Asmiabha – This luxury clothing brand is empowering craftsmen and preserving the rich Indian culture.

“I have always believed that fashion was not only to make women more beautiful, but also to reassure them, give them confidence.” ~ Yves Saint Laurent

Fashion is no frivolous affair. It goes beyond making individuals look the best version of themselves. The right kind of fashion makes you embrace your flaws and celebrate your uniqueness instead of hiding them from the world. That’s what Asmiabha aims to achieve with its beautiful collection of Indian outfits that recognize and honor the woven heritage of this fascinating country. Launched on 15th October 2021 by cousin brothers Varad Wattamwar and Siddhart Kannawar, Asmiabha is a luxury clothing brand sourcing its products directly from weavers with no middle man involved. This way, the brand not just promotes awe-inspiring craftsmanship but also ensures sustainability for the highly skilled craftsmen of India.

How a startup dream unfolded

Textiles have been a source of constant curiosity and amazement for 23-year-old Varad and his cousin brother Siddharth. Both of them hail from a retail textile background. Their family has been in this textile business for 150 years and now the 4th generation has come up with this brand. Needless to say, they have been groomed in this field long before they stepped in as entrepreneurs.

Varad completed his graduation in industrial engineering and is now doing post-graduation in luxury brand management. He believes the market is pretty unorganized and yet to catch up with the changing dynamics of the post pandemic world where people’s priorities have changed and the focus has shifted on quality, service and seamless technology.

Considering all these factors, the duo came up with the idea of establishing this retail brand that would promote Indian designs and aesthetics in the domestic market and abroad. That’s how Asmiabha came into existence.

Glow your brightest with Asmiabha

Asmiabha is a women’s clothing brand, specializing in sarees, suits, lehengas for fun festivals, joyous weddings and other social gatherings when you would want to look your absolute best. The clothes are designed to boost your self-confidence and help you rediscover yourself.

At the core of Asmiabha lies cutting-edge technology which has ensured wonderful retail experience for customers through its 3D virtual trial rooms. Instead of trying out each product, they simply need to select products from the website and stand in front of the mirror. Within a minute, the clothes will be rendered on their virtual avatar. This way, buyers can try out as many clothes as they want. Asmiabha takes pride in introducing this unique technology for Indian ethnic wear.

Try out the “Khwaab-e-Mallika” collection where graceful femininity and dreamy silhouettes merge with scrumptious pastel hues to depict timeless elegance of floral embroidery.

Bridesmaids need to check out Asmiabha’s Royal Wedding collection consisting of exquisite Bandhani sarees with intricate meenakari work, gorgeous and flowy sharara sets with heavy sequin work and elegant lehenga cholis accentuated by captivating thread embroidery work, sequins and mirror work to help you dazzle at your best friend’s wedding.

Asmiabha’s extensive bridal collection, “Sindoori Kinara ” draws inspiration from the genuine virtues of kumkum to create stunning lehengas embellished with handcrafted stone work, zardosi, beads, and detailed hand embroidery.

With the right combination of conventional silhouettes and lively colors, Asmiabha outfits exude a regal charm and embody our rich culture and tradition with an element of luxury. Whether it’s meenakari, gota Patti, golden zardosi or sequin work, every outfit is a piece of art and stands as an ode to the finesse and deft craftsmanship of the artisans.

Their Flagship store is located at Northmain Road, Koregaon Park, Pune.

Journey till here & from here

The brand has been around for only around eight months but has already received more than 500 orders. Within a short time span, it has created quite a buzz with its beautifully crafted attires. Moreover, there have been successful collaborations with renowned Marathi celebrities.

Besides setting up a store in Pune, the startup has generated an impressive online presence and is planning to expand in other parts of the country. Varad elaborates “We’re definitely growing domestically and looking forward to expanding internationally by opening stores in Dubai, South Africa and the US.

Come let’s honor the bond of love, protection and affection, the Asmiabha style

Since Rakshabandhan is round the corner, Asmiabha has launched a campaign in collaboration with two other brands – Inezeofficial and Momfunda. It’s a giveaway contest where 3 winners will win enticing prizes worth Rs. 5000 each. Participate and help build up the excitement and anticipation surrounding this lovely festival.


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