The luxury fashion industry has long been known for its opulent and exclusive designs, catering to a select few with deep pockets and a love for the finer things in life. However, in recent years, there has been a shift towards a more inclusive and empowering approach to fashion. Enter Ira Paul, a luxury fashion brand for women that was founded by Ira Paul and co-founded by Nihal Mahadevan in Bangalore, India on June 21, 2021.

Unlike many other luxury brands, Ira Paul is built on the belief that fashion should be a means of self-expression and celebration of individuality, rather than a means of conforming to societal expectations.

The Inclusive and Empowering Approach of Ira Paul

As the founders of Ira Paul, Nihal Mahadevan and Ira Paul are both in their mid-twenties and are passionate about creating a brand that empowers women to embrace their true selves. The idea for Ira Paul came about as a way to combine their love of fashion with their desire to create a positive impact on the world.

Ira Paul started with a small team of two tailors and one embroiderer, and has since grown to offer made-to-order capsule collections for various occasions. Each piece is a work of art, with attention to detail paid at every stage of the design process, from the initial sketch to the final embroidery.

“One of the unique aspects of Ira Paul is that we never repeat design elements or follow trends in the same way as other brands. We believe that if a design is going to be seen on every person, there is no point in spending money on it. Instead, we focus on creating sophisticated and refreshing embroideries that celebrate the unique beauty of the women who wear them.” the founder told The Business Press.

Celebrating Individuality and Quality Craftsmanship at Ira Paul

In addition to their commitment to artistic freedom and creative expression, they are also dedicated to the highest quality craftsmanship. Their artisans work tirelessly to bring each piece to life, and they are extremely proud of their efforts.

At Ira Paul, the mission is to reach women all around the world and celebrate their individual beauty. They offer services online as well as at their flagship store where you can meet the designer and get custom looks created as well. They have served over 1,000 orders to date. While they are still a relatively new brand, they have seen exponential growth in both their orders and customer base in a year.

Looking to the future, they hope to expand Ira Paul and achieve recognition as a leading player in the luxury fashion industry. Their vision is to continue inspiring people to freely express themselves and celebrate their unique beauty, no matter where they are in the world.

In the next five years, they hope to see Ira Paul continue to grow and reach more women around the globe. They envision a future in which their brand is synonymous with artistic freedom, self-expression, and the celebration of individuality, and they are committed to working hard to make this vision a reality.

To know more visit – https://instagram.com/irapaulstudio?igshid=YmMyMTA2M2Y=

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“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.” -Lisa Gansky 

The Fashion Retail Segment Needs A Panoramic Shift With More Brands Going Digital 

Fashion consumers have responded to the pandemic by shifting to value, buying online, and breaking longtime loyalties to try new brands that meet new priorities. There is no doubt that the Indian subcontinent is the fashion production hub of the world. However, its frontend scaling, in terms of global perspective, is rather dismal. Hence many fashion brands had to rethink strategies and optimize operations to meet the changing demands of consumers, production, and supply networks. To provide strategic and bespoke solutions to fashion & retail firms thereby boosting the mind & market share, the role of fashion retail consultancy crops in. 

Realizing the need of the hour, young and passionate minds, Harleen, Pooja, Prachi, & Nehha stepped in to add value to the fashion industry and reach new feats worldwide with their venture “ Studio RHOE”. 

The Name That Says It All! 

RHOE is a very thoughtfully derived name that speaks about its whole gamut of service offerings. 

R stands for rethinking existing business strategies and customizing them to fit the dynamic fashion industry.H signifies the highlighting of the brand’s strength and opportunities. O streamlines and optimizes production, marketing, purchasing, and sourcing at each step. E is about expanding the brand’s footprint. 

Some of the quintessential services that define Studio RHOE are Social Media Marketing, Influencer Marketing, Retail Collaboration, Website design & development, Brand Identity, Production & Sourcing, Trend Reports capturing retail innovations and lifestyle trends. 

