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Transforming Everyday Accessories: Discover the Vibrant World of THELA GAADI

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The Business Press
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The accessories industry is a dynamic and ever-evolving sector that encompasses a wide range of products designed to complement and enhance personal style. It’s not every day that a pair of ordinary, daily-wear accessories, inspire someone to start a really successful and trendy business.

But strangely, this is exactly what happened with Kapil Garg the founder of THELA GAADI – India’s funkiest space for happy, colorful daily use accessories.

Seeing a pair of sad grey socks and looking at the plain boring “corporate uniform” he wore daily to work, Kapil felt that if not the shirt and pants, then the socks at least could definitely add a delightful blob of color to daily life! This was the moment, that inflection point that set the ball rolling for THELA GAADI.

“THELA GAADI brings back beloved cartoon characters, games, and colorful designs and patterns from childhood, and yes, our merchandise uses officially licensed characters.” Mentioned Kapil.

Today in just a short span of two years, the brand and its range of cool products have shot up the popularity chart. People across every age group seem to be drawn towards it like a magnet! And why not?

Made from 100% combed cotton, the socks are hands down the bestsellers. They are woven to ensure comfort and durability, plus of course, they are super trendy. Adorned with a universe of cartoon characters, on a background of striking colors, each pair has its own story to tell about the wearer! Truly an all-season all-time favorite.

Apart from socks what is also worth exploring is the range of Handkerchiefs, Eye Masks, Tote Bags, and Boxer Shorts. The flaunt it, go everywhere Tote Bags are just perfect for work, school, or a day out – apart from being cool eye candy they also double up as your hardworking carry-all! A 100% cotton Eye Mask with an adjustable strap is just what one needs to deep dive into a comforting slumber. And when you have your favorite cartoon covering your eyes it’s all the more fun!

“We are a gender-neutral, 100% proudly made-in-India brand.  Creating that perfect fusion of nostalgia, fashion, fun, and comfort we redefined the meaning of everyday accessories. That is the key to our success.” Shared co-founder Vidhee Singhania.

It’s the connection with customers that keep the brand going and growing…

“Such lovely, quirky, Scooby-Doo fun socks. Kids loved it.”  “I bought a Power Puff Girls eye mask for my mother and she really loved it” “I ordered the Tom & Jerry socks for my husband on his 37th birthday. He got so emotional.” “I’m a Shinchan fan. The bag is so different I loved the printing, quality, color, and spaciousness.”

These lovely reviews are proof enough of how THELA GAADI products truly appeal to all age groups. No wonder the brand has notched up a count of more than 50K satisfied customers, who keep coming back for more.

 Already serving customers pan India, for more than two years now the long-term vision is to make THELA GAADI one of India’s most popular and India’s 1st integrated accessory brands.

“With our sense of design, our scale of production, and the unique connection we have created with all our customers, we are set to create new definitions of accessories as we go forward.” Shared Kapil.

Instagram Link: https://instagram.com/thelagaadi?igshid=MzRlODBiNWFlZA==

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Cold Brewed Success: The Remarkable Journey of Theka Coffee

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The Business Press
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From selling popular street food in Ahmedabad to founding and scaling up one of India’s fastest growing and innovative, “cold brewed ready to drink coffee brand “the journey of Bhupinder Madaan, co-founder Abhishek Acharya and Business Development Head Animesh Khare has been quite astonishing, to say the least.

In 2017 giving up his successful street food venture, Bhupinder plunged full time into studying the food and beverage industry. On a visit to Delhi he happened to step into a bar and inspiration struck him. He hit upon the idea of selling chilled coffee in a beer bottle! And in September 2017 the first batch was rolled out under the brand name Theka Coffee!

Brand Learning – Be unconventional, buck the trend with innovation and don’t follow or copy success stories.  Bhupinder himself is a firm believer of ‘No Method Entrepreneurship’. Focusing on creativity, quirk, innovation and flexibility helped the brand spot and create a unique positioning and consumption touch point.

The swag was cool and the contents were even cooler. This trendy positioning and hip packaging was an instant hit, especially among millennials, who resonated with the brand instantly. Imagine names like PALANGTOD coffee – Strong coffee made out of dark roast coffee beans. NEXT LEVEL: coffee – not too dark but not too mild also. COFFEE KI JAWANI – Made out of light roast coffee.

Brand Learning – Theka Coffee has immense self-belief in its ideas and dares to be different and stand out in the market with both its product offerings and its business model.

