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Best Passive Income Generating Ideas to Increase Your Income in 2024

By
The Business Press
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With the best passive income generating ideas to earn money without working more. Here are tried-and-true passive income ideas to get started.

Passive income generating ideas refer to a revenue stream that demands minimal or no ongoing effort. It is a business model that is largely self-sustaining. Frequently, passive income ideas entail an initial investment that yields consistent long-term returns. Earning passive income may sound appealing, but it’s important to remember that it can take time for your investments to grow. 

11 Best Passive Income Ideas for Building Wealth

Explore these 11 passive income ideas to make extra money and secure your financial being. 

1. Start a dropshipping store

Dropshipping stands out as the best passive income generating idea, allowing you to earn money remotely, regardless of your initial capital.

In the dropshipping model, you establish an online store where customers can peruse and purchase various products. What makes dropshipping intriguing is that you aren’t required to handle or physically oversee the products you offer for sale.

2. Print-on-demand Store

Print-on-demand services can be a lucrative form of passive income for artists, designers, and entrepreneurs to monetize their creativity. This method entails working with suppliers to customize white-label products like t-shirts, posters, backpacks, or books and selling them on a per-order basis.

Similar to dropshipping, you only pay for the product once it is sold. There is no need to buy in bulk or keep inventory.

3. Run an affiliate marketing business

Affiliate marketing is one of the most effective methods of generating passive income. It involves promoting the products or services of others in exchange for commissions. Individuals share their affiliate links to facilitate sales on platforms such as social media, websites, and email newsletters.

The scalability of affiliate marketing is what differentiates it. They can consistently generate passive income with minimal ongoing effort after creating relevant content and establishing affiliate links. This route is extremely beneficial for monetizing their online presence and abilities. As your audience grows, so does the possibility of passive income.

4. Become a social media influencer

Becoming a social media influencer, capable of influencing others’ purchasing choices, entails building a community of individuals who share common interests.

An engaged audience can be used to support a variety of passive income streams. For example, collaborating with large as well as small companies to endorse their products among your followers can be lucrative. Creating and selling personalized merchandise is another way to earn money by leveraging your engaged audience.

5. Start a YouTube channel

Making passive income through the YouTube channel venture remains viable, given the colossal global user base of 2.7 billion monthly users. However, the initial phase demands substantial effort with minimal immediate returns.

However, if someone is willing to put in the time upfront and has a long-term vision, a successful YouTube channel can generate a sizable amount of passive income. Revenue streams including affiliate sales, sponsorships, branded integrations, and ad income can increase steadily as your audience, content, clicks, and views increase. Moreover, you can increase your revenue streams by venturing into podcasting, which may generate a passive income through sponsorships.

6. Invest in rental income

Investing in real estate and making passive income through earning rental income, especially through long-term rentals, is a dependable way to generate steady cash flow, especially in areas with strong rental markets. However, it involves sustained responsibilities such as property maintenance, handling multiple mortgages, addressing property tax obligations, and managing various expenses over time.

Investors have access to a variety of real estate investments through the platform, such as development projects, rental homes, and commercial real estate.

7. Peer-to-peer lending

Participating in peer-to-peer lending is a good passive income source that allows you to act as a lender, extending financial support to individuals or small businesses, much like a bank. You (as a peer) lend money to borrowers in this type of personal loan. Although it offers promising profit potential, it’s essential to acknowledge the inherent risks, such as the possibility of borrower defaults. Mitigating risks by diversifying loans among various borrowers can prove advantageous. Engaging in peer-to-peer lending requires thorough research for selecting loans prudently and ongoing monitoring. 

Despite its hands-on nature, this approach can yield a consistent way to earn passive income from regular borrower payments, making it an attractive option for individuals willing to commit to a more involved passive income strategy.

8. Create an Online Course

Curious about potential online businesses to start? Exploring lucrative online business ideas can be an excellent strategy for establishing a passive income stream.

Developing an online course presents a dynamic and fulfilling opportunity for passive income for individuals with expertise in a specific domain. Once established, the course can generate income through enrollment, necessitating periodic updates and participant support. Given the growing popularity of online learning, an online course has the potential to provide a consistent source of passive income without much investment while also allowing you to share your expertise with a larger audience.

9. Invest in the Stock Market

Investing in the stock market may appear intimidating due to its steep learning curve and complexity, but it remains an excellent way to build long-term wealth. 

The main goal of stock market investing is to diversify your portfolio and reduce risk. This is accomplished by investing in various options such as mutual funds, index funds, exchange-traded funds (ETFs), and high-dividend stocks, which generate capital gains gradually over time. This strategy spreads risk which may result in long-term financial growth and helps to potentially earn income.  

Tips: Dividend stocks are regarded as a good long-term investment with growth potential. The passive income earned from dividend stocks grows as the company grows and pays out dividends.

10. Create a Job Board

In the realm of online entrepreneurship, running a job board is an excellent way to generate a passive income stream. These platforms function as hubs for employers to advertise job openings to prospective employees.

Job seekers frequently use these platforms to research new career opportunities, whether through online research or in-person interactions. You can earn money by offering self-employment ideas for women as one of the services of posting job listings on your job board. You can also offer premium features like sponsored job placements or unrestricted access to your database of potential candidates to increase your revenue potential.

