When Dimple Amar Koradia the founder of ArtbyDimpleA is asked what made her turn entrepreneur, her answer is – SOLVING A PERSONAL PROBLEM.
A few months after her daughter was born, Dimple happened to come across an article on flash cards and their importance for a baby’s overall visual and spatial development. On the verge of ordering one, her husband suggested that she make her own version of flash cards with animal illustrations.
“That one suggestion set me on this path of creating flash cards. From sharing with friends for free to getting growing requests to buy them on a regular basis encouraged me and on 6th February, 2021 ArtbyDimpleA was founded,” shares Dimple.
Made by a caring mother, these flash cards thoughtfully loaded with emotional and psychological elements, are a gift to other mothers too!
The flash cards conceptualized by Dimple are cute, safe and have some really unique features. They help babies build visual cognizance, improve memory, increase awareness, improve motor skills and stimulate thinking.
The card sets on offer are
NUTKHAT 24 – A set of matt laminated, bright and colourful flash cards to engage and familiarize a child with land, sea animals and birds with features like –
- Names and fun facts behind every animal
- Glossy highlights on animals
FRUTO – A set of beautifully hand illustrated fruit cards. Helps a child recognize fruits and learn their names leaving a positive effect on visual memory.
- 16 Pairs of cards with lamination on both side (16×2=32 cards)
- 16 Outlined fruit cards to fill in with colour on both sides
- Can be used to play a memory game by matching fruit cards
HIGH CONTRAST CARDS – for stimulating a baby’s brain and helping them develop their eyesight and concentration.
What the cards also do is that they bring to the new Mother more positivity and ensure a unique bonding with the child at the start of parenthood.
It’s all about making life much easier for Mothers
“To a mother her world revolves around her child and for us every mother is the center of all our thoughts, ideas and our creations,” shares Dimple with a knowing smile.
The Mission statement – Happy Mommies and Happiest babies – says it all. With 6500+ Mommies on Instagram as special clients, ArtbyDimpleA has a beautiful vision of creating a vibrant and supportive community, to spread cheer and joy amongst millions of Mommies.
Just a year old, every month has seen exponential growth which speaks a lot about the quality of the products and the acceptance the brand has gained in such a short span of time. With 1800+ orders fulfilled, the count is on a steady upward tick. Along with solving more problems for Mommies, ArtbyDimpleA is also looking to expand into illustrated surface patterns which has a much wider application. To sum up, it is all about making Mommies and their homes more lively, beautiful and comfortable!
instagram link – https://www.instagram.com/artbydimplea/?hl=en
To read more Startup Stories on The Business Press, visit – https://thebusinesspress.in/categories/startup-stories/