Over the next two and a half years, Bhupinder opened 14 cafes through a franchise model. However then came the pandemic and the outlets had to be shut down. But post the first wave, Bhupinder was back in the game, setting up carts at 4 different locations in Ahmedabad to market the coffee.

In January 2022 came that game changing moment in the brand’s growth trajectory. They got invited to pitch for funding in Shark Tank. Theka Coffee pitched for a valuation of 5 crores and although the pitch got the prestigious panel really excited, they could not close a deal. But soon after the Shark Tank episode was aired, Theka’s sales skyrocketed.   And the team now had to start answering more than a 1000 calls a day from prospective franchisees.

Zenith Multi Trading a noted VC firm backed it and after that came a slew of deals which sky rocketed the brand’s valuation to 100 crores. Retail giant Reliance too approached Theka Coffee with lucrative offers.

Brand Learning – Celebrate failures and treat them as milestones. They are but the stepping stones to bigger and better things on the road ahead.

From a tiny office to a fully-fledged headquarter in Ahmedabad and franchisees in 40+ cities, Theka Coffee has brewed quite a success story. It has clocked revenues of INR 16 crore in the last financial year. And has set itself an ambitious goal for attaining a turnover of 100 crores in the near future.

Brand Learning – Coming up from the grass root level helps stay in touch with ground realities and keep a finger on the customer pulse. It helps everyone stay grounded and responsive to the market moods. Staying humble is what helps in the long run.

Not to be missed is the brand mascot Gabru who is an integral part of Theka Coffee’s brand value, representing the teams’ commitment to the brand’s fun, playful, and positive vibe.

Brand Learning – The brand is a passion project and everyone connects with the happy, positive vibes, playfulness and the cool quotient the brand represents.

Altering the coffee serving business landscape with a fresh mindset

Knowing that the brand is now generating a strong pull from customers and keen investors, the strategic blue print is to maintain that affordable price point across key markets in India, and then roll out globally. The brand wants to be a disruptor in the true sense in the way it operates in the market.

Another key point the brand is addressing is the franchising model in India, where very often franchisees struggle to recoup their investments and often end up making marginal profits or slowly shut down. THEKA COFFEE is offering a franchisee model which is franchisee centric. It also offers a time tested road map plus SOPs that can help set up, maintain and sustain a franchisee over an extended period of time efficiently.

Click here to visit their website – https://www.thekacoffee.com/

If you are interested in signing up with the brand for a FRANSCHISE click here – https://www.thekacoffee.com/get-franchisee/ 

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KAMAKHYAA: A Conscious Fashion Movement Nurturing a Sustainable Community

By
The Business Press
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Sustainable fashion is gaining popularity, as more and more consumers are becoming aware of the impact that their clothing choices have on the environment. KAMAKHYAA, launched by Mittali Puri, is a space that is home to multiple fashion brands that take sustainability seriously. Its business objective being to bridge the gap between conscious consumers and sustainable fashion brands.

Today, KAMAKHYAA has on-boarded a wide, but selective range of brands that incorporate environmental and ethical aspects of sustainability in their clothing. One look at the KAMAKHYAA portal today reveals a treasure trove of well-known and startup brands offering entire head to toe choices of sustainable fashion

For women, KAMAKHYAA offers organic clothes in the form of skirts, trousers, co-ords, dresses, kurtas, sarees and more in organic cotton, hemp, linen, chiffon, or other sustainable and comfortable fabrics from popular brands. Also, there is also a range of handmade jewelry and footwear that are super stylish.

A selection for men is also available ranging from shirts, jackets, trousers, kurta, etc in khadi, 100% cotton, linen and more. Smart footwear is also on sale to complete the smart ensemble.

Catering to a special class of customers requires a special mindset

Mittali used the pause during the COVID-19 pandemic to tune in to the conversations that were spiking around sustainable, upcycled and organic clothing. While doing this, she noticed that there existed a distinct set of customers who were willing to spend more for slow fashion. She, therefore, modeled KAMAKHYAA around the needs of these customers and matched them to the brands that could offer eco-friendly, upcycled and sustainable fashion for them to wear.

Today the KAMAKHYAA portal plays host to many leading fashion brand across India and the USA with ranging prices. What’s more interesting is that this class of consumers is growing and KAMAKHYAA is right up there with the list of sustainable shopping choices.

