There is so much truth in the statement – If you keep your mind open the universe will send opportunities your way! It was the same with Rashmi the founder of DHAJCRAFT and her cofounder Pallavi Jha.
When Rashmi, a fashion designer who graduated from NIFT was in college, there were the handicraft clusters held in semesters and CraftBaazar held on the campus. Here she met and interacted with a lot of artisans from Bihar. While interacting, she was amazed at the skills the artisans had. At the same time however, she also discovered the other side of the story – the artisans did not get employment and if they did, they were paid poorly.
This very point became a platform for DHAJCRAFT and in 2020 at the age of 24, Rashmi founded the enterprise with a focus on creating an exclusive range of personalised footwear.
“There is at least a 20 – 30 % percent size and shape difference between each of our feet. Ready to wear footwear at times can be very uncomfortable. What we do is we personalize the shoes to fit just right.” Rashmi told The Business Press.
This approach had paid rich dividends and DHAJCRAFT was placed amongst the Top 3 Startups in Bihar Startup Conclave 2022 and was also recognized by the American Center as a Top 20 startup from Bihar & Jharkhand.
Footwear that offers total freedom on size with zero compromise on design and style!
DHAJCRAFT is all about artistically handcrafted footwear by super talented artists. The entire process – concept sketching, hand embroidery, cutting – pasting, final stitching – everything is a work of passion and art, that delivers beautiful and different styles of footwear for man, woman and child.
Handcrafted party wear and special occasion wear juttis, high-heeled wedges, leather oxfords with tassels, canvas loafers, embroidered sneakers, show stopping handloom boots, the range just keeps growing. What is also so unique that these beauties are all upcycled from textiles and clothes that are being given away and reaches DHAJCRAFT through a network.
The whole intention of the business and the designing principle is to enable customers put their best feet forward.
DHAJCRAFT after being in the footwear business for all these years knows that design and style both are important. But what takes precedence is definitely comfort. In a span of close to two years with its expertise, DHAJCRAFT has managed to create a beautiful fusion of design and comfort to fulfill orders of over a 1000 customers till date.
With all the hard work and innovation invested in it, footwear by DHAJCRAFT is a much sought after label and Rashmi wants to take the brand forward strategically, to scale it up to a designer status. The key differentiator being that the tag should communicate an affluent, approachable and affordable luxury footwear brand.
Using a smart selling model the brand offering is available at physical stores, as well as on leading online fashion portals too. Plans for creating a franchising model are also in the pipeline.
Click here https://www.instagram.com/dhajcraft/?hl=en to discover which size fits your sense of fashion and comfort for all occasions.
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