Macramé is a crafting technique that uses knots to create various textiles. This age-old practice has gained popularity in the recent years. This method will always be around because of its practicality and sustainability. Crafters and artists are coming up with innovative ways to take macramé beyond the basic plant hangers and wall hangings.
24-year-old entrepreneur Shwetha Jois is a young and dynamic woman, who has embraced the intricate art of macramé. With its textured knots and aesthetically pleasing twists, she has managed to weave a lucrative home decor and jewellery business venture by the name of Akira Handicrafts India. Her love for travel led her to explore various international products since the tender age of 16. She learnt how to make various objects like dream catchers, crystal necklaces, wall hangings and much more.
Practice Makes Perfect
Shwetha met a friend from Germany, who taught her the art of jewellery making using macramé threads. She sourced the best quality materials from Brazil and spent her free time perfecting her craft for 2 years. She learned about sustainability of threads, the inner workings of the home décor industry, various sales and marketing strategies and was ready to launch her own brand with an initial investment of Rs 50,000.
On 15th August 2021, Akira Handicrafts was incorporated in Bangalore when Shwetha was 24 years old. The brand offers several home décor items using macramé threads. The threads adorn dream catchers, wall hangings and an assorted collection of jewellery pieces.
“One of the USPs of Akira is customization and a personal touch. I create customized jewellery using various shades as per the client’s preference. When I make crystal necklaces, I take into consideration their birthdate, manifestation intent and other details to curate the perfect crystal for them. I love to see happy clients as they make me happy as well,” reveals the founder.
Akira Handicrafts: Empowering Local Artisans
While clients love their personalized products, it can be challenging to meet delivery dates single-handedly. Each order is handmade and customized to the client’s unique preferences. This can be a time-consuming process as no two orders are the same. The brand has fulfilled hundreds of orders since its inception and have also shipped products globally.
Shwetha aims to eventually relocate her business to Himachal Pradesh as she runs 2 other part time businesses based there.
She says “I have seen a lot of local women in Himachal Pradesh who are skilled at weaving. They make beautiful sweaters and shawls through this technique. I would love to collaborate with these women and provide them with a platform to showcase their skills. This can empower them with the right skillset, allow them to earn a living and highlight the tradition of the art!”
To view more products of Akira Handicrafts, check out the Instagram Profile @akira.handicrafts.india by Shwetha Jois and bring home handcrafted jewellery and home décor products!
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