Creating wider and stronger connections with conscious consumers is the way ahead for growth

As a responsible multi-brand platform, KAMAKHYAA strives to always create a circle of mutual trust which has attracted consumers who want to make conscious fashion choices.

The brand is witnessing an exponentially growing customer base. It is simultaneously pitching to prominent sustainable fashion brands around the globe like Chanel as well as Louis Vuitton, as well as other emerging homegrown brands. This makes it a space for customers to purchase affordable as well as luxury products.

“I would like to call KAMAKHYAA a genuine movement towards nurturing a community that is socially responsible and aware of the necessity to put the environment ahead of financial gains.” Says Mittali

Website link is https://in.kamakhyaa.com/ (India) https://kamakhyaa.com/ (Rest of the world).

Click here https://www.instagram.com/kamakhyaaindia/ to discover beautiful sustainable fashion.

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Transforming spaces with an aesthetic touch: Cactopia’s Journey in garden & home décor accessories

By
The Business Press
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Garden and home decor play a vital role in transforming a living space into a personal sanctuary, reflecting one’s unique taste and style. They enhance the aesthetic appeal of both indoor and outdoor space, creating a welcoming atmosphere and bringing a sense of tranquillity. With their ability to evoke emotions and inspire creativity, these elements hold immense value in creating a harmonious and beautiful environment for relaxation, and self-expression.

Cactopia – Enhancing The Beauty Of Your Home

Cactopia is a locally established garden and home decor enterprise dedicated to delighting enthusiasts with exquisite garden decor and home décor accessories. The brand Cactopia started in 2021 by Somy Mashalker is into online & offline retailing of Glass Crystal Suncatchers, Natural Healing Stone Suncatchers, Wind Spinners, Gaze Balls, Enamel Lapel Pins and much more. Initially, he started his business by selling exotic plants with an investment of around 15k. Within a span of 2 years, the brand has grown exponentially with tremendous positive customer feedback and has served more than 1000 clients so far.

The exquisiteness of the brand is the rarity of products found under its banner within India. Suncatchers, exclusive to the Indian market, reign as their top-selling products. Each suncatcher is meticulously crafted by hand, using natural healing stones.

Their spinners and gaze balls give a 3D illusion and are really unique to decorating the garden. Their enamel lapel pins come in different variants such as Cloche, Slant, Quartz, Diamond, and Pentagon. These lapel pin badges look awesome on clothes and bags and make super cool gifts for friends and loved ones. Their mesmerizing suncatchers are the most sought-after products as they dazzle & dance in lustrous crystal and quartz. The brand has a myriad collection of plants and pots, décor accessories to adorn the home & office space. It also educates and shares tips and tricks on plant maintenance and conducts exhibitions across Pune. 

Sowing The Seeds Of Ideation To Root Up The Business

Somy, a nature and plant lover had his Instagram page called Cactopia where he shared pictures of his garden plants and gradually he was flooded with inquiries for plants. Through his social media page and posts, he understood the market dynamics and that there were many takers of plant & garden accessories too.

Presently, they are available online through Facebook, Instagram, Amazon & Flipkart. As part of its expansion strategy and enhanced customer service, the brand is working to build its own website. Their vision is to uplift the aura and aesthetics of every home with their unique and enchanting decorative accessories.

Experience the blossoming growth of Cactopia, from its humble beginnings as an Instagram page sharing garden plants to becoming a flourishing garden and home décor brand, serving a diverse range of customers and garnering tremendous positive feedback along the way.

Instagram: https://www.instagram.com/cactopia.in/

Website: https://cactopia.in

Amazon: https://amzn.to/3IB9pu2

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Fashion that offers style, comfort and genuine solutions to those women centric wardrobe challenges

By
The Business Press
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Introducing Nithya G., a first-generation entrepreneur and the owner of the very popular HABBADA FASHIONS – a women centric fashion brand. Nithya embarked on a mission to eradicate the common discomforts that come with wearing sarees. Subsequently, she introduced a range of meticulously designed products that sought to seamlessly blend style, comfort, and functionality for women.

“I launched my brand to create products that combine practical function with elegant fashion. I seek to solve small but significant fashion problems for every woman.” Shares Nithya.

Launching the brand with her bestselling item to date the HABBADA Saree Shaper, Nithya has expanded the portfolio to include Crop Tops, Long Dresses, A Line Skirts and even an accessory line of Clutches.

