Creativity is making marvellous out of the discarded. This mother-daughter duo is bringing their creativity to life with ‘The Yellow Brush’.

This Pandemic has given the choice and a chance to a lot of individuals to practice their hobby and turn it into a business. The founder of ‘The Yellow Brush’ Tanvi Dua would like to be included amongst one of those extraordinary minds to have come out of this pandemic with a happy story.

Like what you do, do what you like….

Tanvi had a knack for drawing and painting from the age of 6 and hence she chose to study further in design and art. Like any teenager, Tanvi would casually sit for some drinks with her friends but after the party, wouldn’t want to simply throw away the bottles. She loved painting on the empty liquor bottles and upcycle them into a flower pot, a light lamp or just a catchy showpiece to hang on a wall. Tanvi would then gift these artistic bottles to her friends on birthdays. Encouraged by the appreciation received from her friends, Tanvi went ahead and launched ‘The Yellow Brush’.

With the Pandemic happening and a lot of things changing around us, Tanvi didn’t want to give up on her hobby of painting just because of the growing pressure form her corporate job. With her mother by her side, Tanvi started to do a lot more of what made her happy and that was painting and upcycling.

In 2020, at the age of 28 and with not more than 5 thousand rupees, along with an aim to sensitize people towards upcycling waste, Tanvi and her mom started to paint on everything they found such as bottles, jars, tins – you name it and they have painted it!

A rough start…

With a lot of mass produced, cheaper options available in the market, people weren’t receptive towards giving the monetary value that ‘The Yellow Brush’ products deserved. Although, it took some time and explanations for Tanvi to make her customers understand the efforts and time required to make the beautifully handcrafted art pieces, it turned out to be all worth it today.

The Present progress…

The unique approach of hand-painting items has earned ‘The Yellow Brush’ a loving family of more than 10,000 followers and customers on Instagram. Customers are in love with the Sisterhood theme painted by Tanvi and the intricate paintings of wildlife such flowers and birds by her mother and co-founder. Apart from the usual, Tanvi and her mother are painting adorable coasters, tea cups, tea glasses, kettles, planters etc for their home-décor collection.

Long road ahead…

In the future, Tanvi wants to set up a platform where she can encourage people to learn, paint or purchase and upcycle waste items. Tanvi aims to expand and have a team of artists working under her brand. Having already impressed Unacademy, a leading Indian educational technology company with bulk Diwali orders, now Tanvi concentrates on international export of her products.

For any customised orders, you can reach ‘The Yellow Brush’ on Instagram @theyellowbrush.studio or browse through various options available on www.theyellowbrush.com.

To know more, visit –

Website – https://theyellowbrush.com/
Instagram – https://www.instagram.com/theyellowbrush.studio/

To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

The lockdown closed down everything but at the same time it also opened up one very vital aspect of human life – the human imagination and its creative powers. It gave people the time to revive their dormant talents and indulge in their passion for creativity in any form. This is exactly what Surashri Shirodkar discovered.

Surashri says, “I have always been a creative person and wanted to do things in the art field. This came out as a hobby during the lockdown. I was getting bored and just made a few art pieces which got good reviews from family and friends and that pushed me to being an entrepreneur. I founded The Boho Bazar with a modest investment of only Rs. 5000/- at the age of 30.”  

When you pour your soul into your work, magic is created..

Operating out of Bangalore, The Boho Bazar is a completely homegrown brand. It has taken a conscious stand to work exclusively with local artisans from Rajasthan and Kashmir and has channelized their hand crafting skills to create unique and exquisite solid wood, home decor accents to add class and charm to its client’s lovely homes.

With a skilled team of talented craftsmen, The Boho Bazar has created a very impressive and diverse portfolio that represents a wonderful fusion of various art forms from across India.

