Jewelry has always been a timeless way to express personal style. With eco-conscious fashion becoming more essential than ever, people are seeking unique, sustainable, and personalized accessories. Leading brands like Be Attrangi are merging creativity with nature. Be Attrangi specializes in real flower jewelry, offering a fresh take on accessories that are not only beautiful but also environmentally friendly.

The Spark Behind Be Attrangi

Be Attrangi was launched on June 6, 2022, by Aditi Bhatnagar, who made a major career switch from banking to entrepreneurship. Aditi, a former bank officer, realized that her passion for jewelry could blossom into something more than just a personal hobby. “I was always drawn to jewelry,” Aditi says, “and wanted to create pieces that matched my outfits. That’s how it all started.”

Starting with an investment of ₹10,000 at the age of 28, Aditi’s venture initially dabbled in fabric earrings. However, as the business evolved, she shifted focus to epoxy resin jewelry featuring real flowers. Today, Be Attrangi offers an array of eco-friendly products, including necklaces, earrings, rings, bracelets, keyrings, and bookmarks, all made without the use of plastic in both the products and the packaging. The uniqueness of Be Attrangi lies in its use of real flowers, providing customers with pieces that are both exquisite and sustainable.

Navigating the Challenges and Growing the Brand

Be Attrangi faced challenges as a startup, especially during the transition from fabric earrings to real flower resin jewelry. Aditi mentioned the initial struggles with marketing and brand awareness. Despite being based in Delhi, the brand’s primary orders currently come from regions like Mumbai and Kerala, indicating a wider reach across India, but there is still room to grow in the capital.

Despite these early setbacks, the brand has experienced consistent growth over the past five months. Be Attrangi has a customer base of around 1000+ orders and has expanded its online presence, particularly on Instagram, where its follower count has been steadily increasing. The company has also begun investing in marketing, which has helped to boost both followers and orders.

The Future of Be Attrangi

Over the next five years, Be Attrangi aims to establish itself as one of the top five brands in the imitation jewelry industry, with a focus on real flower jewelry. Founder Aditi Bhatnagar plans to expand the brand’s presence across India and build a reputation for eco-friendly, sustainable practices. The brand’s unique jewelry pieces, made from real flowers preserved in epoxy resin, have already gained a growing customer base.

Be Attrangi also plans to become a prominent name in the gifting industry by offering personalized, nature-inspired products. As the brand continues to grow, Aditi is committed to enhancing customer experiences, improving marketing strategies, and reducing plastic use in all aspects of production and packaging. With a clear mission for sustainability and innovation, Be Attrangi is well-positioned to make a lasting impact in the eco-conscious jewelry and gifting space.

To know more visit: https://www.instagram.com/beattrangi?igsh=MWl6eXdzMWFsc3Nldw==

Website: https://www.beattrangi.com/

Facebook Link: https://www.facebook.com/beattrangi/

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In the realm of women’s ethnic wear, it can be challenging to find the perfect fusion of tradition and modern elegance. Begums Collection, a prominent brand in this field, offers a wide range of original Indian and Pakistani suits that blend cultural authenticity with unique designs. Using hand-block prints and intricate threadwork, the brand not only preserves traditional craftsmanship but also brings a fresh perspective to ethnic fashion.

The Origin of Begums Collection

Established by Mohd Toufiq on April 4, 2021, the Begums Collection draws inspiration from a longstanding family tradition in the garment industry. Toufiq’s family has been involved in manufacturing for leading ethnic wear brands like Biba and Meena Bazar for generations. After completing his master’s degree at the age of 23, Toufiq partnered with his elder brother to start their retail store in Shaheen Bagh, New Delhi.

Named in honour of their mother, Mumtaz Begum, the brand quickly gained popularity, leading to the opening of a second store in Jaitpur, Badarpur. Despite facing challenges such as the COVID-19 lockdown and the hacking of their Instagram account with 16,000 followers, Begums Collection persevered. The brand now boasts over 68,000 Instagram followers and continues to grow, serving more than 16,000 satisfied customers across India.