Working with the basics has helped the brand design fashion that really connects well with women. The Saree Shaper for example replaced the drawstrings at the waist with elastic, board and buttons that can also hold heavy sarees easily. The discreet drawstrings at the hemline with concealed slits at the side, make it easy for women to use the washroom without staining or crumpling the saree. And of course, most importantly, the soft material hugs the body perfectly and helps drape the saree really well. Climbing the stairs or sitting on the floor is no more a task.

Working with the basics has helped the brand design fashion that really connects well with women. The Saree Shaper for example replaced the drawstrings at the waist with elastic, board and buttons that can also hold heavy sarees easily. The discreet drawstrings at the hemline with concealed slits at the side, make it easy for women to use the washroom without staining or crumpling the saree. And of course, most importantly, the soft material hugs the body perfectly and helps drape the saree really well. Climbing the stairs or sitting on the floor is no more a task.

The stretchable A line skirt brings out those curves and glams up your style quotient. It can expand up to 5 to 6 inches and even if you lose or gain weight it will still be a comfortable fit. Best of all you can style it for a casual or formal wear too. The long dress is another game changer that is really trending.

Putting comfort as a priority has really worked well for the brand. It continues to cater to Indian bodies to make women feel good about what they are wearing, bringing them relief and peace of mind.

Becoming a space for women to thrive is the milestone of the near future…

As a brand HABBADA FASHIONS has successfully managed to create a space for itself in the competitive market thanks to the quality, the variety it offers and the value for money. Its fast-expanding customer base, currently hovering around 7000, is boosting its impressive growth trajectory to clock substantial revenue figures in the years to come.

“We are looking at being a go to comfort fashion brand for women. Our short-term vision is to achieve an annual revenue of INR 10 crores,” says a smiling and very confident Nithya.

But it is not just all about raking in the profits. There is another agenda behind the growth plan, and that is to be able to integrate more women into the company. More specifically women who are looking to start a second career, either full time or even those looking to take up part time gigs. HABBADA FASHSIONS wants to become that space that attracts women to work with it and thrive in it.

Website: https://habbada.com

Click here https://www.instagram.com/habbada_fashions/?igshid=YmMyMTA2M2Y%3D for fashion that is stylish, functional and comfortable too!

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ARTFLYCK: A Tale of Handcrafted Elegance Shaping the Fashion Accessories Industry

By
The Business Press
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In the world of fashion, it’s the attention to detail and subtle embellishments that take style to new heights of sophistication and excellence.

Imagine wearing a fantastic outfit and effortlessly placing an elegant clutch on your shoulder. That simple act can transform your entire evening, making it unforgettable.

These game-changing, designer fashion accessories, are what the founders of ARTFLYCK- Ms. Hardeep Kaur & Mr. Bikramjit Singh are now recognized for. Their brand ARTFLYCK founded in 2020, is one of India’s premium and niche spaces for a wide range of handcrafted, classy wooden Clutches, glitzy Potlis Bags, snazzy Batua Bags, and Trousseau Boxes.

“I have always been a big fan of handcrafted elements and it was during the pandemic that I decided to pursue my passion and turn entrepreneur. My husband Bikramjit encouraged me and pushed me to turn my ideas into a commercial venture and thus ARTFLYCK was created.” Says a really happy Hardeep.

The catalogue today is a vibrant collection of imaginatively handcrafted products in diverse colors, styles, and sizes. Every product is created from detailed research, superior material, imaginative design, and polished finish.

Our extensive catalogue presents an irresistible array of choices, making it a delightful challenge to pick just one product. The wooden clutches made from mango wood come in a range of shapes and finishes – Oval shaped Mother of Pearl embellished with a wooden clasp and a detachable golden metal chain, pentagon-shaped or square-shaped hand-embroidered wooden clutch, and even a hand-printed wooden clutch box all are best sellers in their own right. Don’t forget to check out the exquisite handmade Taj clutch.

The Potli bag collection is an extravagant mix of rich silk, fine embroidery, delicate lace, tassels, and classic wedding add-ons like mirror work, pearls, zari, sequins, and more. The Batua bag section reveals a charming range of compact and stylish bags created from fabric and embellishments that give them that royal touch. The beautiful intricate handmade bangle box as a keepsake memory is also a must-have for every newly-wed bride.

#vocalforlocal is another interesting facet of the ARTFLYCK brand because it strongly believes in encouraging and gainfully employing the services of talented local karigars.

