The textile industry is the second largest consumer and polluter of water. Fast fashion brands emphasize creating trendy garments quickly, cheaper, and in large quantities to meet popular demand. The fast fashion brands industry is a major contributor to global air and water pollution, atrocious wastage, and animal and human exploitation – and that’s just the tip of the unethical iceberg. The biggest challenge is not the naturally friendly fibers or the science behind them, but the mental block and stigma around using plant-based alternatives and convincing people that there are zero compromises on quality & aesthetic appeal. 

It is now the need of the hour that all fashionistas join the bandwagon of the slow fashion movement. It necessitates contemplation and deep analysis before buying clothes as to where they come from and how they are created. It is a new eco-friendly approach to fashion that focuses on sustainability, recycling, or acquiring second-hand clothes and encourages the idea of buying better quality garments that will last longer, making sure that their manufacturing processes have been fair and ethical to people, animals, and the environment in general.

Meet The Ecocentric Fashion Brand Offering Earth Conscious Choices

Whakato, the brainchild of Himanshi & Mahima is an ethical, luxury fashion brand based out of Dharamshala. Himanshi & Mahima, graduated in fashion design from NIFT. After undertaking jobs in different companies, they realized that they carried the same passion for designing & presenting fashion clothing in an eco-friendly approach.

Whakato” as the name suggests stands for plantation and cultivation, fertility & environment-friendliness. The brand extracts fibers from unusual plants and makes clothes with minimum impact on nature. Their current collection is made from fiber extracted from the lotus stems which are then handwoven in Kullu and manufactured in Dharmashala. 

All their clothes are made in India from decomposable, organic, and recycled materials. From buttons crafted from the shells of coconut to the packaging made from waste and tattered pieces of denim, they work keenly to ensure that every step of the journey is as thoughtful and sustainable as possible. Their designs are are versatile and timeless, suitable for repeated use, and cater to all genders and sizes.

Being Ethical & Transparent Is The Brand’s Core

The brand is transparent and discloses how each of its pieces takes shape into a final cloth. They follow a set design at each step to minimize environmental impact and help create positive change in the fashion industry. Right from the inception phase they advocate designing clothes that would be biodegraded or could be recycled at the end of their life. Their supply partners also share their ethos and values and keep researching to innovate raw materials to use.

The Roadmap & Vision Ahead

Whakato is value driven fashion business demonstrating how fashion should be part of an economy. Their mission is to develop deeply considered products within planetary boundaries that also uplift and respect each person in the supply chain and create a simple accessible and positive solution for all customers across products education and ideas. They strongly advocate for change and collaborations across industries to turn ideas into action via a shared system. They want to continue & improvise their research for every natural fiber and bring more natural fiber and dyes to the market in the coming years.

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For an artist anything and everything can become a canvas. A truth so artistically reflected in the venture FIND YOUR ESCAPE. A passion project by momprenuer Sonali Verma, it is a space for art centric gifting items, now focused on something more challenging and personal – hand painted canvas shoes. 

The idea came to Sonali, who holds a design degree plus a masters in fashion from NIFT, when she first created hand painted baby shark shoes for a little kid. That first little step was enough to get her rave reviews and one order after another followed. 

“We use really good quality, lace up canvas shoes, with non-fade & water-resistant colors and ensure all tiny details are kept in mind.” Shares Sonali.

Kids’ shoes with personalized themes and that too with their individual names hand painted so creatively onto them soon became the main product. Popular themes from movies like Frozen, Lloyd of Lego fame, Cute wildlife Jungle Book paintings, Classic Tom and Jerry characters, Noddy, Minion shoes, Avengers theme shoes, Loconut fan theme shoes, Cocomelon, Paw Patrol, Batman, Pepa Pig and a whole lot of other kids favorites found expression on hand painted canvas shoes.

One customer even shared that not just kid’s even adults are interested with hand painted customized shoes. Soon adults started sending in orders for personalized shoes. Sonali creates not just the cute ones, she even created one really funky black canvas pair with silver studs all over the shoes. Another one that was a big hit was a white pair of canvas shoes studded with pearls! 

All this has got the brand much needed attention and today it is the go-to space for customized footwear that are show stealers! 

When passion transforms into a business, success happens

“Work doesn’t feel like work when you are passionate about it and love everything you do.” This is Sonali’s mantra at Find your Escape. 

After completing her Masters, Sonali spent time working with a leading online brand, she also worked at the physical stores of premium brands like Truffle Collection India and Da Milano Leathers Pvt. Ltd. where she learnt the ropes of running a business and managing a brand. But somewhere at the back of her mind she always wanted to own her own brand and when the opportunity to create a pair of customised shoes she felt that she had finally found her calling as an artist and a professional business woman. 

Today, Find your Escape is committed to creating the best art on shoes for all age groups and Sonali continues to wow her customers with her wonderful interpretations.

Footprints Of Growth

Customized hand painted shoes is a very personalized and time-consuming enterprise model. Despite that, Sonali in a short span of time has fulfilled more than 100 orders. “I want to create a special niche for hand painted shoes. I want customers to realize that even these types of shoes can be an expression of individuality and part of their unique personality,” says Sonali.

Click here https://www.instagram.com/find.ur.escape/?igshid=YmMyMTA2M2Y%3D to discover their collection.

