“All you need is love. But a little jewelry never hurt anybody.” ~ Abby Lowery
Let’s admit it: Nothing can beat the magic of those exquisitely carved jewelry that we adorn every so often in an attempt to transform our “look” and bring to life, our inner fashionista. The appeal of jewelry transcends time and makes its presence felt across generations. No wonder, the market is overflowing with startups that are full of creative potential and fresh possibilities. Launched on 8th May, 2022 by Aprajita, Api’s Collection is one such emerging startup that offers a stunning range of jewelry of premium quality at a reasonable price.
When motherhood inspires you to achieve more in life
Aprajita’s foray into the world of entrepreneurship coincided with her journey into motherhood. It was the period of slow transition and fresh perspectives. After completing her engineering and MBA, Aprajita had worked in a couple of companies. Eventually, marriage happened and then motherhood. Since it was becoming difficult to juggle the demands of office and her duties as a mother, she decided to quit her job and start something of her own.
Lots of ideas began to pop up among which jewelry and babies night suits gained precedence over others. She did extensive research on these businesses only to realize launching a jewelry startup would be a viable option at that stage in her life. She wouldn’t have to step out of her home daily, so the new mother could concentrate on her new venture without leaving her daughter behind. “Actually, this was suggested by my daughter.” says the proud mother, beaming with joy. Thus, at the age of 32, with 25000 bucks at hand, the feisty Kolkata-based entrepreneur established her first startup, Api’s Collection.
Api’s Collection : for the love of fashion & jewelry
Api’s Collection presents a charming collection of a wide variety of jewelry ranging from artificial imitations, German silver black polish and oxidized jewelry to mother pearls, nose-pin, earrings, gold polish, bridal special and South Indian jewelry. Each piece is of delicate design and superior quality. Aprajita confirms “I have not yet received any complaints regarding the quality of jewelry and that’s quite important for me.”
Here you’ll be spoilt for choice as you glance over those gorgeous meenakari jhumkis, coated bahubali jhumkas, chandbali jhumkas and so much more. Don’t miss the lovely German silver oxidized necklace set, HQ brass beautiful green stone set, unique evil eye neckchains, magnificent South Indian necklace with earrings, anti tarnish exclusive earrings collection and premium adorable AD hair cultures. Such an inexhaustible collection is sure to take your breath way!
Services are available all over India. With a whopping 3k-4k orders every week, Api’s Collection is making its presence felt everywhere.
Future shining all the way
Like most founders, Aprajita wants to take her venture to greater heights. She aims to expand the business so that it’s recognized and appreciated worldwide. Before signing off, she adds “I want to get involved in manufacturing in the next five years.”
Instagram post link – https://www.instagram.com/apis_collection_india/
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