Distinctive Designs Rooted in Tradition

What sets Begums Collection apart is its exclusive hand-block-printed fabrics, designed in-house and crafted by traditional artisans. The brand operates its production units, allowing them to maintain quality control and originality in every piece. From intricate threadwork to personalized sizing, each design offers a unique combination of heritage and modern style at affordable prices.

Begums Collection not only solves the problem of limited options and inconsistent sizing in the ethnic wear market but also ensures that each garment is durable and culturally authentic. Their commitment to offering a personalized shopping experience, both online and in-store, has made them a trusted name in ethnic fashion.

Growth and Expansion Plans

Looking ahead, Begums Collection has ambitious plans for the future. In the next five years, the brand envisions opening additional retail stores across India while exploring potential international markets. With an ever-growing online presence and a commitment to sustainability, Begums Collection aims to keep expanding its customer base and innovating its designs.

The brand is set on becoming a leader in the ethnic wear industry by staying true to its roots while embracing the evolving tastes of modern women. By empowering artisans and continuing to deliver high-quality products, Begums Collection is poised for continued growth and success, with plans to solidify its place both locally and globally.

Instagram Link: https://www.instagram.com/begumscollection_?igsh=NWJ0cWg3cWFvbzY2

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Streetwear has become a significant global fashion movement, blending comfort, culture, and style. Brands around the world have embraced this trend, offering high-end designs that reflect individual personalities and urban lifestyles. However, streetwear is still a new concept in India, particularly in regions like West India, where options are limited and often expensive. Yifu, a streetwear brand, is dedicated to providing affordable yet stylish options for the Indian market.

The Inception of Yifu and Its Founder’s Journey

Yifu was founded by Vaibhav Sharma on 7 April 2024, with the vision of bringing unique, premium streetwear to India at accessible prices. Vaibhav, an undergrad in finance and accounting from Brunel University in London, discovered his passion for fashion during his university years.

Despite having little experience in the fashion industry, he decided to turn his passion into a brand that blends international trends with Indian affordability. Vaibhav started Yifu with a minimal budget but a clear goal: to make streetwear from West India available to the masses. Initially, the brand launched with five t-shirt designs and aims to expand into jeans and more t-shirts with fresh designs.

Yifu’s Unique Identity and Market Challenges

Yifu stands out by offering affordable streetwear with a premium feel. Streetwear in India often comes with a high price tag, but Yifu aims to change that by providing high-quality designs at prices the average consumer can afford. The brand is particularly focused on the West Indian market, which has limited streetwear options.

Like any startup, Yifu faced its share of challenges. Vaibhav initially struggled with determining a suitable price range, thinking that everyone would be comfortable paying ₹2500-₹3000 for a t-shirt. Another challenge was handling inventory and managing the small quantities available in the beginning. Finally, marketing posed a hurdle, with limited resources making it difficult to get the brand in front of the right audience.

Future Vision and Growth Prospects

Vaibhav, despite having served only 50-60 customers so far, has a well-defined vision for the future of Yifu. Over the course of the next five years, his goal is to position Yifu as a prominent player in India’s streetwear scene. This includes plans to establish physical retail stores in tier-one cities and expand beyond the borders of India. Alongside this expansion, Vaibhav is steadfast on maintaining Yifu’s independence.

With aspirations of organic growth without relying on external financial backing, and retaining full ownership of the brand. His primary aim is to continue providing high-quality streetwear at affordable prices, addressing the unmet demand in the Indian market for fashionable and accessible clothing. While Yifu is currently in its nascent stages, its unwavering focus on quality, affordability, and authenticity is paving the way for it to emerge as a brand of significant influence in India’s ever-evolving streetwear landscape.