11. Digital Products

Creating digital products is an excellent passive income idea to increase your cash flow. You can sell an ebook, course, printable, or template repeatedly without putting in extra effort once you’ve created it. You could potentially earn money while sleeping.

These passive income ideas are ideal for anyone looking to earn money without working around the clock. You can sit back and watch the sales roll in after a little research and effort to create a high-quality product. Passive income products also provide more freedom and flexibility.

Bottom Line- Passive Income Ideas for 2024

The bottom line is that generating passive income allows you to pursue your dreams even when you are not actively working. The concepts we’ve discussed are just a tiny fraction of the numerous potential passive income ideas available. The first step toward establishing a successful passive income stream is determining what works best for you and devoting some initial time and effort. Combining various passive income sources can improve your chances of long-term success. Passive income ideas are powerful tools that can provide you with the financial independence you deserve.

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

The CreARTive Soul – Creative and customized gifting offering innovative options to make moments memorable and spaces adorable

By
The Business Press
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The things that we love to do always find a way to come back to us. Take the instance of Apoorva Agarwal, a self-taught artist and the artistic force behind The CreARTive Soul – a gifting and home décor enterprise.

 She has been nurturing a love story with art since her childhood days of coloring, painting, and sketching. However, life’s hustle, studies, and the corporate grind temporarily veiled her artistic endeavors.

Then came a twist in the tale – the COVID-19 era – and with it the remote work culture. Seizing this unexpected turn of events, Apoorva, an IT professional by day and an artist at heart, found herself reconnecting with her long-lost passion. In the midst of all the pandemic challenges, art became her refuge and rekindled her creative flame.

Today, Apoorva has not just revived her passion but transformed it into
The CreARTive Soul – an entrepreneurial venture that’s rewriting the narrative of personalized gifts and décor. She has embraced her artistic identity, creating a brand that’s not just about products but a story of resilience, reinvention, and the undying love for all things creative.

The CreARTive Soul is more than a brand; it’s Apoorva’s artistic odyssey brought to life, waiting to add a touch of creativity and joy to every personalized creation.

Professionally designed gifting and décor items that are delighting one and all

Step into The CreARTive Soul’s enchanting world, where Apoorva’s boundless creativity finds expression in a diverse portfolio that captures the essence of imagination. From whimsical shapes to vibrant colors and flawless finishing, each creation tells a unique story.

For those who cherish memories, The CreARTive Soul offers an array of keepsakes –

  • Preserve the beauty of your special and favorite blooms forever with a captivating flower preservation in resin. Each delicate petal and even the whole flower is encased in crystal-clear resin, creating a stunning keepsake that will last a lifetime.
  • Capture the sweetness of every tiny detail with Baby Details Resin Frame – A timeless keepsake that preserves the precious moments of your little one
  • Personalized bag tags – For that cool individual style of travelling
  • Festive Thalis and Diyas – Add a glow of warmth and happiness to every occasion
  • Memory Frames – Elegant resin frames with photographs, flowers, names and anything you like
  • Clocks – A classy way to tell time with florals and elegant resin effects.
  • Nameplates – Customized handcrafted resin nameplates in various shapes and effects
  • Diaries – Dive into a world of self-expression, color and unique designs. Elevate your journaling experience with a touch of resin magic!
  • Dessert candles – Bringing realism to candles
  • Scented candles – Hand poured Soy wax candles in various soothing scents

From capturing the essence of celebrations and memories in flower-filled keepsakes to styling your backpack up a notch with personalized bag tags, every piece is a work of art. Dive into the festive spirit with handcrafted budget hampers and personalize your space with custom photo frames.

Illuminate your space with Decor Candles that go beyond the ordinary. Indulge in the warmth of dessert candles or the romance of scented candles, complete with your personalized touch —a sensory delight for every occasion. Tea light holders adorned with real flowers and exquisite floral resin diyas add a touch of elegance to your ambiance.

Explore the premium collection of keychains, bookmarks, charms, coasters, magnets – ideal for individual indulgence or corporate gifting.

Apoorva takes pride in working closely with clients, understanding their preferences, and infusing her expertise to craft personalized masterpieces. From brainstorming ideas to choosing the right materials, every step is a collaborative effort to ensure the final product resonates with the client’s unique style.

With a keen eye for detail and a passion for making dreams come alive, at The CreARTive Soul, the magic lies in transforming ordinary moments into extraordinary memories, one bespoke creation at a time.

Making customer happiness an integral part of the brand growth journey

Established in 2020 with a modest capital investment, Apoorva’s brainchild, The CreARTive Soul, has faced and conquered the challenge of growth

Setting lofty standards for herself refusing to compromise on the essence of her creations and juggling the intricacies of designing within budget constraints while maintaining impeccable quality, finish and aesthetics has been the brand’s hallmark.

That she has consistently met client expectations is evident in the brand’s continued success and the brand’s commitment to customer satisfaction and its unique approach to design have garnered a loyal following and a consistently evolving client list. What drives it ahead is The CreARTive Soul’s mission to spread happiness through personalized gifts and décor.  Now, leveraging the power of social media, Apoorva aims to amplify the brand’s reach, connecting with a broader audience and extending the joy that The CreARTive Soul brings to every personalized creation.

