“Fashion Accessory is an exclamation point to a woman’s outfit.” – Michael Kors Fashion Accessories
Nothing Can Add Oomph To One’s Wardrobe Than Fashion Accessories
Fashion mavens are well-aware that accessories can make or break an outfit. Fashion has been a significant segment in the evolution of the Indian retail industry, not due to its size but the way it has influenced the Indian lifestyle. And with the rising disposable income and consumers ‘Look Good, Feel Good’ attitude, fashion accessories are gaining popularity among consumers.
Accessorizing is a brilliant way of expressing oneself. While clothes give us an avenue of exhibiting our style and preferences, adding accessories takes it to the next level. Fashion jewelry allows creativity and individualism to shine through an individual and speak to others.
Fashion accessories have only recently been introduced into the formal retail experience. With a long history in the unorganized & un-branded market, ranging from street vendors to small ‘mom-and-pop stores, fashion accessories are now also available in curated collections. The main target customer for fashion accessories in India is the Millennials. Also known as Generation Y, Millennials – composed of those between the ages of 18 and 35 years are India’s largest demographic segment.
Women Are The Bastions Of The Fashion Accessories Market
The young modern women of India have moved away from buying purely functional accessories to embrace the whole gamut of accessory possibilities. Their jewelry has moved away from the traditional gold jewelry to be an expression of their mood and setting, statement necklaces for the bold fashionistas, petite chains and pendants for the office, ethnic jhumkis are no longer only paired with a salwar kameez outfit but worn with rugged jeans and t-shirts to create that bohemian look.
The Sarte – Adorn The Most Glamorous Look With This Unique Brand
The Sarte is a one-stop destination when it comes to buying online trendy fashion jewelry. The cute colorful Korean clips, the magnetic fidget pendants, the Y2K rings, the pearl collection range, the stunning tassel ear cuffs, funky earrings, combo gift packs for kids, Chandbali jhumkas, and lip tints are simply irresistible and a must-have for all fashion fiends.
Founded by Surbhi Samadhiya in November 2021, The Sarte is the most ideal choice for aesthetic Indian & Western jewelry. Though Surbhi is professionally occupied with her job assignments, her jewelry business is driven by the immense zeal & knowledge she carries in this industry. As a freelancer, Surbhi has done modeling for many jewelry brands and with the launch of her brand, she became the unique face for displaying her exquisite accessories collection.
With a modest investment of 8k at an aspirational age of 24, she set forth with her dream business offering an entire gamut of premium quality imitation jewelry & accessories. The new & repeated customers have made her business grow exponentially and so far has served more than 550 orders successfully.
The Brand’s Uniqueness & Long-Term Goals
The imitation jewelry segment offers an array of collections that are graceful yet funky, colorful yet subtle & what makes The Sarte unique is the premium quality, anti-tarnish finish of its entire jewelry range. Surbhi not only wants her brand to expand but also to be well recognized as the aptest choice for fusion jewelry. The brand ships all its product across Pan India primarily taking orders on Instagram page and putting across the collections in exhibitions like the TMP exhibition at Jaipur where it received affirmative responses. In the long term, it wants to have a presence & reach in international markets too.
Website link – https://shopsarte.com/
Instagram link – https://www.instagram.com/accessories_by_sarte/
you tube link – https://www.youtube.com/channel/UCtuxomEeznnIwE-YNkWfRsQ
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