Growth achieved from a smart mix of great products backed by smart marketing

As a brand that is active in the very competitive fashion accessories vertical, ARTFLYCK has managed to catch the attention of fashionistas and fashion influencers. It also got an exclusive feature in the April 2022 national issue of Femina India Magazine.

Catering to both the B2C and B2B segments means that there are scores of new inquiries every day and till now the brand has booked and fulfilled more than 10000 orders from around the country.

Using the awesome reach of social media and its E-commerce website https://www.artflyck.com/ it has also made successful forays in the international market, where its range received quite an encouraging response. ARTFLYCK is also available on other popular E-commerce sites like Myntra, Amazon, and Etsy.

One satisfied customer said, “I feel incomplete without carrying your Potlis while attending marriage functions. Thank you Artflyck.” Another delighted customer had this to say, “It is my go-to brand for any kind of gifting. I personally have 4 different potlis and clutches and I can never control myself for buying more.”  Another customer mentioned this, “Loved the clutch bag, intrinsic detailing, prompt delivery, could feel your passion!”

Testimonials like these from its customers are pushing the brand to innovate with material and design and come up with products that carry that distinct stamp of class, fashion, and style that complements and enhances the personality of its valued customers.

ARTFLYCK remains committed to staying true to its founding principles of class, fashion, and style as they continue to make its mark in the fashion world. 

To know more visit – https://www.artflyck.com/

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Dazzle With The Ethnic Boulevard At Sujatra Designs

By
The Business Press
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Trends Driving The Evolving Indian Ethnic Wear Market

The Indian fashion market has undergone major transformational shifts in the past decade itself. From the arrival of countless international fashion brands to the opening of promising home-grown labels, the Indian consumer has witnessed a lifestyle change that incorporates both Indian as well as western influences equally. Inspite of incremental exposure to global fashion trends, Indians are still traditionalists at heart, preferring to don ethnic wear on occasions, festivals and weddings.

Consumers no longer are stuck to the idea of compartmentalizing ethnic wear and western wear. There is a growing market for contemporary Indian wear, which cuts across all product segments. In a move that speaks of the Indian resolve to remain true to their tradition, Indian ethnic wear was fused with western designs. This is what gave birth to fusion wears. The acceptance of and desire for fusion ethnic apparel, where mix-and-match designs have emerged and entirely altered the market are increasing.

Drape in Style & Elegance With Sujatra Designs

Sujatra Designs launched in 2015 by Mrs. Chitralekha Das is an Indian wear brand that offers an eclectic mix of ethnic apparels from sarees, kurtis, dresses, tops, blouses and tunics. Sourcing the Indian artwork from across the country & combining those Indian artworks in their design studio to create a contemporary ethnic outfit is what sets the brand apart. They have a whole gamut of designer sarees that are sure to set the eyeballs rolling. From silk sarees, Ikat & Kalamkari prints, handloom sarees, Madhubani sarees, the brand has become the go-to destination for people who are planning to buy Indian styles online. The brand is highly efficient when it comes to bringing traditional designs, embroideries and motifs together and offer them to their patrons both in India and abroad.

They have an assortment of batik print sarees in designer stature which augments its beauty to different levels. These sarees invoke nostalgic feelings and is an improvisation of the age-old art. Using brilliant patterns and vibrant colours, their saree collection offers a delightful impact on the wearer and the Onlooker.Treading an extra mile, the brand procures products from renowned and talented designers. Hence, whether one is looking for latest kurtis or sarees they are sure to get the one at their e-store and at great prices.

The Growth Journey & Roadmap Ahead

Having finished his post-graduation from IIM Calcutta and thereby having worked in Marketing in Raymond’s until 2015, Mr. Bedprakash Das joined his mother Mrs.Chitralekha Das’s business at the age of 32 years. The immense experience of his mother and his own business acumen helped him get the brand rolling. Identifying the popularity of Indian designer sarees, Kurtis specially in the age group of 30 and above, the brand capitalised on this opportunity. It has delightfully served 50k+ customers so far and envisions to spread its footprint in global markets. The brand wants to continue offering such unique products and proposition to the customer in all sorts of their ethnic collection range.