The Catalytic factors That Shaped Studio RHOE 

Studio RHOE is a Fashion and Retail consultancy firm launched in June 2020 by a conglomeration of four fashion connoisseurs- Nehha Kayesth, Prachi Jain, Harleen Dhawan & Pooja Somani. Carrying diverse cultures and experiences, the four co-founders met in Milan while doing their Masters in Fashion & Business Management. While exploring Milan and being a part of fashion weeks, they understood the potential of Indian designers and the reasons behind their low visibility in International markets. Most of the fashion garments and accessories were manufactured in India but their stamping and labelling were done in Europe. This ignited the young passionate minds to start their new venture to lift up homegrown Indian retail & fashion brands so that they can grow and establish a global presence. During the Covid lockdown, their brainstorming and observation made them realize that as more businesses were going digital, so was the dire need to help brands gain visibility in online space. That was their Eureka moment! 

Meet The Masterminds Behind Studio RHOE 

Nehha who hails from Mumbai is an expert in business development, fashion buying and merchandising. To quote her, In addition to evaluating and addressing questions regarding fashion and retail, Studio RHOE provides effective solutions for global fashion brands and retailers”. Pooja who hails from Ahmedabad is an experienced visionary in brand management, sourcing, buying, trend analysis, pricing, and merchandising. The convergent thinker, Harleen from Kolkata, with her Business Administration degree, brings fashion brand management and buying skills to the table. Prachi from the pink city Jaipur carried varied approaches and contemplative points of view to solve the most presumably impossible problems. 

 Roadmap Ahead

The brand has branched and expanded across Pan India and offers its services on the online platform. It has proudly served 100+ clients in the fashion space through its bespoke strategic solutions. The firm is completely run & managed by the women’s squad with the four founding womenpreneurs and around 8 female employees. The brand envisions becoming a strategic solution partner aiming to help retail brands gain visibility internationally. 

To know more visit –

Website : https://www.studiorhoe.com/

Social Media Handle :

Instagram : https://www.instagram.com/studiorhoe/

Linkdin : https://www.linkedin.com/company/studiorhoe/

Facebook : https://www.facebook.com/StudioRhoe/

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Label By Saistudio is an enterprise that carries the story of a woman Manasa Anil, who driven by the desire to create her own identity, stepped out of her comfort zone and founded a competitive saree sourcing and marketing enterprise.

A BE graduate, Manasa married and lead an affluent and comfortable life. But after a few years of leading a life of routine she got restless. A thought, that perhaps she needed to do more with her time and talents, not just for the money, but for her own self-identity took root in her mind. This prompted her to start searching for business opportunities. Being a lady of impeccable taste and style and also being inspired by her own mother who was always well dressed, Manasa hit upon the idea of starting a business of exclusive sarees.

It took her a while to convince her parents and her in-laws. Soon however, with a loan of 50K given to her by her husband, Label By Saistudio commenced operations. It started out in the bedroom of Manasa’s mother’s house and with the range and quality of sarees she sourced, business accelerated quickly. Cousins, television actors, popular anchors, sister in laws all helped by modelling and promoting the business. Today with the reach of social media Label By Saistudio has over 7000 followers and it is only growing.

You name the best of sarees from any region and it is available at a click!

With India being such a culturally rich country and having so many regional influences, it is only natural that even garments have been shaped to reflect the rich taste, the vibrant colors and the unique fabric and weaves of individual regions. Sarees across India are one such garment that carry cultural and regional significance.

Label By Saistudio has recognized this. It has therefore made it a point to stock all types of sarees. Buying directly from traditional weavers who have that unique talent to add a distinct artistic touch to every saree, it is not only supporting ta weaver’s livelihood but also ensuring genuine quality.

Today Label By Saistudio is a one stop destination for a range of designer sarees. A customer can visit to explore and discover traditional sarees from Gujarat. Rajasthan, Maharashtra, Varanasi, Kanchipuram, Mysore, Lucknow, Calcutta and more.

Beautiful vibrant or soothing colors, in traditional l or fancy prints with exquisite borders and embroidery, are available in silk, chiffon, tussar silk, khadi georgette, organza, crepe, mul cotton and more. A saree for every occasion and every budget is what it offers. Check it out now.

