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Maxworth Impact – Anupriya Agarwal is redefining brand communications with fresh strategies and exciting communication perspectives.

Look around the bustling landscape of today’s business world, and you’ll witness an exciting surge of women confidently embracing entrepreneurship as their career path. Whether it’s the thriving space of home-based businesses, the vibrant niches of fashion, handicrafts, art, or jewelry, or even the prestigious corporate boardrooms of multinational giants, women are carving out success stories that resonate across a myriad of business domains.

One such womanpreneur who is making not just an impression, but also a lasting impact is Anupriya Agarwal.

In just four transformative years, amidst the unprecedented challenges of the COVID-19 pandemic, Anupriya has steered her enterprise MAXWORTH IMPACT to remarkable heights. What began as a humble Social Media Management enterprise has evolved into a powerhouse of brand strategy and marketing expertise with a working footprint in nearly every state across India.

By creating a winning fusion of smart strategy, focused creativity, financial acumen and harnessing technology to the fullest, Anupriya has crafted an image of herself as a business savvy communication professional with a service repertoire that delivers on its promises.

“I shine in the spotlight today, but it’s the guiding light of my teachers, the unwavering support of my family and team, the encouragement of friends, and the empowerment from a network of remarkable women leaders that illuminate my path as a leader.” – Anupriya

As a seasoned entrepreneur, Anupriya is relentlessly driving her business towards new horizons of growth. What drives her, is her sheer passion for everything that she does. Whether working with her clients, mentoring her interns or learning something new, her passion is what keeps motivating her dynamic team to push boundaries and innovate, crafting branding solutions that not only elevate client businesses, but also fuel collective progress.

Creating a professional and a personal impact that is making a tangible difference

Along with her reputation, Anupriya’s corporate brand MAXWORTH IMPACT too stands out distinctly.  Armed with a team of specialists proficient in web development, visual branding, brand shoot concepts, and growth strategies, with a strong emphasis on e-commerce and Shopify websites, the work quality is evident in its extensive portfolio of collaborations with over 100 esteemed brands, startups, institutes, foundations, and individuals.

From orchestrating high-profile brand launches with renowned establishments like Taj Khazana to serving clients on a global scale, Anupriya’s visionary leadership knows no bounds. Yet, her impact extends beyond mere accomplishments.

Knowing from her own experience how important it is to get guidance and a mentor for starting a business, Anupriya is deeply committed to nurturing talent and fostering innovation, offering paid opportunities for budding talents to thrive and contribute meaningfully.

Her influence transcends the confines of her firm, as she mentors within startup ecosystems and lends her expertise to esteemed panels for national board studies at renowned institutions.

Anupriya’s undeniable contributions to the field of brand strategy and communications have earned her prestigious accolades, including a coveted award in 2023. Moreover, the registration of her firm as an MSME underscores its unwavering commitment to sustainable growth and enduring success. Her belief in the power, potential, and passion for success that women possess is so aptly summed in the words she shared below.

“As women entrepreneurs, we are not just catalysts for innovation and diversity; we are the architects of transformation. With open minds, collaborative spirits, and unwavering humility, we pave the way for progress, both economic and societal. Our rise in entrepreneurial roles in India is not just a reflection of our individual success, but a testament to the power of inclusivity and empowerment in driving meaningful change.” – Anupriya

To connect with Anupriya professionally you can request a follow from her on LinkedIn by clicking on the link – https://www.linkedin.com/in/anupriyaagarwal/?originalSubdomain=in 

To read more startup stories visit- https://thebusinesspress.in/

DANCING ELEPHANTS – A trusted brand for comfort wear for newborns, toddlers and mothers to be.

In the pursuit of one’s dreams, it’s unwavering determination and relentless drive that pave the path to success. This profound truth became the guiding force for Megha Kaushal, the visionary behind the iconic brand, DANCING ELEPHANTS.

Megha’s entrepreneurial spark, inherited from her father’s successful garment venture, fueled her dream of owning a fashion label. Despite initial family hesitations, Megha’s persistence paid off and she finally launched her own brand.

Driven by unwavering ambition, Megha pursued an MBA in fashion business from IAM Gurgaon, immersing herself in the vibrant world of garments and fashion. Armed with both family legacy and newfound expertise, Megha dove headfirst, into the exciting world of fashion, ready to make her mark.

The unexpected loss of her father posed a significant challenge, but Megha refused to let adversity dampen her spirits. With resilience and grit, she forged connections with fabric manufacturers, tailors, and artisans, earning their respect and trust through her dedication and hard work.