Website : Designer Sarees – Buy Best Designer Sarees Online Shopping in India – Sujatra

Instagram Link: https://instagram.com/sujatradesigns?igshid=YmMyMTA2M2Y=

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POLKA DOTS: Illuminating Spaces with Class and Calming Aromas

By
The Business Press
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Envision being presented with a gift that illuminates the surroundings with a gentle glow while simultaneously emitting delightful aromas that uplift the mood and soothe the senses.

This is the magic of luxury scented candles from the house of POLKA DOTS – a premium brand founded by womanpreneur Ruchita Adsul in 2020 with a very modest capital investment of INR 5,000.

Ruchita started her venture during the pandemic when gifting became a very challenging proposition. She came across the scented candles business during this phase and also read a lot about the way they could influence the environment they are placed in. 

What made POLKA DOTS really distinct from the crowd, was that Ruchita who was pregnant when she launched the business had read how paraffin wax was not a sustainable choice. This prompted her to create her products with 100% hand poured soy wax. Today POLKA DOTS is a genuine, eco-friendly brand and has created a tempting portfolio of scented candles in different shapes and jars and also in the form of gorgeous gift hampers.

“Scented candles create a subtle psychological shift in the space they are lit in. They are a wonderful mix of beauty and therapy that essentially promote a sense of well-being, peace and calm, helping one to slow down and truly relax.” Says Ruchita

Check out the offerings below –

Intriguing Secret Message Candle that reveals a message as it burns down. What a way to share what’s on your mind or in your heart. The quirky looking Bubble Candle brings a dash of fun to any space. The burning flame brings the bubbles to life creating an enchanting dance of light and shadows. The Scented Wax Sachets fused with dried flowers, herbs and scented fragrant oils is another popular choice to freshen up wardrobes, closets or cabinets, The Coconut Island Scented Candle which is pure soy wax poured into natural coconut shells with a tropical fragrance is a unique gifting option. Want to gift something really exiting for a festive occasion? The Metal Handi Candle Jar is your first choice. Another great choice is the scented Frosted Jar Candle fused with rose petals that creates a delicate floral and woody fragrance. An entire range of jar candles in pleasing fragrances like lavender, coffee, Indian vanilla etc are available. Don’t forget to check out the gift hampers too at https://polkadotshomedecor.in/categories/gift-hampers

Spreading a fragrance that will entice more customers

The subtle fragrances, the aesthetic look and the enchanting presentation of the brand has truly caught the attention of the discerning customer. POLKA DOTS has served to bring a serene sense of calm to the personal space of more than 1000 customers till date. In what is a telling testimony for the brand, most of its customers are repeat customers which actually speaks volume about the quality and the range that is available. Now with the business set on a steady growth path, Ruchita is focusing on actually investing time and capital into building brand awareness.

Another very interesting concept that she wants to explore is the “LIVE STORE.” There are plans to design a very professional offline store, where customers will be shown a live demo of how candles are manufactured, how they are infused with different fragrances, how to choose candles and whole lot of other related things. The intention being to create a sense of appreciation for the product and the people behind the brand. 

Click here https://www.instagram.com/polkadots_09/?igshid=MzRlODBiNWFlZA%3D% to choose a gift for your family and for yourself too.

Facebook: https://www.facebook.com/polkadotsdecor1

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HOW WHEN WEAR: A Fashion Brand That Knows HOW and WHEN to Make You Look Your Best!

By
The Business Press
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When it comes to women’s ready-to-wear fashion, the market is saturated with numerous brands. While the abundance of options can be overwhelming, it is unfortunate that some brands prioritize fashion over quality. However, a brand that possesses founders with impeccable fashion sensibilities can cultivate and establish a popular fashion line. Devika and Krishna Anand, founders of the innovative and stylish fashion brand HOW WHEN WEAR, have successfully achieved this feat.

“We are a brand whose ethos is to create chic western wear for the modern, free spirited, confident woman who believes in matching both comfort and price.” Says Krishna.

The reason for the brand scaling the popularity charts is that the team strives to bring genuinely global fashion to the stylish Indian women. Working with a fashion studio based in Europe, the brand brings the hottest fashion trends directly to your wardrobe. Cool Maxi and Mini Dresses, Comfy Lounge Pants, Sweat Pants and Shorts, Glam Tops, Crop Tops and Snazzy Printed Shirts, Bold Asymmetric, Frilly, Lace tiered Skirts, Broderie Playsuits, Head Turning Jumpsuits, Show Stopping Blazer & Pants Co-Ord and even a Nightwear collection!