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Creating fashion jewelry from material other than precious metals is a challenge. Not just in terms of the quality, but also in terms of the mindset of the Indian customer who has long associated jewelry with gold, silver and in the recent past platinum too. It took a bold and passionate jewelry designer – Sukhmani Kaur – to think of creating a classy niche, which would create elements that would spark excitement and keen interest in the category.

“JEWELLERY HAT actually started out from my home in 2018. But I went full-fledged in the early 2022, when we launched our Ecommerce store.” Said Sukhmani.

Today, the brand JEWELLERY HAT, is an epitome of uber cool, quirky and breezy street fashion jewelry. The design portfolio reflects the brilliant vision and the rich taste of Sukhmani and the online portal is chock-a- block with extremely coveted and skillfully crafted fashion jewelry for women. 

Born out of a passion for fashion and a desire to create affordable and stylish jewelry for women, JEWELLERY HAT keeps setting trends and adding that glimmer of glamour to any casual or formal occasion wear.

High quality fashion jewelry that is truly precious in terms of evocative designs, exciting embellishments and even durability!

If there is one misconception that JEWELLERY HAT and Sukhmani has laid to rest, is that fashion jewelry looks plain, ordinary and is not long lasting. She and her team of talented designers and artisans merging their incredible imagination and creative expertise, have created exquisite pieces that have made everyone go WOW! 

With an emphasis on the twin factors of fashion and function, using lightweight materials the team has crafted a range of spectacular necklaces, earrings, bracelets, and rings. 

The freshly launched Evil Eye Range offers Rose Gold Bracelets, 14K gold ring, necklaces and pendants. The extremely popular Snake jewelry range offers a choice of silver plated wrist wrap around pieces, gold plated necklaces, choker, snake eye pendant and more. The initial earrings which are a rage with those wanting their own identity, offers customization in terms of a variety of material as well as letter forms. Pearl earrings, Tassel earrings, Drop and Stud earrings, Chunky Hoops and a lot more is there for the asking! 

Once glance is enough to captivate and dazzle!!

A big passion that is driving a bigger dream of being a fashion jewelry house of choice for everyone!

With just a year under its span of operations Jewellery Hat has set its sights really high. With a product portfolio that caters to a vast and choosy audience across all points, like quality, finishing and price, the brand has racked up and fulfilled more than 10,000 orders. Its dream in the long run is to be a preferred brand in the fashion jewelry market across India.

“We intend to make a wider impact and reach out to more customers. We are pushing sales through our Ecommerce website as well as our Instagram page and we are delighted with the response.” Says Sukhmani.

Click here https://www.instagram.com/jewelleryhatofficial/?igshid=YmMyMTA2M2Y%3D to flaunt your piece of glitter and glamour! 
To know more – https://www.jewelleryhat.com/

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Notamm House Pvt Limited, founded in April 2022, is a fashion brand that has taken the market by storm with its unique approach to clothing. The company was established to fill the gap in the fashion industry where customers find it challenging to get quality clothes with amazing designs at an affordable price. The founder of Notamm House, Susmant Ganguly, and co-founder Antara Ganguly, recognized this gap and developed the brand Notamm-Feel the fashion & quality.

Notamm is a premium segment brand that focuses on providing high-quality and authentic denim products to its customers. The company’s mission is to fulfil customer requirements by bringing premium innovative designs to the market. The brand is currently in the growth stage, and they plan to increase their offerings in the future by providing better-quality and innovative designs.

Notamm’s clothing is made from a blend of cotton and elastane, which makes it durable, comfortable, and able to retain its shape even after multiple washes. The brand offers a wide range of unique and on-trend denim designs, including skinny jeans, high-waisted jeans, boyfriend jeans, Slim fit jeans, bootcut jeans, comfort fit-jeans, Straight fit- jeans, mid- waist jeans, tops, dresses, jackets and more. Providing with trendy fashion t shirts and denim shirts too. Bluyarn is another fashion brand under the same parent company that differs from Notamm in terms of its products and services. Bluyarn is a budget-conscious fashion brand that provides affordable and good-quality clothing to its customers. The brand has a dedicated team of designers who work to create new designs every season, and they also listen to customer feedback and incorporate it into their designs.

The Company’s Vision and Mission

The company’s mission is to fulfil customer requirements and bring premium innovative designs to the market. Notamm House is currently in a growth stage, and the company aims to increase this in the future by providing more high-quality and innovative designs via brand NOTAMM and BLUYARN. By being an enthusiastic enabler of customer’s requirement, the company’s vision is to create possible change in sustainable growth.

Both Notamm and Bluyarn brands are available on all Ecommerce websites with free shipping and a hassle-free return policy. This ensures that customers can easily purchase their favourite clothing items without worrying about shipping costs or return hassles.In conclusion, Notamm House Pvt Limited has created a niche for itself in the fashion industry by providing high-quality and authentic denim products to its customers. With the addition of Bluyarn, the company has extended its product offerings and caters to a wider range of customers with its affordable and good-quality clothing. Both brands are committed to providing their customers with the best possible shopping experience, and they continue to innovate and improve their products and services to meet the evolving needs of their customers.

To know more, visit –
Website – www.notamm.com
Instagram – @notammofficial
FACEBOOK ID: https://www.facebook.com/notammofficial
LinkedIn Id: https://www.linkedin.com/company/notamm/

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