“The manner of giving is worth more than the gift”. – Pierre Corneille, Le Menteur
A Happier World Through Customized Gifting
The personalized gifting industry in India has witnessed massive growth over the past decade due to rising income levels and aspirations. Factors like creative packaging, personalized notes, initial engraved boxes, etc. render all together with a seamless experience displaying extra efforts and emphasizing care, thankfulness, and gratitude. Today, individuals are moving from traditional gifting options to unconventional customized gifting concepts which act as a symbol or token of a personal bond between the recipient of the gift and the person giving the gift. Today, customers are open to broader options online, even customers from Tier 2 & Tier 3 cities are contributing to the overall growth of the market. E-commerce offers great value to its customers in a timely and efficient way at the best price.
Earlier online retailing was limited to photo frames, mugs, and cushions but now there the range has expanded to personalized lamps, plants, tiles, calendars, tote bags, scrolls, crystals, etc. It is expected that with increasing internet penetration, there will be available a wide range of customized gifts that is innovative in design, material, and technology. The future of the personalized gifting market in India is bright and on an upward swing as India is among the top emerging nations contributing to the growth of the global gifting market.
The Ideal Pick For Your Loved Ones, Because The Best Presents Are Handpicked And Thoughtful.
Vidhika Agarwal, a 29-year-old graphic designer has started making handmade paper products, cake toppers & stationery items like customized gift tags, theme-based wrapping sheets, badges, etc. Her personalized printed designs on mugs, photo frames, or greeting cards are sure to mark an indelible memory in the mind of the receiver. The brand is sure to create that perfect table setting with customized menu cards, chair labels, and table mats, acrylics name stirrers, initials printed on wine & shots glasses to add that extra zing to any special occasion or party decor. The key distinctiveness of her brand is that all the gifting products or table & party décor items could be customized as per the color, theme & other requirements of the client.
Talking about her business Vidhika says “My brand is a one-stop-shop for all things catchy and personal. The idea behind my label didn’t just come to me, it stemmed from my deep love for designing simple yet pretty & colorful items that light up someone’s day”.
The Business Ideation & Brand Scope
Vidhika always wanted to self-design products and even realized that greeting cards were expensive for school and college students. So she started with pocket-friendly prices of personalized greeting cards that saw a huge response. In July 2017, she started with the greetings card business and gradually extended her product line with table décor items and stationery. From having product reach to only Jaipur city, the brand’s business saw a huge uptick & got distributed in major stores, cafes within Jaipur and now it ships Pan India.
Her work got featured @half_baked_beans, a literary platform for all budding and aspiring writers. The brand has collaborated with different online stores and event planners. She also wants to follow an eco-friendly packaging process in the years ahead.
To know more visit – https://www.instagram.com/vidhika_agarwal/