Click https://www.instagram.com/thecreartivesoul?igsh=MWttMGxuYnVvZGE0aw%3D%3D to buy some really fascinating home décor and gifting items.                                     

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

‘MYPAINTBRUSHTALES’- A story of passion, creativity, and a deep-rooted love for art and craft

By
The Business Press
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Navigating the space of creating art as a full-time profession demands more than just talent; it requires unwavering passion and relentless dedication. Mypaintbrushtales, helmed by the exceptionally skilled founder Vani Vardannagari embodies this ethos flawlessly.

Vani’s journey with Mypaintbrushtales began as a simple hobby – a love for creating art that she shared with the world through Instagram. What started as daily paintings evolved into a fascination with Pichwai art, a traditional Indian style known for its intricate details. Vani’s dedication to perfectionism set her apart, as she poured extra time and effort into each piece, ensuring that every stroke was flawless.

It wasn’t an easy journey. For nearly two and a half years, Vani struggled to gain traction on social media. But her persistence paid off when her Pichwai art caught the attention of a discerning audience. People began to notice the meticulous details and unique quality of her work, and slowly but surely, her following grew.

As demand for her art increased, Vani expanded her offerings beyond paintings. Inspired by her love for craftsmanship, she introduced products like wooden wall plates, tables, and coasters, each infused with the same attention to detail that defined her paintings.

Through dedication and a commitment to excellence, Vani transformed her hobby into a thriving business, where every creation tells a story of tradition, craftsmanship, and passion.

Capturing the essence of India’s vibrant culture and translate it into tangible works of art for the modern home

In the vibrant world of artistry, Mypaintbrushtales, under the visionary leadership of founder Vani Vardannagari, offers a captivating blend of creativity and craftsmanship. Beyond mere products, Vani’s repertoire includes original paintings and bespoke commissions, each imbued with her signature style and attention to detail.

At the heart of Mypaintbrushtales lies the timeless allure of Pichwai art, a traditional form originating from Rajasthan. However, Vani’s interpretation adds a unique twist, infusing each piece with her own artistic flair and intricate detailing.

From vibrant wall plates, custom place mats, hand painted garments, wall murals, mini wooden panels, to elegant tables, her collection of sustainable wood home decor products exudes charm and sophistication. She dabbles in abstract fluid art and is available for commissions too.

Beyond her artistic creations, Vani extends her passion for art through workshops, where enthusiasts can explore the world of fabric painting. Through hands-on sessions, participants delve into the basics of fabric painting, learn about various paint types, and master blending techniques, all under Vani’s expert guidance.

With Mypaintbrushtales, for Vani, art is more than just a medium of expression—it’s a reflection of her thoughts, her style, and her individuality. Drawing from the boundless inspiration found in the natural world, Vani’s art captures the essence of perfection that surrounds us. Through her distinctive style and unwavering passion, she invites viewers to experience the beauty of her creations and embark on a journey of artistic exploration.

A vision on canvas that is set to reach beautiful homes and fill spaces with an amazing vibe

In October 2019, Vani embarked on an exciting journey into sustainable home decor with the launch of Mypaintbrushtales. Her mission? To infuse tradition, culture, and innovation into every aspect of her brand. What made her creations truly special was their ability to reflect India’s rich art heritage while championing sustainability.

As time went on, Mypaintbrushtales blossomed, attracting customers from all corners of India and beyond. But Vani didn’t stop at paintings. Driven by her passion for sustainability and a knack for innovation, she began experimenting with and incorporating different materials and finishes into her collection. Each addition brought a unique blend of warmth and craftsmanship to modern homes, blending traditional techniques with contemporary flair.

With the growing popularity of Mypaintbrushtales, Vani remained dedicated to upholding authenticity and quality in every creation. With each new piece, she is now moving closer to her vision of celebrating India’s heritage while leading the charge towards a more sustainable future.

To know more Visit Instagram: https://www.instagram.com/mypaintbrushtales

Youtube:https://www.youtube.com/@mypaintbrushtales

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

VIVRE – Handcrafted fashion for women who want to exude style, elegance and class 

By
The Business Press
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Keerthana, like any other fashion entrepreneur, is committed to developing the best in women’s apparel with her business VIVRE by Keerthana. As a young lady herself, she has designed a label that embodies a carefree, breezy aesthetic, with vivid colors and stunning silhouettes. As a result, ladies from all walks of life are beginning to approve of her brand more and more.

But there is another very important facet of the brand that needs to be mentioned and perhaps it is something that has a more lasting impact.

At the heart of the brand lies a fervent drive for empowerment, a vision driven by Keerthana’s passion to uplift other women. Her mission? To not only create jobs but to provide opportunities for young women to support their families. Thus, the genesis of this brand was not just about fashion, but about fostering a community of empowered individuals.

What sets this brand apart is its unwavering commitment to quality. Each product is meticulously crafted from the finest cotton, ensuring comfort and style go hand in hand. But it’s the intricate embroidery that truly steals the spotlight. Every stitch tells a story, meticulously handcrafted to perfection, ensuring that each piece exudes an aura of elegance and charm.

This isn’t just fashion; it’s a movement. It’s about celebrating the artistry of handcrafted garments while empowering women to embrace their strength and independence.

A collection that makes every garment a statement

“I strive for two things in design; simplicity and clarity.” These words from Keerthana the founder of the brand VIVRE by Keerthana eloquently sums up the beautiful ethos of her fast- growing fashion brand.