Today, as the proud owner of DANCING ELEPHANTS, Megha’s vision extends beyond simply creating stylish garments. Her brand is a warm and welcoming community, where mothers and children come together to celebrate comfort, joy, and togetherness.

“For me, success isn’t about being at the top of the rankings,” Megha shares. “My dream is to create a place where everyone who interacts with our brand feels safe and happy.”

Designing not just for fashion but also for practical day to day life

Catering to kids aged 0-2 years and expecting, post-delivery, and breastfeeding mothers, DANCING ELEPHANTS offers a delightful range of clothing essentials.

For the tiny tots, the collection includes nappies, panties, bloomers, washcloths, swaddles, wrappers, and even a cozy mustard pillow and nursing arm pillow for added comfort. Boys can strut their stuff in trendy shirts, pants, sets, and suits, while girls can twirl in style with tops, skirts, onesies, rompers, and dresses.

Moms, we have you covered too! Choose from dresses, blouses, tops, leggings, and shorts that are made to be comfortable. Megha personally curates each fabric and pattern to provide the ideal balance of comfort, breathability, and style.

Maternity clothes are designed to protect your growing bump and keep your baby safe, with stretchable fabrics for comfort without feeling tight.

At DANCING ELEPHANTS, we prioritize your little one’s well-being. That’s why we carefully select fabrics that are gentle on their delicate skin, free from harmful chemicals. Even the buttons are thoughtfully chosen—crafted from coconut for added safety, ensuring peace of mind for moms and endless cuddles for babies.

Comfort, Connection, Conservation: DANCING ELEPHANTS Leads the Way.

Beyond the business of marketing and hustling, DANCING ELEPHANTS is evolving into a sanctuary of comfort, kindness, and sincere connection.

Amidst a sea of waste, DANCING ELEPHANTS serves as a beacon of hope for sustainability. Despite the financial repercussions, the business actively abandons plastic packaging in favor of eco-friendly alternatives. It’s a tiny but heartfelt gesture that demonstrates its strong commitment to preserving the world we share.

But the trip does not stop there. DANCING ELEPHANTS values inclusivity and empowerment. Megha’s desire to provide education and opportunities to transgender people exemplifies the brand’s dedication to creating a world in which everyone is celebrated and appreciated.

“I would consider myself lucky and blessed, if I could help even just one transgender to earn a purposeful living and lead a respectable life.” Shared Megha.

And as the company moves forward, its steps are led by a deep sense of resolve for animals too. With each purchase, customers can become participants in a noble cause, helping to protect elephants and their habitats.

DANCING ELEPHANTS is therefore, more than simply clothing; it’s a pledge of hope – a commitment to build a future in which every living being is respected and safeguarded.

Click on the link below to pick up some really adorable kids wear and comfortable maternity wear- https://www.instagram.com/dancingelephants.maheroo?igsh=MXg0aGkxdHZqMHk3MA%3D%.

To read more startup stories visit- https://thebusinesspress.in/

NATASHA DEVANPELLI – The game-changer your brand needs to arrive and thrive in the digital age

From day one, entrepreneurship has been Natasha’s desire. College opened her eyes and her mind to the immense possibilities of digital marketing, and Natasha plunged headfirst into a comprehensive digital marketing course, where Social Media Marketing captured her imagination.

Post-grad life kicked off with managing social media for a dessert brand. From glam photo shoots to crafting captivating captions, Natasha thrived in the hustle. But agency life? It was a grind. The 9-to-5 slog and endless commutes took a toll on her well-being, leading to a much-needed medical break.

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During her hiatus, Natasha’s passion burned brighter than ever. Freelancing beckoned with its promise of freedom and control – the perfect fusion of creativity and ambition.

In today’s fast-paced digital landscape, standing out from the crowd can be a real challenge for any brand. With countless competitors vying for attention and pricey influencer endorsements eating into budgets, it’s easy to feel lost in the noise.

Armed with an in-depth understanding of social media platforms, Natasha is a master at crafting strategies that perfectly complement her clients’ brands and resonate with their target audiences.

Instead of relying on paid ads, Natasha’s approach is all about creating a buzz through captivating content that sparks genuine engagement. It’s this unique blend of creativity and strategy that sets her clients apart and drives them to viral success, all without breaking the bank.

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Natasha’s freelance journey has been enviable. Her client reels are going viral faster than you can say ‘double tap,’- reaching 23 million in just two months and followers growing from 2,900 to nearly 63,000 in three months. And let’s not forget her VIP gigs at Kalaghoda Art Festival – talk about services clicking just right with the elite!