To know more visit- https://www.instagram.com/yifu.in

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In the realm of parenting, it’s crucial to provide safe and dependable baby products. Parents look for high-quality, affordable solutions that meet their needs while ensuring their children’s safety and comfort. This is where brands like My Giraffe founded by Geethu Nelson Thomas come into play, making significant strides in the baby products industry by offering practical and reliable items that parents can trust.

The Genesis of a Vision

In 2009, Geethu Nelson Thomas was approached by her father with an intriguing proposition. He had identified a gap in the market for baby products, noticing a lack of affordable, high-quality items available to parents. With a strong background in manufacturing plastic products for OEMs, Geethu’s father had years of experience working with Japanese and Korean technologies and standards.

In 2011, My Giraffe was officially launched with a mission to produce top-notch baby products that would not only meet safety standards but also be accessible to a wide range of consumers. From the outset, My Giraffe has been driven by a commitment to quality and affordability, ensuring that parents don’t have to compromise when it comes to the well-being of their children.

The Cornerstones of Success

My Giraffe is distinguished by its wide range of products, including baby dining chairs, baby carriers, and baby garments. The company is committed to maintaining the highest quality and safety standards for its products. All items are designed and produced in-house, giving My Giraffe complete control over every production stage.

Geethu’s father’s extensive experience in plastic molding and textile manufacturing has been instrumental in the My Giraffe’s success. His exposure to strict Japanese and Korean manufacturing standards has influenced My Giraffe’s processes, ensuring that each product meets or exceeds industry benchmarks. The company prioritizes the use of BPA-free, baby-safe, and recyclable materials, demonstrating its dedication to safety and sustainability.

The product development process is thorough and methodical. The company invests significant time in research and development, sometimes taking years to perfect a product. This meticulous approach ensures that each item not only meets a market need but also upholds the brand’s reputation for quality and safety.

Expanding Horizons with a Focus on Innovation

As My Giraffe looks to the future, it remains committed to its core mission of providing affordable and high-quality baby products. There are ambitious plans to expand the product range to meet the growing demand for cost-effective solutions in the baby products market. Recently, My Giraffe launched a new hip-seat baby carrier, which has been well-received by consumers.

This innovative product is a testament to the My Giraffe’s ability to adapt and innovate, staying ahead of market trends. With aspirations to explore global markets, My Giraffe is poised for further growth. By continuing to engage with customers through platforms like Instagram and gathering feedback from retail shops, Geethu Nelson Thomas is well-positioned to lead My Giraffe into a bright future, meeting the needs of parents around the world.

To know more visit- https://www.instagram.com/mygiraffe.in

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Olyvebyl, founded by Lovely Singhvi, is a standout in the rapidly shifting world of fashion. This brand is a beacon for those in search of personalized, sustainable, and high-quality clothing. Launched on December 19, 2022, Olyvebyl specializes in creating both Western and Indo-Western attire. Their designs offer a fresh take on fashion with versatile designs that resonate with individuality and creativity.

From Small-Town Dreams to Fashion Entrepreneurship

Lovely Singhvi’s journey into the fashion world began in Delhi, where she completed her fashion design studies. Coming from a small town like Jodhpur, this was a significant challenge, but it was also the beginning of her dream. During her job, Lovely realized that traditional fashion roles often stifled creativity and paid poorly.

Driven by the desire to create something of her own, she founded Olyvebyl at the age of 23, with a small investment. Her vision was clear: to offer unique, made-to-order clothing that allowed her creativity to flourish and gave customers a wide array of choices. Lovely’s designs are versatile, with no two pieces in a collection being the same, offering customers options to express themselves through fashion.

Unique Offerings and Challenges

Olyvebyl is unique in its dedication to creating personalized, made-to-order fashion for its customers. The brand focuses on sustainable practices and avoids mass production. Its latest collection features garments made from pure cotton and linen, and the packaging is eco-friendly. However, the journey has had its challenges.

Establishing a design studio in Jodhpur, where traditional boutique styles are more popular, posed difficulties. Additionally, as a solo founder, Lovely faced hurdles in securing significant investments. Despite these obstacles, her dedication and resourcefulness have allowed Olyvebyl to cater to 40-50 orders, slowly but steadily making its mark in the fashion industry.