Serving client needs and simultaneously growing the business is the plan now…

Having served more than 1000 clients, many of whom who have gone on to become repeat clients, Label By Saistudio has now made fresh plans. It intends to become a space where every single client need related to sarees is catered to, in terms of design, fabric and price.

With orders already coming in from Australia, Singapore and Malaysia, USA as a brand Label By Saistudio wants to expand and extend its presence overseas, as it sees a lot of market potential in those countries which have a sizeable Indian population. There are plans to set up shop in such countries so that buyers can access and buy the products locally too.

Click here https://www.instagram.com/label_saistudio/?igshid=YmMyMTA2M2Y%3D to pick your choice of some really exclusive sarees.

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Navina Ramesh fondly called Navi, a fashion freak based out of Chennai firmly believes that style streaks our attitude, attitude speaks our thoughts and thoughts showcase our personality. Coming from a business family, she always gets inspired by her hard-working dad, his whole approach to work, his love and respect for other people in the business.

Navi’s deep passion and craze towards fashion motivated her to give birth to her brainchild “Iyyai”. Instilled with fashion, style, and confidence baby girl “Iyyai” was born on woman’s day (March 8, 2022) in Chennai after many struggles.

Not all struggles are painful, some are joyful says Navi when she spoke about the journey of delivering her brainchild.

Although Navi gave birth to Iyyai, her sister ‘Sangeetha Ramesh’ stands as a great financial and moral support to grow Iyyai till now. Being a granddaughter of an inspirational man and the daughter of a passionate woman, Iyyai’s months passed like years as she started progressing exponentially.

Since the day Iyyai stepped into the fashion world, Navi sowed the seed of a mission in Iyyai’s soul to empower people, make them feel confident and youthful through the attire they wear. Iyyai also dedicated her heart and soul to this mission. In the voyage of fulfilling her mom’s dream, she also fulfilled people’s dreams by filling their wardrobes with unique dress collections.

People felt good and satisfied after wearing the unique creations by Iyyai like Maxi dresses, Midi slit dresses, Cotton summer dresses, Tunic tops, Peplum tops, Crop shirts, Indo-ethnic kurtis and what not?

Navi not alone mentored “Iyyai” on creating unique attires for people but also stressed her to serve the fashion industry by being cautious about the environment. She fed Iyyai with the most eco-friendly and premium quality Indian fabrics with a western touch. Each and every fabric is finely sourced and handcrafted with obsessive attention to minute details.

With good parenting, Iyyai became a child liked by many for her good traits. To contribute to the sustainable development of society, Iyyai made sure there is no overproduction, slower production schedules, fewer carbon footprints, fair wages, and minimal waste during the creation process.

Inspired by her mother, Iyyai always wanted to stand out from the crowd. She only makes limited edition attires and even sometimes makes less than 5 pieces of a design in a pilot collection. Most of the time, customers have to pre-book new launches as it goes out of stock soon as she never overproduces even in high demand. That way Iyyai stands unique by the concept of limited edition rather than stocking garments and creating a huge amount of wastage.

One day Iyyai asked her mom, what does my name mean? She said it means “Young lady” and the lady who is gonna revolutionize slow fashion.

Before we windup, we asked Navi where we can see Iyyai in the years ahead. She gave a beautiful answer that in the future, she will build a Walk-in studio that becomes a one-stop solution for ready-made and custom-made attires. Iyyai will be focusing on satisfying the customers who walk into the studio by serving unique limited edition attires. She also winked and said that she is planning for a sister to Iyyai who will be focusing purely on customisation – giving our customers a holistic personalised experience.

We feel glad to meet a crazy lady like Navi who nurtures her fashion brand ‘Iyyai’ like her own child.

Visit the Instagram handle iyyai.in to fill your wardrobe with unique limited edition attires.

Whatsapp number +918438125770.

To read more Startup Stories on The Business Press, Visit – https://thebusinesspress.in/