Step into the enchanting world of VIVRE by Keerthana, where tradition meets modern elegance in a symphony of handloom creations. Using luxurious fabrics like Mul Cotton, Organza, and other skin-friendly textiles, VIVRE brings forth a collection that resonates with the essence of timeless artistry.

From the intricate beauty of Pichwai to the allure of placement embroidery, each piece tells a story of heritage and craftsmanship. Picture yourself in a breathtaking wedding dress, adorned with delicate hand embroidery, or perhaps in a graceful frock that exudes sophistication and charm.

The repertoire boasts Mul Mul Cotton dresses and swirling Anarkalis, all adorned with the pièce de résistance: hand embroidery. Whether it’s a Lavender frock embellished with pearl embroidery or a Russet brown flared gown adorned with cut dana hand embroidery, each garment is a masterpiece of elegance and style.

But what truly sets VIVRE by Keerthana apart is its versatility. Vibrant colors breathe life into each creation, making them suitable for any occasion – be it casual wear, office attire, or a glamorous soirée. And the best part? Customization is key. From the cut to the fall, and even the embroidery, VIVRE ensures that every garment is tailored to perfection, reflecting the individuality and style of its wearer.

With VIVRE by Keerthana, elevate your wardrobe with pieces that not only captivate but empower, leaving a lasting impression wherever you go.

Harnessing design excellence and smart marketing to achieve business growth

In August 2022, VIVRE by Keerthana burst onto the fashion scene, fueled by a passion for offering top-notch, customized, hand crafted dresses at unbeatable prices. With an eye for captivating designs and impeccable finishes, Keerthana quickly won over clients across India, cementing her status as a designer and her brand as a household favorite. Using the extensive reach of social media Keerthana is connecting with prospective customers and taking the brand toward new milestones of growth.

Drawing inspiration from her work experience with other brands, Keerthana has undergone a transformative journey, acquiring invaluable insights and expertise along the way. The brand’s initial six months were dedicated to strategic investments, paving the way for a robust foundation and setting the stage for future growth and prosperity. Now, with momentum building and promotional endeavors in full swing, VIVRE by Keerthana is experiencing a consistent uptick in orders, marking an exciting phase of expansion and opportunity.

Click https://www.instagram.com/vivre_by_keerthana?igsh=MWR6aW5hMTE3bGZ4cA%3D%3D   to ramp up your wardrobe with some stunning casual and occasion wear.                                    

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

SHANVI CREATIONS: Your Gateway to Affordable Bridal Masterpieces with Rental Options.

By
The Business Press
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Very often it is the sheer simplicity of an idea plus the determination of the person holding that idea, that makes the enterprise flourish. Now imagine this. A new bride on her wedding day starts introspecting on how she could perhaps control or make that splurging on wedding jewelry, so typical in Indian weddings, a more affordable proposition.

And voila there was born an idea whose power transformed the bride Shruti Shah into a dynamic entrepreneur. Today SHANVI CREATIONS founded by Shruti Shah & Harsh Shah, has transformed a common wedding pain point into a brilliant solution. Fueled by her wedding splurge reflections, she has made her brand space a haven for rental jewelry, making luxury affordable.

Founder – Shruti Shah

Today, the brand has grown well from the start in 2016, armed with smart business strategies, gleaming customer reviews, and a fabulous jewelry collection.

But, as with any tale, there were challenges to overcome. Understanding market needs, pinpointing the perfect audience, and convincing customers of the jewelry’s top-notch quality were all part of the plot twists. And guess what? SHANVI CREATIONS triumphed against all odds.

Founder – Harsh Shah

The brand is today on a one-point mission – turning every wedding into a fairytale without the hefty price tag. Because, in the enchanted world of SHANVI CREATIONS, elegance, and affordability come together beautifully, creating memories that sparkle.

A treasure trove of jewelry awaits you – walk in or log in

Shruti & Harsh have nurtured SHANVI CREATIONS into a space that is accessible and affordable for anyone who needs to rent jewelry for any occasion. Having lived in India all these years, she is completely aware of the type of occasion jewelry, festive jewelry, wedding jewelry, and more, that women would love to wear.

SHANVI CREATIONS’ physical store located in Mumbai, is a space where one could spend hours simply going wow, over all that she has made available. The rentals start at a very affordable INR 500/- and then go upwards at reasonable price points.

Indulge in the luxury of choice with SHANVI CREATIONS! Elevate your bridal look with complete sets of wedding jewelry, featuring exquisite options like Kundan Sets, Meenakari Sets, and Polki Sets, with all the perfect accessories. But that’s not all – you have the power to curate your ensemble by selecting standalone pieces like necklaces, chokers, or earrings.

Dive into the richness of premium South Indian-style jewelry, embrace the traditional allure of Maharashtrian-style wedding sets, and explore a plethora of options including Maang Tikka, Bangles, Bracelets, Kadas, Pearl jewelry, and so much more. At SHANVI CREATIONS, we believe in giving you the freedom to craft your unique bridal masterpiece. Your dream wedding look begins here!

Thoughtful customer service & a vast choice

With over a 3000+ customer count growing to date, SHANVI CREATIONS is a space that customers have come to trust implicitly. Offering top-notch customer service, jewelry quality, comfortable pricing, and timely deliveries, it’s a go-to destination.

