NAAZHI by Riyaa & Rev is a beautiful story of an enterprise woven around a traditional family business of wholesale sarees, which got carried forward into a modern avatar.
It is a woman driven business, created and managed by two dynamic sisters, Soundariyaa and Revathi. They built upon the brick and mortar business of their father in law, based in Erode district of Tamil Nadu, and used the powerful reach of the internet and social media to create a buzz around their brans=d.
Today, NAAZHI by Riyaa & Rev is one of the most popular online shopping destination for women across India and the globe. Started with a very modest investment, on 15th October 2021, it has evolved to offer a whole range of pure silk sarees that are classy and most importantly affordable too.
In fact the business tag line reads as – A modern take on traditional Indian weaves – Timeless Elegant and Divine! And it is truly everything it promises to be.
NAAZHI – The dream destination for every saree lover
NAAZHI by Riyaa & Rev is all about using the most precious fabric – silk – for the sarees it hand weaves. It has a range of the very prized pure kanjivaram silk sarees, soft silk sarees and silk cotton sarees. It even offers semi organza sarees and semi tussar silk sarees. The very opulent paithani sarees also figure in the scheme of things.
The signature offering of brand NAAZHI is a really rich and classy soft silk saree, woven from silver, gold, and copper zari. Elegant motifs, silver and gold buttas, intricate zari work and more, all add to their enchanting collection.
The sisters being saree lovers themselves strongly believe in the fact that a saree is more than just a garment worn on an occasion. It goes beyond that and showcases the whole personality and the beauty of the woman who drapes herself with it.
To make buying more convenient and save time NAAZHI also offers sales interaction and saree selection to happen over video call sessions! Now how smart and easy is that!
Making silk sarees available and affordable is the game plan for attracting customers and building market share…
Silk sarees have always invariably been tagged in a higher price bracket. In spite of being a much aspired and desired choice for many women, it is not been brought within the reach of many. What NAAZHI does is, creates a silk saree range that does not compromise on quality or design, but at the same time retails at a price that brings it within reach of the aspirational customer.
This has seen it chalk up steady sales through its online portal and very soon other popular sarees from different regions of the country will also be available.
Click https://www.instagram.com/naazhi.brand/?igshid=YmMyMTA2M2Y%3D to check out their collection
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