Long long ago, when Enid Blyton wrote a beautiful story for children, little did she imagine it would inspire two highly creative women from India to start an enterprise named after it. THE WISHING CHAIR – a home grown décor and furnishing enterprise, is a space that seeks to make the home decor wishes of the woman of today come true!
Founded by Avneet Mann and Vivita Relan – who had both reached a point of waning growth opportunities in their respective professions, the enterprise started with a seed capital of 40 lakhs in 2012, is the culmination of their strong wish to start something of their own.
Today the brand offers beautiful, feminine centric, dining, gifting and decor solutions – handcrafted and designed in India for women by women.
The body speaks of modern forms… the soul speaks of cool whimsical colors, delightful patterns and exquisite art…
Says Vivita, “THE WISHING CHAIR has a clear vision -To design and create accessible, thoughtful and playful products that inspire women to bring charm, colour and happiness to their homes.”
Today keeping with the essence of the brand the products are feminine, intricately designed, handmade and in colours that are trademark Wishing Chair: soft, powdery, pastel and soothing.
THE WISHING CHAIR offers elegant handcrafted ceramic dinnerware, bakeware, hand painted tea cups and mugs. Delicate wine glasses, whisky tumblers and water glasses. Stylish décor elements like wall shelves, wood and metal frames, lamps, planters. Soft furnishings like cushion covers, table linen rugs, throws and bedspreads. Subtle and soothing fragrances such as candles, room sprays and diffuser oils.
The distinguishing stamp being that every single creation is to attract woman buyers, looking for something classy, modern and notches above cottage industry product standards.
When the world is your canvas let your dreams be big and your colours bold….
Like every other enterprise the pandemic impacted business and 2 stores had to be shut down. But at the same time, this was when the online business model got impetus. With the edge of a seamless enhanced reach, online sales more than doubled over the last 2 years.
Today the brand on the strength of its robust Ecommerce platform delivers all over India. They deliver products all across India from their e-commerce platform, and have physical stores in Delhi, Gurgaon and Bangalore too.
Says Vivita, “We know we have a great product portfolio and we now want to carry the ethos of our brand across international markets to women across the world. The ambition is to be a much admired and much sought-after design brand in the home and lifestyle space.”
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