The impressive customer retention rate and the loyalty of returning customers speak volumes, motivating the brand to expand its reach and cultivate a broader customer base.

Shruti & Harsh are now in a space where they can start planning to expand the brand reach and take it to more cities across India. She intends to set up physical stores in hot spots across Tier 1 and Tier 2 cities. The brand is on a mission to make glamour accessible to everyone!

Going by the brand’s motto – a dash of smart thinking lets you adorn yourself in the finest jewelry without breaking the bank – there is so much business potential just waiting to be tapped! Saving money while keeping the glamour quotient high? Now, that’s a sparkle worth sharing!

For more details contact +91 9820199842

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/    

Sutisancha- Where Ethnic Charm Meets Contemporary Flair.

By
The Business Press
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“Elegance is not about being noticed,it’s about being remembered”- Giorgio Armani

Drape In Poise & Elegance With Sutisancha Sarees

When it comes to timeless Indian attire, nothing quite matches the grace and elegance of a handloom saree. These sarees are known for their durability, comfort, timeless beauty and beautiful drapes.They are the classiest and most graceful attire any woman can adorn.Each saree is a masterpiece that beautifully weaves a personality,femininity,self-belief and lets you sway and swag in style.

Bringing such soulfully joyous and vibrant sarees to every woman is a Surat based brand called “Suti Sancha”.Founded by Ajay & Bhavin Gondaliya,the brand specializes in designer blouses and handloomed sarees in cotton,khadi,linen & silk fabric.Having a strong affinity towards traditional craftsmanship and with an experience of working in the textile industry in Surat gave a headstart to the founders to launch their brand in December 2022.With an initial self capital of 5 lacs, they started forward with their sustainable and eco-friendly model empowering the local artisans.

“Suti” which depicts in Bengali thin cotton thread or cord and “sancha” that means wooden or metal frame used in handloom weaving together creates the perfect fusion of the brand highlighting its commitment and dedication to this years old traditional weaving technique.

Blending The Conventional With The Contemporary

With a dedicated team of designers and artists, the brand offers outfits that are functional as well as aesthetically pleasing for the modern-day Indian woman. They work hard to transform classic Indian apparel giving them a striking urban look without compromising on tradition. The ideology that makes them uniquely distinct from other brands is the customer satisfaction and loyalty they derive and the business expertise they gather through a team of dedicated professionals.

Weaving The Growth Yarns Ahead!

With a sea of appreciators and client testimonials, the brand has happily and proudly served more than 15k+ customers.

They envision to scale up their business from a small city to be recognised both on national and global forefront. Presently selling through social media pages, website and e-commerce platform such as Amazon, their mission involves expanding across other platforms such as Myntra, Nykaa, Ajio.

Instagram Link: https://www.instagram.com/suti_sancha?igsh=MWtmbmVpbGdsMW5qdQ==

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/    

PRE’S CLIPPIN BOWS – Crafting Unique Fashion Accessories with a Touch of Charm and Elegance.

By
The Business Press
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A hobby can be a talent, which if marketed smartly can become a professional calling. This is what Prerna discovered to her pleasant surprise. With 15 years of experience in the education sector, a great passion for art and a knack for mastering unique forms like pointillism and stippling, Prerna decided to turn her artistic hobby into something special.

As a mom to a 9-year-old girl, Prerna was always experimenting with fancy creations for her daughter. She is a very creative person and carries love for art. She has explored couple of art forms and has tried her hands on Embroidery, Knitting, Zentangle Art, Stippling/ Pointilism, Pencil Sketching, Photography, etc.

Her immense love for kids and the positive responses from friends and family sparked an idea – why not share these creations with a broader audience? Soon PRE’S CLIPPIN BOWS became the business banner where Prerna’s artistic talents truly shone.

So what’s so unique about her creations? The magic lies in the exclusive and elaborate ribbon folds, a feature that sets her bows apart. Each intricate fold is thoughtfully designed and adorned with a combination of materials and embellishments, creating a product that’s truly one-of-a-kind.

PRE’S CLIPPIN BOWS is a beautiful celebration of creativity, uniqueness, and the joy of making every day fashion accessories a bit more special for every customer.

There’s something so different and so attractive about every creation

Embark on a charming journey with PRE’S CLIPPIN BOWS, where Prerna transforms ribbons into exquisite folds, creating signature bows that captivate hearts globally. Clients worldwide cherish the uniqueness, often noting their rarity and higher costs in their own countries. Surprisingly, for international clients, these bows are a reasonably priced treasure.

In India, Prerna caters to her clients with an exclusive range, focusing on competitive pricing without compromising on the premium quality. Each product launch unveils a narrative filled with trials, errors, and the creative dedication that goes into perfecting every design.

The Pigtail Bow steals the limelight, becoming a cherished bestseller with its charm. Classic pieces like embroidered Earrings add a touch of timeless elegance to the collection. The versatile Key Fobs serve not only as key holders but also as chic Bag Charms and trendy Wrist key accessories.

The vibrant array of Earrings introduces a burst of colors, while Net Fabric bows bring a delightful rainbow touch. Soft bands and irresistibly cute Candy Bows cater to the little ones, adding sweetness to the collection. For a touch of sophistication, the Classy and Elegant Maroon Bows adorned with stones and Copper lace stand out.