The brand offers a lot of products like customised pichwais, annam shelves, hand painted wall plates, vintage cabinets, parrot wall brackets, wooden frames, jharokha frames, gallery wall art, wooden Yazhi sculptures, customized prabhavalis, vintage mirror, refurbished vintage doors and windows, hand painted photo frames, vintage carved wall mounts, hand painted wooden boxes and a whole lot more.

Every single creation is proof of superior craftsmanship in terms of design and finish. These are truly art pieces that will never go out of fashion. Filling up spaces with their serene art vibe and making it look classy, elegant and exquisite. Let’s not forget to appreciate the dedication and hard work put in by the Founder. Most of the brass products are creatively put together by Surashri, hand painted hand crafted all by herself.

They also have carvers and artists from down South who are associated with the brand. They make a lot of beautiful products for The Boho Bazar. Their products are completely handcrafted, hand carved and hand painted. As Surashri says” We are supporting the art and livelihood of these artisans during these difficult times and I do not want to take away any credit from their gorgeous work that has contributed to our amazing range of products.”

The Boho Bazar – Evolving into a major home décor brand

“We have successfully fulfilled orders not just within the country, but also introduced exquisite fusion art into the homes of our valued customers and other spaces worldwide. We have shipped more than 500 orders and I am sure that The Boho Bazar will grow into a major home décor brand,” comments a very confident Surashri.

Indian art inspired home décor is a growing vertical and there is a keen interest shown by a lot of homeowners as well as interior design professionals who appreciate the uniqueness of its form, design and finish of its range of products. The Boho Bazar is looking to position itself as a trusted destination to discover unique Indian art as well as home décor items. Growth is beautiful as they say and The Boho Bazar is creating growth with things of artistic beauty!

Instagram link – https://www.instagram.com/thebohobazar/

To read more start up stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/

“Always stop to smell the roses. If there are no roses available, a scented candle should work.”-Arthur Longmore 

“Fragrance Makes Us Dream.”- Francois Nars

Candle Making Industry in India

India has huge production as well as consumption of candles, which has given the candle-making market a strong foot in the economy. Also, India is a country famous for its rich culture and traditional festivals which means huge usage of candles. Thus, candle-making idea is a great proposition for business India. The candle-making industry is now more diversified. Now candle making is not confined to making simple straight candles. There is endless scope for innovation in candle-making. 

So far, there are so many types of candles introduced in the market like beeswax candles, soy wax candles, paraffin-based candles, gel candles, candles used in aromatherapy, scented candles, floating candles, box candles, and various other candles in different shapes and designs for festival season. Candles made from natural products are quite a high end and are being loved and demanded by many people. 

Feeling the Blues, Turn it Right With Eternal Flame Vibrant Hues of Enchanting Candles

Eternal flame, founded in September 2021 by a young entrepreneur Tia Raheja is an upcoming name in the candle-making business. The brand is into the making of handmade candles made from soy wax. They offer a vast array of candle collections such as jar candles, bubble candles, ice cream candles, cupcake candles, flower candles, snowflake candles, wine glass candles, bowl candles, cereal candles, etc.

All the different types of scented candles carry the mesmerising fragrances of lavender, jasmine, rose, mint, chocolate, vanilla, sandalwood, cinnamon, lemon, lemongrass, orange, etc. 

Eternal flame, founded in September 2021 by a young entrepreneur Tia Raheja is an upcoming name in the candle-making business. The brand is into the making of handmade candles made from soy wax. They offer a vast array of candle collections such as jar candles, bubble candles, ice cream candles, cupcake candles, flower candles, snowflake candles, wine glass candles, bowl candles, cereal candles, etc.

Every Invention Has a Story Behind It

The hobby and passion of candle-making always persisted in Tia & it was only in the second lockdown when she took the candle-making work as a business forward to make the most of her time. For this, Tia also undertook candle making course at a young age & with an investment of just Rs. 10,000 she took forward her ideation of the candle business. She has been single- handedly managing the product manufacturing, finance & accounts, marketing, packaging, and her age is no constraint since she is doing a fabulous job running her business all by herself.