Don’t just play the game… slay the game!

Unleash Your Social Media Potential: 5 Game-Changing Tips for a Killer Online Presence

In today’s fast-paced digital world, mastering social media is the key to staying ahead of the curve. With the right strategies and Natasha’s expertise by your side, you can dominate the online space like a boss. Here are five trendy pointers to kickstart your journey to social media stardom in partnership with Natasha.

1. Ditch the Guesswork: Natasha will craft a killer strategy tailored to your vibe, audience, and the latest trends.

2. Streamline Your Content Game:  Content creation can be a grind. But with Natasha in charge, you can focus on your game while they handle the nitty-gritty.

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3. Boost Your Engagement: Building a loyal tribe of followers is what matters, and Natasha knows just how to make it happen. Get ready to spark conversations and watch as likes, comments, and shares explode.

4. Crack the Algorithm Code: Natasha speaks the Algorithms language fluently. She will optimize your posts to beat the algorithm and ensure maximum reach and visibility.

5. Time is Money: With Natasha on board, you can say goodbye to endless scrolling and hello to productivity. Spend your time hustling on what matters while they handle the social media grind.

In a nutshell, teaming up with Natasha is the ultimate power move for taking your online presence to the next level. So why wait? Get ready to slay your social media game and watch your brand soar to new heights of awesomeness!

The coolest buzz is delivered by growth

Natasha clicked into the entrepreneurial scene in 2021, exploring the fast and furious world of social media brand management and marketing. Since then, it’s been a whirlwind of rewriting the rules of the game.

With a stellar lineup of 25 brands in her arsenal, Natasha’s impact stretches far beyond the streets of Mumbai, reaching across borders to collaborate with clients in India and the UK. Her innovative strategies and boundary-pushing approach have been turning heads and setting trends in the industry.

Clients can’t get enough of Natasha’s infectious energy and relentless drive. They rave about her passion for perfection, applauding her for consistently going above and beyond to deliver astonishing results.

Looking ahead, Natasha in the next five years, has set her sights on launching her own content creation powerhouse, revolutionizing the industry and leaving her mark on the world stage.

Click https://www.instagram.com/pkboo_social/ to connect with someone who knows the rules and can empower your social media game!

To read more startup stories visit- https://thebusinesspress.in/

Econic: Revitalizes Tradition and Envisions Global Expansion for Reshaping The Fashion Landscape.

In a world where fast fashion dominates the market, there emerges a beacon of hope in the form of Econic, an eco-conscious fashion startup founded by Sanghamitra Kalita. With a vision to revive ancient artisanal traditions, while promoting eco-friendly practices, Econic is not just a brand but a movement towards a more ethical and environmentally responsible fashion industry. Let’s delve into the story behind Econic, its mission, and the challenges it faces in reshaping the fashion landscape.

Reviving Tradition

At the heart of Econic lies a commitment to reviving the centuries-old art of natural dyeing and handloom weaving. Sanghamitra Kalita, driven by her firsthand experience in the fast fashion industry, witnessed the detrimental impact of mass production and synthetic materials on both the environment and artisans. This realization ignited her passion for creating a brand that celebrates tradition while championing eco-consciousness.

Econic sources handloom fabrics dyed with naturally derived colours obtained from plant waste, food, forest, and temple offerings. This not only ensures biodegradability but also supports local artisans and preserves traditional craftsmanship. By incorporating these environmentally friendly practices into every aspect of production, Econic stands as a testament to the enduring beauty and relevance of age-old techniques in the modern world.

Addressing Pain Points and Challenges

Econic addresses several pressing issues plaguing the fashion industry, offering solutions that prioritize both people and the planet. Firstly, it tackles the pollution caused by synthetic fabrics and dyes by exclusively using natural fibres and dyes that are safe for both consumers and the environment. Secondly, by supporting natural dye-based crafts, Econic contributes to the preservation of cultural heritage and provides livelihood opportunities for artisans.

Moreover, Econic challenges the rampant overproduction and overconsumption prevalent in the fashion industry by adopting a made-to-order approach and producing in small batches. This not only reduces waste but also ensures that each garment is crafted with care and attention to detail. Lastly, Econic prioritizes fair wages and humane working conditions for its employees, striving to set an example of ethical labour practices in an industry often marred by exploitation.

Despite its noble mission, Econic encounters several challenges typical of an eco-conscious fashion startup. The prevailing misconception that eco-friendly fashion is expensive poses a significant barrier, especially in a market driven by fast fashion and low prices. Additionally, securing investment and funding remains challenging due to the slower growth trajectory of eco-conscious fashion businesses compared to their conventional counterparts.