Casual or Extravagant, Subtle or Passionate, whatever your color palette, whatever your style, HOW WHEN WEAR has it just right.

“We are not a fast fashion brand. We are quality and price conscious and we are fine tuned into what our customers really want. Our collection is simply a reflection of our customers’ good taste in designer wear.” Says Devika.

Building on existing strengths to start off a successful venture…

HOW WHEN WEAR has the backing of the founders’ family business who are involved in the business of women garment exports. Both Krishna and Devika have toured UK, Europe and America to study how the fashion vertical is evolving. It was during this phase that they asked themselves how they could get global fashion trends to an Indian audience.

The answer to that was the label HOW WHEN WEEAR which is genuinely focused on bringing round the clock fashion wear that is trendy, quality, comfortable and priced just right!

An Indian fashion brand that is truly international! This is the essence of the brand HOW WHEN WEAR.

Making refreshing the wardrobe a really fun and stylish affair!

Having fulfilled more than 1000 orders, HOW WHEN WEAR is seeing an increase in the number of orders from new customers as well as repeat customers. Their products also retail on popular sites like Nykaa Fashion and Zammo Official too.

The brand has a plan in place, to grow smoothly in the ready to wear segment and transition from the tag of a start up to a well-established fashion label. It plans to connect with the uber cool woman and the GEN Z trend hopping girl, through participation in pop-ups, flea markets, and there are plans of even setting up a physical store.

“We intend to keep refreshing our collection and also building up a collaboration with fashion influencers to push the brand ahead. “Shared Devika.

Click here https://www.instagram.com/howwhenwearclothing/?igshid=YmMyMTA2M2Y%3D to experience a really fun way of refreshing your wardrobe.

Website: http://www.howwhenwear.com/

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

The Healing Power of Art: How Rajani Bhagya’s Creative Zindagi Transformed Adversity into Artistic Entrepreneurship

By
The Business Press
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Art has the remarkable ability to serve as a therapeutic outlet for individuals. Engaging in artistic expression allows one to tap into their emotions, thoughts, and experiences in a deeply personal and cathartic way. The act of creating art can be a form of release, allowing individuals to process and cope with challenging emotions, traumas, or stressors. Moreover, art encourages mindfulness and presence in the moment, offering a respite from anxiety and fostering a sense of calm.

The very talented artpreneur Rajani Bhagya founder of the enterprise Creative Zindagi by Rajani, experienced a similar life event. She was battling depression during the pandemic and started to explore art as a form of therapy to heal herself and create a calmer mind space in life. She used to create different things and share it on her social media handle and WhatsApp. Her art got noticed by a lot of people and then she started to get enquiries and orders.

Holding a 9 to 5 job as a software engineer and also managing this passion project was not easy and Rajani took the bold step of quitting her secure, high paying job and became a full time womanpreneur!

Her brand Creative Zindagi by Rajani is an art startup offering a range of artistic products that can make a home look so chic, can preserve a personal memory and make it last forever, it can use striking paper art to create exquisite art forms. Her skills in creating artistic products is truly exemplary and Rajani has built quite a diverse offering.

Resin clocks, very contemporary and stylish are all time favourites of customers. Couple themed name plates, alphabet key chains and couple miniatures in gorgeous, glossy resin are hot picks. Resin beach art décor pieces. Couple theme fridge magnets. Hoop stands with couple names. Preserved Wedding flowers, Valentine Day flowers and special occasion flowers turned into marvelous décor. Check out the floral letters, tray, bowls, vases, lamps and many more things. Customization is another advantage that the brand offers. Functional or Funky. Cool or Blingy.  You name it and Rajani will deliver it!

The growth curve is promising

“Having to focus on building the business from the ground up and given the many competing brands that are jostling for the same set of customers, we are looking to build up our business by creating really exclusive items and also customizing them for our customers.” Shares Rajani.

This strategic approach has seen the brand getting a steady flow of orders. The brand is aiming high and wants to establish itself as one of the premium brands in the gifting space for individuals as well as corporates.

There is also a social angle to the enterprise with Rajani hoping to grow the business so that she can donate a part of her profits to the needy.

If you want something for yourself or if you want to gift someone really special, click here https://www.instagram.com/creativezindagibyrajani/?igshid=MzRlODBiNWFlZA%3D% to discover a range of beautiful and interesting gifting options!

Facebook: https://www.facebook.com/creativezindagibyrajanibhagya?mibextid=LQQJ4d

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

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