PREETHI SHAPEWEAR – A simple idea that transformed the modest petticoat, into a smart fashion statement for the modern woman!

    A flourishing career in a leading software company sometimes, is just not enough to feel good about life. Especially when your parents are successful entrepreneurs.

    This actually is what transpired in the life of Preethi, the enterprising founder of PREETHI SHAPEWEAR. From SOFTWARE to SOFTWEAR has been quite a transition. She started her company in the year 2022 with a substantial investment of INR 15 lacs. Today her product is counted as one of the most popular in similar product categories.

    Being a woman herself, Preethi zeroed in on the concept of shapewear after realizing that when women wear sarees, the petticoat does not add any grace or style to it. Instead, it becomes very unflattering and uncomfortable. She experimented with fabrics and finally came up with an ingenious idea to create a garment that could be worn outside as a shape hugging skirt, as well as under a draped saree as a petticoat. Soon production started and the brand PREETHI SHAPEWEAR was well on its way.

    A very subtle and smart dressing accessory, which is changing tradition and creating fashion trends…


    PREETHI SHAPEWEAR caters to the fashion conscious as well as the comfort wear seeking woman. Tailored from a soft fabric it offers great flexibility and comfort. Says Preethi, “The fabric we have chosen is stretchable and form fitting. The fabric gently flattens the abdomen, the thighs and the back, making the wearer look slim and attractive.”

    For the young generation who choose to look good in everything they wear, the shapewear hugs all the right curves to make the body look elegant and shapely. Available in more than 30 fantastic colours and 5 sizes, PREETHI SHAPEWEAR can also be flaunted and worn simply as a skirt for any outing because it allows one to even sit crossed legged while wearing it.

    It also features a sturdy elastic waistband with drawstrings that holds the tucks of every saree, even heavy rich silks, quite comfortably. Walking or dancing while wearing it is easy and you can do more than 100 washes without worrying about fading colors or the stretch getting affected. All this at such a friendly sell price of just 599!!

    Here are some irresistible reasons why you should try out PREETHI SHAPEWEAR


    – Best and fashionable alternative to the traditional petticoat
    – Attractive mermaid cut to define body curves
    – Side slit at the bottom for easy leg movement
    – Snug fit at the sides and the thighs
    – Highly breathable and soft fabric
    – Withstands sweat, stains and easily washable

    Success is all about the right balance, team work and great customer service…


    With a product that has turned into a bestseller in a very short span of time, PREETHI SHAPEWEAR is today truly a trusted brand. It has fulfilled more that 15K orders and positive reviews from customers plus great word of mouth recommendation, has seen the brand experiencing a steady upward growth trend.

    Says Preethi, “I am managing both my full-time software job and the business too, with a team that works to look after production as well marketing. It’s a complete team effort and we are striving hard to serve our customers with the best.”

    Click https://www.instagram.com/preethi.shapewear.in/ to discover a more comfortable and modern accessory to be worn while draping the best of sarees.

    To read more Startup Stories on The Business Press, visit – https://www.thebusinesspress.in/

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