Furthermore, a lack of awareness among consumers about the importance of eco-friendly fashion hampers demand and necessitates higher prices to sustain fair wages for artisans. However, Econic remains undeterred in its commitment to education and advocacy, aiming to shift perceptions and promote conscious consumerism.

 Looking Ahead

Econic envisions a future where eco-conscious fashion is not just a trend but a way of life. In the next five years, the startup plans to expand its reach, both geographically and in terms of product offerings. By growing its team of artisans and cultivating a global community of conscious consumers, Econic aims to make eco-friendly fashion accessible and mainstream.

Econic represents a beacon of hope in an industry grappling with environmental and ethical concerns. Founded on the principles of tradition, craftsmanship, and environmental responsibility, Econic embodies the potential for fashion to be a force for good. As it continues to grow and innovate, Econic paves the way for a future where style and eco-consciousness go hand in hand, proving that fashion can be both beautiful and responsible.

To know more visit Instagram Link: https://instagram.com/econic_india?igshid=MWZjMTM2ODFkZg==

To read more startup stories visit- https://thebusinesspress.in/

LABEL PERNIKA – A fashion label that makes every outfit a piece of art that becomes a conversation starter

In the fast forward world of fashion, where trends come and go, LABEL PERNIKA stands solid as source of creativity and innovation. Created from the sheer passion of a mother-daughter team – Rekha and Pernika Gupta – the label is driven by a shared vision of not just crafting clothes – but more about crafting stories.

Together the team is transforming the mundane into the extraordinary with their brand LABEL PERNIKA. But what sets them apart? It’s their daring approach to design and their commitment to infusing every piece with a touch of magic.

At LABEL PERNIKA, it’s not just about making Potli bags or Handloom Sarees and Dupattas – it’s about creating wearable art. Each stitch is a brushstroke, weaving together a narrative of tradition and contemporary allure. And it’s this unique blend that captures the imagination of fashion enthusiasts around the world.

So, if you’re looking to add a splash of color and culture to your wardrobe, look no further than LABEL PERNIKA. Because here, fashion isn’t just about what you wear – it’s about the stories you tell with every outfit.

Rich fabric effortlessly merging with enchanting design to create elements with that wow factor

In the exquisite world of handcrafted elegance, LABEL PERNIKA offers opulent sarees, charming potlis, flowy dupattas and elegant stoles, all diverse artisanal creations to elevate your style.

Dress to impress with LABEL PERNIKA’s stunning collection of sarees! From the intricate zari, soft silk Kanjeevaram saree with a peacock pallu to the captivating Pure Katan Silk Banarasi Saree adorned with designer kadhwa jangla and bootas, each piece is a timeless masterpiece.

Explore the charm of the Rai Bandhani intricate gharchola saree, and step into the world of ethnicity of Banarasi weaves, beautifully adorned in Tangerine with gold zari work and traditional floral motifs. With Bandhej sarees and Bandhani Sarees emitting an exquisite mix of vibrant colors and glamorous patterns, your wardrobe is sure to shine with LABEL PERNIKA’s captivating designs.

Discover the exquisite range of Potli bags by LABEL PERNIKA, crafted with meticulous attention to detail and timeless elegance. From Potlis with petit point embroidery in pure raw silk to the enchanting BAHARA range inspired by an enchanted garden, each piece is designed to elevate your style.

Indulge in the must-have evergreen appliqué embroidered cow potli bags, featuring ghungroo detailing and a stunning sheen. Or opt for the Shrinathji Potli, showcasing intricate hand embroidery in gold zari and stones, with delicate vines in glowing sequins and fine pearls.

Customize your potlis in any color and size to suit your preferences perfectly. And don’t miss the gorgeous multi-purpose gaddi bags, perfect for gifting to your loved ones.

And for those chilly winter days, wrap yourself in luxury with LABEL PERNIKA’s pure pashmina super soft luxurious Swarovski studded stoles, adding a touch of glamour to any outfit.

Setting the trend by creating a fashion fusion of the future

Since its inception in 2019, LABEL PERNIKA has steadfastly adhered to its foundational principles, skillfully blending traditional artistry with contemporary design to offer a captivating fusion of styles.

The brand consistently challenges itself to produce embroideries and designs that resonate deeply with women globally, weaving narratives that are both fresh and compelling. Central to both the founder’s business philosophy is the unwavering commitment to cultivating and preserving customer satisfaction and trust.