Adding a playful twist to the narrative, bows featuring unicorns, ice cream cones, rainbows, cupcakes, and more capture hearts. Hair ties and hoops bring drama to the story, enhancing high buns or low ponies. Smart bow ties contribute a dapper touch for young gentlemen.

For a personalized touch to your special festive occasions or celebrations, Prerna is thrilled to craft something truly unique that complements your chosen outfit. Step into the enchanting world of PRE’S Clippin Bows, where each accessory plays a unique role, and every character tells a tale of style, creativity, and a touch of magic.  Reach out on WhatsApp at +91 – 7499785978 to connect!

A journey of simplicity, elegance, and a touch of fashion

Prerna, the creative force behind PRE’S CLIPPIN BOWS, made that leap of faith into the world of fashion bows, in her fabulous forties. With a degree in Fashion Design and armed with an initial investment of INR 10,000, she set her venture in motion on January 15, 2022, right after the challenges of the COVID era.

Prerna faced the task of reaching out to clients in the virtual landscape, considering the restrictions in physical platforms. Securing spaces like exhibitions, shops, or collaborations with big brands posed its own set of challenges. Navigating smartly through the digital landscape, with her background in PR and marketing Prerna nurtured PRE’S CLIPPIN BOWS. Starting as a homemade business, it quickly captured the imagination of over 1000 customers.

Prerna dreams big, aspiring to see her brand alongside major fashion players and carve its own unique space not just in the market, but also in the hearts of its customers.

Click https://www.instagram.com/PRE’S_clippin_bows?igsh=YjQ4Y3hmbm5rc2d0  to see these marvellous handcrafted creations.                                     

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/    

ESCAKES PATISSERIE – A world of delightful desserts hand crafted and customized, to transform moments into deliciously sweet memories

By
The Business Press
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Life often unfolds unexpected chapters, revealing hidden talents and reigniting dormant passions. For Saryu, this revelation came when her son left for Canada in 2020, leaving her with a void in life that she sought to fill. Choosing to explore a long-held passion for baking, she embarked on a journey into the world of desserts and fondant art, armed with her certification in Baking and Pastry Arts from CAPA.

However, the initial steps like those of many home baking ventures, posed challenges, particularly in reaching and captivating a willing audience of customers. Undeterred, Saryu realized the need to sharpen her marketing skills and connected with local ladies’ clubs, where she not only found valuable support but also fine-tuned her baking skills.

Soon, ESCAKES PATISSERIE emerged as a comfortable and vibrant space where Saryu breathed life into her dreams. The brand’s distinctive nomenclature, a fusion of “Es” from Saryu and “K” from Khanna, epitomizes her unique identity and unwavering commitment to crafting something extraordinary. Boldly experiment with flavors, shapes and designs Saryu began to get noticed for her ability to customize a variety of cakes and also for her commitment to deliver on time. What commenced as a personal odyssey swiftly gained momentum with each delectable creation, transforming Saryu’s home bakery into a very popular and successful local enterprise.

There’s just sweet temptation everywhere

For every noteworthy occasion – be it a birthday bash, a joyous celebration, a festive gathering, or a lively party – let the star of the show be a bespoke creation from ESCAKES PATISSERIE. With Saryu’s flair for customization and an array of delightful flavors, each cake, regardless of its size, transforms the moment into a sweet memory.

Unveil the layers of the divine Chocolate Fudge Cake, each bite a masterpiece of soft delight, or celebrate with the rich Cassata Cake.

For fruit enthusiasts, the luscious Strawberry Cake and delightful Chocolate Truffle Cake with blueberries promise a taste of heaven. Spark joy with captivating Theme Cakes, from superhero spectacles to adorable Paw Patrol-themed creations, ensuring smiles all around.

Discover artistic allure with Truffle Cakes shaped like handbags or opt for visual appeal and scrumptiousness with Rice Paper and Butterfly Cakes. BENTO CAKES offer the perfect blend of art and taste, while Multi-Tiered Wedding Cakes create a sweet symphony for special occasions.

Embrace the festive spirit with Festive Time Cakes, and savor the grandeur of the Triple-Decker Cake, where each layer narrates a unique flavor tale. The Cake Platter, offering three delightful flavors in one ensemble, caters to those seeking variety. Make memories timeless with Edible Photo Cakes, capturing special moments in delectable masterpieces.

ESCAKES PATISSERIE, under the creative genius of Saryu, ensures that every cake is a work of art, designed to make your celebrations extraordinary. Join the journey of flavor and creativity at ESCAKES PATISSERIE, where baking becomes an art form.

Delivering sweetness on a journey of flavors and fame!

Embarking on a sweet journey on Valentine’s Day in 2020, Saryu brought her dream to life with ESCAKES PATISSERIE. Armed with the necessities like spatulas, whisks, pots, and a generous sprinkling of passion and creativity, she transformed her kitchen into a haven of delicious creations.

Starting small, Saryu’s home bakery quickly became a local sensation, earning accolades from her community and beyond. Today her enterprise isn’t just a bakery; it’s a memory-maker. Saryu’s cakes and pastries aren’t just baked; they’re crafted with love and irresistible taste.

