelry, but it’s their way of expressing their taste for something that is truly individual and unique in every sense.”
NEPRA by Neha Goel uses brass, copper and other alloys plus high quality, genuine kundan and polki stones to create a variety of jewelry ranging from stud earrings, danglers, chokers, necklaces, openable cuff, maangtikaa, mathapatti, haathphool and more. All their jewels are 22 carat gold plated.
The Solitaire Swarovski lookalike Pear shaped Zirconia necklace is a recent bestseller. The Crystal collection wedding jewelry range too is an all-time favorite!
So if you are looking to dazzle with something really different you now know where to bring your fine taste in fashion jewelry to!
The jewelry that adorns stars and celebrities could be yours too…
Reaching out to customers is an extremely vital part of any business and the business of jewelry by nature is very seasonal. This means that being there when the customer is shopping becomes so important. Neha shares her insight,” We set up our own ecommerce website and Instagram page to make our range available to our customers 24X7. With this we eliminated the location barrier and multiplied our reach too!” The brand is also listed on high traffic multi designer web portal and is also showcased for sale in at multi designer stores in INDIA and UK.
With a product portfolio that is full of exquisitely crafted jewelry that is unique and a class apart, NEPRA by Neha Goel today has adorned the who’s who of the Indian film industry and created a niche following of its own. You too can surely find something that will catch your fancy and make heads turn!
Click here https://www.instagram.com/thenehagoel/?igshid=YmMyMTA2M2Y%3D and here https://nepra.in/ to make your selection and get set to dazzle at any occasion!
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