In the world of LABEL PERNIKA, tradition converges with innovation to create an exquisite tapestry of timeless fashion. With a confident stride into the future, the brand remains committed to crafting garments that not only adorn but also empower those who wear them. Each creation stands as a profound symbol of timeless elegance, offering boundless opportunities for self-expression and individuality to flourish.

“We invite you to join LABEL PERNIKA on an exhilarating sartorial journey. Elevate your style with our label, where excellence is synonymous with sophistication, and every garment tells a story of grace and distinction.”  Shared both Rekha and Pernika.

Click https://www.instagram.com/labelpernika?igsh=eHF2cTE0aGU5ajVw to pick some elegant handcrafted fashion.

To read more startup stories visit- https://thebusinesspress.in/

Kihan India: Eco-Friendly Products, Overcoming Challenges, Aiming for Growth, and Spreading Sustainability Awareness.

In a world where environmental consciousness is on the rise, startups like Kihan Universal Equal Essential are paving the way for sustainable living. 

  Founded by Himanshi offers a range of eco-friendly products, from upcycled clothes to handcrafted journals, aiming to make a positive impact on both consumers and the planet.  

There’s a thoughtful reason behind the name of the brand:  

“KIHAN means ‘Universe’ and in Japanese KIHAN means ‘bond/connection’. That’s the reason we are building ‘Kihan- The Universe of eco-essentials’ through which we are trying to “bond or connect” with nature.” Says the founder of Kihan India.

Products and Mission:  

Kihan’s offerings encompass a diverse array of eco-friendly essentials, including upcycled clothes, fabrics, handcrafted journals, scented candles, and handloom pouches.

  Each product is meticulously crafted with sustainability and ethical production in mind, reflecting Kihan’s mission to promote conscious consumerism and environmental responsibility. 

  The brand’s unique selling proposition lies in its commitment to offering affordable, sustainable alternatives that do not compromise on quality or style.  

Addressing Pain Points and Challenges:  

As a startup, Kihan has faced its fair share of challenges, including initial investment constraints and the need to establish a robust online presence.

    However, with perseverance and dedication, the founders overcame these obstacles and launched their brand with an investment of 10,000-12,000 rupees.

  By leveraging platforms like WhatsApp, Swiggy, Instamart, and Instagram, they initially reached customers directly but later expanded to include a dedicated website to streamline the purchasing process and enhance customer experience.

    Despite these challenges, Kihan has garnered a loyal customer base, particularly in the US, where customers appreciate the brand’s commitment to sustainability and craftsmanship.  

Vision for the Future:  

Looking ahead, Kihan aims to further expand its product offerings and establish a stronger presence both domestically and internationally. 

  With plans to introduce sustainable clothing lines and handloom bags, the brand seeks to diversify its offerings while maintaining its core values of sustainability and ethical production.  

Additionally, Kihan aspires to open 1-2 stores in North and South India, providing customers with physical retail outlets to experience their products firsthand.   

Ultimately, Kihan’s vision extends beyond selling products; it seeks to foster meaningful connections with customers, offering them not just merchandise but emotions and stories embedded in each handcrafted item.

  Kihan Universal Equal Essential exemplifies the growing trend towards sustainable living and conscious consumerism. 

  By offering eco-friendly alternatives and promoting ethical production practices, Kihan is not only providing consumers with high-quality products but also contributing to a more sustainable future. 

  With its commitment to environmental responsibility and passion for craftsmanship, Kihan is poised to make a lasting impact in the world of sustainable fashion and lifestyle.  

To know more visit: Website: www.kihanindia.com

Facebook: https://www.facebook.com/profile.php?id=61553005522859&mibextid=LQQJ4d

Instagram: https://www.instagram.com/kihanindia?igsh=dXJhbXA1Mmt2cGkz

To read more startup stories visit- https://thebusinesspress.in/

Celebrate life’s beautiful memories with gifts from Celebrations & More

Gifting is an emotion. There are times when people are happy but they don’t know how to express their feelings. They are clueless about the gifts they want, whether it’s for a wedding, or surprising your friend on his/her birthday.

In order to help them cope with this problem, the sister duo of Pragati Agarwal and Shruti Jindal created Celebrations & More in November 2014.

The brand understands the needs, requirements, and emotions of the clients to curate a perfect gift /plan which they will remember for lifetime. Because with Celebrations & More, you are not just curating gifts but creating enduring memories.

