Sometimes even fashion needs just that little more extra bit of passion, to stand out from the options crowding both the online and offline shelves.
Raiman Sethi – founder of the homegrown, Indie fashion label RAIMAN – invested not just substantial capital when she proudly launched her enterprise on 17th April 2016, but also made sure she added heaps of meaningful passion to her creations. An award-winning graduate from NIFT New Delhi, Raiman was always inclined towards textiles and her label is all about bringing a revolution in the fast-paced fashion industry today.
Today the brand creates a whole line of exciting fusion wear using organic fabrics as well as following a policy of zero chemicals. The result is a beautiful collection of contemporary fashion with the spice of local, traditional crafts added on to make it so feminine, vibrant and desirable.
For the woman who believes that fashion is all about making a refined statement of class with meters of sustainability…
Fashion wear at RAIMAN is completely centered around the woman of today. It’s all about showcasing graceful femineity, power of conscious choice and also a sense of independence. The entire range of ready to wear styles, carry that distinct aura of chic, and season after season of luxurious elegance, that can only happen with a brand that creates trends.
Blessed with a team of talented artisans, RAIMAN works with local artisans and craftsmen who are experts in traditional art for apparels. This harmony then translates into fabulously designed and vibrant prints that are truly irresistible.
Says Raiman, “Our focus is the woman who is aware of the choices she makes in life. Even when she chooses her expression of fashion, she stays away from fast fashion trends and chooses to pick fashion created from Indian and locally sourced textiles.” RAIMAN also has a range crafted out of waste milk and linen to create clean silhouettes.
Elegant Hand Embroidered, Hand-woven cotton Tunics and Pant-Tunic Sets in a range of gorgeous colors, Cute Hand Crafted Cotton Wrap Dresses, Kaftans from Chanderi Fabric for that hour glass silhouette, Classy Kurta-Salwar Sets and Kurta –Pant sets in a range of prints and colours, Co-ord Sets for that anytime any occasion dressing and a whole lot more is available.
Slow fashion is a big step towards a sustainable future!
RAIMAN has been making its presence felt in some of the most prestigious exhibitions across India. “We have noticed that there is a growing awareness about fashion and the collections that are emerging out of sustainable business practices. As a label with slow fashion as its soul we want to take this essence forward.” Raiman mentioned to The Business Press
With a host of celebrities as their clients, there are plans afoot to set up stores in key cities across India and also to strengthen sales through the website, so that the brand evolves into a much sought-after sustainable fashion label.
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