Rediscover the charm of ethnic wear with Label Ratan’s handcrafted collection that never goes out of style.

The beauty and charm of traditional Indian outfits makes them an indispensable part of every woman’s wardrobe. Whether it’s a grand wedding, a casual outing or a professional event, you can’t go wrong with beautiful Indian wear that oozes unmatched style and elegance. 

Launched on 10th December 2021 by the enterprising sibling duo of Sejal and Dhruvi, Label Ratan is a women’s clothing brand that offers handcrafted designer suits and fusion wear for Indian weddings and festivals. 

The brand strives to establish a strong presence on the e-commerce platform so as cater to customers across the globe. Concurrently, the brand is considering future store openings in order to best serve its offline clientele. 

How this sibling duo found their true calling in life 

Label Ratan

As they say, anything worthwhile takes time to build. It took a while before Sejal and Dhruvi realized it was time to answer their true calling and left their respective jobs in pursuit of a shared dream. The sisters had grown up dreaming about building a business together but then, life happened and priorities changed. They drifted apart, one opting for engineering and the other, finance. 

After spending considerable time in their respective careers, Sejal and Dhruvi felt they were finally ready to take a leap of faith and start working towards their dream venture. That’s when they decided to rediscover their passion for fabrics, colors and designs and create something unique. It took nine months of extensive research after which they collaborated with the right vendors, conducted workshops and set up an ecosystem that would function as an efficient business. That’s how Label Ratan came into existence.

The label has created quite a buzz since last year with the launch of three collections, each starkly different from the other. Its 2-day offline exhibition received positive response with orders pouring in from all quarters. With Sejal looking after designing, marketing and social media & Dhruvi focusing on business operations, supply chain and website management, it’s a dream collaboration between two people who are playing to their strengths while learning on the job.

When inspiration is close to home, why look further

Label Ratan

The sibling duo explains “The startup is named after our grandmother who has been a true source of inspiration throughout our lives. It’s because of her that we’ve learnt to be kind, compassionate and make the most of whatever is available. We’ve always seen her working with a smile on her face and that’s the attitude we strive to imbibe in our journey as entrepreneurs. Hence, the name Label Ratan pays homage to our grandmother and her values.”

Flaunt your traditional look with colors and cuts that suit you best

Label Ratan

Label Ratan presents a blend of Indian traditional clothing with a hint of modernity that focuses on bringing together the best colors with authentic fabrics and timeless designs. A lot of sampling and color testing is done to get the most unique color combinations for each dress. The startup believes in creating long-lasting and sustainable clothes that can be passed down generations without losing its aesthetic appeal or contemporary flavor.

Here you get some of the most gorgeous anarkalis, hand embroidered suit sets, shararas, co-ord sets and much more. These authentic Indian silhouettes are a perfect fit for weddings, pre wedding festivities and Indian festivals. You can find comfortable office wear outfits in soothing colors and smart cuts. Don’t miss Label Ratan’s comfy yet stylish casual collections that exude charm with vibrant colors and breezy vibes. 

Dhruvi elaborates further “We take care of every small detail to ensure you get the best product at the best price. We triple-check each design and fabric quality on the basis of relatability and reusability so that the outfits can be worn on multiple occasions.”

What lies ahead?

Label Ratan

Label Ratan has grown in nearly all parts of India and even in countries like Canada, US, Australia etc. Having bagged around 30-40 orders in a month, the startup is fast climbing its way to the top. The immediate plan is to set up workshops and create more workforce, so as to cater to increasing number of customers.

The brand is surely making quite a splash with its timeless classic pieces that carry a unique blend of contemporary sensibilities and old-world charm. They say, it’s hard to strike a balance between comfort and style but with Label Ratan, you’re guaranteed all these and a lot more.

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