Vision for the Future

Lovely Singhvi has a grand vision for Olyvebyl, aiming to establish it as a top-tier brand renowned for its impeccably crafted, custom-made attire. With a core commitment to offering high-quality fashion that’s not reserved for the elite, Lovely’s goal is to democratize luxury by making it accessible to a wider audience.

Over the next half-decade, her strategic plan involves propelling Olyvebyl into the global marketplace, transcending its current presence in India. With a keen focus on customer engagement and responsiveness, Lovely intends to foster a brand that resonates deeply with its patrons, ultimately elevating Olyvebyl into a household name for personalized, eco-friendly fashion.

To know more visit- https://www.instagram.com/olyvebyl/

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The plus-size fashion market in India has undergone significant changes in recent years. More brands now acknowledge the need for stylish and affordable clothing for plus-size women. One such trailblazing brand is Dini and Hamy, founded by Jyoti in 2023. The brand is committed to offering fashionable and comfortable clothing for women who wear sizes xl to 10xl.

The Genesis of Dini and Hamy

Dini and Hamy, named after Jyoti’s daughters Diyana and Hamaira, was established to meet a personal and market-driven need. After gaining experience in event management, Jyoti switched to the fashion industry after her marriage to pursue her passion for work and create something meaningful. Her husband has consistently supported and encouraged her in this pursuit, inspiring her to follow her dreams in fashion. Starting as a reseller, Jyoti observed a significant gap in the market for affordable and stylish plus-size clothing, especially in the Indo-Western segment.

After conducting thorough research and understanding her customers’ needs, Jyoti decided to establish her production line. With an initial investment of ₹5,000-6,000, she began sourcing fabrics and collaborating with production houses to realize her vision. Dini and Hamy quickly gained traction, and within a year, its Instagram following grew from 450 to 12,000. The brand’s unique offering of kurta-style tops, loose dresses, and shirts made from breathable rayon and cotton fabric struck a chord with many plus-size women seeking comfort and style.

Unique Selling Proposition and Market Impact

Dini and Hamy’s products stand out for several reasons. Firstly, their affordability makes them accessible to a larger audience. Unlike other brands that offer plus-size clothing at high prices, Dini and Hamy ensures that its products are reasonably priced without compromising on quality. Using rayon fabric, perfect for summer, adds to the comfort factor, making the clothing ideal for everyday wear.

The brand’s focus on covering areas that plus-size women are often conscious about, such as the tummy and hips, ensures that customers feel confident and comfortable in their outfits. This thoughtful approach to design has earned Dini and Hamy a loyal customer base, with a repeat customer rate of 40% to 50%.

In terms of market presence, Dini and Hamy’s growth has been impressive. In the last financial year, the brand served over 1,500 customers, with 400-500 orders in just the past three months. This exponential growth highlights the increasing demand and the positive reception of the brand’s offerings.

Vision for the Future

Dini and Hamy has an ambitious yet grounded vision. Jyoti aims to partner with major brands and cater to the plus-size market across India. The brand’s mission is to offer stylish, comfortable, and affordable plus-size clothing to women nationwide. Dini and Hamy introduces new designs and patterns every Friday, keeping its offerings fresh and exciting for customers.

Operating throughout India, Dini and Hamy has already made a significant impact in the plus-size fashion market. The brand’s commitment to quality, affordability, and customer satisfaction sets it apart in a competitive market.

With a strong foundation and a clear vision, Dini and Hamy is poised to continue its growth, making stylish plus-size clothing accessible to more women across India. Dini and Hamy’s journey from a small startup to a thriving brand is a testament to Jyoti’s vision and dedication. As the brand continues to grow and evolve, it remains committed to empowering plus-size women through fashion, one stylish outfit at a time.

To know more visit- https://www.instagram.com/diniandhamy |

Website: https://diniandhamy.com/ 

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