All about the startup

Celebrations & More is a designer gifting boutique providing unique and best gifting solutions for all your occasions. Co-founder Pragati explains further “We offer bespoke luxury gifting service. We call ourselves a gift stylist,  as we customize gifts/hampers as per our clients requirements.” Here you’ll get gifts across a huge variety of categories such as wedding favors, wedding trousseau packing, occasional gifting such as birthdays, anniversaries, house warming, baby shower, baby announcements, festive as well as corporate gifting.

There’s an all together separate section of luxury gifting – which mainly contains premium home decor platters, German silverwares and beautiful artifacts and handcrafted masterpieces.

What makes the brand stand out is its focus on the detailed curation of each and every hamper. Pragati and Shruti use their expertise and creativity to transform their client’s emotions into a gift which directly expresses their feelings.

The founders maintain absolute transparency and empathy while designing gifts for the client. Shruti adds “Because we believe , if we cannot understand our client’s emotions, we will not be able to deliver the product they are looking for.”

Here, at Celebrations & More, the buzzword is innovation. The startup keeps updating and innovating its  products creatively, so every time clients walk into the store, they get to see new designs on the shelf. And probably that’s the best way to beat competition.

The startup ships worldwide, with clients from  all over India, New York , Singapore and Dubai who keep coming back to us as loyal customers.

How it all began

Not all big things start with a big plan. Sometimes, your passion and inner drive are enough to set you on the right path. Such was the case with the founders of Celebrations & More. As Pragati points out “It was never a planned startup. Creativity was in my blood and curating gifts was my passion. I never realized when my passion turned into a profession.”

When the siblings realized how much people liked their work and wanted more of such products, they officially started Celebrations & More, with an aim to provide a better , well planned gifting experience for people.

Being full time homemakers come with its own set of challenges. Both Pragati and Shruti embraced the challenge. They went ahead with an amateur and unprofessional approach through which they could directly and emotionally connect with their clients which soon became a usp of the brand’s service. We still have very fond bonding with our clients as we connect with them emotionally. We are now like a big celebration family.

What lies ahead?

The company has grown from strength to strength since the time of its inception. Having delivered more than 50k hampers so far and with more than 800 regular clients in our datasheet (excluding online and international clients), Celebrations & More has garnered love and appreciation from clients worldwide.

Besides aiming for a humongous turnover, Pragati wants to give Celebrations & More a nation wide recognition by making it a franchise model. The plan is to open outlets in different cities with the objective of providing an exceptional gifting experience to people.

Social media is the key

Through her YouTube channel, Pragati wants to help aspiring women who want to take bespoke gifting as a profession. There would be free workshops and classes, so that they can excel and make a living of their own.

Shruti talks about the time when she realized the power of Instagram. “In October 2023 one of our reels got viral. We had more than 1m views in just 2 days, and people went mad over a particular design. We sold almost 500+ pieces of that product till the time we were out of stock.” People showered love from around the globe and that gave a new perspective to the business approach. The focus now is on the target audience online.

To know more visit- https://www.instagram.com/celebrations_n_more?igsh=MXBmejZ2dDlnMXE5NQ==

To read more startup stories visit- https://thebusinesspress.in/

Tiber Taber: A journey from friendship to fashion.

In the ever-evolving landscape of fashion start ups, there exists a gem that goes beyond creating garments – it crafts stories for the little ones. Tiber Taber, founded in January 2014 by the dynamic duo of Dimpali Khattar and Ridhima, is not merely a children’s clothing brand; it is an embodiment of cultural pride, comfort, and sustainability. The roots of this venture trace back to a college project. And it planted the seeds of entrepreneurship in the fertile soil of friendship.

A Journey from Friendship to Entrepreneurship:

The story of Tiber Taber begins with the camaraderie between Dimpali and Ridhima, who transitioned seamlessly from being best friends in college to becoming business partners. Fresh out of their academic journey, the two friends embarked on a mission to redefine the landscape of children’s fashion. Their eyes were opened during a college project that highlighted the uncharted territory within the kid’s wear market. This realization sparked the idea that would soon blossom into Tiber Taber.

The entrepreneurial journey kicked off in January 2014, with Dimpali at the age of 22 and Ridhima at 24. The initial investment of ₹750,000, pooled together by both founders, became the catalyst for a venture that would redefine the way parents approached dressing their little ones.

Crafting Comfort and Cultural Connection:

Tiber Taber’s distinctiveness is deeply rooted in its commitment to two fundamental principles – comfort and cultural connection. The co-founders observed a significant gap in the kid’s wear market where traditional Indian clothing often sacrificed comfort for aesthetics. Polyester, the prevalent material in the market, was equated to a plastic bag – an unsettling choice for delicate newborns.