Saryu’s secret ingredient? Her commitment to her mission. She wants to be famous, acknowledged, and turn her baking venture into a thriving success. Having already delighted over 300 customers across India, she’s not just baking; she’s building a brand.

Looking ahead, Saryu is working towards building her own designer cake studio, a place where sweet dreams become delicious realities. The story of ESCAKES PATISSERIE is not just about baking; it’s about passion, dreams, and the sweet taste of success.

Click https://escakepatisserie.com/ and also visit https://www.facebook.com/cakesbysaryu/ to explore and order some tasty baked goods, cookies and variety of eggless cakes.                                    

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Brand Development Strategies in Marketing

By
The Business Press
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Brand Development Strategies are essential for driving business growth and carving out a distinct niche in your industry, especially in today’s competitive business environment. Effective brand development strategies in marketing require constant adaptation to evolving market trends and consumer preferences.

What is brand strategy?

Brand development strategies in marketing are pivotal for shaping a company’s identity and market positioning. A brand strategy is a long-term plan to accomplish an array of long-term objectives that lead to consumers identifying and supporting your brand. A brand’s mission, customer promises, and communication strategy are all part of a well-executed brand strategy.

Did you know?

According to 92% of marketers, brands must be authentic to succeed. Being genuine is essential to setting your brand apart from rivals.

There are 4 brand strategies:

Line Extension- A line extension is a variation of an existing product or service that includes a new color, size, flavor, shape, form, or ingredient.

Brand Extension- Brand extension occurs when an existing brand introduces a new product under the same brand name.

Multi-brands- With the same product category but different brand names, multi-branding allows brands to reach out to different customer segments.

New Brand- Companies introduce a new brand when they believe they need a fresh start in the market share to capture the attention of customers.

Why do you need Brand Development Strategies?

As a company, your primary focus will be on developing transformative and innovative products. However, it should also include developing a voice for how you want your customers and prospects to perceive you. Many businesses do not prioritize building a brand identity in favor of developing world-class products. Businesses that invest in brand development strategies in marketing often experience increased brand recall and customer engagement.

While dedication to perfecting your product is a good attitude, you must have enough magnetic strength to ensure that target audiences are drawn to what you have to offer. 

A strong brand distinguishes you from the competition and establishes you as someone who customers and prospects recognize. An effective brand recognition is a must. Customers can use technology to compare the offerings of various companies. The strength of your brand is the only thing that can give you an advantage over your rival if your industry lacks a differentiating factor.

Know more About: HOW TO INCREASE BRAND RECOGNITION FOR YOUR BUSINESS?

How to Build a Successful Brand Marketing Strategy?

A 10-Step Brand Development Strategy

Consider Overall Business Strategy

Building a strong, distinctive brand will make expanding your business significantly easier. So what kind of business are you looking for? Do you intend to expand using organic methods? You should start by developing your brand development strategy within the framework of your overall business strategy. Your brand will assist you in achieving your goals if you are clear about where you want to position your business. 

Identify your target audience

A successful business implements brand development strategies in marketing to differentiate itself from competitors. Who are the potential clients you want to reach? Saying “everybody” is a major mistake that should be avoided. Our research clearly shows that high growth, high-profit businesses prioritize having well-defined target clients. The narrower the focus, the faster the growth. Your marketing efforts will be reduced as your target audience becomes more diverse. So, how do you know if you’ve chosen the right target market? That brings us to the next step.

Research your Target Client Group

Companies that conduct systematic research on their target customer group grow faster and profitably. 

Research allows you to understand your target client’s perspective and priorities, anticipate their needs, and deliver your message in a language that they understand. It also tells you how they perceive your company’s strengths and current brand. As a result, it significantly reduces the marketing risk associated with brand development.

Strategic Brand Positioning

You are now prepared to determine your company’s brand positioning in the professional services market (also known as market positioning). What distinguishes your firm from others, and why should potential clients among target audiences choose to work with you?

A positioning statement is usually three to five sentences long and summarizes your brand’s positioning. It must be grounded in reality, as you will be expected to deliver on your promises. It should also be aspirational so that you have something to strive for.

Develop your Messaging Strategy

The next step is to develop a brand messaging strategy that will translate your brand positioning into messages for your various target audiences. Potential clients, potential employees, referral sources or other influencers, and potential partnering opportunities are some of the most common target audiences.

Every audience will be interested in distinct aspects of your core brand positioning, even though it must remain consistent for all of them. The most important points will be emphasized in the messages to each audience. Additionally, every audience will have unique issues that need to be addressed, and every audience will require different types of evidence to back up their claims. Each of these demands should be met by your messaging strategy. Making your brand relevant to your target audiences requires taking this crucial step.

Build your name, logo, and tagline

Many businesses do not require a name change. However, if you are a new firm, going through a merger, or have a name that no longer fits your positioning, a name change may be appropriate. Even if you don’t change the name of your company, a new logo and tagline might be needed to better support your brand positioning.

Remember that your name, logo, and tagline do not constitute your brand. They are aspects of your brand’s identity and ways to communicate or symbolize it. To make it real, you must live it.

Build your Content Marketing Strategy

Content marketing is especially well suited to professional services firms. It attracts, nurtures, and qualifies potential clients by providing valuable educational content. 

Remember that the strength of your brand is determined by both reputation and visibility. Increasing visibility without also strengthening your reputation is rarely successful. As a result, traditional “brand awareness building” advertising or sponsorships often yield disappointing results.