Eternal Flame: The Brand Uniqueness

The uniqueness of their candles is their composition. Eternal Flame makes Soy wax candles that are both healthy & environment friendly. Soy candles have zero toxins or pollutants meaning they are less likely to trigger allergies. 

The soy wax candles have a lower melting point than paraffin wax which means that they last longer and happy customers can have a longer soothing feel of heavenly scented candles. 

Now the brand is soon launching intention candles. These candles are used to manifest wishes and desires & when lit up, they illuminate intention and when used for meditation purposes they can send that energy out into the Universe. These intention candles are reiki charged, herbal magic, or infused with essential oils, flowers, or crystals. 

The Journey so Far & Plans Ahead

Eternal Flame serves clients all across India. In a mere span of 4 months, she has received overwhelming response. The brand wants to increase its customer base & grow big to reach the global market. 

Instagram link – https://instagram.com/eternal.flame29?utm_medium=copy_link

To read more stories on The Business Press,visit – https://www.thebusinesspress.in/category/startup-stories/

“The best gifts in the world are not what one can buy from the store, but in the memories, we make with the people we love.”-Amanda Boyarshinov

Bring Home A Thoughtful Box

Weddings, birthdays, housewarming, baby showers, there are a ton of milestone events in one person’s lifetime. To make these moments truly special, the idea of personalized gifts, favors, and decorations is trending these days. Personalized gifts are treasured forever and are often kept as a memory to look back on and reminisce the good times spent with loved ones. 

Sweet memories that need to be preserved not only find their way through digital pictures or photo albums but beyond that. Human beings have the urge to collect items that have personal and nostalgic value. The material items used daily are a shadow or reflection of a person’s unique self.

Bringing such unique gifting and décor ideas to our lives is one such brand by the name of Shadow Box Angels. Started in September 2021 by Nidhi Kheria, the brand designs handmade 3D shadowboxes with elegant miniatures in a one-wall frame. These boxes are an expression of personal brand and are a great choice for gifting and home & office décor. 

From Ideation To Conceptualization

Nidhi was always fascinated with miniatures and small things & wanted to put all designs in a one-wall frame. Moreover, the concept of shadowbox was much prevalent in foreign markets like Australia but not yet fully tapped in India. So, with all vigor & passion, she set forward with an investment of 5-6 lacs and finally launched her brand Shadow Box Angels. 

Thinking Out Of The Box With Shadow Box! 

As it is rightly said that gifts are not a mere commodity, what makes them extra special is the thought & emotional value attached. 

Be it a fashionista, a travel lover, a techie, foodaholic, music celebrity, etc, Shadowbox curates the boxes keeping elements as per their personality & that makes the brand so loved & admired by customers. All the miniatures they set in the box are 3D objects that can open or close. Such 3D shadow boxes are new to the Indian market and the meticulous detailing of objects showcased in the box makes it so distinctive. The brand also got featured on Sylph magazine which showcases eclectic curation of creative works.

The Brand’s Market Presence

Shadow Box Angels is established in Bangalore and they deliver customized boxes to their clients Pan India. Having launched their brand in September 2021, they have so far served more than 70 orders & have received overwhelming responses & repeat orders from Chennai, Bangalore & Punjab. Their Instagram & Facebook page provides a great platform & connectivity with all its existing & potential customers. Celebrities like Jasleen Matharu (Big Boss contestant) and Nupur Pant (YouTube singer) have also appreciated the finesse of the work done.

The Brand’s Mission & Vision

The brand not only wants to restrict itself to creating shadowboxes but have more aspects attached to its name. It wants to accommodate a lot more in one wall and create goodwill for itself in the market.

For More Details Contact – shadowboxangels@gmail.com Mobile No. 6364649831.

Instagram link – https://www.instagram.com/shadowbox_creations/

To read more stories on The Business Press, visit – https://www.thebusinesspress.in/category/startup-stories/