This realization sparked a revolution in the way Tiber Taber approached design and production. Every garment crafted by the brand is made from natural fabrics, ensuring unparalleled comfort for the little ones. But it’s not just about comfort; it’s about fostering a connection to India’s rich cultural heritage. Each design is a unique creation, reflecting a harmonious blend of tradition and modernity.

The pain point Tiber Taber addresses is evident – the discomfort experienced by children in traditional attire. The brand has become a solution for parents who seek not only elegant and culturally rich clothing for their kids but also prioritize their comfort. No longer confined to Western clothing during festivals and weddings, children can now revel in the beauty of their cultural roots without compromising on comfort.

Pioneering Sustainability in Kid’s Wear:

As Tiber Taber set out to redefine the landscape of children’s fashion, a crucial realisation dawned upon the founders – sustainability shouldn’t come at an exorbitant price. The brand’s initial avatar was that of a premium boutique brand with prices soaring above ₹5000. However, the vision shifted towards making sustainable fashion accessible to a broader audience.

The mission became clear – offer natural fabrics at affordable prices without compromising on quality. Tiber Taber emerged as a beacon of affordable elegance, making sustainable choices an integral part of everyday life. While the brand maintains its premium status, the cost of natural fabrics is justified by the comfort, style, and sustainability they bring to each garment.

Tiber Tabergoes beyond fashion – it weaves stories for the young ones. The journey, fueled by friendship and a shared vision, led Dimpali Khattar and Ridhima to embark on a mission to redefine children’s fashion. Tiber Taber becomes more than a brand; it becomes a commitment to cultural values, comfort, and sustainability. As the story navigates through the brand’s past, present, and future, it paints a vivid picture of a company scaling new heights while remaining deeply rooted in its mission. Tiber Taber, with its unique blend of tradition and modernity, emerges not just as a clothing brand but as a cultural curator for the little ones of the world.

To know more visit- https://www.instagram.com/tibertaber?igsh=MTA1NWxkZjF4aTdoMg==

To read more startup stories visit- https://thebusinesspress.in/

Klotho Designer Wear by Purvikiran Kaur- Seamlessly Blending Grace, Panache, Style & Affordability In Your Ethnic Wear.

India, known for its rich cultural heritage, has a vibrant ethnic wear market. From traditional sarees to stunning lehengas and designer Kurtis, ethnic wear holds a special place in every Indian’s heart. Younger consumers, especially millennials and Gen Z, are showing a keen interest in ethnic wear, driving the demand for fusion and contemporary styles. 

Traditionally, ethnic wear was associated with festive occasions and weddings. However, there is a growing demand for fusion wear and modern adaptations of traditional clothing for casual and everyday wear. Designers are experimenting with innovative cuts, fabrics, and embellishments to create contemporary ethnic wear that blends tradition with modern aesthetics. The rise of branded ethnic wear signifies a changing consumer mindset, where individuals seek not just stylish clothing but also a connection to their roots. 

Offering an array of fabric options in ready-to-wear, unstitched and semi-sticheddesigns to all ethnic dress lovers is a clothing brand “Klotho Designer Wear” that was launched in December 2019 by Purvikiran Kaur. A brand which has something unique for all is a huge hit amongst its clients and prospects for the abundant variety it offers. It has a vast collection in organza, silk, muslin, crepe,chanderi, linen etc with digital &ajrakh print, elegant embroideries, sequins and handworked necklines, beautifully embellished dupattas with gotta work or tasselled drops. By offering a wide range of options, the brand caters to different tastes, body types, and occasions, ensuring that everyone can find their unique expression within the realm of ethnic fashion. With more than 3100 designs uploaded on their social media page and additionally uploading 4-5 more almost every day, the brand’s key exquisiteness lies in the immense clothes assortment they have. Besides the very imperative part is that each fabric is personally sourced and quality checked to ensure premium delivery and offered at an economical pricing. Klotho Designer Wear offers an extensive range of ethnic wear at affordable prices, ensuring that elegance and style are accessible to all. With their commitment to providing the best value in the market, customers can indulge in premium quality fashion without breaking the bank.

Throwback To The Year 2019 When TheBrand was Launched 

Giving a glimpse of the entrepreneurial journey, Purvikiran shares “We started with a brick-and-mortar store in Mumbai with a 3000 square feet outlet in 2019, however with the pandemic creeping in by early 2020, we had to shut down the physical store and start online. Having shifted from Mumbai to Gurgaon, the essence was still being able to connect to Pan India customers and ship across even though it was in an online mode. Initially, it was a challenge getting connected and building trust with customers but with experience in digital marketing, the sailing got smoother and over time the brand had 50k+followers on Instagram.” The brand has happily served 10k+ customers and other than India has also reached international markets like Dubai, USA and Australia. With a promising monthly growth rate of 8-10%, the brand envisions being available on all major e-commerce platforms. 