Develop your Website

Your website is your most important tool for brand development. It is the destination for all of your audiences to learn what you do, how you do it, and who your clients are. Prospective clients are unlikely to select your firm solely based on your website. However, if your website sends the wrong message, they may reject you.

In addition, your website will be home to your valuable content. That content will be the focus of your search engine optimization (SEO) efforts, allowing prospects, potential employees, and referral sources to find you and learn more about your company. 

Build your Marketing Toolkit

The next step is to finish the rest of your marketing toolkit. One-page “sales sheets” that describe core service offerings or key markets served could be included. There may also be a brief “pitch deck” that summarizes the firm or key offerings, as well as an e-brochure about the firm. 

This marketing toolkit is increasingly including videos. Firm overviews, case studies, and “meet the partner” videos are popular video topics. Key service offerings are also extremely beneficial. If properly prepared, these tools can help with not only business development but also brand development.

Implement, Track, and Adjust

This final stage in the brand development process may be the most essential. A winning brand development strategy is ineffective if it is never implemented.  You might be surprised at how frequently this occurs. A solid strategy is developed and launched with all of the firm’s good intentions. Then reality kicks in. People get consumed with client work, and brand development tasks are delayed… and then forgotten.

For this reason, tracking is essential. It is highly recommended to monitor both the plan’s execution and its results. Was the strategy carried out as planned? What happened to objective metrics like search traffic and web visitors? How many new leads, job applications, and collaboration opportunities were generated? Only by tracking the entire process helps you understand that you are reaching the correct conclusions and making the necessary adjustments.

Conclusion

Make sure your branding reflects who you are and who you want to be (ideally, both). Your branding strategy and marketing strategy should be complementary. Many brands fail because they lack a long-term vision and fail to devote sufficient time to developing a brand strategy.

The most important takeaway from this article should be that strong branding is essential for the long-term success of your company. Following the steps outlined above can easily result in a strong one that will withstand the test of time. Understand your position and who you are as a company to build a strong brand.

To read more Startup Stories on The Business Press, visit — https://thebusinesspress.in/

Kachcha Aam: Adding Zest to Home Décor with Sustainable Flair

By
The Business Press
-

Home decor enthusiasts constantly seek distinctive, personalized touches to elevate their living spaces. Amidst the myriad of options available, Kachcha Aam by Priya Jain emerges as a beacon of creativity and sustainability. Established in September 2020, this brand offers eco-friendly, recycled, and quirky customized products, catering to diverse tastes while advocating for women’s empowerment and sustainable living.

Unpacking Creativity: Crafting Quirky Spaces

In the vibrant realm of home decor, Kachcha Aam, much like its namesake raw mango, adds a tangy twist to the industry. Priya Jain, the visionary founder, embarked on this journey fueled by her ardent passion for customizations in home decor. Having explored the textile industry closely and navigated through various job roles, Priya was discontented with the limitations of conventional approaches. She fervently believed in the necessity of out-of-the-box options for decorating homes, adhering to the belief that no two homes should mirror each other. Thus, Kachcha Aam was born in July 2020, marking a departure from the mundane and embracing a philosophy of uniqueness.

The Pickle of Inspiration: Symbolism in a Name

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The brand’s name, Kachcha Aam, might seemingly evoke images of the beloved raw mango. However, it signifies far more than its literal interpretation. Much akin to how pickles impart an additional flavor to meals, this brand endeavors to enrich homes and lives. The choice of ‘Kachcha Aam’ pays homage to our cultural heritage, bridging the gap between women’s intrinsic desire to add that extra spice to life. Kachcha Aam encapsulates versatility, akin to the diverse collections it curates – blending bohemian, quirky, and timeless pieces that seamlessly integrate into any decor style, preserving individuality within spaces.

Empowering Decor, Empowering Women: Mission & Vision

Kachcha Aam’s mission transcends the conventional pursuit of business objectives. Primarily, it serves as a haven for personalized decor solutions, aligning with and celebrating customer preferences. Secondly, it champions the cause of women’s empowerment, extending support to artisans and underprivileged women, enabling them to attain financial independence through their craft. Thirdly, the brand ardently advocates for eco-conscious living, promoting the utilization of recyclable products to minimize environmental impact. Lastly, every purchase contributes to feeding stray animals, fostering a compassionate ecosystem where each transaction reverberates beyond the confines of a home, leaving an indelible impact on society and the environment.

Harmonizing Homes, Enriching Lives: A Vision Beyond Decor

With an impressive footprint serving approximately 1000 customers across India, Kachcha Aam envisions a future where offline stores dot the nation’s landscape. Priya Jain’s aspiration to expand offline signifies a deeper connection with customers, ensuring the brand’s unique touch is accessible far and wide. Kachcha Aam isn’t merely about embellishing spaces; it’s a movement toward inclusive, sustainable decor, where every purchase resonates beyond the confines of a home, leaving an enduring impact on society and the environment. The brand’s commitment to individuality, sustainability, and empowerment underscores a vision that transcends the mere aesthetics of home decor, aiming to forge a more meaningful and impactful connection between spaces, people, and the world around us.

To know more visit – https://www.instagram.com/kachcha_aam?igshid=OGQ5ZDc2ODk2ZA==

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