 To know more visit – https://www.instagram.com/klothodesignerwear/?igsh=d2xla3RhMzV4MWdh

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ZACH & KIKI – Making fashion fun, fabulous, and totally kid-approved

It all started when the first-time parents and founders Rini Roshan Poomkudy and Roshan Poomkudy, ventured on a mission to find clothes for their little bundle of joy. But alas, the quest led them through a maze of scratchy fabrics and sky-high price tags, leaving them puzzled and yearning for better access to children’s apparel.

The dynamic duo decided to take matters into their own hands. They fused the ease of ready-to-wear with the charm of bespoke couture creating  the brand “ZACH & KIKI” brand. Backed by their family enterprise of Poomkudy, which believes in the core value of “relationship “ , the brand name is coined as “ Zach & Kiki “, with ‘Zach’ being the visionary founder of the group and ‘Kiki‘ his grand daughter symbolizing relationship over generations.  

From whimsical prints to vibrant colors, every piece radiates joy and adventure, igniting the imagination of children far and wide. Whether it’s a twirl-worthy dress or a Gingham Corduroy shirt “ZACH & KIKI” invites kids to step into a world of fun, fashion, and endless exploration. 

Premium natural fabrics , smart & trendy designs – this is what the brand stands for

In the world of fashion, ZACH & KIKI isn’t just a brand; it’s a testament to innovation, creativity, and the enduring spirit of contemporary India.

For the girls upto 6 years , our stunning cotton Gingham Dress steals the show with its square neck, ruffle cap sleeve, and contrast embroidered yoke. Pair it with our Gingham Corduroy A-line Skirt for a chic ensemble that’s both comfortable and stylish. Don’t miss out on our Parachute Pants, Farmland Christmas Crop Tee, Wildflower Embroidery Gingham Dress, and Corduroy Dungarees – perfect for every occasion. Indulge in style with our mint blue sleeveless tunic top, adorned with charming frill detailing and exquisite garden embroidery on the yoke.

For your little fashionista, explore our collection of cool Denim Smocking Dresses, perfect for any occasion. And don’t miss out on our eye-catching Chrysanthemum Dress – a puff sleeve delight crafted from 100% cotton fabric with pleat detailing on the yoke.

And for the Boys upto 6 years ,  elevate their look with our Gingham Corduroy Shirt, featuring a regular collared neckline, buttoned front placket, cuffed full sleeves, and bias pocket. Complete their wardrobe with our Cut and Sew Linen Shirt, Stylish Vintage Paisley Shirt, Plaid Checks Shirt, and Powder Blue Kurta Placket Shirt – designed to make a statement wherever they go.

Explore our range of printed tees with fun and happy artworks, and don’t forget to check out our adorable nightwear sets made with premium quality cotton fabrics. Shop now and let your little ones express their unique style with ZACH & KIKI! 

This kids’ clothing brand is growing up smartly and quickly! 

From its vibrant hub in Kochi , being available in 35 multi-brand outlets in SOS ( shop in shop ) version across South India, ZACH & KIKI is your go-to destination for kids’ fashion. And guess what? You can shop anytime, anywhere through the super cool webstore at www.zachandkiki.com too!

With a happy bunch of over 10,000 little trendsetters already in the squad, and a gang of them coming back for more – the brand is making waves in the kiddie fashion scene. 

The founders, Rini and Roshan, have now got big plans and to be present in atleast 100 multi-brand outlets nationwide to reach the targeted audience  and to open 25 Exclusive Brand Outlets (EBOs) over the next five years. The goal? To scatter a little extra fun into every kid’s wardrobe and make sure they’re always the coolest cats on the block!

So, whether you’re a tiny tot looking for the perfect playtime outfit or a parent in search of stylish threads for your little ones – you know ZACH & KIKI is right there where you want it.

Also, you can join the Zach and Kiki Tribe- A community for parents and kids to connect with other peers and make new friends, learn new skills like music, dance, art. More than 100 customers are currently part of the Tribe.

Click https://www.instagram.com/zach_kiki?igsh=dWVrbmF2dTF5azJk   to discover the very best in stylish and comfortable kids’ apparel for our little boys & Girls !

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